Zell am See Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Salzburg, Austria
Is Airbnb profitable in Zell am See in 2025? Explore comprehensive Airbnb analytics for Zell am See, Salzburg, Austria to uncover income potential. This 2025 STR market report for Zell am See, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 463 active listings.
Whether you're considering an Airbnb investment in Zell am See, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Zell am See Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Zell am See Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Zell am See (2025)
Understanding the monthly revenue variations for Airbnb listings in Zell am See is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Zell am See is typically February, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Zell am See across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,801+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,203 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,198 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,066, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Zell am See
Zell am See Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Zell am See STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Zell am See:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Zell am See
Average Daily Rate (ADR) Airbnb Trends in Zell am See (2025)
Effective short term rental pricing strategy in Zell am See involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Zell am See typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $595+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $400 or more.
- Typical properties (Median) charge around $261 per night.
- Entry-level properties (Bottom 25%) earn around $168 per night.
Average Daily Rate (ADR) Trend by Month in Zell am See
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Airbnb Seasonality Analysis & Trends in Zell am See (2025)
Peak Season (February, January, July)
- Revenue averages $4,675 per month
- Occupancy rates average 44.6%
- Daily rates average $377
Shoulder Season
- Revenue averages $2,960 per month
- Occupancy maintains around 31.0%
- Daily rates hold near $316
Low Season (September, October, November)
- Revenue drops to average $1,975 per month
- Occupancy decreases to average 27.0%
- Daily rates adjust to average $280
Seasonality Insights for Zell am See
- The Airbnb seasonality in Zell am See shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Zell am See's highest earning potential, with monthly revenues capable of climbing to $5,248, occupancy reaching a high of 47.6%, and ADRs peaking at $435.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,937, occupancy could drop to 25.0%, and ADRs may adjust down to $275.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Zell am See.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Zell am See seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Zell am See (2025)
Exploring the top neighborhoods for short-term rentals in Zell am See? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Schüttdorf | A charming neighborhood by the lake with beautiful views of the mountains. Popular with families and tourists looking for direct access to water activities and hiking. | Zell am See Lake, Zell am See Cable Car, Water Sports activities, Hiking trails, Bike rentals |
| Zell am See City Center | The heart of Zell am See with a lively atmosphere, shops, restaurants, and proximity to the ski lifts. Perfect for tourists wanting convenience and vibrant city life. | Zell am See Old Town, St. Hippolyte's Church, Zeller See Promenade, Restaurants and cafes, Ski lifts |
| Kaprun | Close to the famous Kitzsteinhorn glacier, Kaprun is a year-round destination for skiing, glacier hiking, and more. Attracts adventure seekers and winter sports enthusiasts. | Kitzsteinhorn Glacier, Kaprun Castle, Ski resorts, Thermal spa, Hiking trails |
| Thumersbach | A quiet and picturesque village on the opposite side of the lake, known for its serene atmosphere and scenic views. Attractive to those looking for a peaceful retreat while being close to Zell am See. | Beach park, Fishing spots, Local restaurants, Hiking trails, Zell am See Lake |
| Schmittenhöhe | A prominent skiing area and hiking destination with stunning panoramic views of the Alps. Popular for winter sports and summer hiking, attracting nature lovers. | Schmittenhöhe Ski Resort, Scenic hiking trails, Alpine huts, Cable cars, Breathtaking views |
| Bruck an der Großglocknerstraße | A quaint town at the entrance to the Hohe Tauern National Park, ideal for guests seeking nature experiences and outdoor activities. | Hohe Tauern National Park, Provisions for outdoor sports, Austrian cuisine, Beautiful nature spots, Local events |
| Piesendorf | A small village in the Pinzgau area, providing a quiet, rural atmosphere while being close to Zell am See and Kaprun. Great for family visits and outdoor enthusiasts. | Local farms, Hiking routes, Cycling paths, Cultural events, Natural beauty |
| Zeller See Shoreline | The picturesque shore of Lake Zell, ideal for guests who enjoy watersports, relaxation by the lake, and scenic views. Very attractive for summer vacationers and couples. | Swimming and beaches, Picnic areas, Biking paths, Boat rentals, Views of the surrounding mountains |
Understanding Airbnb License Requirements & STR Laws in Zell am See (2025)
Yes, Zell am See, Salzburg, Austria enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Zell am See to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 54% licensed listings)
Top Performing Airbnb Properties in Zell am See (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Zell am Seebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
4Season Lodge *ski & sea deluxe*
Entire Place • 4 bedrooms
Bear & Bison Lake View
Entire Place • 4 bedrooms
Chalet Badia in Zell am See with garden and sauna
Entire Place • 4 bedrooms
4 Bedroom Panorama Penthouse with Sauna
Private Room • 4 bedrooms
Luxury Apartment - 6P - Ski-In/Out - Summer Card
Entire Place • 2 bedrooms
Modern 4-bedroom chalet/ Ski in Ski Out with sauna
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Zell am See (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Zell am See based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| All In One | 61 | $1,067,293 | 634 | 4.14/5.0 |
| Alpin Rentals | 27 | $1,043,691 | 7 | 0.18/5.0 |
| Bella | 29 | $828,099 | 283 | 3.33/5.0 |
| Alex | 21 | $735,831 | 316 | 3.99/5.0 |
| Steinbock | 17 | $725,628 | 856 | 4.47/5.0 |
| Katrin- | 25 | $657,397 | 152 | 3.19/5.0 |
| Christoph - Interhome Group | 24 | $598,814 | 221 | 3.97/5.0 |
| Alpen Apartments | 36 | $522,586 | 528 | 4.42/5.0 |
| Patrick | 4 | $376,495 | 78 | 5.00/5.0 |
| Keyone | 7 | $272,639 | 45 | 3.68/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Zell am See.
