Innsbruck Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tirol, Austria
Is Airbnb profitable in Innsbruck in 2025? Explore comprehensive Airbnb analytics for Innsbruck, Tirol, Austria to uncover income potential. This 2025 STR market report for Innsbruck, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 132 active listings.
Whether you're considering an Airbnb investment in Innsbruck, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Innsbruck Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Innsbruck Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Innsbruck (2025)
Understanding the monthly revenue variations for Airbnb listings in Innsbruck is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Innsbruck is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Innsbruck across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,714+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,400 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,279 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,516, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Innsbruck
Innsbruck Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Innsbruck STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Innsbruck:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 79% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 60%.
- Entry-level properties (Bottom 25%) average 35% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Innsbruck
Average Daily Rate (ADR) Airbnb Trends in Innsbruck (2025)
Effective short term rental pricing strategy in Innsbruck involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Innsbruck typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $274+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $192 or more.
- Typical properties (Median) charge around $128 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Innsbruck
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Airbnb Seasonality Analysis & Trends in Innsbruck (2025)
Peak Season (July, August, December)
- Revenue averages $3,467 per month
- Occupancy rates average 67.8%
- Daily rates average $165
Shoulder Season
- Revenue averages $2,575 per month
- Occupancy maintains around 53.7%
- Daily rates hold near $152
Low Season (March, October, November)
- Revenue drops to average $2,090 per month
- Occupancy decreases to average 50.0%
- Daily rates adjust to average $153
Seasonality Insights for Innsbruck
- The Airbnb seasonality in Innsbruck shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Innsbruck's highest earning potential, with monthly revenues capable of climbing to $3,693, occupancy reaching a high of 73.6%, and ADRs peaking at $185.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,926, occupancy could drop to 45.1%, and ADRs may adjust down to $139.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Innsbruck.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Innsbruck seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Innsbruck (2025)
Exploring the top neighborhoods for short-term rentals in Innsbruck? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town | Historic center of Innsbruck, famous for its medieval architecture and vibrant culture. Popular with tourists for its charm and closeness to attractions, making it ideal for Airbnb hosting. | Golden Roof (Goldenes Dachl), Imperial Palace (Hofburg), St. Jakob Cathedral, Innsbruck Cathedral, Maria-Theresien-Strasse, Nordkette Mountains |
| Mariahilf | Residential neighborhood close to the city center, known for its charming streets and local shops. Attracts families and travelers looking for a quieter stay near the heart of Innsbruck. | Wilten Basilica, Raphael and Leonard Museum, Innsbruck's Old Town, Cultural events nearby, Transport access to the city center |
| Insurance Area | Modern and commercial district, popular with business travelers and professionals. Offers a variety of accommodation options and close proximity to offices and services. | Universitätsstraße shopping street, Local restaurants, Major banks and offices, City Park accessibility, Public transport access |
| Patscherkofel | Famous for skiing and hiking opportunities, this area attracts outdoor enthusiasts and families. Provides easy access to Tyrolean nature and a lovely view of Innsbruck. | Patscherkofelbahn lift, Skiing and hiking trails, Outdoor sports, Local cafes and restaurants, Scenic views |
| Igls | Charming village with stunning mountain landscapes, perfect for hosting tourists interested in outdoor activities and relaxation. Great for winter sports enthusiasts. | Igls Ski Resort, Beauty spots, Wellness retreats, Local restaurants, Hiking paths |
| Amras | A quieter residential area known for its parks and family-friendly atmosphere. Ideal for those looking to escape the bustling city while remaining close to important amenities. | Amras Castle, Parks and gardens, Local schools, Community events, Public transport |
| Mühlau | A peaceful area on the outskirts of Innsbruck, great for those who enjoy nature yet want to access city life. Offers a unique blend of tranquility and urban convenience. | Mühlau Castle, Mountain biking paths, Scenic walking trails, Local bakeries and shops, Transport to the city center |
| Nordkette | Known for its breathtaking mountain range, this area is a must-visit for anyone wanting to experience the natural beauty of Tirol. Perfect for nature lovers and adventure seekers. | Nordkette Cable Car, Hiking trails, Winter sports facilities, Panoramic mountain views, Alpine restaurants |
Understanding Airbnb License Requirements & STR Laws in Innsbruck (2025)
While Innsbruck, Tirol, Austria currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Innsbruck to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Innsbruck (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Innsbruckbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
2-room apartment in ALPINE CHIC + 1x TG parking!
