Schladming Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Styria, Austria
Is Airbnb profitable in Schladming in 2025? Explore comprehensive Airbnb analytics for Schladming, Styria, Austria to uncover income potential. This 2025 STR market report for Schladming, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 187 active listings.
Whether you're considering an Airbnb investment in Schladming, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Schladming Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Schladming Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Schladming (2025)
Understanding the monthly revenue variations for Airbnb listings in Schladming is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Schladming is typically February, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Schladming across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,977+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,744 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,104 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,032, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Schladming
Schladming Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Schladming STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Schladming:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Schladming
Average Daily Rate (ADR) Airbnb Trends in Schladming (2025)
Effective short term rental pricing strategy in Schladming involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Schladming typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $547+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $361 or more.
- Typical properties (Median) charge around $243 per night.
- Entry-level properties (Bottom 25%) earn around $175 per night.
Average Daily Rate (ADR) Trend by Month in Schladming
Get Live Schladming Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Schladming (2025)
Peak Season (February, January, December)
- Revenue averages $4,693 per month
- Occupancy rates average 45.1%
- Daily rates average $372
Shoulder Season
- Revenue averages $2,593 per month
- Occupancy maintains around 31.1%
- Daily rates hold near $273
Low Season (April, June, October)
- Revenue drops to average $1,956 per month
- Occupancy decreases to average 24.5%
- Daily rates adjust to average $263
Seasonality Insights for Schladming
- The Airbnb seasonality in Schladming shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Schladming's highest earning potential, with monthly revenues capable of climbing to $5,548, occupancy reaching a high of 53.1%, and ADRs peaking at $400.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,763, occupancy could drop to 22.8%, and ADRs may adjust down to $251.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Schladming.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Schladming seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Schladming (2025)
Exploring the top neighborhoods for short-term rentals in Schladming? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Schladming Town Center | The heart of Schladming, with easy access to shops, restaurants, and ski lifts. Ideal for tourists wanting to be close to the action. | Planai Mountain, Schladming-Dachstein ski area, Piano Bar Schladming, Hochwurzen, Schladming City Museum |
| Reiteralm | A popular ski area with stunning mountain views. Great for outdoor enthusiasts and winter sports lovers looking for a cozy retreat. | Reiteralm ski resort, Hiking trails, Mountain biking routes, Almwelt Loos |
| Planai | Known for its extensive skiing facilities and lively atmosphere. Attracts winter sports enthusiasts and summer hikers alike. | Planai ski area, Planai main square, Mountain gondola, Almrausch skiing school |
| Haus im Ennstal | A charming village close to the skiing and hiking trails. Offers a more tranquil experience while still being close to Schladming. | Enns River, Hiking paths, Local shops, Ski lifts access |
| Pichl near Schladming | A quaint village that provides a peaceful stay with access to the ski slopes and beautiful nature scenery. | Ski amadé region, Walking paths, Cross-country skiing routes |
| Schladming Dachstein Region | Famous for its breathtaking alpine scenery and outdoor activities. Attracts tourists all year round. | Dachstein Glacier, Hiking trails, Alpine hut dining, Scenic cable cars |
| Ski Resort Hochwurzen | A popular ski resort known for its family-friendly atmosphere and diverse runs. Ideal for families and ski groups. | Hochwurzen ski runs, Adventure park, Nature trails |
| Schafalm | A scenic area perfect for hiking and skiing, providing stunning views and outdoor activities for nature lovers. | Scenic hiking routes, Ski slopes, Gourmet mountain dining |
Understanding Airbnb License Requirements & STR Laws in Schladming (2025)
While Schladming, Styria, Austria currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Schladming to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Schladming (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Schladmingbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chill House
Entire Place • 5 bedrooms
Premium Chalet with sauna & whirlpool outside
Entire Place • 1 bedroom
Luxurious penthouse near Planai
Entire Place • 3 bedrooms
Premium Chalet mit Sauna & Whirlpool außen
Entire Place • 7 bedrooms
Chalet 41: Ski-in/Ski-out Schladming-Reiteralm
Entire Place • 4 bedrooms
Luxury Chalet Fastenberg Ski / Hike in and out
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Schladming (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Schladming based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alps Resorts | 14 | $663,142 | 65 | 3.18/5.0 |
| Stefan | 37 | $508,363 | 362 | 4.43/5.0 |
| Christian Und Kornelia | 11 | $193,648 | 29 | 0.78/5.0 |
| Gottfried - Interhome Group | 5 | $176,128 | 60 | 4.84/5.0 |
| Schladming-Appartements | 1 | $174,462 | 6 | 5.00/5.0 |
| Alps Resorts | 8 | $168,317 | 61 | 4.44/5.0 |
| Maria | 2 | $130,326 | 23 | 4.89/5.0 |
| Werner | 4 | $128,185 | 181 | 4.97/5.0 |
| Gundula | 7 | $109,089 | 215 | 4.86/5.0 |
| Ronald | 2 | $91,811 | 47 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Schladming.
