Mariapfarr Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Salzburg, Austria
Is Airbnb profitable in Mariapfarr in 2025? Explore comprehensive Airbnb analytics for Mariapfarr, Salzburg, Austria to uncover income potential. This 2025 STR market report for Mariapfarr, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 65 active listings.
Whether you're considering an Airbnb investment in Mariapfarr, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mariapfarr Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mariapfarr Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mariapfarr (2025)
Understanding the monthly revenue variations for Airbnb listings in Mariapfarr is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mariapfarr is typically February, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mariapfarr across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,350+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,163 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,907 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $812, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mariapfarr
Mariapfarr Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mariapfarr STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mariapfarr:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mariapfarr
Average Daily Rate (ADR) Airbnb Trends in Mariapfarr (2025)
Effective short term rental pricing strategy in Mariapfarr involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mariapfarr typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $361+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $258 or more.
- Typical properties (Median) charge around $181 per night.
- Entry-level properties (Bottom 25%) earn around $132 per night.
Average Daily Rate (ADR) Trend by Month in Mariapfarr
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Airbnb Seasonality Analysis & Trends in Mariapfarr (2025)
Peak Season (February, July, January)
- Revenue averages $4,488 per month
- Occupancy rates average 48.6%
- Daily rates average $256
Shoulder Season
- Revenue averages $2,524 per month
- Occupancy maintains around 33.4%
- Daily rates hold near $206
Low Season (September, October, November)
- Revenue drops to average $1,488 per month
- Occupancy decreases to average 27.2%
- Daily rates adjust to average $177
Seasonality Insights for Mariapfarr
- The Airbnb seasonality in Mariapfarr shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mariapfarr's highest earning potential, with monthly revenues capable of climbing to $6,352, occupancy reaching a high of 60.2%, and ADRs peaking at $311.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,221, occupancy could drop to 24.2%, and ADRs may adjust down to $172.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mariapfarr.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mariapfarr seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mariapfarr (2025)
Exploring the top neighborhoods for short-term rentals in Mariapfarr? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mariapfarr Center | The heart of Mariapfarr, close to local shops, restaurants, and amenities. Popular with families and tourists seeking a quaint village atmosphere with easy access to nearby attractions. | Local shops, Restaurants, Mariazellerbahn Railway, Historic church of Mariapfarr, Nature trails |
| Austrian Alps | The surrounding Alps offer breathtaking views and activities year-round, attracting outdoor enthusiasts and adventure seekers. Ideal for winter sports in the colder months and hiking or biking in summer. | Skiing in Fanningberg, Hiking trails, Mountain biking, Breath-taking viewpoints, Nature reserves |
| Mauterndorf | A nearby town known for its historical significance and winter sports facilities. Attracts tourists looking for a blend of culture and outdoor activities. | Mauterndorf Castle, Ski area Katschberg, Local museums, Hiking paths, Cultural festivals |
| Lungau Valley | This picturesque valley is famous for its natural beauty and traditional Alpine culture. Perfect for travelers seeking rural charm and outdoor experiences. | Rural villages, Traditional farmhouses, Scenic drives, Natural parks, Local markets |
| St. Michael im Lungau | A charming town nearby with a mix of cultural attractions and access to skiing, making it popular for both winter and summer tourists. | Historic town center, Ski zones, Hiking trails, Alpine agriculture, Local cuisine |
| Katschberg | A well-known ski resort area just a short drive from Mariapfarr, attracting winter sports enthusiasts and summer hikers alike. | Ski resorts, Alpine slides, Hiking paths, Family-friendly activities, Restaurants |
| Obertauern | Famous for its snow reliability and skiing facilities, Obertauern is a significant draw for ski tourists, making it ideal for winter rentals. | Extensive ski slopes, Snow parks, Apres-ski, Winter hiking, Scenic mountain views |
| Salzburg City | While a bit further away, Salzburg offers rich history and vibrant culture, making it a desirable destination for tourists visiting Mariapfarr. | Hohensalzburg Fortress, Mozart's birthplace, Mirabell Palace, Salzburg Cathedral, Salzburg Festival |
Understanding Airbnb License Requirements & STR Laws in Mariapfarr (2025)
While Mariapfarr, Salzburg, Austria currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mariapfarr to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Mariapfarr (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mariapfarrbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxurious penthouse apartment with sauna
Entire Place • 2 bedrooms
Exquisite apartment with private sauna
Entire Place • 3 bedrooms
Luxuriously furnished penthouse
Entire Place • 2 bedrooms
Luxurious apartment with sauna near Mauterndorf
Entire Place • 3 bedrooms
Luxury Chalet 6-12 persons
Entire Place • 3 bedrooms
Exclusive apartment with private sauna
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mariapfarr (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mariapfarr based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sybrand | 12 | $597,474 | 167 | 4.38/5.0 |
| Tom | 11 | $139,757 | 15 | 1.33/5.0 |
| Host #473919632 | 16 | $136,688 | 1 | 0.00/5.0 |
| Christoph | 2 | $67,741 | 21 | 5.00/5.0 |
| Denise | 2 | $36,893 | 30 | 4.96/5.0 |
| Sarah | 3 | $36,683 | 40 | 5.00/5.0 |
| Dominik | 1 | $33,063 | 16 | 5.00/5.0 |
| Erika | 1 | $33,008 | 33 | 5.00/5.0 |
| Marion | 2 | $21,890 | 21 | 5.00/5.0 |
| Klaus - Interhome Group | 2 | $21,492 | 9 | 2.21/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mariapfarr.
