Bruck an der Großglocknerstraße Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Salzburg, Austria
Is Airbnb profitable in Bruck an der Großglocknerstraße in 2025? Explore comprehensive Airbnb analytics for Bruck an der Großglocknerstraße, Salzburg, Austria to uncover income potential. This 2025 STR market report for Bruck an der Großglocknerstraße, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 79 active listings.
Whether you're considering an Airbnb investment in Bruck an der Großglocknerstraße, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bruck an der Großglocknerstraße Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bruck an der Großglocknerstraße Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bruck an der Großglocknerstraße (2025)
Understanding the monthly revenue variations for Airbnb listings in Bruck an der Großglocknerstraße is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bruck an der Großglocknerstraße is typically February, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bruck an der Großglocknerstraße across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,188+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,006 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,572 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $788, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bruck an der Großglocknerstraße
Bruck an der Großglocknerstraße Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bruck an der Großglocknerstraße STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bruck an der Großglocknerstraße:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bruck an der Großglocknerstraße
Average Daily Rate (ADR) Airbnb Trends in Bruck an der Großglocknerstraße (2025)
Effective short term rental pricing strategy in Bruck an der Großglocknerstraße involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bruck an der Großglocknerstraße typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $485+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $308 or more.
- Typical properties (Median) charge around $183 per night.
- Entry-level properties (Bottom 25%) earn around $129 per night.
Average Daily Rate (ADR) Trend by Month in Bruck an der Großglocknerstraße
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Airbnb Seasonality Analysis & Trends in Bruck an der Großglocknerstraße (2025)
Peak Season (February, August, July)
- Revenue averages $3,513 per month
- Occupancy rates average 48.3%
- Daily rates average $271
Shoulder Season
- Revenue averages $2,212 per month
- Occupancy maintains around 30.6%
- Daily rates hold near $256
Low Season (March, April, November)
- Revenue drops to average $1,534 per month
- Occupancy decreases to average 25.7%
- Daily rates adjust to average $247
Seasonality Insights for Bruck an der Großglocknerstraße
- The Airbnb seasonality in Bruck an der Großglocknerstraße shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bruck an der Großglocknerstraße's highest earning potential, with monthly revenues capable of climbing to $3,997, occupancy reaching a high of 50.3%, and ADRs peaking at $278.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,242, occupancy could drop to 22.3%, and ADRs may adjust down to $235.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bruck an der Großglocknerstraße.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bruck an der Großglocknerstraße seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bruck an der Großglocknerstraße (2025)
Exploring the top neighborhoods for short-term rentals in Bruck an der Großglocknerstraße? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bruck an der Großglocknerstraße Main Street | Central area with easy access to shops, restaurants, and cafes. Offers a vibrant atmosphere for tourists seeking convenience and local experiences. | Local shops and boutiques, Cafes and restaurants, Bruck Museum, Scenic views of the mountains, Access to hiking trails |
| Grossglockner High Alpine Road | Famous scenic route leading to breathtaking views of the Grossglockner mountain. A must-visit for travelers seeking adventure and stunning landscapes. | Grossglockner peak, Panoramic viewpoints, Mountain biking trails, Hiking paths, Visitor center |
| Zeller See (Lake Zell) | Beautiful lake area perfect for water sports and recreation. Very popular during both summer and winter, attracting various outdoor enthusiasts. | Swimming and boating, Beach park, Winter sports activities, Scenic lake promenade, Restaurants by the lake |
