Sölk Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Styria, Austria
Is Airbnb profitable in Sölk in 2025? Explore comprehensive Airbnb analytics for Sölk, Styria, Austria to uncover income potential. This 2025 STR market report for Sölk, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Sölk, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sölk Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sölk Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sölk (2025)
Understanding the monthly revenue variations for Airbnb listings in Sölk is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sölk is typically February, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sölk across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,997+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,351 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,509 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $708, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sölk
Sölk Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sölk STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sölk:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sölk
Average Daily Rate (ADR) Airbnb Trends in Sölk (2025)
Effective short term rental pricing strategy in Sölk involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sölk typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $245+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $213 or more.
- Typical properties (Median) charge around $144 per night.
- Entry-level properties (Bottom 25%) earn around $96 per night.
Average Daily Rate (ADR) Trend by Month in Sölk
Get Live Sölk Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Sölk (2025)
Peak Season (February, January, December)
- Revenue averages $2,809 per month
- Occupancy rates average 45.9%
- Daily rates average $190
Shoulder Season
- Revenue averages $2,069 per month
- Occupancy maintains around 39.9%
- Daily rates hold near $162
Low Season (April, May, October)
- Revenue drops to average $1,722 per month
- Occupancy decreases to average 31.8%
- Daily rates adjust to average $157
Seasonality Insights for Sölk
- The Airbnb seasonality in Sölk shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sölk's highest earning potential, with monthly revenues capable of climbing to $3,477, occupancy reaching a high of 51.0%, and ADRs peaking at $197.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,636, occupancy could drop to 28.7%, and ADRs may adjust down to $154.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sölk.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sölk seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sölk (2025)
Exploring the top neighborhoods for short-term rentals in Sölk? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sölk Valley | Stunning alpine scenery offering outdoor activities like hiking and skiing. Ideal for nature lovers and those seeking tranquility away from city life. | Sölk Pass, Hiking trails, Sölk valley nature reserve, Ski areas nearby, Scenic viewpoints |
| Gschlößl | Charming rural area known for its picturesque landscapes and traditional Austrian architecture, popular with tourists looking for an authentic experience. | Traditional Austrian farms, Local artisan shops, Cultural festivals, Scenic walks, Local cuisine |
| Donnersbachwald | A peaceful mountain village that serves as a gateway to several ski resorts, great for winter sports enthusiasts and summer hiking. | Skiing in winter, Hiking in summer, Local restaurants, Nature parks, Biking trails |
| Schladming | Famous for its skiing and hosting World Cup events, it attracts winter sports lovers and summer tourists for its outdoor festivals and events. | Ski resort, Planai mountain, Schladming town center, Summer mountain activities, Culinary experiences |
| Sölk Mountain Lodge | Offers unique mountain lodge stays with beautiful views and access to outdoors adventures, appealing to both tourists and those seeking a retreat. | Lodging with a view, Hiking trails, Local wildlife, Photography spots, Wellness retreats |
| Röthelstein | A rustic area with a strong community vibe, ideal for those looking to experience local life and nature, popular among families and groups. | Community events, Hiking trails, Fishing spots, Picnic areas, Local farms |
| Pürgg | A small village that provides a quiet escape with historical sites and breathtaking views, suitable for those wanting to get away from big cities. | Historic church, Scenic viewpoints, Local wine producers, Peaceful environment, Artisan markets |
| Irdning | Known for its local culture and events, this area has a mix of both tourism and local life, making it attractive for diverse Airbnb guests. | Cultural festivals, Traditional markets, Local dining, Nature parks, Outdoor sports |
Understanding Airbnb License Requirements & STR Laws in Sölk (2025)
While Sölk, Styria, Austria currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sölk to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Sölk (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sölkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Kleiner Kessel by Interhome
Entire Place • 2 bedrooms
Großer Kessel by Interhome
Entire Place • 2 bedrooms
Luxury Chalet Wastlbauer
Entire Place • 5 bedrooms
Karlspitz by Interhome
Entire Place • 3 bedrooms
Large house, quite surrounding, beautiful garden
Entire Place • 4 bedrooms
Moser by Interhome
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sölk (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sölk based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lena - Interhome Group | 10 | $229,611 | 97 | 3.41/5.0 |
| Roland | 1 | $49,528 | 26 | 4.77/5.0 |
| Vincent | 2 | $34,911 | 37 | 5.00/5.0 |
| Angelica | 1 | $31,263 | 86 | 4.97/5.0 |
| Sybrand | 1 | $17,576 | 5 | 5.00/5.0 |
| Maria | 2 | $15,686 | 11 | 5.00/5.0 |
| Dagmar | 1 | $6,209 | 4 | 5.00/5.0 |
| Host #468878901 | 1 | $3,532 | 2 | 0.00/5.0 |
| Gertrude | 1 | $3,395 | 62 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sölk.
