Soignies Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hainaut, Belgium

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Soignies in 2025? Explore comprehensive Airbnb analytics for Soignies, Hainaut, Belgium to uncover income potential. This 2025 STR market report for Soignies, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.

Whether you're considering an Airbnb investment in Soignies, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Soignies Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Soignies Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$99
The average rental revenue earned for an occupied room per day in Soignies.
Occupancy Rate(?)
54.0%
High demand. Good booking frequency.
Median Annual Revenue(?)
$17,572
Typical annual income for an Airbnb listing in Soignies. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
11.2%
Strong growth (11.2%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Soignies.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Soignies.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
19
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Soignies (2025)

Understanding the monthly revenue variations for Airbnb listings in Soignies is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Soignies is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Soignies across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,388+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,477 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,304 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $636, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Soignies

Soignies Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Soignies STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Soignies:

  • Best-in-class properties (Top 10%) achieve 91%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 50%.
  • Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Soignies

Average Daily Rate (ADR) Airbnb Trends in Soignies (2025)

Effective short term rental pricing strategy in Soignies involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Soignies typically peaks in April and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $190+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $128 or more.
  • Typical properties (Median) charge around $98 per night.
  • Entry-level properties (Bottom 25%) earn around $60 per night.

Average Daily Rate (ADR) Trend by Month in Soignies

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Airbnb Seasonality Analysis & Trends in Soignies (2025)

Peak Season (August, July, May)
  • Revenue averages $2,098 per month
  • Occupancy rates average 61.4%
  • Daily rates average $127
Shoulder Season
  • Revenue averages $1,677 per month
  • Occupancy maintains around 51.6%
  • Daily rates hold near $116
Low Season (January, February, March)
  • Revenue drops to average $1,342 per month
  • Occupancy decreases to average 45.8%
  • Daily rates adjust to average $91

Seasonality Insights for Soignies

  • The Airbnb seasonality in Soignies shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Soignies's highest earning potential, with monthly revenues capable of climbing to $2,206, occupancy reaching a high of 69.5%, and ADRs peaking at $128.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,225, occupancy could drop to 42.9%, and ADRs may adjust down to $91.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Soignies.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Soignies seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Soignies (2025)

Exploring the top neighborhoods for short-term rentals in Soignies? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Soignies Center
Historical town center featuring beautiful architecture and a vibrant atmosphere. Attracts tourists interested in history and local culture, with charming shops and restaurants.
Collegiate Church of Saint Vincent, Grand Place, Maison du Cellerier, Beffroi de Soignies, La Potale
Leschères
Quiet residential area near Soignies, offering peace and proximity to the countryside. Ideal for travelers looking for a relaxing stay while being near the city.
Parc de la Dodaine, Nearby hiking trails, Local farms, Community parks
Leuze-en-Hainaut
A lovely town with strong community ties and scenic surroundings. Attracts visitors who want a more local experience away from tourist hotspots.
Leuze-en-Hainaut Town Hall, Cultural events, Nature walks, Local eateries
Braine-le-Comte
Nearby town with rich history and cultural sites, great for day trips. Popular among visitors looking to explore the broader Hainaut region.
Braine-le-Comte Church, Aquascope, Local markets, Historical sites
La Louvière
Larger city near Soignies, known for its industrial heritage and vibrant cultural scene. Attracts visitors interested in Belgian history and culture.
Museum of Photography, Theatre Le Parc, La Louvière's canal, Local cuisine
Hainaut Province
Broad region with various attractions, including outdoor activities and cultural events. Perfect for tourists who wish to explore all that Hainaut has to offer.
Nature reserves, Historical sites, Festivals, Gastronomy tours
Rocboro
Suburban area with family-friendly atmosphere and parks. Ideal for family travelers who want to enjoy local amenities while being close to city attractions.
Parks and playgrounds, Community events, Local shops
Nimy
Charming neighborhood with local culture and easy access to outdoor activities. Suitable for nature lovers and those seeking a quieter stay.
Green spaces, Hiking trails, Local cafés

Understanding Airbnb License Requirements & STR Laws in Soignies (2025)

While Soignies, Hainaut, Belgium currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Soignies to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Soignies (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Soigniesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

La Tour du Château

La Tour du Château

Entire Place • 1 bedroom

$59,612
Revenue
89.9%
Occupancy
$181.80
Daily Rate
Country house with garden, close to P-Daiza.

Country house with garden, close to P-Daiza.

Entire Place • 3 bedrooms

$34,855
Revenue
80.0%
Occupancy
$119.46
Daily Rate
Countryside villa and hot tub.

