Sankt Martin bei Lofer Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Salzburg, Austria
Is Airbnb profitable in Sankt Martin bei Lofer in 2025? Explore comprehensive Airbnb analytics for Sankt Martin bei Lofer, Salzburg, Austria to uncover income potential. This 2025 STR market report for Sankt Martin bei Lofer, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in Sankt Martin bei Lofer, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sankt Martin bei Lofer Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sankt Martin bei Lofer Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sankt Martin bei Lofer (2025)
Understanding the monthly revenue variations for Airbnb listings in Sankt Martin bei Lofer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sankt Martin bei Lofer is typically February, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sankt Martin bei Lofer across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,357+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,582 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,048 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $583, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sankt Martin bei Lofer
Sankt Martin bei Lofer Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sankt Martin bei Lofer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sankt Martin bei Lofer:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sankt Martin bei Lofer
Average Daily Rate (ADR) Airbnb Trends in Sankt Martin bei Lofer (2025)
Effective short term rental pricing strategy in Sankt Martin bei Lofer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sankt Martin bei Lofer typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $276+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $160 or more.
- Typical properties (Median) charge around $125 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Sankt Martin bei Lofer
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Airbnb Seasonality Analysis & Trends in Sankt Martin bei Lofer (2025)
Peak Season (February, August, July)
- Revenue averages $1,826 per month
- Occupancy rates average 46.9%
- Daily rates average $153
Shoulder Season
- Revenue averages $1,154 per month
- Occupancy maintains around 28.3%
- Daily rates hold near $147
Low Season (March, October, November)
- Revenue drops to average $795 per month
- Occupancy decreases to average 21.1%
- Daily rates adjust to average $147
Seasonality Insights for Sankt Martin bei Lofer
- The Airbnb seasonality in Sankt Martin bei Lofer shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sankt Martin bei Lofer's highest earning potential, with monthly revenues capable of climbing to $1,940, occupancy reaching a high of 48.4%, and ADRs peaking at $157.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $410, occupancy could drop to 12.2%, and ADRs may adjust down to $143.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sankt Martin bei Lofer.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sankt Martin bei Lofer seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sankt Martin bei Lofer (2025)
Exploring the top neighborhoods for short-term rentals in Sankt Martin bei Lofer? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lofer | A picturesque village in the Pinzgau region, popular for its beautiful landscapes and outdoor activities such as hiking, skiing, and mountain biking. Lofer is a great destination for tourists looking for nature experiences and access to the Saalbach-Hinterglemm ski area. | Loferer Alm, Saalbach-Hinterglemm ski area, Heimatmuseum, Walk of Fame, Naturbad Lofer |
| St. Martin bei Lofer | A tranquil and scenic village known for its stunning alpine scenery, making it appealing for visitors seeking a peaceful retreat. It offers easy access to hiking trails in the summer and skiing in the winter. | St. Martins chapel, Alpine hiking trails, Skiing spots, Local farms, Natura Trail |
| Maria Alm | Known for its charming village atmosphere and proximity to the Hochkönig ski region, it's perfect for both summer hiking and winter sports. It attracts families and outdoor enthusiasts. | Hochkönig ski area, Maria Alm parish church, Local festivals, Summer hiking trails, Winter sports activities |
| Zahmer Kaiser | A popular hiking and climbing area near St. Martin bei Lofer, it attracts adventurers and nature lovers looking for beautiful trails and spectacular views. | Hiking trails, Climbing routes, Scenic viewpoints, Natural parks, Alpine flora and fauna |
| Salzburg | The city of Salzburg is a UNESCO World Heritage site with rich culture and history. It's a top destination for tourists interested in music, history, and architecture, being the birthplace of Mozart. | Mozart's birthplace, Hohensalzburg Fortress, Mirabell Palace, Salzburg Cathedral, Getreidegasse |
| Kaprun | Renowned for its year-round skiing on the Kitzsteinhorn glacier and summer attractions including the Kaprun reservoir. It’s popular with both winter sports enthusiasts and summer outdoor adventurers. | Kitzsteinhorn glacier, Kaprun Castle, Zell am See lake, Summer skiing, Mountain biking |
| Zell am See | Famous for its stunning lake and mountainous backdrop, it attracts tourists year-round, offering ski resorts in winter and lake activities in summer along with a vibrant town atmosphere. | Zell am See lake, Schmittenhöhe ski area, Esplanade walkway, Zell am See cable car, Old town |
| Piesendorf | A charming village close to both Kaprun and Zell am See, ideal for visitors looking for a more peaceful setting while still being near major tourist attractions and ski resorts. | Kaprunbach River, Local hiking trails, Piesendorf church, Waterfalls, Access to Kitzsteinhorn and Schmittenhöhe |
Understanding Airbnb License Requirements & STR Laws in Sankt Martin bei Lofer (2025)
Yes, Sankt Martin bei Lofer, Salzburg, Austria enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sankt Martin bei Lofer to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 37% licensed listings)
Top Performing Airbnb Properties in Sankt Martin bei Lofer (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sankt Martin bei Loferbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large, cosy and with 800 sqm garden
Entire Place • 3 bedrooms
Apartment with indoor swimming pool
Entire Place • N/A
Ferienwohnung Reifhorn
Entire Place • 2 bedrooms
Haus Wildmoos- Chalet with mountain views
Entire Place • 3 bedrooms
Appartement mit Hallenbad
Entire Place • N/A
Studio Lofer
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sankt Martin bei Lofer (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sankt Martin bei Lofer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Christina | 5 | $42,556 | 88 | 3.84/5.0 |
| Kerstin | 1 | $33,495 | 40 | 5.00/5.0 |
| Lisa | 2 | $33,345 | 33 | 4.58/5.0 |
| Adam | 2 | $27,473 | 83 | 4.90/5.0 |
| Host #58477782 | 2 | $17,039 | 27 | 4.74/5.0 |
| Mehdi | 2 | $17,008 | 27 | 4.71/5.0 |
| Marie | 1 | $15,854 | 9 | 5.00/5.0 |
| Klaus - Interhome Group | 1 | $11,507 | 26 | 4.54/5.0 |
| Anita | 1 | $11,357 | 32 | 4.91/5.0 |
| Liliya | 1 | $10,154 | 17 | 4.65/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sankt Martin bei Lofer.