Dive Deeper: Advanced Zell am See STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Zell am See. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsZell am See Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Zell am See
- The Zell am See Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.1% of the 463 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Zell am See, Apartment/Condo properties are the most common (83.8%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique (combined 3.0%) offer potential for unique stay experiences.
Zell am See Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Zell am See
- The dominant room capacity in Zell am See is 2 bedrooms listings, making up 35% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 60.7% of the active Airbnb listings in Zell am See, indicating a high concentration in these sizes.
- A significant 34.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Zell am See.
Zell am See Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Zell am See
- The most common guest capacity trend in Zell am See vacation rentals is listings accommodating 8+ guests (28.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Zell am See STR market, accounting for 53.6% of listings.
- 55.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Zell am See.
- On average, properties in Zell am See are equipped to host 5.5 guests.
Zell am See Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Zell am See
- The most common availability pattern in Zell am See falls within the 271-366 days range, representing 63.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Zell am See (36.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Zell am See Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
77 listings
17.3% of total
2 Nights
35 listings
7.9% of total
3 Nights
33 listings
7.4% of total
4-6 Nights
120 listings
27% of total
7-29 Nights
7 listings
1.6% of total
30+ Nights
173 listings
38.9% of total
Key Insights
- The most prevalent minimum stay requirement in Zell am See is 30+ Nights, adopted by 38.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (38.9%) caters to monthly stays (30+ nights) in Zell am See, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 38.9% of Zell am See hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 38.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Zell am See.
Zell am See Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
40 listings
10.7% of total
Super Strict 30 Days
34 listings
9.1% of total
Flexible
17 listings
4.6% of total
Moderate
106 listings
28.4% of total
Firm
94 listings
25.2% of total
Strict
82 listings
22% of total
Cancellation Policy Insights for Zell am See
- The prevailing Airbnb cancellation policy trend in Zell am See is Moderate, used by 28.4% of listings.
- There's a relatively balanced mix between guest-friendly (33.0%) and stricter (47.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 28.4% market standard in Zell am See.
- Regularly review your cancellation policy against competitors and market demand shifts in Zell am See.
Zell am See STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Zell am See
- The overall average booking lead time for vacation rentals in Zell am See is 74 days.
- Guests book furthest in advance for stays during February (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 58 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (93 days avg.) sees the longest lead times, while Fall (63 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (74 days) as a baseline for your pricing and availability strategy in Zell am See.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 93 days) to capture early planners.
- Monitor your own booking lead times against these Zell am See averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Zell am See (2025)
Amenity Prevalence
Amenity Insights for Zell am See
- Essential amenities in Zell am See that guests expect include: Wifi, TV, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Refrigerator, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Zell am See: Wifi, TV, Heating, Kitchen.
- Prioritize adding missing essentials: Wifi, TV, Heating, Kitchen.
- Consider adding popular differentiators like Hot water or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Zell am See to stay competitive.
Zell am See Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Zell am See
- The typical guest profile for Airbnb in Zell am See consists of predominantly international visitors (96%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 3.7% of guests.
- Key international markets include Germany (20.1%) and United Kingdom (12.1%).
- Top languages spoken are English (45.4%) followed by German (13.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Zell am See Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hallstatt | 27 | $5,147 | $301.80 | 63% |
| Bayrischzell | 30 | $4,718 | $392.87 | 42% |
| Urtijëi - St. Ulrich in Gröden - Ortisei | 163 | $4,698 | $630.45 | 40% |
| Moos in Passeier - Moso in Passiria | 17 | $4,619 | $547.60 | 27% |
| Steinberg am Rofan | 11 | $4,394 | $311.71 | 40% |
| Reith bei Kitzbühel | 44 | $3,766 | $308.69 | 45% |
| Sankt Martin am Tennengebirge | 13 | $3,674 | $240.00 | 51% |
| Cortina d'Ampezzo | 265 | $3,522 | $379.53 | 43% |
| Hof bei Salzburg | 16 | $3,251 | $219.18 | 51% |
| Wiesing | 16 | $3,222 | $208.10 | 52% |