Salzburg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Salzburg, Austria
Is Airbnb profitable in Salzburg in 2025? Explore comprehensive Airbnb analytics for Salzburg, Salzburg, Austria to uncover income potential. This 2025 STR market report for Salzburg, based on AirROI data from August 2024 to July 2025, reveals key trends in the market of 515 active listings.
Whether you're considering an Airbnb investment in Salzburg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Salzburg Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Salzburg Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Salzburg (2025)
Understanding the monthly revenue variations for Airbnb listings in Salzburg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Salzburg is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Salzburg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,437+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,016 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,509 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,276, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Salzburg
Salzburg Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Salzburg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Salzburg:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 77% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 55%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Salzburg
Average Daily Rate (ADR) Airbnb Trends in Salzburg (2025)
Effective short term rental pricing strategy in Salzburg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Salzburg typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $346+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $218 or more.
- Typical properties (Median) charge around $143 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Salzburg
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Airbnb Seasonality Analysis & Trends in Salzburg (2025)
Peak Season (August, December, June)
- Revenue averages $4,049 per month
- Occupancy rates average 60.4%
- Daily rates average $198
Shoulder Season
- Revenue averages $3,266 per month
- Occupancy maintains around 53.9%
- Daily rates hold near $188
Low Season (January, February, March)
- Revenue drops to average $2,010 per month
- Occupancy decreases to average 41.8%
- Daily rates adjust to average $163
Seasonality Insights for Salzburg
- The Airbnb seasonality in Salzburg shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Salzburg's highest earning potential, with monthly revenues capable of climbing to $4,346, occupancy reaching a high of 64.2%, and ADRs peaking at $229.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,794, occupancy could drop to 38.7%, and ADRs may adjust down to $157.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Salzburg.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Salzburg seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Salzburg (2025)
Exploring the top neighborhoods for short-term rentals in Salzburg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Altstadt (Old Town) | The historic center of Salzburg, known for its Baroque architecture and rich history. A UNESCO World Heritage site, it's a prime location for tourists wishing to experience Salzburg's culture, music, and history. | Hohensalzburg Fortress, Mozart's Birthplace, Salzburg Cathedral, Mirabell Palace and Gardens, Getreidegasse |
| Aigen | A quieter, upscale suburb of Salzburg known for its green spaces and family-friendly atmosphere. Ideal for guests looking for a peaceful retreat while still being close to the city. | Aigen Castle, Schaudepot Aigen, Salzburg Zoo, Hellbrunn Palace, Nonnberg Abbey |
| Lehen | A vibrant district with a mix of residential and commercial areas. Close to the city center, it appeals to both tourists and locals with convenient transport links. | Salzburg Central Station, Europark Shopping Center, Hohensalzburg Fortress views, Lazarettgarten, Bergheim |
| Schallmoos | A diverse area known for its local cafes and shops. It attracts a younger crowd and offers a lively atmosphere with easy access to the city center. | Salzburg Museum, Mirabell Gardens, Dusika Stadium, St. Sebastian's Church, Local markets |
| Maxglan | A family-friendly neighborhood with a mix of residential and recreational options. It offers a good balance of local amenities and proximity to tourist sites. | Maxglan Cemetery, Skiing and hiking areas, Local playgrounds, Restaurants and cafes, Hellbrunn Palace |
| Nonntal | A charming residential area that's still close to the city. It provides a quiet stay for those looking to unwind after a day of sightseeing. | Nonnberg Abbey, St. Peter's Abbey, Salzburg's botanical garden, Local parks, Historic sites |
| Leopoldskron | Famous for its beautiful castle and lake, this area is ideal for guests seeking scenic views and tranquility, as well as proximity to the city. | Leopoldskron Castle, Leopoldskroner Weiher, Garden of the Castle, Local trails, Café culture |
| Wals-Siezenheim | A charming area just outside Salzburg, attractive for guests looking for spacious accommodations and access to nature, while being a short drive from downtown. | Wals Castle, Local hiking paths, Nature parks, Cultural events, Restaurant options |
Understanding Airbnb License Requirements & STR Laws in Salzburg (2025)
While Salzburg, Salzburg, Austria currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Salzburg to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Salzburg (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Salzburgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
family wellhouse green garden Salzburg < 15 p
Entire Place • 7 bedrooms
My Wonderland Top 2.2 300 sqm luxury apartment
Entire Place • 4 bedrooms
Numa | XL 3-Bedroom Apartment near Mirabell Palace
Entire Place • 3 bedrooms
undertheroof.at
Entire Place • 5 bedrooms
Luxus Salzburg Residence your finest holiday home
Entire Place • 3 bedrooms
Nest & Rest – Garden Stay with Free Parking
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Salzburg (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Salzburg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alice | 8 | $655,394 | 2087 | 4.94/5.0 |
| Marion & Walter & Klemens | 8 | $486,852 | 855 | 4.80/5.0 |
| Numa Salzburg Nora | 5 | $398,082 | 257 | 4.63/5.0 |
| Stoye | 10 | $382,875 | 1119 | 4.82/5.0 |
| Sibylle | 14 | $337,709 | 1272 | 4.72/5.0 |
| Numa Salzburg Flute | 5 | $311,580 | 372 | 4.71/5.0 |
| Georg | 5 | $283,119 | 260 | 4.73/5.0 |
| Ben | 4 | $277,600 | 426 | 4.98/5.0 |
| Daniel | 5 | $275,085 | 670 | 4.64/5.0 |
| Welcome-To-Salzburg | 14 | $1,078,234 | 1280 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Salzburg.
