Graz Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Styria, Austria
Is Airbnb profitable in Graz in 2025? Explore comprehensive Airbnb analytics for Graz, Styria, Austria to uncover income potential. This 2025 STR market report for Graz, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 853 active listings.
Whether you're considering an Airbnb investment in Graz, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Graz Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Graz Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Graz (2025)
Understanding the monthly revenue variations for Airbnb listings in Graz is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Graz is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Graz across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,790+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,831 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,145 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $596, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Graz
Graz Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Graz STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Graz:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Graz
Average Daily Rate (ADR) Airbnb Trends in Graz (2025)
Effective short term rental pricing strategy in Graz involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Graz typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $164+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $112 or more.
- Typical properties (Median) charge around $76 per night.
- Entry-level properties (Bottom 25%) earn around $56 per night.
Average Daily Rate (ADR) Trend by Month in Graz
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Airbnb Seasonality Analysis & Trends in Graz (2025)
Peak Season (May, June, April)
- Revenue averages $1,785 per month
- Occupancy rates average 43.7%
- Daily rates average $93
Shoulder Season
- Revenue averages $1,415 per month
- Occupancy maintains around 47.9%
- Daily rates hold near $95
Low Season (January, February, March)
- Revenue drops to average $924 per month
- Occupancy decreases to average 34.8%
- Daily rates adjust to average $91
Seasonality Insights for Graz
- The Airbnb seasonality in Graz shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Graz's highest earning potential, with monthly revenues capable of climbing to $1,927, occupancy reaching a high of 55.1%, and ADRs peaking at $98.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $899, occupancy could drop to 32.1%, and ADRs may adjust down to $90.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Graz.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Graz seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Graz (2025)
Exploring the top neighborhoods for short-term rentals in Graz? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center (Innere Stadt) | The historical heart of Graz, where visitors can explore ancient architecture, museums, and vibrant street life. Ideal for tourists looking to immerse themselves in culture and local cuisine. | Schlossberg, Graz Opera House, Kunsthaus Graz, Mercat0 Graz, Landhaus |
| Lendplatz | A lively district known for its market and creative atmosphere, popular among younger travelers and locals alike. Offers a unique blend of culture, dining, and relaxation space. | Lendplatz Market, Lend Quarry, Kunsthaus Graz, Murinsel, Biergarten |
| Geidorf | A charming residential area that offers both tranquility and proximity to educational institutions. Attracts families and students with its local vibe and parks. | University of Graz, Austrian Sculpture Park, St. Anna Church, Puls 4 Park, Geidorf street shops |
| Andritz | A picturesque district along the Mur River, known for its green spaces and family-friendly environment. A great spot for those looking for a quieter stay in Graz. | Andritzer Wiese, Graz Zoo, Murradweg bike path, local cafés, nature walks |
| Mariagrün | A peaceful residential area on the outskirts of Graz that is known for its beautiful nature and hiking trails. Suitable for travelers seeking outdoor adventures. | Hiking trails, St. Erhard Church, Nature reserves, Regional parks, Local vineyards |
| Jakomini | An expanding district known for its nightlife and university presence, popular with younger travelers and those seeking vibrant city life. | Jakominiplatz, Graz University of Technology, Bars and clubs, Shopping malls, Local dining spots |
| St. Leonhard | A historic area home to several cultural institutions, making it a prime location for culture lovers. Perfect for staying close to museums and festivals. | Graz University, Steiermark Museum, Botanical Garden, Cultural events, Historic architecture |
| Thal | A suburb of Graz that offers a more rural experience with a close-knit community. Perfect for those wanting to explore the countryside while being near the city. | Thal village, Local farms, Graz city access, Nature hikes, Community events |
Understanding Airbnb License Requirements & STR Laws in Graz (2025)
While Graz, Styria, Austria currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Graz to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Graz (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Grazbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
APSTAY:Deluxe Penthouse with terrace, Kingsize
Entire Place • 2 bedrooms
Edler Wohnraum: 3 BR Skyline Suite A/C EV Charging
Entire Place • 3 bedrooms
Terrace dream in the centre (Lend)
Entire Place • 2 bedrooms
Old building dream in the city center
Entire Place • 2 bedrooms
Self-Check-IN | Studio apartment at Central Station
Entire Place • 1 bedroom
Self-Check-IN | 1BR Apartment at Central Station
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Graz (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Graz based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Josef | 25 | $1,115,788 | 437 | 4.54/5.0 |
| Anastasia | 29 | $473,232 | 804 | 3.83/5.0 |
| Bernd | 31 | $416,438 | 2368 | 4.78/5.0 |
| Maria | 17 | $363,581 | 650 | 4.76/5.0 |
| Bettina Und Claus | 19 | $225,855 | 1507 | 4.88/5.0 |
| Moritz | 5 | $183,105 | 325 | 4.92/5.0 |
| Gudrun,Andreas&Katja | 7 | $171,384 | 477 | 4.96/5.0 |
| Matthias | 5 | $158,853 | 332 | 4.86/5.0 |
| Keyone | 12 | $144,789 | 129 | 4.70/5.0 |
| Limehome | 10 | $144,170 | 32 | 1.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Graz.
