Vienna Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Vienna, Austria
Is Airbnb profitable in Vienna in 2025? Explore comprehensive Airbnb analytics for Vienna, Vienna, Austria to uncover income potential. This 2025 STR market report for Vienna, based on AirROI data from September 2024 to August 2025, reveals key trends in the bustling market of 8,664 active listings.
Whether you're considering an Airbnb investment in Vienna, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vienna Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Vienna Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Vienna (2025)
Understanding the monthly revenue variations for Airbnb listings in Vienna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vienna is typically December, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vienna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,819+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,118 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,887 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $971, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Vienna
Vienna Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Vienna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vienna:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 77% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Vienna
Average Daily Rate (ADR) Airbnb Trends in Vienna (2025)
Effective short term rental pricing strategy in Vienna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vienna typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $251+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $169 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Vienna
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Airbnb Seasonality Analysis & Trends in Vienna (2025)
Peak Season (December, April, June)
- Revenue averages $3,016 per month
- Occupancy rates average 59.0%
- Daily rates average $156
Shoulder Season
- Revenue averages $2,455 per month
- Occupancy maintains around 51.8%
- Daily rates hold near $148
Low Season (January, February, March)
- Revenue drops to average $1,693 per month
- Occupancy decreases to average 43.7%
- Daily rates adjust to average $129
Seasonality Insights for Vienna
- The Airbnb seasonality in Vienna shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Vienna's highest earning potential, with monthly revenues capable of climbing to $3,411, occupancy reaching a high of 62.1%, and ADRs peaking at $164.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,578, occupancy could drop to 37.5%, and ADRs may adjust down to $126.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vienna.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Vienna seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Vienna (2025)
Exploring the top neighborhoods for short-term rentals in Vienna? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Innere Stadt | The historic city center of Vienna, known for its stunning architecture, cultural heritage, and significant landmarks. A prime area for tourists who want to be at the heart of the city, surrounded by museums, historic sites, and vibrant cafes. | St. Stephen's Cathedral, Hofburg Palace, Vienna State Opera, Kärntnertor Theatre, Graben Street |
| Leopoldstadt | This district offers a mix of culture and green spaces, being home to the Prater park and the famous Ferris wheel. It's popular among families and visitors looking for leisure activities and outdoor fun. | Prater Park, Giant Ferris Wheel, Kursalon Wien, Café Landtmann, Vienna University of Economics and Business |
| Mariahilf | A vibrant district known for its shopping street, Mariahilfer Straße. Ideal for visitors looking for a local experience with a mix of shops, restaurants, and cultural sites, making it a bustling area. | Mariahilfer Straße, Museum Quarter, Haydnhaus, Westbahnhof, Raimund Theater |
| Neubau | Known for its artistic vibe and hipster culture, this district attracts a young crowd with its trendy boutiques and cafes. It's perfect for those seeking a more local and contemporary experience. | MuseumsQuartier, Austrian Theatre Museum, Burggasse 24, Ziegelhütte Park, Westbahnstraße |
| Favoriten | A growing area with a diverse community, it's becoming increasingly popular for its affordability and local atmosphere. It's a good choice for budget-conscious travelers looking for an authentic experience. | Schönbrunn Palace, Belvedere Palace, Therme Wien, Favoriten Park, Böhmischer Prater |
| Hietzing | This district is known for its beautiful villas and proximity to Schönbrunn Palace, making it appealing for visitors who appreciate history and elegance in a serene setting. | Schönbrunn Palace, Tiergarten Schönbrunn (Vienna Zoo), Lainzer Tiergarten, Käthe Kruse Doll Museum, Votivpark |
| Alsergrund | A lovely district with a mix of historic buildings and modern amenities. It's close to the university and offers a student-friendly atmosphere while still being near the city center. | Votive Church, Sigmund Freud Museum, Lange Gasse, Toledo Restaurant, Liechtenstein Museum |
| Döbling | Known for its vineyards and wine taverns, this picturesque district offers a charming getaway from the hustle and bustle of the city. It's popular among those looking to relax and enjoy nature and wine. | Nussdorf vineyards, Kahlenberg, Heuriger (wine tavern), Forest Park, Kahlenberg Church |
Understanding Airbnb License Requirements & STR Laws in Vienna (2025)
While Vienna, Vienna, Austria currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vienna to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Vienna (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Viennabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Former Imperial Palace Turned Condo
Entire Place • 5 bedrooms
Penthouse Opera 3 Bedrooms with A/C
Entire Place • 3 bedrooms
Classic 3-bed with A/C, balcony near Judenplatz
Entire Place • 3 bedrooms
Royal Kaiser Klein
Entire Place • 1 bedroom
Serene City Center Oasis | Lux Design, ♛Royal Beds
Entire Place • 3 bedrooms
4 Bedrooms | 180 m² | Near Main Station
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Vienna (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Vienna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lisa | 117 | $5,041,359 | 6863 | 4.46/5.0 |
| Anna | 101 | $2,815,006 | 5170 | 4.31/5.0 |
| Maria | 86 | $2,485,290 | 3216 | 4.38/5.0 |
| Merlinda | 87 | $2,482,446 | 6805 | 4.75/5.0 |
| Martin | 99 | $2,275,709 | 9992 | 4.45/5.0 |
| Anna & Vladan | 52 | $1,853,364 | 3484 | 4.81/5.0 |
| Team Richard | 39 | $1,652,596 | 4364 | 4.69/5.0 |
| Rene | 70 | $1,619,433 | 8996 | 4.56/5.0 |
| Michael | 64 | $1,597,545 | 9381 | 4.76/5.0 |
| Vienna Residence | 85 | $1,439,971 | 749 | 4.41/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vienna.
