Wagrain Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Salzburg, Austria
Is Airbnb profitable in Wagrain in 2025? Explore comprehensive Airbnb analytics for Wagrain, Salzburg, Austria to uncover income potential. This 2025 STR market report for Wagrain, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 38 active listings.
Whether you're considering an Airbnb investment in Wagrain, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wagrain Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wagrain Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wagrain (2025)
Understanding the monthly revenue variations for Airbnb listings in Wagrain is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wagrain is typically January, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wagrain across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,262+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,000 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,610 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $606, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wagrain
Wagrain Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wagrain STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wagrain:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wagrain
Average Daily Rate (ADR) Airbnb Trends in Wagrain (2025)
Effective short term rental pricing strategy in Wagrain involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wagrain typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $589+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $298 or more.
- Typical properties (Median) charge around $192 per night.
- Entry-level properties (Bottom 25%) earn around $146 per night.
Average Daily Rate (ADR) Trend by Month in Wagrain
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Airbnb Seasonality Analysis & Trends in Wagrain (2025)
Peak Season (January, February, November)
- Revenue averages $3,222 per month
- Occupancy rates average 43.6%
- Daily rates average $301
Shoulder Season
- Revenue averages $2,060 per month
- Occupancy maintains around 31.5%
- Daily rates hold near $278
Low Season (June, September, October)
- Revenue drops to average $1,144 per month
- Occupancy decreases to average 17.9%
- Daily rates adjust to average $257
Seasonality Insights for Wagrain
- The Airbnb seasonality in Wagrain shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wagrain's highest earning potential, with monthly revenues capable of climbing to $3,791, occupancy reaching a high of 55.2%, and ADRs peaking at $342.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,074, occupancy could drop to 17.3%, and ADRs may adjust down to $250.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wagrain.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wagrain seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wagrain (2025)
Exploring the top neighborhoods for short-term rentals in Wagrain? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Wagrain Village | Charming alpine village with a traditional Austrian feel, Wagrain is popular among families and skiers seeking access to the large Ski Amadé area, with plenty of restaurants and shops. | Ski Amadé, Wagrain Water World, Flying Fox Wagrain, Grafenberg Cable Car, Wagraini's Winter World |
| Alpendorf | A picturesque district in Wagrain known for its ski slopes and beautiful mountain views. Ideal for those wanting quick access to winter sports and summer hiking trails. | Alpendorf Ski Area, Golf Alpendorf, St. Johann im Pongau, Hiking trails, Bike parks |
| Grafenberg | A popular mountain area offering skiing in winter and hiking in summer. Great for outdoor enthusiasts looking for adventure in the Alps. | Grafenberg Ski Area, Summer mountain railways, Hiking paths, Mountain biking routes, Wildlife watching |
| Wagrain-Kleinarl Ski Area | Famous for its well-maintained ski slopes and stunning views, this location attracts both winter sports lovers and summer visitors for hiking and biking opportunities. | Ski resorts, Cable cars, Snow parks, Summer hiking, Local restaurants |
| Grüner See | A beautiful green lake located near Wagrain, appealing to nature lovers and those looking for tranquil outdoor experiences amidst stunning landscapes. | Grüner See Lake, Hiking paths around the lake, Picnic areas, Swimming opportunities |
| Waggerlweg Trail | Known for its scenic walking and hiking trails, this area is perfect for travelers who enjoy exploring nature and the picturesque surroundings of Wagrain. | Hiking trails, Scenic viewpoints, Natural beauty, Local flora and fauna |
| Wagrain's Nightlife District | A vibrant area with various bars and restaurants, perfect for those looking to enjoy local nightlife and socialize after a day of skiing or hiking. | Local bars, Restaurants, Live music venues, Pubs, Clubs |
| Wellness and Spa Resorts | Wagrain is known for its wellness offerings and spa resorts, attracting visitors looking to relax and rejuvenate after outdoor activities in the Alps. | Spa centers, Wellness hotels, Relaxation treatments, Sauna experiences, Fitness centers |
Understanding Airbnb License Requirements & STR Laws in Wagrain (2025)
With 29% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Wagrain. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wagrain to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 29% licensed listings)
Top Performing Airbnb Properties in Wagrain (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wagrainbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury home in Wagrain: Chalet Burgblick
Entire Place • 6 bedrooms
Premium chalet in Wagrain with 2 saunas and pool
Entire Place • 7 bedrooms
Appartement Alpenstern apartment No.1
Entire Place • 2 bedrooms
Appartement Alpenstern apartment no. 5
Entire Place • 2 bedrooms
Sunny family apartement
Entire Place • 2 bedrooms
Tirol by Interhome
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wagrain (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wagrain based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #496044475 | 10 | $91,871 | 1 | 0.00/5.0 |
| Appartement Alpenstern | 3 | $84,726 | 77 | 4.98/5.0 |
| Maria And Chris | 8 | $73,032 | 702 | 4.82/5.0 |
| Matthias | 1 | $48,552 | 42 | 5.00/5.0 |
| Lena - Interhome Group | 2 | $48,174 | 33 | 4.55/5.0 |
| Addy - BELVILLA | 1 | $39,825 | 11 | 5.00/5.0 |
| Rupert Und Marianne | 2 | $36,292 | 44 | 5.00/5.0 |
| Novasol | 1 | $13,889 | 3 | 5.00/5.0 |
| Lisa - BELVILLA | 1 | $6,979 | 10 | 4.80/5.0 |
| Sophie - BELVILLA | 2 | $6,359 | 89 | 4.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wagrain.