Dive Deeper: Advanced Salzburg STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Salzburg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSalzburg Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Salzburg
- The Salzburg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.4% of the 515 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Salzburg, Apartment/Condo properties are the most common (78.6%), reflecting the local real estate landscape.
- The presence of 11.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays, outdoor/unique (combined 2.0%) offer potential for unique stay experiences.
Salzburg Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Salzburg
- The dominant room capacity in Salzburg is 1 bedroom listings, making up 57.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.7% of the active Airbnb listings in Salzburg, indicating a high concentration in these sizes.
- With over half the market (57.1%) consisting of studios or 1-bedroom units, Salzburg is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (9.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Salzburg.
Salzburg Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Salzburg
- The most common guest capacity trend in Salzburg vacation rentals is listings accommodating 2 guests (31.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Salzburg STR market, accounting for 55.2% of listings.
- 13.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Salzburg.
- On average, properties in Salzburg are equipped to host 3.2 guests.
Salzburg Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Salzburg
- The most common availability pattern in Salzburg falls within the 271-366 days range, representing 29.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Salzburg (29.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Salzburg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
135 listings
26.7% of total
2 Nights
93 listings
18.4% of total
3 Nights
46 listings
9.1% of total
4-6 Nights
26 listings
5.1% of total
7-29 Nights
28 listings
5.5% of total
30+ Nights
178 listings
35.2% of total
Key Insights
- The most prevalent minimum stay requirement in Salzburg is 30+ Nights, adopted by 35.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (35.2%) caters to monthly stays (30+ nights) in Salzburg, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 35.2% of Salzburg hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 35.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Salzburg.
Salzburg Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.2% of total
Super Strict 60 Days
1 listings
0.2% of total
Flexible
96 listings
19% of total
Moderate
174 listings
34.4% of total
Firm
135 listings
26.7% of total
Strict
99 listings
19.6% of total
Cancellation Policy Insights for Salzburg
- The prevailing Airbnb cancellation policy trend in Salzburg is Moderate, used by 34.4% of listings.
- There's a relatively balanced mix between guest-friendly (53.4%) and stricter (46.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.4% market standard in Salzburg.
- Regularly review your cancellation policy against competitors and market demand shifts in Salzburg.
Salzburg STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Salzburg
- The overall average booking lead time for vacation rentals in Salzburg is 63 days.
- Guests book furthest in advance for stays during July (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (82 days avg.) sees the longest lead times, while Spring (57 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Salzburg.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 82 days) to capture early planners.
- Monitor your own booking lead times against these Salzburg averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Salzburg (2025)
Amenity Prevalence
Amenity Insights for Salzburg
- Essential amenities in Salzburg that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Salzburg: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Hair dryer or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Salzburg to stay competitive.
Salzburg Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Salzburg
- The typical guest profile for Airbnb in Salzburg consists of predominantly international visitors (97%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 2.9% of guests.
- Key international markets include United States (33.4%) and United Kingdom (11.8%).
- Top languages spoken are English (52.1%) followed by German (11.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Salzburg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Scheffau am Wilden Kaiser | 12 | $7,025 | $850.38 | 32% |
| Hallstatt | 31 | $4,876 | $291.33 | 63% |
| Obertauern | 12 | $3,975 | $415.45 | 48% |
| Reith bei Kitzbühel | 47 | $3,582 | $331.22 | 42% |
| Going am Wilden Kaiser | 27 | $3,538 | $401.35 | 37% |
| Itter | 29 | $3,473 | $452.70 | 41% |
| Cortina d'Ampezzo | 285 | $3,471 | $405.20 | 41% |
| Molln | 15 | $3,088 | $176.96 | 52% |
| Kitzbühel | 170 | $3,056 | $418.29 | 36% |
| Mühlbach am Hochkönig | 84 | $2,991 | $320.87 | 40% |