Entire Place • 2 bedrooms
Spacious home with 3 bedrooms
Entire Place • 3 bedrooms
Traditional-modern House|Hötting
Entire Place • 5 bedrooms
Cozy apartment near the center
Entire Place • 2 bedrooms
Innheaven Apartment Secret Garden
Entire Place • 2 bedrooms
lovely downtown apartment with parking
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Innsbruck (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Innsbruck based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Flo | 4 | $249,791 | 522 | 4.87/5.0 |
| Daniel | 7 | $168,048 | 2425 | 4.74/5.0 |
| Kaspar | 4 | $150,570 | 305 | 4.53/5.0 |
| Julia | 5 | $141,358 | 182 | 4.69/5.0 |
| Blackhome | 7 | $138,969 | 108 | 4.33/5.0 |
| Maria | 5 | $122,045 | 115 | 4.80/5.0 |
| Marmota Hostel | 7 | $114,863 | 306 | 4.65/5.0 |
| Martin | 1 | $110,036 | 152 | 4.71/5.0 |
| Julian | 4 | $106,460 | 283 | 4.39/5.0 |
| Sophie | 2 | $101,516 | 260 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Innsbruck.
Dive Deeper: Advanced Innsbruck STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Innsbruck. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsInnsbruck Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Innsbruck
- The Innsbruck Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.5% of the 132 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Innsbruck, Apartment/Condo properties are the most common (81.1%), reflecting the local real estate landscape.
- The presence of 10.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.3%) offer potential for unique stay experiences.
Innsbruck Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Innsbruck
- The dominant room capacity in Innsbruck is 1 bedroom listings, making up 47% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.0% of the active Airbnb listings in Innsbruck, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (6.1%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Innsbruck.
Innsbruck Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Innsbruck
- The most common guest capacity trend in Innsbruck vacation rentals is listings accommodating 4 guests (34.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Innsbruck STR market, accounting for 50.8% of listings.
- 15.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Innsbruck.
- On average, properties in Innsbruck are equipped to host 3.3 guests.
Innsbruck Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Innsbruck
- The most common availability pattern in Innsbruck falls within the 91-180 days range, representing 34.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 42.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Innsbruck (35.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 59.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Innsbruck Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
31 listings
23.5% of total
2 Nights
30 listings
22.7% of total
3 Nights
21 listings
15.9% of total
4-6 Nights
17 listings
12.9% of total
7-29 Nights
3 listings
2.3% of total
30+ Nights
30 listings
22.7% of total
Key Insights
- The most prevalent minimum stay requirement in Innsbruck is 1 Night, adopted by 23.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (22.7%) caters to monthly stays (30+ nights) in Innsbruck, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 23.5% of Innsbruck hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Innsbruck.
Innsbruck Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.8% of total
Flexible
28 listings
21.2% of total
Moderate
45 listings
34.1% of total
Firm
30 listings
22.7% of total
Strict
28 listings
21.2% of total
Cancellation Policy Insights for Innsbruck
- The prevailing Airbnb cancellation policy trend in Innsbruck is Moderate, used by 34.1% of listings.
- There's a relatively balanced mix between guest-friendly (55.3%) and stricter (43.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.1% market standard in Innsbruck.
- Regularly review your cancellation policy against competitors and market demand shifts in Innsbruck.
Innsbruck STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Innsbruck
- The overall average booking lead time for vacation rentals in Innsbruck is 52 days.
- Guests book furthest in advance for stays during July (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (79 days avg.) sees the longest lead times, while Fall (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Innsbruck.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Innsbruck averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Innsbruck (2025)
Amenity Prevalence
Amenity Insights for Innsbruck
- Essential amenities in Innsbruck that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hair dryer, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Innsbruck: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Essentials or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Innsbruck to stay competitive.
Innsbruck Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Innsbruck
- The typical guest profile for Airbnb in Innsbruck consists of predominantly international visitors (96%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 3.9% of guests.
- Key international markets include United States (21.1%) and Germany (17.7%).
- Top languages spoken are English (45.8%) followed by German (14.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Innsbruck Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bayrischzell | 30 | $4,718 | $392.87 | 42% |
| Urtijëi - St. Ulrich in Gröden - Ortisei | 163 | $4,698 | $630.45 | 40% |
| Moos in Passeier - Moso in Passiria | 17 | $4,619 | $547.60 | 27% |
| Steinberg am Rofan | 11 | $4,394 | $311.71 | 40% |
| Reith bei Kitzbühel | 44 | $3,766 | $308.69 | 45% |
| Pfafflar | 10 | $3,559 | $263.33 | 58% |
| Cortina d'Ampezzo | 265 | $3,522 | $379.53 | 43% |
| Wiesing | 16 | $3,222 | $208.10 | 52% |
| Going am Wilden Kaiser | 27 | $3,185 | $377.65 | 37% |
| La Val - Wengen - La Valle | 20 | $3,117 | $503.24 | 36% |