Dive Deeper: Advanced Vienna STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vienna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVienna Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Vienna
- The Vienna Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.8% of the 8,664 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Vienna, Apartment/Condo properties are the most common (96%), reflecting the local real estate landscape.
- Smaller segments like house, hotel/boutique, others (combined 3.9%) offer potential for unique stay experiences.
Vienna Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Vienna
- The dominant room capacity in Vienna is 1 bedroom listings, making up 57% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.4% of the active Airbnb listings in Vienna, indicating a high concentration in these sizes.
- With over half the market (57%) consisting of studios or 1-bedroom units, Vienna is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (7.1%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Vienna.
Vienna Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Vienna
- The most common guest capacity trend in Vienna vacation rentals is listings accommodating 4 guests (30.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Vienna STR market, accounting for 56.8% of listings.
- 17.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vienna.
- On average, properties in Vienna are equipped to host 3.5 guests.
Vienna Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Vienna
- The most common availability pattern in Vienna falls within the 271-366 days range, representing 39.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Vienna (27.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Vienna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2120 listings
24.8% of total
2 Nights
1366 listings
16% of total
3 Nights
586 listings
6.9% of total
4-6 Nights
426 listings
5% of total
7-29 Nights
982 listings
11.5% of total
30+ Nights
3071 listings
35.9% of total
Key Insights
- The most prevalent minimum stay requirement in Vienna is 30+ Nights, adopted by 35.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (35.9%) caters to monthly stays (30+ nights) in Vienna, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 35.9% of Vienna hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 35.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vienna.
Vienna Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
213 listings
2.5% of total
Super Strict 60 Days
275 listings
3.2% of total
Flexible
1643 listings
19.4% of total
Moderate
3232 listings
38.2% of total
Firm
1600 listings
18.9% of total
Strict
1504 listings
17.8% of total
Cancellation Policy Insights for Vienna
- The prevailing Airbnb cancellation policy trend in Vienna is Moderate, used by 38.2% of listings.
- There's a relatively balanced mix between guest-friendly (57.6%) and stricter (36.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.2% market standard in Vienna.
- Regularly review your cancellation policy against competitors and market demand shifts in Vienna.
Vienna STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Vienna
- The overall average booking lead time for vacation rentals in Vienna is 46 days.
- Guests book furthest in advance for stays during April (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (55 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Vienna.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Vienna averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Vienna (2025)
Amenity Prevalence
Amenity Insights for Vienna
- Essential amenities in Vienna that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hair dryer, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Vienna: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Kitchen or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Vienna to stay competitive.
Vienna Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Vienna
- The typical guest profile for Airbnb in Vienna consists of predominantly international visitors (94%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 5.7% of guests.
- Key international markets include Germany (16.5%) and United States (14.3%).
- Top languages spoken are English (42.7%) followed by German (14.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Vienna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Spital am Semmering | 30 | $2,021 | $333.86 | 30% |
| Spitz | 21 | $1,914 | $197.90 | 39% |
| Fürstenfeld | 10 | $1,717 | $152.34 | 39% |
| Lunz am See | 20 | $1,630 | $205.49 | 31% |
| Payerbach | 12 | $1,615 | $157.90 | 32% |
| Dürnstein | 24 | $1,603 | $310.47 | 27% |
| Neuberg an der Mürz | 13 | $1,572 | $292.79 | 26% |
| Lísek | 10 | $1,537 | $131.19 | 40% |
| Semmering | 21 | $1,535 | $267.57 | 34% |
| Neusiedl am See | 30 | $1,453 | $240.25 | 36% |