Dive Deeper: Advanced Sölk STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sölk. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSölk Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sölk
- The Sölk Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sölk, Apartment/Condo properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 45% portion, catering likely to families or larger groups.
Sölk Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sölk
- The dominant room capacity in Sölk is 2 bedrooms listings, making up 30% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 50.0% of the active Airbnb listings in Sölk, indicating a high concentration in these sizes.
- A significant 40.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sölk.
Sölk Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sölk
- The most common guest capacity trend in Sölk vacation rentals is listings accommodating 4 guests (30%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Sölk STR market, accounting for 50.0% of listings.
- 35.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sölk.
- On average, properties in Sölk are equipped to host 4.2 guests.
Sölk Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sölk
- The most common availability pattern in Sölk falls within the 271-366 days range, representing 45% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sölk (30%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sölk Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
26.3% of total
2 Nights
6 listings
31.6% of total
4-6 Nights
1 listings
5.3% of total
30+ Nights
7 listings
36.8% of total
Key Insights
- The most prevalent minimum stay requirement in Sölk is 30+ Nights, adopted by 36.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (36.8%) caters to monthly stays (30+ nights) in Sölk, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 36.8% of Sölk hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 36.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sölk.
Sölk Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
11.8% of total
Flexible
2 listings
11.8% of total
Moderate
2 listings
11.8% of total
Firm
9 listings
52.9% of total
Strict
2 listings
11.8% of total
Cancellation Policy Insights for Sölk
- The prevailing Airbnb cancellation policy trend in Sölk is Firm, used by 52.9% of listings.
- A majority (64.7%) of hosts in Sölk utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 52.9% market standard in Sölk.
- Using a Strict policy might deter some guests, as only 11.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sölk.
Sölk STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sölk
- The overall average booking lead time for vacation rentals in Sölk is 76 days.
- Guests book furthest in advance for stays during June (average 136 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 65 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (113 days avg.) sees the longest lead times, while Spring (77 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (76 days) as a baseline for your pricing and availability strategy in Sölk.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 136 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 113 days) to capture early planners.
- Monitor your own booking lead times against these Sölk averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sölk (2025)
Amenity Prevalence
Amenity Insights for Sölk
- Essential amenities in Sölk that guests expect include: Wifi, Heating, Free parking on premises, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Hangers, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sölk: Wifi, Heating, Free parking on premises, Kitchen, TV.
- Prioritize adding missing essentials: Heating, Free parking on premises, Kitchen, TV.
- Consider adding popular differentiators like Hot water or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sölk to stay competitive.
Sölk Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sölk
- The typical guest profile for Airbnb in Sölk consists of predominantly international visitors (90%), with top international origins including Czechia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 10.0% of guests.
- Key international markets include Germany (41.4%) and Czechia (10%).
- Top languages spoken are English (46.2%) followed by German (25.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Czechia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sölk Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hallstatt | 27 | $5,147 | $301.80 | 63% |
| Reith bei Kitzbühel | 44 | $3,766 | $308.69 | 45% |
| Sankt Martin am Tennengebirge | 13 | $3,674 | $240.00 | 51% |
| Cortina d'Ampezzo | 265 | $3,522 | $379.53 | 43% |
| Hof bei Salzburg | 16 | $3,251 | $219.18 | 51% |
| Going am Wilden Kaiser | 27 | $3,185 | $377.65 | 37% |
| Molln | 15 | $3,034 | $179.48 | 52% |
| Obertauern | 11 | $3,006 | $388.93 | 41% |
| Itter | 30 | $2,853 | $435.71 | 38% |
| Scheffau am Tennengebirge | 10 | $2,851 | $191.99 | 48% |