Kitzbühel Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bezirk Kitzbühel, Austria
Is Airbnb profitable in Kitzbühel in 2025? Explore comprehensive Airbnb analytics for Kitzbühel, Bezirk Kitzbühel, Austria to uncover income potential. This 2025 STR market report for Kitzbühel, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 160 active listings.
Whether you're considering an Airbnb investment in Kitzbühel, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kitzbühel Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kitzbühel Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kitzbühel (2025)
Understanding the monthly revenue variations for Airbnb listings in Kitzbühel is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kitzbühel is typically February, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kitzbühel across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,209+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,613 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,595 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,316, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kitzbühel
Kitzbühel Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kitzbühel STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kitzbühel:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kitzbühel
Average Daily Rate (ADR) Airbnb Trends in Kitzbühel (2025)
Effective short term rental pricing strategy in Kitzbühel involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kitzbühel typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $717+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $407 or more.
- Typical properties (Median) charge around $258 per night.
- Entry-level properties (Bottom 25%) earn around $189 per night.
Average Daily Rate (ADR) Trend by Month in Kitzbühel
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Airbnb Seasonality Analysis & Trends in Kitzbühel (2025)
Peak Season (February, January, December)
- Revenue averages $7,182 per month
- Occupancy rates average 47.6%
- Daily rates average $480
Shoulder Season
- Revenue averages $3,234 per month
- Occupancy maintains around 31.8%
- Daily rates hold near $376
Low Season (September, October, November)
- Revenue drops to average $1,945 per month
- Occupancy decreases to average 25.8%
- Daily rates adjust to average $342
Seasonality Insights for Kitzbühel
- The Airbnb seasonality in Kitzbühel shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kitzbühel's highest earning potential, with monthly revenues capable of climbing to $8,568, occupancy reaching a high of 56.0%, and ADRs peaking at $507.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,857, occupancy could drop to 23.0%, and ADRs may adjust down to $323.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kitzbühel.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kitzbühel seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kitzbühel (2025)
Exploring the top neighborhoods for short-term rentals in Kitzbühel? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kitzbühel City Center | The heart of Kitzbühel featuring charming streets, boutique shops, and restaurants. This area attracts tourists year-round for shopping, dining, and access to ski lifts. | Hahnenkamm Ski Resort, Kitzbühel Alpine Spa, Kitzbüheler Horn, Museum Kitzbühel, Riedel Glass Factory |
| Kitzbühel Ski Area | Renowned for its extensive skiing terrain and world-class slopes, this area is perfect for winter sports enthusiasts and summer hiking lovers alike, making it a year-round destination. | Hahnenkamm Mountain, Streif Racecourse, Fleckalmbahn, Schwarzsee, Kitzbüheler Horn |
| Reith bei Kitzbühel | A picturesque village just outside Kitzbühel offering a quieter, more peaceful atmosphere while still being close to the ski and hiking areas, ideal for families. | Reith Ski Resort, Wildschönau Valley, Pine Forests, Lake Schwarzsee, Local Alpine Cuisine |
| Jochberg | A small village near Kitzbühel known for its beautiful landscapes and access to ski resorts, appealing to those looking for a serene environment with nature activities. | Jochberg Ski Resort, Kitzbühel Alps Hiking Trail, Regional Nature Park, Picturesque Mountain Views |
| Piztal Valley | Known for its stunning natural scenery and outdoor sports activities throughout the year, this area is ideal for nature lovers and adventurous travelers. | Piztal Glacier, Hiking Trails, Mountain Biking, Marmot Center, Waterfalls |
| St. Johann in Tirol | A nearby town offering a traditional Austrian experience with stunning scenery, equally great for skiing in winter and hiking in summer, attracting visitors all year round. | St. Johann Ski Resort, Panorama Badewelt, Hiking Trails, Local Markets |
| Aurach bei Kitzbühel | A quaint village known for its beautiful landscapes and proximity to Kitzbühel, it attracts visitors looking for a peaceful retreat amidst nature. | Wildpark Aurach, Local Trails, Traditional Alpine Architecture, Scenic Views |
| Kühtai | One of the highest ski resorts in Austria, appealing to serious winter sports enthusiasts looking for reliable snow and plenty of outdoor activities all year. | Kühtai Ski Resort, Gliding and Snowboarding Opportunities, Mountain Trails, Igloo Village |
Understanding Airbnb License Requirements & STR Laws in Kitzbühel (2025)
While Kitzbühel, Bezirk Kitzbühel, Austria currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kitzbühel to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Kitzbühel (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kitzbühelbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious chalet, only 350m to the ski bus
Entire Place • 5 bedrooms
Hahnenkamm Suite. Ski-In/Ski-Out by Belle Stay
Entire Place • 4 bedrooms
KAPS TOWER *Luxury on the Golf Course*
Entire Place • 4 bedrooms
City villa Belle Kitz for 11 with sauna & garden
Entire Place • 5 bedrooms
Villa near the centre of Kitzbühel and near the
Entire Place • 6 bedrooms
Luxury property, near centre of Kitzbühel, close
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kitzbühel (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kitzbühel based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sybrand | 9 | $910,644 | 40 | 3.03/5.0 |
| Nicola | 8 | $678,785 | 242 | 4.86/5.0 |
| Sven | 1 | $215,537 | 38 | 4.95/5.0 |
| Buccara | 4 | $127,669 | 23 | 4.93/5.0 |
| Nenad | 3 | $115,720 | 17 | 4.79/5.0 |
| Julia | 3 | $111,591 | 42 | 4.67/5.0 |
| Karin | 1 | $110,816 | 44 | 4.91/5.0 |
| Michael | 3 | $110,128 | 121 | 4.91/5.0 |
| Fraser | 6 | $109,812 | 69 | 4.70/5.0 |
| Host #511689935 | 9 | $105,803 | 214 | 3.36/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kitzbühel.