| Kaprun | Nearby ski resort town known for its year-round sports offerings. Ideal for tourists seeking skiing in winter and hiking in summer. | Kitzsteinhorn Glacier, Skiing and snowboarding, Summer hiking trails, Kaprun Castle, Spa facilities |
| Mittersill | Charming town known for its historical architecture and friendly local vibe. A great base for exploring the surrounding area. | Mittersill Castle, Local markets, Hiking trails, Alpin-Card access to ski areas, Museum of National Park |
| Fusch near Bruck | Picturesque village offering peace and quiet, perfect for those looking to escape the hustle and bustle. Close to nature and hiking routes. | Hiking in Hohe Tauern National Park, Fusch Waterfall, Traditional Alpine architecture, Local cuisine, Scenic valley views |
| Hochkrimml | Nestled in the Zillertal Alps, this area is a hidden gem for adventure lovers, offering breathtaking landscapes and outdoor activities. | Skiing and hiking routes, Panoramic cable car rides, Alpine summer festivals, Scenic nature spots, Wildlife observation |
| Zell am See | Tourist hotspot known for its stunning lake and mountains. A perfect blend of nature and activities, attracting year-round visitors. | Zell am See lake, Schmittenhöhe mountain, Adventure sports, Historical city center, Nightlife options |
Understanding Airbnb License Requirements & STR Laws in Bruck an der Großglocknerstraße (2025)
Yes, Bruck an der Großglocknerstraße, Salzburg, Austria enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bruck an der Großglocknerstraße to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 41% licensed listings)
Top Performing Airbnb Properties in Bruck an der Großglocknerstraße (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bruck an der Großglocknerstraßebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
detached holiday home -6 bedrooms+6 bathrooms
Entire Place • 6 bedrooms
Ferienhaus Kramerl year 1606
Entire Place • 4 bedrooms
Tauernwelt The AlpenNatur Chalet
Entire Place • 3 bedrooms
Top 5 by Interhome
Entire Place • 1 bedroom
Schmiedhäusl original and really since 1606
Entire Place • 6 bedrooms
Top 3 by Interhome
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bruck an der Großglocknerstraße (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bruck an der Großglocknerstraße based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Christoph - Interhome Group | 10 | $181,995 | 104 | 3.75/5.0 |
| Lorella - Interhome Group | 5 | $162,101 | 91 | 4.90/5.0 |
| Thomas | 2 | $126,255 | 77 | 4.96/5.0 |
| Sandra | 2 | $100,581 | 168 | 4.68/5.0 |
| Bec + Chris | 3 | $83,368 | 128 | 4.82/5.0 |
| Markus | 1 | $57,062 | 108 | 4.89/5.0 |
| Hans | 3 | $44,517 | 68 | 4.99/5.0 |
| Karin Und Gerhard | 1 | $43,668 | 5 | 4.60/5.0 |
| Susan - BELVILLA | 3 | $34,183 | 25 | 3.02/5.0 |
| Peter | 1 | $31,779 | 50 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bruck an der Großglocknerstraße.
Dive Deeper: Advanced Bruck an der Großglocknerstraße STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bruck an der Großglocknerstraße. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBruck an der Großglocknerstraße Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bruck an der Großglocknerstraße
- The Bruck an der Großglocknerstraße Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.4% of the 79 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bruck an der Großglocknerstraße, Apartment/Condo properties are the most common (59.5%), reflecting the local real estate landscape.
- Houses represent a significant 29.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, unique stays (combined 6.3%) offer potential for unique stay experiences.
Bruck an der Großglocknerstraße Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bruck an der Großglocknerstraße
- The dominant room capacity in Bruck an der Großglocknerstraße is 1 bedroom listings, making up 32.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.0% of the active Airbnb listings in Bruck an der Großglocknerstraße, indicating a high concentration in these sizes.
- A significant 34.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bruck an der Großglocknerstraße.
Bruck an der Großglocknerstraße Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bruck an der Großglocknerstraße
- The most common guest capacity trend in Bruck an der Großglocknerstraße vacation rentals is listings accommodating 4 guests (30.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Bruck an der Großglocknerstraße STR market, accounting for 58.2% of listings.
- 50.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bruck an der Großglocknerstraße.
- On average, properties in Bruck an der Großglocknerstraße are equipped to host 5.2 guests.
