Mariazell Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Styria, Austria
Is Airbnb profitable in Mariazell in 2025? Explore comprehensive Airbnb analytics for Mariazell, Styria, Austria to uncover income potential. This 2025 STR market report for Mariazell, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in Mariazell, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mariazell Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mariazell Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mariazell (2025)
Understanding the monthly revenue variations for Airbnb listings in Mariazell is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mariazell is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mariazell across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,755+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,432 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $781 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $424, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mariazell
Mariazell Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mariazell STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mariazell:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mariazell
Average Daily Rate (ADR) Airbnb Trends in Mariazell (2025)
Effective short term rental pricing strategy in Mariazell involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mariazell typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $345+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $159 or more.
- Typical properties (Median) charge around $94 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Mariazell
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Airbnb Seasonality Analysis & Trends in Mariazell (2025)
Peak Season (July, August, September)
- Revenue averages $1,954 per month
- Occupancy rates average 45.5%
- Daily rates average $149
Shoulder Season
- Revenue averages $1,101 per month
- Occupancy maintains around 35.0%
- Daily rates hold near $147
Low Season (January, March, April)
- Revenue drops to average $791 per month
- Occupancy decreases to average 25.9%
- Daily rates adjust to average $146
Seasonality Insights for Mariazell
- The Airbnb seasonality in Mariazell shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mariazell's highest earning potential, with monthly revenues capable of climbing to $2,264, occupancy reaching a high of 57.0%, and ADRs peaking at $149.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $596, occupancy could drop to 15.6%, and ADRs may adjust down to $145.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mariazell.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mariazell seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mariazell (2025)
Exploring the top neighborhoods for short-term rentals in Mariazell? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mariazell City Center | The heart of Mariazell, bustling with shops, cafes, and historic sites. Visitors seek convenient access to the basilica and local culture. | Mariazell Basilica, Main Square, Shopping streets, Restaurants, Cafés |
| Sommerau | A peaceful residential area offering stunning views and proximity to nature. Attracts families and couples looking for a relaxing getaway close to hiking trails and lakes. | Lakes, Hiking trails, Nature parks, Scenic views |
| Bürgeralpe | A popular mountain resort area known for skiing in winter and hiking in summer. Ideal for outdoor enthusiasts and families looking for an active vacation. | Bürgeralpe mountain, Ski resorts, Hiking paths, Cable car rides |
| Hackel | A quaint village atmosphere with traditional Tyrolean architecture. Visitors appreciate the authenticity and serene surroundings, making it a great spot for relaxation. | Local architecture, Quiet ambiance, Nearby nature spots |
| Wienerbruck | A charming village nearby with rich heritage and access to beautiful natural landscapes. Suitable for those exploring the region's cultural history and outdoor activities. | Historic sites, Beautiful landscapes, Hiking trails |
| St. Sebastian | A small community offering a blend of tranquility and convenient access to Mariazell, recommended for travelers seeking a quiet retreat close to adventure activities. | Natural parks, Cubbage and hill views, Cycling routes |
| Mariazeller Bürgeralpe | A popular destination for winter sports and summer hikes, featuring an alpine experience that draws adventure seekers and nature lovers. | Ski slopes, Summer hiking trails, Adventure park |
| Puchenstuben | A tranquil getaway surrounded by nature, ideal for those looking to unwind and explore Austria's breathtaking countryside away from the busy tourist spots. | Scenic drives, Traditional farms, Wildlife watching |
Understanding Airbnb License Requirements & STR Laws in Mariazell (2025)
While Mariazell, Styria, Austria currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mariazell to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mariazell (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mariazellbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Romantic country house in Mariazell for up to P. 9
Private Room • 6 bedrooms
Stay out in the mountains
Entire Place • 3 bedrooms
Chalet Hubertussee
Entire Place • 3 bedrooms
Eni-Time Mariazell mit Sauna & Jakuzzi
Entire Place • 2 bedrooms
Apartment to the observatory
Entire Place • 2 bedrooms
Dahoam for 4 in Mariazell
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mariazell (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mariazell based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Riki | 5 | $48,428 | 48 | 4.89/5.0 |
| Dunja | 1 | $34,539 | 4 | 5.00/5.0 |
| Host #280826204 | 1 | $28,952 | 0 | 0.00/5.0 |
| Enikő | 1 | $23,980 | 6 | 5.00/5.0 |
| Marvin | 2 | $22,504 | 248 | 4.88/5.0 |
| Heike & Christian | 2 | $22,431 | 77 | 4.94/5.0 |
| Günther Angelika | 1 | $18,485 | 62 | 4.95/5.0 |
| Wolfgang | 3 | $16,218 | 46 | 4.81/5.0 |
| Karl & Ute | 2 | $13,961 | 140 | 4.88/5.0 |
| Fikret | 2 | $11,467 | 42 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mariazell.