Dive Deeper: Advanced Kitzbühel STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kitzbühel. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKitzbühel Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kitzbühel
- The Kitzbühel Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.1% of the 160 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kitzbühel, Apartment/Condo properties are the most common (83.8%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 1.8%) offer potential for unique stay experiences.
Kitzbühel Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kitzbühel
- The dominant room capacity in Kitzbühel is 2 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 76.9% of the active Airbnb listings in Kitzbühel, indicating a high concentration in these sizes.
Kitzbühel Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kitzbühel
- The most common guest capacity trend in Kitzbühel vacation rentals is listings accommodating 4 guests (33.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Kitzbühel STR market, accounting for 50.6% of listings.
- 26.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kitzbühel.
- On average, properties in Kitzbühel are equipped to host 4.3 guests.
Kitzbühel Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kitzbühel
- The most common availability pattern in Kitzbühel falls within the 271-366 days range, representing 56.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Kitzbühel (32.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kitzbühel Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
2.8% of total
2 Nights
14 listings
9.8% of total
3 Nights
14 listings
9.8% of total
4-6 Nights
44 listings
30.8% of total
7-29 Nights
7 listings
4.9% of total
30+ Nights
60 listings
42% of total
Key Insights
- The most prevalent minimum stay requirement in Kitzbühel is 30+ Nights, adopted by 42% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (12.6%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (42%) caters to monthly stays (30+ nights) in Kitzbühel, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 42% of Kitzbühel hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 2.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 42% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kitzbühel.
Kitzbühel Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
6 listings
4.7% of total
Super Strict 30 Days
17 listings
13.4% of total
Flexible
3 listings
2.4% of total
Moderate
15 listings
11.8% of total
Firm
49 listings
38.6% of total
Strict
37 listings
29.1% of total
Cancellation Policy Insights for Kitzbühel
- The prevailing Airbnb cancellation policy trend in Kitzbühel is Firm, used by 38.6% of listings.
- A majority (67.7%) of hosts in Kitzbühel utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 38.6% market standard in Kitzbühel.
- Regularly review your cancellation policy against competitors and market demand shifts in Kitzbühel.
Kitzbühel STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kitzbühel
- The overall average booking lead time for vacation rentals in Kitzbühel is 78 days.
- Guests book furthest in advance for stays during December (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (96 days avg.) sees the longest lead times, while Fall (56 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (78 days) as a baseline for your pricing and availability strategy in Kitzbühel.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 96 days) to capture early planners.
- Monitor your own booking lead times against these Kitzbühel averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kitzbühel (2025)
Amenity Prevalence
Amenity Insights for Kitzbühel
- Essential amenities in Kitzbühel that guests expect include: Heating, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Wifi, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kitzbühel: Heating, Kitchen, TV.
- Prioritize adding missing essentials: Heating, Kitchen, TV.
- Consider adding popular differentiators like Essentials or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kitzbühel to stay competitive.
Kitzbühel Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kitzbühel
- The typical guest profile for Airbnb in Kitzbühel consists of predominantly international visitors (94%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 5.6% of guests.
- Key international markets include Germany (34.8%) and United States (15.4%).
- Top languages spoken are English (41.9%) followed by German (22.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kitzbühel Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hallstatt | 27 | $5,147 | $301.80 | 63% |
| Bayrischzell | 30 | $4,718 | $392.87 | 42% |
| Urtijëi - St. Ulrich in Gröden - Ortisei | 163 | $4,698 | $630.45 | 40% |
| Moos in Passeier - Moso in Passiria | 17 | $4,619 | $547.60 | 27% |
| Steinberg am Rofan | 11 | $4,394 | $311.71 | 40% |
| Reith bei Kitzbühel | 44 | $3,766 | $308.69 | 45% |
| Sankt Martin am Tennengebirge | 13 | $3,674 | $240.00 | 51% |
| Cortina d'Ampezzo | 265 | $3,522 | $379.53 | 43% |
| Hof bei Salzburg | 16 | $3,251 | $219.18 | 51% |
| Wiesing | 16 | $3,222 | $208.10 | 52% |