Somerset Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sandys, Bermuda
Is Airbnb profitable in Somerset in 2025? Explore comprehensive Airbnb analytics for Somerset, Sandys, Bermuda to uncover income potential. This 2025 STR market report for Somerset, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 31 active listings.
Whether you're considering an Airbnb investment in Somerset, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Somerset Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Somerset Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Somerset (2025)
Understanding the monthly revenue variations for Airbnb listings in Somerset is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Somerset is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Somerset across different performance tiers:
- Best-in-class properties (Top 10%) achieve $13,971+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,856 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,460 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,560, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Somerset
Somerset Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Somerset STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Somerset:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Somerset
Average Daily Rate (ADR) Airbnb Trends in Somerset (2025)
Effective short term rental pricing strategy in Somerset involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Somerset typically peaks in October and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $888+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $473 or more.
- Typical properties (Median) charge around $234 per night.
- Entry-level properties (Bottom 25%) earn around $162 per night.
Average Daily Rate (ADR) Trend by Month in Somerset
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Airbnb Seasonality Analysis & Trends in Somerset (2025)
Peak Season (July, June, August)
- Revenue averages $8,745 per month
- Occupancy rates average 68.5%
- Daily rates average $395
Shoulder Season
- Revenue averages $5,875 per month
- Occupancy maintains around 50.7%
- Daily rates hold near $388
Low Season (January, February, November)
- Revenue drops to average $3,480 per month
- Occupancy decreases to average 39.1%
- Daily rates adjust to average $368
Seasonality Insights for Somerset
- The Airbnb seasonality in Somerset shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Somerset's highest earning potential, with monthly revenues capable of climbing to $9,041, occupancy reaching a high of 75.1%, and ADRs peaking at $397.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,222, occupancy could drop to 34.5%, and ADRs may adjust down to $361.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Somerset.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Somerset seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Somerset (2025)
Exploring the top neighborhoods for short-term rentals in Somerset? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Somerset Village | Charming village known for its colorful homes, local shops, and beautiful views of the harbor. A perfect destination for tourists who want to experience the authentic Bermudian lifestyle. | Somerset Long Bay, Royal Naval Dockyard, Crystal Caves, Snorkeling at Black Bay, Fort Scaur |
| Sandys Parish | A picturesque area offering stunning coastal views, historical sites, and access to beautiful beaches. Ideal for those looking to unwind and enjoy nature. | Bermuda Aquarium, Museum and Zoo, West End's beaches, Historical buildings like the Old Town Hall, Scaur Hill Fort, Bermuda's famous Pink Sand beaches |
| Hog Bay Park | A lesser-known gem, perfect for nature lovers and outdoor enthusiasts, featuring panoramic views and tranquil hiking trails, attracting visitors looking for serenity and beauty. | Hog Bay Beach, Nature trails, Picnic areas, Scenic viewpoints, Birdwatching |
| Barnes' Beach | A serene beach area great for families and visitors looking for a quieter beach experience, with crystal-clear waters and soft sand, ideal for relaxation and leisure activities. | Barnes' Beach, Swimming and sunbathing, Beachside cafes, Snorkeling spots, Kayaking opportunities |
| Daniel's Head | A hidden treasure with spectacular sunsets and a peaceful atmosphere, popular among locals and tourists seeking a more laid-back beach experience away from the crowds. | Daniel's Head Beach, Kayaking, Fishing spots, Scenic views, Nearby hiking trails |
| Tucker's Town | An upscale area known for its luxury resorts and beautiful beaches, attracting affluent travelers looking for exclusivity and high-end amenities. | Tucker's Point Golf Club, Pink Sand Beach, Luxury resorts, Private beaches, Nature walks |
| Mangrove Bay | A picturesque bay with calm waters, perfect for water sports and family activities, appealing to those who enjoy boating, fishing, and outdoor recreation. | Mangrove Bay Beach, Kayaking, Standup paddleboarding, Scenic views, Nature trails |
| Warwick Long Bay | Famous for its stunning vistas and beautiful beach, this area attracts visitors seeking relaxation and picturesque settings, with opportunities for swimming and sunbathing. | Warwick Long Bay Beach, Hiking trails, Nearby Grape Bay Beach, Natural beauty, Relaxing atmosphere |
Understanding Airbnb License Requirements & STR Laws in Somerset (2025)
While Somerset, Sandys, Bermuda currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Somerset to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Somerset (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Somersetbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Watermark
Entire Place • 3 bedrooms
Cambridge Beach House Bermuda
Entire Place • 8 bedrooms
Oceanfront "Dock of the Bay" Retreat
Entire Place • 4 bedrooms
Luxurious Bermuda Villa with Pool & Ocean Views!