Bruck an der Großglocknerstraße Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bruck an der Großglocknerstraße
- The most common availability pattern in Bruck an der Großglocknerstraße falls within the 271-366 days range, representing 65.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Bruck an der Großglocknerstraße (39.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bruck an der Großglocknerstraße Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
29.7% of total
2 Nights
11 listings
14.9% of total
3 Nights
6 listings
8.1% of total
4-6 Nights
15 listings
20.3% of total
7-29 Nights
1 listings
1.4% of total
30+ Nights
19 listings
25.7% of total
Key Insights
- The most prevalent minimum stay requirement in Bruck an der Großglocknerstraße is 1 Night, adopted by 29.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (25.7%) caters to monthly stays (30+ nights) in Bruck an der Großglocknerstraße, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 29.7% of Bruck an der Großglocknerstraße hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bruck an der Großglocknerstraße.
Bruck an der Großglocknerstraße Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
2.8% of total
Flexible
2 listings
2.8% of total
Moderate
7 listings
9.7% of total
Firm
33 listings
45.8% of total
Strict
28 listings
38.9% of total
Cancellation Policy Insights for Bruck an der Großglocknerstraße
- The prevailing Airbnb cancellation policy trend in Bruck an der Großglocknerstraße is Firm, used by 45.8% of listings.
- A majority (84.7%) of hosts in Bruck an der Großglocknerstraße utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 45.8% market standard in Bruck an der Großglocknerstraße.
- With 38.9% using Strict terms, this is a viable option in Bruck an der Großglocknerstraße, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Bruck an der Großglocknerstraße.
Bruck an der Großglocknerstraße STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bruck an der Großglocknerstraße
- The overall average booking lead time for vacation rentals in Bruck an der Großglocknerstraße is 95 days.
- Guests book furthest in advance for stays during December (average 135 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 55 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (118 days avg.) sees the longest lead times, while Fall (66 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (95 days) as a baseline for your pricing and availability strategy in Bruck an der Großglocknerstraße.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 135 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 118 days) to capture early planners.
- Monitor your own booking lead times against these Bruck an der Großglocknerstraße averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bruck an der Großglocknerstraße (2025)
Amenity Prevalence
Amenity Insights for Bruck an der Großglocknerstraße
- Essential amenities in Bruck an der Großglocknerstraße that guests expect include: Wifi, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hangers, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bruck an der Großglocknerstraße: Wifi, Heating, Kitchen.
- Prioritize adding missing essentials: Wifi, Heating, Kitchen.
- Consider adding popular differentiators like TV or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bruck an der Großglocknerstraße to stay competitive.
Bruck an der Großglocknerstraße Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bruck an der Großglocknerstraße
- The typical guest profile for Airbnb in Bruck an der Großglocknerstraße consists of predominantly international visitors (97%), with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 3.3% of guests.
- Key international markets include Germany (33.9%) and Netherlands (11.8%).
- Top languages spoken are English (41%) followed by German (20.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Netherlands.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bruck an der Großglocknerstraße Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hallstatt | 27 | $5,147 | $301.80 | 63% |
| Bayrischzell | 30 | $4,718 | $392.87 | 42% |
| Urtijëi - St. Ulrich in Gröden - Ortisei | 163 | $4,698 | $630.45 | 40% |
| Moos in Passeier - Moso in Passiria | 17 | $4,619 | $547.60 | 27% |
| Steinberg am Rofan | 11 | $4,394 | $311.71 | 40% |
| Reith bei Kitzbühel | 44 | $3,766 | $308.69 | 45% |
| Sankt Martin am Tennengebirge | 13 | $3,674 | $240.00 | 51% |
| Cortina d'Ampezzo | 265 | $3,522 | $379.53 | 43% |
| Hof bei Salzburg | 16 | $3,251 | $219.18 | 51% |
| Wiesing | 16 | $3,222 | $208.10 | 52% |