Mühlbach am Hochkönig Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Salzburg, Austria
Is Airbnb profitable in Mühlbach am Hochkönig in 2025? Explore comprehensive Airbnb analytics for Mühlbach am Hochkönig, Salzburg, Austria to uncover income potential. This 2025 STR market report for Mühlbach am Hochkönig, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 88 active listings.
Whether you're considering an Airbnb investment in Mühlbach am Hochkönig, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mühlbach am Hochkönig Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mühlbach am Hochkönig Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mühlbach am Hochkönig (2025)
Understanding the monthly revenue variations for Airbnb listings in Mühlbach am Hochkönig is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mühlbach am Hochkönig is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mühlbach am Hochkönig across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,775+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,012 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,387 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,043, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mühlbach am Hochkönig
Mühlbach am Hochkönig Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mühlbach am Hochkönig STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mühlbach am Hochkönig:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mühlbach am Hochkönig
Average Daily Rate (ADR) Airbnb Trends in Mühlbach am Hochkönig (2025)
Effective short term rental pricing strategy in Mühlbach am Hochkönig involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mühlbach am Hochkönig typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $592+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $391 or more.
- Typical properties (Median) charge around $214 per night.
- Entry-level properties (Bottom 25%) earn around $136 per night.
Average Daily Rate (ADR) Trend by Month in Mühlbach am Hochkönig
Get Live Mühlbach am Hochkönig Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Mühlbach am Hochkönig (2025)
Peak Season (February, January, August)
- Revenue averages $5,871 per month
- Occupancy rates average 55.4%
- Daily rates average $332
Shoulder Season
- Revenue averages $3,987 per month
- Occupancy maintains around 38.4%
- Daily rates hold near $277
Low Season (March, September, November)
- Revenue drops to average $2,616 per month
- Occupancy decreases to average 31.0%
- Daily rates adjust to average $289
Seasonality Insights for Mühlbach am Hochkönig
- The Airbnb seasonality in Mühlbach am Hochkönig shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mühlbach am Hochkönig's highest earning potential, with monthly revenues capable of climbing to $6,676, occupancy reaching a high of 63.8%, and ADRs peaking at $380.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,432, occupancy could drop to 29.8%, and ADRs may adjust down to $259.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mühlbach am Hochkönig.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mühlbach am Hochkönig seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mühlbach am Hochkönig (2025)
Exploring the top neighborhoods for short-term rentals in Mühlbach am Hochkönig? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mühlbach am Hochkönig Main Village | The main village offers a charming alpine atmosphere, perfect for families and outdoor enthusiasts. It is conveniently located near ski lifts and hiking trails, making it a popular destination year-round. | Hochkönig Ski Area, Mühlbach Cable Car, Maria Alm Nature Reserve, Local Restaurants and Cafes, Ski and Hiking Trails |
| Almaubach | A quieter area just a short distance from the main village, ideal for those looking for a more secluded experience while still being close to the ski slopes and hiking trails. | Hiking Paths, Scenic Views, Traditional Alpine Architecture, Peaceful Environment |
| Dienten am Hochkönig | Nearby village known for its stunning mountain views and access to winter sports. Great for visitors seeking a blend of adventure and relaxation. | Dienten Ski Resort, Mountain Biking Trails, Local Alpine Cuisine, Hiking Routes |
| Arthur's Mountain | This area offers excellent outdoor activities including skiing, hiking, and mountain biking. It's a great spot for those who love nature and adventure. | Mountain Hiking Trails, Ski Areas, Panorama Views, Nature Parks |
| Hochkeil | A popular area for skiing and snowboarding in the winter, and hiking in the summer. It attracts both winter sports enthusiasts and summer hikers alike. | Hochkeil Ski Area, Summer Hiking Trails, Scenic Outlooks |
| Ried | A small village with a local feel, providing access to outdoor activities and close proximity to the main tourist attractions in Mühlbach am Hochkönig. | Local Culture, Nature Trails, Mountain Views |
| Maria Alm | Known for its picturesque scenery and friendly atmosphere. It's a great base for exploring the larger ski region and has a range of amenities for visitors. | Maria Alm Ski Resort, Charming Village Center, Alpine Nature |
| Hochkönig Summit | For adventurous travelers who want to experience the breathtaking beauty of the Hochkönig mountain range, it's a prime spot for hiking and nature photography. | Hiking and Climbing Routes, Scenic Views, Mountain Cabins |
Understanding Airbnb License Requirements & STR Laws in Mühlbach am Hochkönig (2025)
Yes, Mühlbach am Hochkönig, Salzburg, Austria enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mühlbach am Hochkönig to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 36% licensed listings)
Top Performing Airbnb Properties in Mühlbach am Hochkönig (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mühlbach am Hochkönigbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luchs Lodge | Luxury | 6BR&6baths | Sauna | Garden
Entire Place • 6 bedrooms
Kellnergut Luxury-Chalet "Fritz"
Entire Place • 5 bedrooms
Very Luxury Chalet - 10P -SAUNA. Dog Friendly!
