Southampton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Southampton Parish, Bermuda
Is Airbnb profitable in Southampton in 2025? Explore comprehensive Airbnb analytics for Southampton, Southampton Parish, Bermuda to uncover income potential. This 2025 STR market report for Southampton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 26 active listings.
Whether you're considering an Airbnb investment in Southampton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Southampton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Southampton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Southampton (2025)
Understanding the monthly revenue variations for Airbnb listings in Southampton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Southampton is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Southampton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $20,754+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,344 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,485 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $3,244, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Southampton
Southampton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Southampton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Southampton:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 77% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 59%.
- Entry-level properties (Bottom 25%) average 40% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Southampton
Average Daily Rate (ADR) Airbnb Trends in Southampton (2025)
Effective short term rental pricing strategy in Southampton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Southampton typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,304+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $457 or more.
- Typical properties (Median) charge around $265 per night.
- Entry-level properties (Bottom 25%) earn around $185 per night.
Average Daily Rate (ADR) Trend by Month in Southampton
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Airbnb Seasonality Analysis & Trends in Southampton (2025)
Peak Season (June, July, May)
- Revenue averages $12,209 per month
- Occupancy rates average 74.2%
- Daily rates average $541
Shoulder Season
- Revenue averages $7,658 per month
- Occupancy maintains around 57.8%
- Daily rates hold near $508
Low Season (January, February, March)
- Revenue drops to average $4,364 per month
- Occupancy decreases to average 40.3%
- Daily rates adjust to average $419
Seasonality Insights for Southampton
- The Airbnb seasonality in Southampton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Southampton's highest earning potential, with monthly revenues capable of climbing to $12,516, occupancy reaching a high of 82.6%, and ADRs peaking at $543.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,361, occupancy could drop to 33.7%, and ADRs may adjust down to $409.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Southampton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Southampton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Southampton (2025)
Exploring the top neighborhoods for short-term rentals in Southampton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Horseshoe Bay | Famous for its stunning pink sand beach and crystal-clear waters, Horseshoe Bay attracts tourists looking for a picturesque beach destination. It's perfect for hosting guests who want to enjoy sunbathing, swimming, and snorkeling. | Horseshoe Bay Beach, Church Bay Beach, Church Hill, Tobacco Bay, Warwick Long Bay |
| St. George's | A UNESCO World Heritage site, St. George's is rich in history and charm. Its colonial architecture and historical sites make it an appealing destination for visitors interested in Bermudian culture and history. | St. George's Historical Society Museum, Fort St. Catherine, Tucker's Town, Somers Garden, King's Square |
| Hamilton | The capital city of Bermuda, Hamilton offers shopping, dining, and cultural experiences. Being a vibrant urban area, it attracts business travelers and tourists looking for a mix of relaxation and activity. | Bermuda National Gallery, Front Street, Par-la-Ville Park, Queen Elizabeth Park, Hamilton Harbour |
| Flatts Village | Charming coastal village known for its beautiful views and local feel, Flatts Village is a favorite among visitors who want to experience the coastal beauty of Bermuda while being close to restaurants and shops. | Flatts Inlet, The Bermuda Aquarium, Crystal Caves, Bermuda Underwater Exploration Institute, Flatt's Village Marina |
| Southampton Princess | Home to luxury resorts and stunning ocean views, this area is perfect for high-end travelers looking for a relaxing getaway. Many guests will appreciate the upscale amenities and beach access. | Fairmont Southampton Beach, Church Bay, Private Island Beaches, Bellini's Restaurant, The Waterlot Inn |
| Somerset Village | This quaint village offers a glimpse into local life and is near beautiful beaches. It attracts families and couples looking for a peaceful environment close to nature and water activities. | Tobacco Bay, Somerset Long Bay Beach, Kings Bay, Morris Bay, The Somerset Bridge |
| Paget Parish | A picturesque area well-known for its parks and natural beauty, making it great for outdoor enthusiasts. Hosts can attract guests looking for hiking and nature experiences in Bermuda. | Dolphin Quest, Botanical Gardens, Paget Marsh, Elbow Beach, The Flagpole |
| Warwick Parish | This neighborhood is home to some of the best beaches and leisure areas in Bermuda, perfect for beachgoers and families. It offers a balance of relaxation and outdoor fun. | Warwick Long Bay, Jobson's Cove, Hello Beach, Cove Bay, Green Bay |
Understanding Airbnb License Requirements & STR Laws in Southampton (2025)
While Southampton, Southampton Parish, Bermuda currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Southampton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Southampton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Southamptonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Buckingham West: Private Estate.