Countryside villa and hot tub.

Entire Place • 2 bedrooms

$27,418
Revenue
79.6%
Occupancy
$106.74
Daily Rate
Le Cellier

Le Cellier

Entire Place • 1 bedroom

$26,213
Revenue
59.0%
Occupancy
$102.58
Daily Rate
The dovecote

The dovecote

Entire Place • 1 bedroom

$25,638
Revenue
56.3%
Occupancy
$108.33
Daily Rate
Quiet studio in Old Convent

Quiet studio in Old Convent

Entire Place • 1 bedroom

$21,784
Revenue
47.9%
Occupancy
$98.07
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Soignies (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Soignies based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Nico Baert3$73,120594.88/5.0
Laurence1$59,6123574.96/5.0
Frédéric - Henri1$34,855874.91/5.0
Patrick1$27,4181414.90/5.0
Marie1$21,784285.00/5.0
Antoine1$18,723974.98/5.0
Gauthier1$17,7421144.85/5.0
Béatrice1$16,490315.00/5.0
Bernard1$15,7741374.91/5.0
Gilles1$11,7601944.91/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Soignies.

Dive Deeper: Advanced Soignies STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Soignies. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Soignies Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Soignies

  • The Soignies Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.2% of the 19 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Soignies, House properties are the most common (52.6%), reflecting the local real estate landscape.
  • Houses represent a significant 52.6% portion, catering likely to families or larger groups.
  • The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.

Soignies Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Soignies

  • The dominant room capacity in Soignies is 1 bedroom listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 63.1% of the active Airbnb listings in Soignies, indicating a high concentration in these sizes.
  • A significant 26.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Soignies.

Soignies Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Soignies

  • The most common guest capacity trend in Soignies vacation rentals is listings accommodating 5 guests (31.6%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 5 guests and 4 guests dominate the Soignies STR market, accounting for 63.2% of listings.
  • On average, properties in Soignies are equipped to host 3.6 guests.

Soignies Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Soignies

  • The most common availability pattern in Soignies falls within the 91-180 days range, representing 31.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 52.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Soignies (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 47.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Soignies Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (73.7%)

1 Night

14 listings

73.7% of total

2 Nights (10.5%)

2 Nights

2 listings

10.5% of total

7-29 Nights (10.5%)

7-29 Nights

2 listings

10.5% of total

30+ Nights (5.3%)

30+ Nights

1 listings

5.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Soignies is 1 Night, adopted by 73.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (84.2%) of the Soignies Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 73.7% of Soignies hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Soignies.

Soignies Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (21.1%)

Flexible

4 listings

21.1% of total

Moderate (26.3%)

Moderate

5 listings

26.3% of total

Firm (15.8%)

Firm

3 listings

15.8% of total

Strict (36.8%)

Strict

7 listings

36.8% of total

Cancellation Policy Insights for Soignies

  • The prevailing Airbnb cancellation policy trend in Soignies is Strict, used by 36.8% of listings.
  • A majority (52.6%) of hosts in Soignies utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 36.8% market standard in Soignies.
  • With 36.8% using Strict terms, this is a viable option in Soignies, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Soignies.

Soignies STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Soignies

  • The overall average booking lead time for vacation rentals in Soignies is 55 days.
  • Guests book furthest in advance for stays during June (average 102 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 44 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (88 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Soignies.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 102 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 88 days) to capture early planners.
  • Monitor your own booking lead times against these Soignies averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Soignies (2025)

Amenity Prevalence

Amenity Insights for Soignies

  • Popular amenities like Hangers, Smoke alarm, Hot water are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like Hangers or Smoke alarm to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Soignies to stay competitive.

Soignies Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Soignies

  • The typical guest profile for Airbnb in Soignies consists of predominantly international visitors (80%), with top international origins including Belgium, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 20.4% of guests.
  • Key international markets include France (50%) and Belgium (20.4%).
  • Top languages spoken are French (35.9%) followed by English (34%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Belgium.
  • Offer listing details and communication support in French.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Soignies Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Mont-de-l'Enclus10$5,508$360.6239%
Dion13$4,589$265.4158%
Incourt11$4,281$293.3143%
Merksplas10$3,885$256.5944%
Trigny10$3,775$248.1946%
Kerkdriel25$3,607$323.1640%
Kluisbergen17$3,584$401.5044%
Brecht10$3,531$251.7054%
Ellezelles13$3,492$292.6845%
Aubel33$3,418$244.7744%

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