Hallein Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Salzburg, Austria
Is Airbnb profitable in Hallein in 2025? Explore comprehensive Airbnb analytics for Hallein, Salzburg, Austria to uncover income potential. This 2025 STR market report for Hallein, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 51 active listings.
Whether you're considering an Airbnb investment in Hallein, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hallein Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hallein Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hallein (2025)
Understanding the monthly revenue variations for Airbnb listings in Hallein is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hallein is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hallein across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,099+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,908 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,678 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $930, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hallein
Hallein Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hallein STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hallein:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hallein
Average Daily Rate (ADR) Airbnb Trends in Hallein (2025)
Effective short term rental pricing strategy in Hallein involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hallein typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $276+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $206 or more.
- Typical properties (Median) charge around $135 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Hallein
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Airbnb Seasonality Analysis & Trends in Hallein (2025)
Peak Season (August, May, June)
- Revenue averages $3,428 per month
- Occupancy rates average 51.7%
- Daily rates average $163
Shoulder Season
- Revenue averages $2,440 per month
- Occupancy maintains around 42.4%
- Daily rates hold near $168
Low Season (January, February, March)
- Revenue drops to average $1,323 per month
- Occupancy decreases to average 27.9%
- Daily rates adjust to average $183
Seasonality Insights for Hallein
- The Airbnb seasonality in Hallein shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hallein's highest earning potential, with monthly revenues capable of climbing to $3,787, occupancy reaching a high of 63.9%, and ADRs peaking at $187.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,158, occupancy could drop to 20.9%, and ADRs may adjust down to $156.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hallein.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hallein seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hallein (2025)
Exploring the top neighborhoods for short-term rentals in Hallein? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
---|---|---|
Old Town Hallein | Charming historical center with beautiful architecture and rich cultural heritage. Popular among tourists for its medieval ambiance and proximity to attractions. | Hallein Salt Mine, Burg Hallein, St. Paul's Church, Celtic Museum Hallein, Hallein main square |
Salzburg Regional Area | Close proximity to Salzburg, known for its festivals, music, and cultural events. Ideal for tourists looking to explore the city while enjoying the tranquility of the countryside. | Mirabell Palace, Salzburg Festival, Hohensalzburg Fortress, Mozart's Birthplace, Getreidegasse |
Dürnberg | Scenic hillside area with stunning views and outdoor activities. Great for nature lovers and those seeking a peaceful retreat while still close to Hallein. | Dürnberg Mining Museum, Celtic settlement, Walking trails, Scenic viewpoints |
Salzach River Promenade | Picturesque riverfront area perfect for walking, cycling, and enjoying local cafes. Attracts visitors for leisurely activities along the river. | Salzach River, Cycling paths, Local eateries, Hiking trails nearby |
Klausenbach | Family-friendly neighborhood with access to nature and parks. Suitable for hosting families looking for a comfortable stay with outdoor leisure options. | Parks and playgrounds, Nature trails, Community center |
Bad Dürrnberg | Known for wellness and spa experiences. Attracts visitors looking for relaxation and rejuvenation in a peaceful environment. | Thermal baths, Spa facilities, Health retreats |
Hallein’s Outdoor Recreation Areas | Nearby nature parks and recreational spots. Ideal for guests interested in outdoor activities such as hiking, biking, and skiing. | Hiking trails, Ski resorts in winter, Nature parks |
Hallein Shopping District | Convenient area for shopping and dining, appealing to tourists who prefer accessible amenities during their stay. | Local shops, Restaurants, Cafes, Marketplaces |
Understanding Airbnb License Requirements & STR Laws in Hallein (2025)
Yes, Hallein, Salzburg, Austria enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hallein to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 45% licensed listings)
Top Performing Airbnb Properties in Hallein (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Halleinbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Family Studio
Private Room • 2 bedrooms