Dive Deeper: Advanced Mariapfarr STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mariapfarr. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMariapfarr Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mariapfarr
- The Mariapfarr Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.9% of the 65 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mariapfarr, Apartment/Condo properties are the most common (75.4%), reflecting the local real estate landscape.
- Houses represent a significant 21.5% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 3.1%) offer potential for unique stay experiences.
Mariapfarr Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mariapfarr
- The dominant room capacity in Mariapfarr is 1 bedroom listings, making up 32.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 63.1% of the active Airbnb listings in Mariapfarr, indicating a high concentration in these sizes.
- A significant 36.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mariapfarr.
Mariapfarr Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mariapfarr
- The most common guest capacity trend in Mariapfarr vacation rentals is listings accommodating 8+ guests (36.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Mariapfarr STR market, accounting for 61.5% of listings.
- 55.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mariapfarr.
- On average, properties in Mariapfarr are equipped to host 5.9 guests.
Mariapfarr Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mariapfarr
- The most common availability pattern in Mariapfarr falls within the 271-366 days range, representing 69.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mariapfarr (43.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mariapfarr Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
14.1% of total
2 Nights
13 listings
20.3% of total
3 Nights
6 listings
9.4% of total
4-6 Nights
21 listings
32.8% of total
30+ Nights
15 listings
23.4% of total
Key Insights
- The most prevalent minimum stay requirement in Mariapfarr is 4-6 Nights, adopted by 32.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (23.4%) caters to monthly stays (30+ nights) in Mariapfarr, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 32.8% of Mariapfarr hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 23.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mariapfarr.
Mariapfarr Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
14 listings
42.4% of total
Flexible
3 listings
9.1% of total
Moderate
4 listings
12.1% of total
Firm
9 listings
27.3% of total
Strict
3 listings
9.1% of total
Cancellation Policy Insights for Mariapfarr
- The prevailing Airbnb cancellation policy trend in Mariapfarr is Super Strict 30 Days, used by 42.4% of listings.
- There's a relatively balanced mix between guest-friendly (21.2%) and stricter (36.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Super Strict 30 Days policy to align with the 42.4% market standard in Mariapfarr.
- Using a Strict policy might deter some guests, as only 9.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mariapfarr.
Mariapfarr STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mariapfarr
- The overall average booking lead time for vacation rentals in Mariapfarr is 82 days.
- Guests book furthest in advance for stays during July (average 157 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 65 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (135 days avg.) sees the longest lead times, while Spring (77 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (82 days) as a baseline for your pricing and availability strategy in Mariapfarr.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 157 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 135 days) to capture early planners.
- Monitor your own booking lead times against these Mariapfarr averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mariapfarr (2025)
Amenity Prevalence
Amenity Insights for Mariapfarr
- Essential amenities in Mariapfarr that guests expect include: TV, Kitchen, Heating, Wifi, Essentials, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Smoke alarm, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mariapfarr: TV, Kitchen, Heating, Wifi, Essentials, Washer.
- Prioritize adding missing essentials: Wifi, Essentials, Washer.
- Consider adding popular differentiators like Hot water or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mariapfarr to stay competitive.
Mariapfarr Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mariapfarr
- The typical guest profile for Airbnb in Mariapfarr consists of predominantly international visitors (90%), with top international origins including Austria, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 10.3% of guests.
- Key international markets include Germany (55.7%) and Austria (10.3%).
- Top languages spoken are English (40.9%) followed by German (31.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Austria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mariapfarr Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hallstatt | 27 | $5,147 | $301.80 | 63% |
| Reith bei Kitzbühel | 44 | $3,766 | $308.69 | 45% |
| Sankt Martin am Tennengebirge | 13 | $3,674 | $240.00 | 51% |
| Cortina d'Ampezzo | 265 | $3,522 | $379.53 | 43% |
| Hof bei Salzburg | 16 | $3,251 | $219.18 | 51% |
| Going am Wilden Kaiser | 27 | $3,185 | $377.65 | 37% |
| Molln | 15 | $3,034 | $179.48 | 52% |
| Obertauern | 11 | $3,006 | $388.93 | 41% |
| Itter | 30 | $2,853 | $435.71 | 38% |
| Scheffau am Tennengebirge | 10 | $2,851 | $191.99 | 48% |