Dive Deeper: Advanced Graz STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Graz. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGraz Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Graz
- The Graz Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.8% of the 853 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Graz, Apartment/Condo properties are the most common (95.3%), reflecting the local real estate landscape.
- Smaller segments like house, hotel/boutique, outdoor/unique, others, unique stays (combined 4.7%) offer potential for unique stay experiences.
Graz Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Graz
- The dominant room capacity in Graz is 1 bedroom listings, making up 64.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 83.0% of the active Airbnb listings in Graz, indicating a high concentration in these sizes.
- With over half the market (64.5%) consisting of studios or 1-bedroom units, Graz is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Graz.
Graz Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Graz
- The most common guest capacity trend in Graz vacation rentals is listings accommodating 2 guests (32%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Graz STR market, accounting for 62.5% of listings.
- 13.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Graz.
- On average, properties in Graz are equipped to host 3.4 guests.
Graz Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Graz
- The most common availability pattern in Graz falls within the 271-366 days range, representing 37.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Graz (32%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Graz Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
254 listings
32.1% of total
2 Nights
259 listings
32.7% of total
3 Nights
70 listings
8.8% of total
4-6 Nights
72 listings
9.1% of total
7-29 Nights
39 listings
4.9% of total
30+ Nights
98 listings
12.4% of total
Key Insights
- The most prevalent minimum stay requirement in Graz is 2 Nights, adopted by 32.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.8%) of the Graz Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.4%) caters to monthly stays (30+ nights) in Graz, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.7% of Graz hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Graz.
Graz Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
255 listings
34.4% of total
Moderate
296 listings
39.9% of total
Firm
88 listings
11.9% of total
Strict
102 listings
13.8% of total
Cancellation Policy Insights for Graz
- The prevailing Airbnb cancellation policy trend in Graz is Moderate, used by 39.9% of listings.
- The market strongly favors guest-friendly terms, with 74.3% of listings offering Flexible or Moderate policies. This suggests guests in Graz may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.9% market standard in Graz.
- Using a Strict policy might deter some guests, as only 13.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Graz.
Graz STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Graz
- The overall average booking lead time for vacation rentals in Graz is 48 days.
- Guests book furthest in advance for stays during June (average 121 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (76 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Graz.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 121 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Graz averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Graz (2025)
Amenity Prevalence
Amenity Insights for Graz
- Essential amenities in Graz that guests expect include: Wifi, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Graz: Wifi, Heating, Kitchen.
- Prioritize adding missing essentials: Wifi, Heating, Kitchen.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Graz to stay competitive.
Graz Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Graz
- The typical guest profile for Airbnb in Graz consists of predominantly international visitors (75%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 24.6% of guests.
- Key international markets include Austria (24.6%) and Germany (21.8%).
- Top languages spoken are English (39%) followed by German (23.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Graz Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Molln | 15 | $3,034 | $179.48 | 52% |
| Podhom | 10 | $2,849 | $196.31 | 50% |
| Bad Sankt Leonhard im Lavanttal | 27 | $2,745 | $266.48 | 39% |
| Spital am Semmering | 16 | $2,557 | $337.61 | 36% |
| Wildalpen | 12 | $2,317 | $306.32 | 32% |
| Dürnstein | 17 | $2,101 | $256.47 | 36% |
| Hohentauern | 77 | $2,057 | $226.21 | 36% |
| Oberwölz | 35 | $1,987 | $296.66 | 31% |
| Deutschlandsberg | 22 | $1,924 | $202.85 | 34% |
| Sankt Lambrecht | 22 | $1,911 | $213.42 | 42% |