Dive Deeper: Advanced Schladming STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Schladming. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSchladming Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Schladming
- The Schladming Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 187 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Schladming, Apartment/Condo properties are the most common (77.5%), reflecting the local real estate landscape.
- Houses represent a significant 20.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 1.6%) offer potential for unique stay experiences.
Schladming Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Schladming
- The dominant room capacity in Schladming is 2 bedrooms listings, making up 38.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 69.5% of the active Airbnb listings in Schladming, indicating a high concentration in these sizes.
- A significant 24.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Schladming.
Schladming Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Schladming
- The most common guest capacity trend in Schladming vacation rentals is listings accommodating 4 guests (27.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Schladming STR market, accounting for 53.0% of listings.
- 50.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Schladming.
- On average, properties in Schladming are equipped to host 5.2 guests.
Schladming Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Schladming
- The most common availability pattern in Schladming falls within the 271-366 days range, representing 66.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Schladming (43.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Schladming Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
9.3% of total
2 Nights
20 listings
11% of total
3 Nights
26 listings
14.3% of total
4-6 Nights
71 listings
39% of total
7-29 Nights
1 listings
0.5% of total
30+ Nights
47 listings
25.8% of total
Key Insights
- The most prevalent minimum stay requirement in Schladming is 4-6 Nights, adopted by 39% of listings. This highlights the market's preference for longer commitments.
- A significant segment (25.8%) caters to monthly stays (30+ nights) in Schladming, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 39% of Schladming hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Schladming.
Schladming Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
9 listings
5.7% of total
Super Strict 60 Days
9 listings
5.7% of total
Flexible
13 listings
8.3% of total
Moderate
17 listings
10.8% of total
Firm
41 listings
26.1% of total
Strict
68 listings
43.3% of total
Cancellation Policy Insights for Schladming
- The prevailing Airbnb cancellation policy trend in Schladming is Strict, used by 43.3% of listings.
- A majority (69.4%) of hosts in Schladming utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 43.3% market standard in Schladming.
- With 43.3% using Strict terms, this is a viable option in Schladming, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Schladming.
Schladming STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Schladming
- The overall average booking lead time for vacation rentals in Schladming is 80 days.
- Guests book furthest in advance for stays during May (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 65 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (98 days avg.) sees the longest lead times, while Fall (74 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (80 days) as a baseline for your pricing and availability strategy in Schladming.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 98 days) to capture early planners.
- Monitor your own booking lead times against these Schladming averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Schladming (2025)
Amenity Prevalence
Amenity Insights for Schladming
- Essential amenities in Schladming that guests expect include: Wifi, Kitchen, Heating, TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Dishes and silverware, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Schladming: Wifi, Kitchen, Heating, TV, Free parking on premises.
- Prioritize adding missing essentials: Wifi, Kitchen, Heating, TV, Free parking on premises.
- Consider adding popular differentiators like Hot water or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Schladming to stay competitive.
Schladming Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Schladming
- The typical guest profile for Airbnb in Schladming consists of predominantly international visitors (89%), with top international origins including Austria, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 11.4% of guests.
- Key international markets include Germany (34.9%) and Austria (11.4%).
- Top languages spoken are English (40%) followed by German (24.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Austria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Schladming Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hallstatt | 27 | $5,147 | $301.80 | 63% |
| Reith bei Kitzbühel | 44 | $3,766 | $308.69 | 45% |
| Sankt Martin am Tennengebirge | 13 | $3,674 | $240.00 | 51% |
| Cortina d'Ampezzo | 265 | $3,522 | $379.53 | 43% |
| Hof bei Salzburg | 16 | $3,251 | $219.18 | 51% |
| Going am Wilden Kaiser | 27 | $3,185 | $377.65 | 37% |
| Molln | 15 | $3,034 | $179.48 | 52% |
| Obertauern | 11 | $3,006 | $388.93 | 41% |
| Itter | 30 | $2,853 | $435.71 | 38% |
| Scheffau am Tennengebirge | 10 | $2,851 | $191.99 | 48% |