Dive Deeper: Advanced Mariazell STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mariazell. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMariazell Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mariazell
- The Mariazell Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.8% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mariazell, Apartment/Condo properties are the most common (59.3%), reflecting the local real estate landscape.
- Houses represent a significant 33.3% portion, catering likely to families or larger groups.
- The presence of 7.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Mariazell Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mariazell
- The dominant room capacity in Mariazell is 1 bedroom listings, making up 51.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.7% of the active Airbnb listings in Mariazell, indicating a high concentration in these sizes.
- With over half the market (51.9%) consisting of studios or 1-bedroom units, Mariazell is particularly well-suited for individuals or couples.
Mariazell Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mariazell
- The most common guest capacity trend in Mariazell vacation rentals is listings accommodating 2 guests (29.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Mariazell STR market, accounting for 51.8% of listings.
- 18.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mariazell.
- On average, properties in Mariazell are equipped to host 3.1 guests.
Mariazell Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mariazell
- The most common availability pattern in Mariazell falls within the 271-366 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mariazell (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mariazell Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
14.8% of total
2 Nights
11 listings
40.7% of total
3 Nights
3 listings
11.1% of total
4-6 Nights
1 listings
3.7% of total
30+ Nights
8 listings
29.6% of total
Key Insights
- The most prevalent minimum stay requirement in Mariazell is 2 Nights, adopted by 40.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (29.6%) caters to monthly stays (30+ nights) in Mariazell, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40.7% of Mariazell hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.8% currently do.
- A 2-night minimum appears standard (40.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 29.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mariazell.
Mariazell Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
20% of total
Moderate
11 listings
44% of total
Firm
7 listings
28% of total
Strict
2 listings
8% of total
Cancellation Policy Insights for Mariazell
- The prevailing Airbnb cancellation policy trend in Mariazell is Moderate, used by 44% of listings.
- There's a relatively balanced mix between guest-friendly (64.0%) and stricter (36.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44% market standard in Mariazell.
- Using a Strict policy might deter some guests, as only 8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mariazell.
Mariazell STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mariazell
- The overall average booking lead time for vacation rentals in Mariazell is 44 days.
- Guests book furthest in advance for stays during August (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Mariazell.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Mariazell averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mariazell (2025)
Amenity Prevalence
Amenity Insights for Mariazell
- Essential amenities in Mariazell that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Cooking basics, Dishes and silverware, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mariazell: Wifi, Kitchen.
- Consider adding popular differentiators like Cooking basics or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mariazell to stay competitive.
Mariazell Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mariazell
- The typical guest profile for Airbnb in Mariazell consists of a mix of domestic (47%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 46.5% of guests.
- Key international markets include Austria (46.5%) and Germany (12.3%).
- Top languages spoken are English (35.5%) followed by German (27.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mariazell Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Molln | 15 | $3,034 | $179.48 | 52% |
| Podhom | 10 | $2,849 | $196.31 | 50% |
| Bad Sankt Leonhard im Lavanttal | 27 | $2,745 | $266.48 | 39% |
| Spital am Semmering | 16 | $2,557 | $337.61 | 36% |
| Wildalpen | 12 | $2,317 | $306.32 | 32% |
| Dürnstein | 17 | $2,101 | $256.47 | 36% |
| Hohentauern | 77 | $2,057 | $226.21 | 36% |
| Oberwölz | 35 | $1,987 | $296.66 | 31% |
| Deutschlandsberg | 22 | $1,924 | $202.85 | 34% |
| Sankt Lambrecht | 22 | $1,911 | $213.42 | 42% |