Entire Place • 4 bedrooms
Belfield Beach Estate
Entire Place • 5 bedrooms
Windward Mark-Newly Renovated, Surrounded By Water
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Somerset (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Somerset based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ben | 2 | $270,050 | 52 | 4.92/5.0 |
| Tricia | 2 | $175,535 | 96 | 4.99/5.0 |
| Mark | 1 | $164,543 | 35 | 4.97/5.0 |
| Lauren And Marco | 1 | $138,135 | 29 | 5.00/5.0 |
| Desiree | 2 | $95,463 | 222 | 4.95/5.0 |
| Kate | 1 | $91,409 | 17 | 5.00/5.0 |
| Thomas S E | 1 | $90,324 | 18 | 4.78/5.0 |
| Felecia | 3 | $74,496 | 175 | 4.92/5.0 |
| Kathie | 3 | $73,712 | 216 | 4.80/5.0 |
| Exclusive Island Rentals | 1 | $71,813 | 57 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Somerset.
Dive Deeper: Advanced Somerset STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Somerset. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSomerset Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Somerset
- The Somerset Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Somerset, House properties are the most common (38.7%), reflecting the local real estate landscape.
- Houses represent a significant 38.7% portion, catering likely to families or larger groups.
- The presence of 9.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Somerset Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Somerset
- The dominant room capacity in Somerset is 1 bedroom listings, making up 41.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 58.0% of the active Airbnb listings in Somerset, indicating a high concentration in these sizes.
- A significant 29.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Somerset.
Somerset Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Somerset
- The most common guest capacity trend in Somerset vacation rentals is listings accommodating 2 guests (38.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Somerset STR market, accounting for 61.3% of listings.
- 25.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Somerset.
- On average, properties in Somerset are equipped to host 4.0 guests.
Somerset Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Somerset
- The most common availability pattern in Somerset falls within the 91-180 days range, representing 38.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 51.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Somerset (41.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 51.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Somerset Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
3.2% of total
2 Nights
3 listings
9.7% of total
3 Nights
16 listings
51.6% of total
4-6 Nights
6 listings
19.4% of total
7-29 Nights
2 listings
6.5% of total
30+ Nights
3 listings
9.7% of total
Key Insights
- The most prevalent minimum stay requirement in Somerset is 3 Nights, adopted by 51.6% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (12.9%), suggesting hosts prefer slightly longer bookings to optimize turnover.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 51.6% of Somerset hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Somerset.
Somerset Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
13.8% of total
Moderate
9 listings
31% of total
Firm
5 listings
17.2% of total
Strict
11 listings
37.9% of total
Cancellation Policy Insights for Somerset
- The prevailing Airbnb cancellation policy trend in Somerset is Strict, used by 37.9% of listings.
- A majority (55.1%) of hosts in Somerset utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37.9% market standard in Somerset.
- With 37.9% using Strict terms, this is a viable option in Somerset, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Somerset.
Somerset STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Somerset
- The overall average booking lead time for vacation rentals in Somerset is 86 days.
- Guests book furthest in advance for stays during July (average 140 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 49 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (134 days avg.) sees the longest lead times, while Winter (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (86 days) as a baseline for your pricing and availability strategy in Somerset.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 140 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 134 days) to capture early planners.
- Monitor your own booking lead times against these Somerset averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Somerset (2025)
Amenity Prevalence
Amenity Insights for Somerset
- Essential amenities in Somerset that guests expect include: Free parking on premises, Wifi, TV, Air conditioning, Hot water, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hangers, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Somerset: Free parking on premises, Wifi, TV, Air conditioning, Hot water, Smoke alarm.
- Prioritize adding missing essentials: TV, Air conditioning, Hot water, Smoke alarm.
- Consider adding popular differentiators like Essentials or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Somerset to stay competitive.
Somerset Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Somerset
- The typical guest profile for Airbnb in Somerset consists of predominantly international visitors (97%), with top international origins including Canada, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 2.9% of guests.
- Key international markets include United States (75.5%) and Canada (9.4%).
- Top languages spoken are English (63.8%) followed by Spanish (11.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Canada.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Somerset Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Southampton | 26 | $7,014 | $459.51 | 58% |
| Royal Naval Dockyard | 12 | $6,982 | $523.62 | 42% |
| Hamilton | 17 | $5,915 | $680.73 | 52% |
| Southampton Parish | 10 | $5,788 | $419.09 | 56% |
| Paget Parish | 11 | $4,965 | $307.03 | 61% |
| Warwick | 26 | $4,615 | $356.40 | 52% |
| Town of St. George | 13 | $4,235 | $199.91 | 72% |
| North Shore Village | 11 | $4,153 | $273.54 | 56% |
| Spanish Point | 19 | $3,814 | $250.51 | 61% |
| St. David's | 10 | $3,813 | $198.21 | 66% |