Merelbeke Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in East Flanders, Belgium
Is Airbnb profitable in Merelbeke in 2025? Explore comprehensive Airbnb analytics for Merelbeke, East Flanders, Belgium to uncover income potential. This 2025 STR market report for Merelbeke, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Merelbeke, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Merelbeke Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Merelbeke Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Merelbeke (2025)
Understanding the monthly revenue variations for Airbnb listings in Merelbeke is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Merelbeke is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Merelbeke across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,009+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,673 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,145 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $616, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Merelbeke
Merelbeke Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Merelbeke STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Merelbeke:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Merelbeke
Average Daily Rate (ADR) Airbnb Trends in Merelbeke (2025)
Effective short term rental pricing strategy in Merelbeke involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Merelbeke typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $254+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $164 or more.
- Typical properties (Median) charge around $103 per night.
- Entry-level properties (Bottom 25%) earn around $65 per night.
Average Daily Rate (ADR) Trend by Month in Merelbeke
Get Live Merelbeke Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Merelbeke (2025)
Peak Season (July, October, September)
- Revenue averages $2,742 per month
- Occupancy rates average 54.0%
- Daily rates average $149
Shoulder Season
- Revenue averages $2,030 per month
- Occupancy maintains around 43.7%
- Daily rates hold near $149
Low Season (January, February, March)
- Revenue drops to average $1,423 per month
- Occupancy decreases to average 36.0%
- Daily rates adjust to average $141
Seasonality Insights for Merelbeke
- The Airbnb seasonality in Merelbeke shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Merelbeke's highest earning potential, with monthly revenues capable of climbing to $3,321, occupancy reaching a high of 58.9%, and ADRs peaking at $174.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,159, occupancy could drop to 35.0%, and ADRs may adjust down to $134.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Merelbeke.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Merelbeke seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Merelbeke (2025)
Exploring the top neighborhoods for short-term rentals in Merelbeke? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Merelbeke Centre | The heart of Merelbeke offers a charming mix of local culture, cafes, and shops. Its accessibility to public transport makes it a prime location for travelers visiting Ghent and nearby attractions. | Merelbeke Park, Local cafes and restaurants, Public transport to Ghent, Merelbeke Community Center |
| Oostakker | A suburban area known for its family-friendly atmosphere and green spaces. Ideal for families or travelers wanting a quieter stay while being close to the city. | Oostakker Castle, Green parks and trails, Local markets, Oostakker Church |
| Molenbeek | A picturesque area with historical buildings and a close-knit community feel. Popular for its authentic local experience and proximity to tourist attractions in Ghent. | Historical architecture, Local artisan shops, Nearby cycling routes, Community events |
| Groot-Bijgaarden | Known for its beautiful countryside and tranquility. It attracts guests looking for a nature retreat while still being a short distance from urban amenities. | Castle of Groot-Bijgaarden, Walking and cycling paths, Nature reserves, Local farms |
| Ledeberg | An up-and-coming area with a diverse population and a mix of cultures. Great for those looking for a unique city experience away from the hustle of the main tourist spots. | Ledeberg Park, Cultural festivals, Local eateries, Art galleries |
| Zelzate | A hidden gem that's near the border with the Netherlands. Offers a unique blend of Flemish and Dutch culture, perfect for those wanting to explore both areas. | Zelzate Canal, Scenic cycling routes, Local pubs, Community events |
| Destelbergen | A quiet, residential neighborhood with a peaceful vibe. Ideal for families or couples looking for a short getaway with easy access to nearby cities. | Destelbergen Nature Reserve, Local markets, Tranquil walking paths, Parks |
| Evergem | A picturesque and laid-back area with vast greenery. Attracts nature lovers and those looking for a relaxing retreat near the city. | Evergem Park, Natural reserves, Cultural sites, Local festivals |
Understanding Airbnb License Requirements & STR Laws in Merelbeke (2025)
While Merelbeke, East Flanders, Belgium currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Merelbeke to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Merelbeke (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Merelbekebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Arrivée - 5-Star Luxury Sports-Inspired House
Entire Place • 5 bedrooms
House, garden &parking, renovated, countryside
Entire Place • 3 bedrooms
Vakantiehoeve in nature reserve Scheldevallei
Entire Place • 3 bedrooms
Happy Nest
Entire Place • 2 bedrooms
Holiday cottage with wood-fired sauna
Entire Place • 1 bedroom
standard queen room
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Merelbeke (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Merelbeke based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ien | 1 | $117,464 | 9 | 4.89/5.0 |
| Nathalie | 2 | $38,762 | 34 | 4.64/5.0 |
| Ruth En Brecht | 1 | $38,190 | 59 | 4.81/5.0 |
| Stefanie | 1 | $30,430 | 30 | 4.73/5.0 |
| InKi | 1 | $29,978 | 4 | 5.00/5.0 |
| Nathalie | 1 | $28,105 | 65 | 4.98/5.0 |
| Elsje | 1 | $17,502 | 30 | 4.80/5.0 |
| Pieter | 1 | $16,366 | 3 | 5.00/5.0 |
| Roos | 1 | $14,021 | 86 | 4.64/5.0 |
| Alain | 3 | $13,682 | 83 | 4.47/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Merelbeke.