Entire Place • 5 bedrooms
Kellnergut Luxury-Chalet "Frieda"
Entire Place • 4 bedrooms
Hochkönig Lodge | Luxury | 6+1BR | 6baths | Sauna
Entire Place • 7 bedrooms
Hochkeil Lodge Luxury Chalet-Sauna-Stunning views
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mühlbach am Hochkönig (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mühlbach am Hochkönig based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alpin Bookings | 3 | $350,694 | 26 | 4.96/5.0 |
| Ingmar | 2 | $323,516 | 172 | 4.90/5.0 |
| Sybrand | 5 | $276,544 | 112 | 4.70/5.0 |
| Birgitta | 9 | $272,209 | 201 | 4.41/5.0 |
| Patrick | 1 | $154,880 | 43 | 4.95/5.0 |
| Dominique & Elmer | 1 | $130,875 | 25 | 4.96/5.0 |
| Sophie - BELVILLA | 6 | $98,804 | 119 | 4.79/5.0 |
| Philipp | 1 | $81,650 | 35 | 4.80/5.0 |
| Host #97912696 | 14 | $80,430 | 0 | 0.00/5.0 |
| Thorsten | 1 | $80,255 | 32 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mühlbach am Hochkönig.
Dive Deeper: Advanced Mühlbach am Hochkönig STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mühlbach am Hochkönig. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMühlbach am Hochkönig Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mühlbach am Hochkönig
- The Mühlbach am Hochkönig Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.3% of the 88 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mühlbach am Hochkönig, Apartment/Condo properties are the most common (64.8%), reflecting the local real estate landscape.
- Houses represent a significant 30.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 4.5%) offer potential for unique stay experiences.
Mühlbach am Hochkönig Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mühlbach am Hochkönig
- The dominant room capacity in Mühlbach am Hochkönig is 1 bedroom listings, making up 31.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.7% of the active Airbnb listings in Mühlbach am Hochkönig, indicating a high concentration in these sizes.
- A significant 43.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mühlbach am Hochkönig.
Mühlbach am Hochkönig Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mühlbach am Hochkönig
- The most common guest capacity trend in Mühlbach am Hochkönig vacation rentals is listings accommodating 8+ guests (38.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Mühlbach am Hochkönig STR market, accounting for 64.7% of listings.
- 52.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mühlbach am Hochkönig.
- On average, properties in Mühlbach am Hochkönig are equipped to host 5.7 guests.
Mühlbach am Hochkönig Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mühlbach am Hochkönig
- The most common availability pattern in Mühlbach am Hochkönig falls within the 271-366 days range, representing 53.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mühlbach am Hochkönig (28.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mühlbach am Hochkönig Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
10.3% of total
2 Nights
7 listings
8% of total
3 Nights
8 listings
9.2% of total
4-6 Nights
31 listings
35.6% of total
7-29 Nights
5 listings
5.7% of total
30+ Nights
27 listings
31% of total
Key Insights
- The most prevalent minimum stay requirement in Mühlbach am Hochkönig is 4-6 Nights, adopted by 35.6% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (18.3%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (31%) caters to monthly stays (30+ nights) in Mühlbach am Hochkönig, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 35.6% of Mühlbach am Hochkönig hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 31% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mühlbach am Hochkönig.
Mühlbach am Hochkönig Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
1.4% of total
Super Strict 30 Days
8 listings
11.6% of total
Flexible
4 listings
5.8% of total
Moderate
8 listings
11.6% of total
Firm
12 listings
17.4% of total
Strict
36 listings
52.2% of total
Cancellation Policy Insights for Mühlbach am Hochkönig
- The prevailing Airbnb cancellation policy trend in Mühlbach am Hochkönig is Strict, used by 52.2% of listings.
- A majority (69.6%) of hosts in Mühlbach am Hochkönig utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 52.2% market standard in Mühlbach am Hochkönig.
- With 52.2% using Strict terms, this is a viable option in Mühlbach am Hochkönig, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Mühlbach am Hochkönig.
Mühlbach am Hochkönig STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mühlbach am Hochkönig
- The overall average booking lead time for vacation rentals in Mühlbach am Hochkönig is 86 days.
- Guests book furthest in advance for stays during June (average 138 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 78 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (127 days avg.) sees the longest lead times, while Fall (94 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (86 days) as a baseline for your pricing and availability strategy in Mühlbach am Hochkönig.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 138 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 127 days) to capture early planners.
- Monitor your own booking lead times against these Mühlbach am Hochkönig averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mühlbach am Hochkönig (2025)
Amenity Prevalence
Amenity Insights for Mühlbach am Hochkönig
- Essential amenities in Mühlbach am Hochkönig that guests expect include: TV, Kitchen, Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Smoke alarm, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mühlbach am Hochkönig: TV, Kitchen, Heating, Wifi.
- Prioritize adding missing essentials: TV, Kitchen, Heating, Wifi.
- Consider adding popular differentiators like Free parking on premises or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mühlbach am Hochkönig to stay competitive.
Mühlbach am Hochkönig Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mühlbach am Hochkönig
- The typical guest profile for Airbnb in Mühlbach am Hochkönig consists of predominantly international visitors (94%), with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 6.3% of guests.
- Key international markets include Germany (45.5%) and Netherlands (10.4%).
- Top languages spoken are English (40.7%) followed by German (24%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Netherlands.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mühlbach am Hochkönig Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hallstatt | 27 | $5,147 | $301.80 | 63% |
| Reith bei Kitzbühel | 44 | $3,766 | $308.69 | 45% |
| Sankt Martin am Tennengebirge | 13 | $3,674 | $240.00 | 51% |
| Cortina d'Ampezzo | 265 | $3,522 | $379.53 | 43% |
| Hof bei Salzburg | 16 | $3,251 | $219.18 | 51% |
| Going am Wilden Kaiser | 27 | $3,185 | $377.65 | 37% |
| Molln | 15 | $3,034 | $179.48 | 52% |
| Obertauern | 11 | $3,006 | $388.93 | 41% |
| Itter | 30 | $2,853 | $435.71 | 38% |
| Scheffau am Tennengebirge | 10 | $2,851 | $191.99 | 48% |