Entire Place • 6 bedrooms
Villa at Cedar Brae - Ocean Views & Private Pool
Entire Place • 4 bedrooms
Contemporary Oceanfront Villa with Horizon Pool
Entire Place • 3 bedrooms
Panoramic views of Horseshoe Bay Beach
Entire Place • 4 bedrooms
Spacious villa overlooking Horseshoe Bay Beach
Entire Place • 3 bedrooms
3 Bedroom House With A Spectacular View
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Southampton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Southampton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kim | 2 | $384,937 | 82 | 4.92/5.0 |
| C | 1 | $325,893 | 12 | 5.00/5.0 |
| Pavaune | 2 | $304,972 | 133 | 4.91/5.0 |
| Richard & Karen | 1 | $256,919 | 154 | 5.00/5.0 |
| Raj | 1 | $106,649 | 14 | 4.93/5.0 |
| Rosalyn | 1 | $83,548 | 48 | 4.96/5.0 |
| Keith | 1 | $78,470 | 121 | 4.99/5.0 |
| Claudette | 2 | $78,223 | 37 | 4.80/5.0 |
| Lisa | 1 | $74,807 | 19 | 5.00/5.0 |
| Amanda | 2 | $73,119 | 38 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Southampton.
Dive Deeper: Advanced Southampton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Southampton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSouthampton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Southampton
- The Southampton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.2% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Southampton, House properties are the most common (53.8%), reflecting the local real estate landscape.
- Houses represent a significant 53.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 7.6%) offer potential for unique stay experiences.
Southampton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Southampton
- The dominant room capacity in Southampton is 1 bedroom listings, making up 65.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 76.9% of the active Airbnb listings in Southampton, indicating a high concentration in these sizes.
- With over half the market (65.4%) consisting of studios or 1-bedroom units, Southampton is particularly well-suited for individuals or couples.
- A significant 23.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Southampton.
Southampton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Southampton
- The most common guest capacity trend in Southampton vacation rentals is listings accommodating 2 guests (42.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Southampton STR market, accounting for 65.4% of listings.
- A significant 42.3% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Southampton.
- 26.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Southampton.
- On average, properties in Southampton are equipped to host 4.0 guests.
Southampton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Southampton
- The most common availability pattern in Southampton falls within the 91-180 days range, representing 53.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 34.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Southampton (53.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 65.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Southampton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
4% of total
2 Nights
11 listings
44% of total
3 Nights
8 listings
32% of total
4-6 Nights
3 listings
12% of total
7-29 Nights
1 listings
4% of total
30+ Nights
1 listings
4% of total
Key Insights
- The most prevalent minimum stay requirement in Southampton is 2 Nights, adopted by 44% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 44% of Southampton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4% currently do.
- A 2-night minimum appears standard (44%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Southampton.
Southampton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
4.3% of total
Moderate
8 listings
34.8% of total
Firm
10 listings
43.5% of total
Strict
4 listings
17.4% of total
Cancellation Policy Insights for Southampton
- The prevailing Airbnb cancellation policy trend in Southampton is Firm, used by 43.5% of listings.
- A majority (60.9%) of hosts in Southampton utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 43.5% market standard in Southampton.
- Regularly review your cancellation policy against competitors and market demand shifts in Southampton.
Southampton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Southampton
- The overall average booking lead time for vacation rentals in Southampton is 73 days.
- Guests book furthest in advance for stays during July (average 151 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (131 days avg.) sees the longest lead times, while Winter (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in Southampton.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 151 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 131 days) to capture early planners.
- Monitor your own booking lead times against these Southampton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Southampton (2025)
Amenity Prevalence
Amenity Insights for Southampton
- Essential amenities in Southampton that guests expect include: Smoke alarm, Fire extinguisher, Air conditioning, TV, Wifi, First aid kit, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Southampton: Smoke alarm, Fire extinguisher, Air conditioning, TV, Wifi, First aid kit, Kitchen.
- Prioritize adding missing essentials: First aid kit, Kitchen.
- Consider adding popular differentiators like Washer or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Southampton to stay competitive.
Southampton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Southampton
- The typical guest profile for Airbnb in Southampton consists of predominantly international visitors (97%), with top international origins including Canada, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 2.8% of guests.
- Key international markets include United States (79.4%) and Canada (7.5%).
- Top languages spoken are English (71.1%) followed by Spanish (6.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Canada.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Southampton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Royal Naval Dockyard | 12 | $6,982 | $523.62 | 42% |
| Hamilton | 17 | $5,915 | $680.73 | 52% |
| Southampton Parish | 10 | $5,788 | $419.09 | 56% |
| Paget Parish | 11 | $4,965 | $307.03 | 61% |
| Somerset | 31 | $4,685 | $362.55 | 58% |
| Warwick | 26 | $4,615 | $356.40 | 52% |
| Town of St. George | 13 | $4,235 | $199.91 | 72% |
| North Shore Village | 11 | $4,153 | $273.54 | 56% |
| Spanish Point | 19 | $3,814 | $250.51 | 61% |
| St. David's | 10 | $3,813 | $198.21 | 66% |