Dive Deeper: Advanced Merelbeke STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Merelbeke. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMerelbeke Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Merelbeke
- The Merelbeke Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 57.1% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 42.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Merelbeke, House properties are the most common (52.4%), reflecting the local real estate landscape.
- Houses represent a significant 52.4% portion, catering likely to families or larger groups.
- The presence of 14.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.8%) offer potential for unique stay experiences.
Merelbeke Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Merelbeke
- The dominant room capacity in Merelbeke is 1 bedroom listings, making up 38.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 57.1% of the active Airbnb listings in Merelbeke, indicating a high concentration in these sizes.
- A significant 23.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Merelbeke.
Merelbeke Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Merelbeke
- The most common guest capacity trend in Merelbeke vacation rentals is listings accommodating 4 guests (14.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Merelbeke STR market, accounting for 28.6% of listings.
- 19.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Merelbeke.
- On average, properties in Merelbeke are equipped to host 2.4 guests.
Merelbeke Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Merelbeke
- The most common availability pattern in Merelbeke falls within the 271-366 days range, representing 38.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Merelbeke (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Merelbeke Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
19% of total
2 Nights
9 listings
42.9% of total
3 Nights
1 listings
4.8% of total
4-6 Nights
2 listings
9.5% of total
7-29 Nights
3 listings
14.3% of total
30+ Nights
2 listings
9.5% of total
Key Insights
- The most prevalent minimum stay requirement in Merelbeke is 2 Nights, adopted by 42.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.9%) of the Merelbeke Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42.9% of Merelbeke hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19% currently do.
- A 2-night minimum appears standard (42.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 9.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Merelbeke.
Merelbeke Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
19% of total
Moderate
9 listings
42.9% of total
Firm
3 listings
14.3% of total
Strict
5 listings
23.8% of total
Cancellation Policy Insights for Merelbeke
- The prevailing Airbnb cancellation policy trend in Merelbeke is Moderate, used by 42.9% of listings.
- There's a relatively balanced mix between guest-friendly (61.9%) and stricter (38.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.9% market standard in Merelbeke.
- Regularly review your cancellation policy against competitors and market demand shifts in Merelbeke.
Merelbeke STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Merelbeke
- The overall average booking lead time for vacation rentals in Merelbeke is 37 days.
- Guests book furthest in advance for stays during July (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (41 days avg.) sees the longest lead times, while Spring (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Merelbeke.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Merelbeke averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Merelbeke (2025)
Amenity Prevalence
Amenity Insights for Merelbeke
- Essential amenities in Merelbeke that guests expect include: Heating, Hair dryer, Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Dishes and silverware, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Merelbeke: Heating, Hair dryer, Smoke alarm, Wifi.
- Prioritize adding missing essentials: Hair dryer, Smoke alarm, Wifi.
- Consider adding popular differentiators like Hot water or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Merelbeke to stay competitive.
Merelbeke Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Merelbeke
- The typical guest profile for Airbnb in Merelbeke consists of predominantly international visitors (90%), with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 10.4% of guests.
- Key international markets include Germany (18.8%) and Netherlands (17.7%).
- Top languages spoken are English (40.9%) followed by French (17.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Netherlands.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Merelbeke Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mont-de-l'Enclus | 11 | $6,308 | $353.89 | 39% |
| Raamsdonksveer | 15 | $5,631 | $599.45 | 40% |
| Lo-Reninge | 13 | $5,625 | $434.26 | 44% |
| Merksplas | 12 | $5,353 | $330.65 | 46% |
| Morienval | 12 | $4,683 | $377.01 | 30% |
| Zerkegem | 10 | $4,275 | $442.14 | 51% |
| Anzegem | 10 | $4,252 | $416.90 | 39% |
| Jemeppe-sur-Sambre | 10 | $4,197 | $498.39 | 47% |
| Dion | 13 | $4,192 | $263.67 | 55% |
| Incourt | 12 | $4,069 | $315.39 | 45% |