Bernhauptsuite
Private Room • 2 bedrooms

Cozy new house near Salzburg
Entire Place • 3 bedrooms

Bauernbräugut Morgenschein Apartment
Entire Place • 2 bedrooms

Cozy new house near Salzburg
Entire Place • 3 bedrooms

Bauernbräugut Sonnentanz Apartment
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hallein (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hallein based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
---|---|---|---|---|
Stefanie | 4 | $262,953 | 20 | 3.55/5.0 |
Magdalena | 6 | $184,509 | 51 | 4.88/5.0 |
Snezana-Mile | 2 | $116,845 | 160 | 4.98/5.0 |
Christoph | 8 | $107,328 | 777 | 4.86/5.0 |
Susanne | 2 | $62,552 | 252 | 4.99/5.0 |
Franz | 3 | $51,642 | 106 | 4.85/5.0 |
Christopher | 2 | $40,800 | 114 | 4.66/5.0 |
Julienne | 3 | $39,652 | 194 | 3.13/5.0 |
Michael & Norma-Maria | 2 | $38,613 | 93 | 4.95/5.0 |
Zeljko | 1 | $29,620 | 150 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hallein.
Dive Deeper: Advanced Hallein STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hallein. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHallein Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hallein
- The Hallein Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.5% of the 51 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hallein, Apartment/Condo properties are the most common (56.9%), reflecting the local real estate landscape.
- The presence of 17.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.0%) offer potential for unique stay experiences.
Hallein Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hallein
- The dominant room capacity in Hallein is 1 bedroom listings, making up 41.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 74.5% of the active Airbnb listings in Hallein, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (9.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Hallein.
Hallein Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hallein
- The most common guest capacity trend in Hallein vacation rentals is listings accommodating 2 guests (33.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Hallein STR market, accounting for 54.9% of listings.
- 19.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hallein.
- On average, properties in Hallein are equipped to host 3.2 guests.
Hallein Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hallein
- The most common availability pattern in Hallein falls within the 271-366 days range, representing 41.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hallein (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hallein Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
10.2% of total
2 Nights
22 listings
44.9% of total
3 Nights
3 listings
6.1% of total
4-6 Nights
6 listings
12.2% of total
30+ Nights
13 listings
26.5% of total
Key Insights
- The most prevalent minimum stay requirement in Hallein is 2 Nights, adopted by 44.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (26.5%) caters to monthly stays (30+ nights) in Hallein, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 44.9% of Hallein hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.2% currently do.
- A 2-night minimum appears standard (44.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 26.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hallein.
Hallein Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
6 listings
12.8% of total
Flexible
10 listings
21.3% of total
Moderate
8 listings
17% of total
Firm
6 listings
12.8% of total
Strict
17 listings
36.2% of total
Cancellation Policy Insights for Hallein
- The prevailing Airbnb cancellation policy trend in Hallein is Strict, used by 36.2% of listings.
- There's a relatively balanced mix between guest-friendly (38.3%) and stricter (49.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 36.2% market standard in Hallein.
- With 36.2% using Strict terms, this is a viable option in Hallein, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Hallein.
Hallein STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hallein
- The overall average booking lead time for vacation rentals in Hallein is 60 days.
- Guests book furthest in advance for stays during February (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 44 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (82 days avg.) sees the longest lead times, while Fall (58 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Hallein.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 82 days) to capture early planners.
- Monitor your own booking lead times against these Hallein averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hallein (2025)
Amenity Prevalence
Amenity Insights for Hallein
- Essential amenities in Hallein that guests expect include: Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hallein: Heating, Wifi.
- Prioritize adding missing essentials: Heating, Wifi.
- Consider adding popular differentiators like TV or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hallein to stay competitive.
Hallein Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hallein
- The typical guest profile for Airbnb in Hallein consists of predominantly international visitors (95%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 5.5% of guests.
- Key international markets include Germany (32.1%) and United States (17.6%).
- Top languages spoken are English (45.5%) followed by German (21.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hallein Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
---|---|---|---|---|
Hallstatt | 27 | $5,147 | $301.80 | 63% |
Reith bei Kitzbühel | 44 | $3,766 | $308.69 | 45% |
Sankt Martin am Tennengebirge | 13 | $3,674 | $240.00 | 51% |
Cortina d'Ampezzo | 265 | $3,522 | $379.53 | 43% |
Hof bei Salzburg | 16 | $3,251 | $219.18 | 51% |
Going am Wilden Kaiser | 27 | $3,185 | $377.65 | 37% |
Molln | 15 | $3,034 | $179.48 | 52% |
Obertauern | 11 | $3,006 | $388.93 | 41% |
Itter | 30 | $2,853 | $435.71 | 38% |
Scheffau am Tennengebirge | 10 | $2,851 | $191.99 | 48% |