Dive Deeper: Advanced Sankt Martin bei Lofer STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sankt Martin bei Lofer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSankt Martin bei Lofer Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sankt Martin bei Lofer
- The Sankt Martin bei Lofer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.3% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sankt Martin bei Lofer, Apartment/Condo properties are the most common (92.6%), reflecting the local real estate landscape.
Sankt Martin bei Lofer Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sankt Martin bei Lofer
- The dominant room capacity in Sankt Martin bei Lofer is 1 bedroom listings, making up 37% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.2% of the active Airbnb listings in Sankt Martin bei Lofer, indicating a high concentration in these sizes.
Sankt Martin bei Lofer Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sankt Martin bei Lofer
- The most common guest capacity trend in Sankt Martin bei Lofer vacation rentals is listings accommodating 4 guests (51.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Sankt Martin bei Lofer STR market, accounting for 77.8% of listings.
- 25.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sankt Martin bei Lofer.
- On average, properties in Sankt Martin bei Lofer are equipped to host 4.0 guests.
Sankt Martin bei Lofer Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sankt Martin bei Lofer
- The most common availability pattern in Sankt Martin bei Lofer falls within the 271-366 days range, representing 59.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sankt Martin bei Lofer (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sankt Martin bei Lofer Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
16% of total
2 Nights
1 listings
4% of total
3 Nights
4 listings
16% of total
4-6 Nights
9 listings
36% of total
30+ Nights
7 listings
28% of total
Key Insights
- The most prevalent minimum stay requirement in Sankt Martin bei Lofer is 4-6 Nights, adopted by 36% of listings. This highlights the market's preference for longer commitments.
- A significant segment (28%) caters to monthly stays (30+ nights) in Sankt Martin bei Lofer, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 36% of Sankt Martin bei Lofer hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 28% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sankt Martin bei Lofer.
Sankt Martin bei Lofer Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
4.5% of total
Moderate
1 listings
4.5% of total
Firm
6 listings
27.3% of total
Strict
14 listings
63.6% of total
Cancellation Policy Insights for Sankt Martin bei Lofer
- The prevailing Airbnb cancellation policy trend in Sankt Martin bei Lofer is Strict, used by 63.6% of listings.
- A majority (90.9%) of hosts in Sankt Martin bei Lofer utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 63.6% market standard in Sankt Martin bei Lofer.
- With 63.6% using Strict terms, this is a viable option in Sankt Martin bei Lofer, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Sankt Martin bei Lofer.
Sankt Martin bei Lofer STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sankt Martin bei Lofer
- The overall average booking lead time for vacation rentals in Sankt Martin bei Lofer is 84 days.
- Guests book furthest in advance for stays during March (average 110 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 52 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (95 days avg.) sees the longest lead times, while Fall (59 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (84 days) as a baseline for your pricing and availability strategy in Sankt Martin bei Lofer.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 95 days) to capture early planners.
- Monitor your own booking lead times against these Sankt Martin bei Lofer averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sankt Martin bei Lofer (2025)
Amenity Prevalence
Amenity Insights for Sankt Martin bei Lofer
- Essential amenities in Sankt Martin bei Lofer that guests expect include: Free parking on premises, Kitchen, Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Cooking basics, Dishes and silverware, Refrigerator are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sankt Martin bei Lofer: Free parking on premises, Kitchen, Heating, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Cooking basics or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sankt Martin bei Lofer to stay competitive.
Sankt Martin bei Lofer Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sankt Martin bei Lofer
- The typical guest profile for Airbnb in Sankt Martin bei Lofer consists of predominantly international visitors (96%), with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 4.4% of guests.
- Key international markets include Germany (50%) and Netherlands (14.7%).
- Top languages spoken are English (39.1%) followed by German (31.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Netherlands.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sankt Martin bei Lofer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hallstatt | 27 | $5,147 | $301.80 | 63% |
| Bayrischzell | 30 | $4,718 | $392.87 | 42% |
| Urtijëi - St. Ulrich in Gröden - Ortisei | 163 | $4,698 | $630.45 | 40% |
| Moos in Passeier - Moso in Passiria | 17 | $4,619 | $547.60 | 27% |
| Steinberg am Rofan | 11 | $4,394 | $311.71 | 40% |
| Reith bei Kitzbühel | 44 | $3,766 | $308.69 | 45% |
| Sankt Martin am Tennengebirge | 13 | $3,674 | $240.00 | 51% |
| Cortina d'Ampezzo | 265 | $3,522 | $379.53 | 43% |
| Hof bei Salzburg | 16 | $3,251 | $219.18 | 51% |
| Wiesing | 16 | $3,222 | $208.10 | 52% |