Dive Deeper: Advanced Wagrain STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wagrain. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWagrain Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wagrain
- The Wagrain Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 38 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wagrain, Apartment/Condo properties are the most common (86.8%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique (combined 2.6%) offer potential for unique stay experiences.
Wagrain Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wagrain
- The dominant room capacity in Wagrain is 2 bedrooms listings, making up 47.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 68.5% of the active Airbnb listings in Wagrain, indicating a high concentration in these sizes.
- A significant 26.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wagrain.
Wagrain Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wagrain
- The most common guest capacity trend in Wagrain vacation rentals is listings accommodating 6 guests (31.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Wagrain STR market, accounting for 52.7% of listings.
- 55.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wagrain.
- On average, properties in Wagrain are equipped to host 5.4 guests.
Wagrain Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wagrain
- The most common availability pattern in Wagrain falls within the 271-366 days range, representing 78.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Wagrain (39.5%), reflecting common guest stay durations or potential owner blocking patterns.
Wagrain Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
22.2% of total
2 Nights
2 listings
5.6% of total
3 Nights
7 listings
19.4% of total
4-6 Nights
14 listings
38.9% of total
30+ Nights
5 listings
13.9% of total
Key Insights
- The most prevalent minimum stay requirement in Wagrain is 4-6 Nights, adopted by 38.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (13.9%) caters to monthly stays (30+ nights) in Wagrain, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 38.9% of Wagrain hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 13.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wagrain.
Wagrain Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
11.1% of total
Moderate
1 listings
3.7% of total
Firm
10 listings
37% of total
Strict
13 listings
48.1% of total
Cancellation Policy Insights for Wagrain
- The prevailing Airbnb cancellation policy trend in Wagrain is Strict, used by 48.1% of listings.
- A majority (85.1%) of hosts in Wagrain utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 48.1% market standard in Wagrain.
- With 48.1% using Strict terms, this is a viable option in Wagrain, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Wagrain.
Wagrain STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wagrain
- The overall average booking lead time for vacation rentals in Wagrain is 90 days.
- Guests book furthest in advance for stays during February (average 204 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 83 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (150 days avg.) sees the longest lead times, while Spring (85 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (90 days) as a baseline for your pricing and availability strategy in Wagrain.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 204 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 150 days) to capture early planners.
- Monitor your own booking lead times against these Wagrain averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wagrain (2025)
Amenity Prevalence
Amenity Insights for Wagrain
- Essential amenities in Wagrain that guests expect include: Hangers, TV, Heating, Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Dishwasher, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wagrain: Hangers, TV, Heating, Kitchen, Wifi.
- Prioritize adding missing essentials: Kitchen, Wifi.
- Consider adding popular differentiators like Coffee maker or Dishwasher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wagrain to stay competitive.
Wagrain Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wagrain
- The typical guest profile for Airbnb in Wagrain consists of predominantly international visitors (95%), with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 4.7% of guests.
- Key international markets include Germany (31.3%) and Netherlands (10.9%).
- Top languages spoken are English (39.8%) followed by German (21.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Netherlands.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wagrain Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hallstatt | 27 | $5,147 | $301.80 | 63% |
| Reith bei Kitzbühel | 44 | $3,766 | $308.69 | 45% |
| Sankt Martin am Tennengebirge | 13 | $3,674 | $240.00 | 51% |
| Cortina d'Ampezzo | 265 | $3,522 | $379.53 | 43% |
| Hof bei Salzburg | 16 | $3,251 | $219.18 | 51% |
| Going am Wilden Kaiser | 27 | $3,185 | $377.65 | 37% |
| Molln | 15 | $3,034 | $179.48 | 52% |
| Obertauern | 11 | $3,006 | $388.93 | 41% |
| Itter | 30 | $2,853 | $435.71 | 38% |
| Scheffau am Tennengebirge | 10 | $2,851 | $191.99 | 48% |