Mata de São João Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bahia, Brazil
Is Airbnb profitable in Mata de São João in 2025? Explore comprehensive Airbnb analytics for Mata de São João, Bahia, Brazil to uncover income potential. This 2025 STR market report for Mata de São João, based on AirROI data from August 2024 to July 2025, reveals key trends in the bustling market of 1,421 active listings.
Whether you're considering an Airbnb investment in Mata de São João, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mata de São João Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mata de São João Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mata de São João (2025)
Understanding the monthly revenue variations for Airbnb listings in Mata de São João is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mata de São João is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mata de São João across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,874+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,900 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $912 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $395, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mata de São João
Mata de São João Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mata de São João STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mata de São João:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mata de São João
Average Daily Rate (ADR) Airbnb Trends in Mata de São João (2025)
Effective short term rental pricing strategy in Mata de São João involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mata de São João typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $439+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $224 or more.
- Typical properties (Median) charge around $123 per night.
- Entry-level properties (Bottom 25%) earn around $76 per night.
Average Daily Rate (ADR) Trend by Month in Mata de São João
Get Live Mata de São João Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Mata de São João (2025)
Peak Season (January, December, March)
- Revenue averages $2,589 per month
- Occupancy rates average 39.6%
- Daily rates average $213
Shoulder Season
- Revenue averages $1,534 per month
- Occupancy maintains around 29.4%
- Daily rates hold near $195
Low Season (May, June, September)
- Revenue drops to average $1,105 per month
- Occupancy decreases to average 23.7%
- Daily rates adjust to average $190
Seasonality Insights for Mata de São João
- The Airbnb seasonality in Mata de São João shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mata de São João's highest earning potential, with monthly revenues capable of climbing to $3,187, occupancy reaching a high of 47.9%, and ADRs peaking at $220.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,041, occupancy could drop to 20.8%, and ADRs may adjust down to $184.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mata de São João.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mata de São João seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mata de São João (2025)
Exploring the top neighborhoods for short-term rentals in Mata de São João? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Praia do Forte | Popular beach destination known for its stunning coastline, ecological attractions, and luxury resorts. Ideal for tourists seeking relaxation and nature experiences. | TAMAR Project, Praia do Forte Village, Garcia d'Ávila Castle, Natural Pools of Praia do Forte, Kiosks and Bars along the beach |
| Imbassai | Charming beach village that offers a quieter alternative to Praia do Forte. Attracts visitors looking for tranquility and natural beauty, with easy access to the Imbassai River. | Imbassai Beach, Imbassai River, Local Craft Shops, Restaurants along the river, Nature Trails |
| Costa do Sauipe | Resort area famous for its beaches and leisure activities. A great investment spot for travelers looking for an all-inclusive vacation experience. | Costa do Sauipe Beach, Golf Courses, Water Sports, Spa Resorts, Cultural Shows |
| Jauá | A lesser-known beach destination that offers a laid-back atmosphere and beautiful stretches of sand. Appeals to visitors seeking an authentic local experience. | Jauá Beach, Local Seafood Restaurants, Natural Swimming Pools, Cultural Events, Wildlife Watching |
| Itacimirim | Known for its serene beaches and lush coconut palms. Attracts families and couples looking for a peaceful getaway. | Itacimirim Beach, Crispina Beach, Nearby Lagoons, Water Sports Activities, Local Bars and Restaurants |
| Arembepe | A village with a rich history and beautiful beaches, attracting tourists looking for authentic experiences and community-driven tourism. | Arembepe Beach, Cultural Festivals, Local Artisans, Waterfall nearby, Diving Spots |
| Baía de Todos os Santos | The largest bay in Brazil, known for its natural beauty and rich cultural heritage. A great area for visitors looking for diverse activities. | Island Hopping, Historical Sites like Cachoeira, Local Cuisine, Boating Tours, Wildlife Watching |
| Santo André | A peaceful town located near the river and beaches. Offers eco-friendly tourism options and connects visitors with nature. | Santo André Beach, Eco-Lodges, Canoeing on the River, Local Markets, Lush Green Spaces |
Understanding Airbnb License Requirements & STR Laws in Mata de São João (2025)
While Mata de São João, Bahia, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mata de São João to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Mata de São João (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mata de São Joãobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
318 High Luxury House Praia do Forte, Cond. Beira Mar
Entire Place • 6 bedrooms
House in the best condominium in Praia do Forte
Entire Place • 5 bedrooms
Luxury beachfront, 5 en-suites | Praia do Forte
Entire Place • 5 bedrooms
Casa Oceano - Praia do Forte
Entire Place • 6 bedrooms
Casa de Luxo na Praia do Forte
Entire Place • 5 bedrooms
Luxury 50 m from the beach, access to Iberostar Re
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mata de São João (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mata de São João based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Yalug | 51 | $1,516,962 | 260 | 4.74/5.0 |
| Carlos Eduardo | 3 | $428,164 | 147 | 4.98/5.0 |
| Rent Brasil | 33 | $397,739 | 130 | 4.75/5.0 |
| Natú | 15 | $329,300 | 215 | 4.85/5.0 |
| Maruwá Villas | 5 | $320,640 | 23 | 4.97/5.0 |
| Bruno | 4 | $260,038 | 22 | 4.91/5.0 |
| Fernanda | 2 | $218,695 | 14 | 5.00/5.0 |
| Joao | 1 | $179,337 | 39 | 5.00/5.0 |
| Mariana | 8 | $176,196 | 139 | 4.90/5.0 |
| Tarcísio Ferraz | 9 | $171,310 | 227 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mata de São João.
Dive Deeper: Advanced Mata de São João STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mata de São João. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMata de São João Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mata de São João
- The Mata de São João Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.9% of the 1,421 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mata de São João, Apartment/Condo properties are the most common (49.3%), reflecting the local real estate landscape.
- Houses represent a significant 45.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 5.3%) offer potential for unique stay experiences.
Mata de São João Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mata de São João
- The dominant room capacity in Mata de São João is 2 bedrooms listings, making up 33.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 55.6% of the active Airbnb listings in Mata de São João, indicating a high concentration in these sizes.
- A significant 39.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mata de São João.
Mata de São João Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mata de São João
- The most common guest capacity trend in Mata de São João vacation rentals is listings accommodating 8+ guests (31.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Mata de São João STR market, accounting for 57.0% of listings.
- 60.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mata de São João.
- On average, properties in Mata de São João are equipped to host 5.6 guests.
Mata de São João Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mata de São João
- The most common availability pattern in Mata de São João falls within the 271-366 days range, representing 69.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mata de São João (37.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mata de São João Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
138 listings
9.7% of total
2 Nights
488 listings
34.5% of total
3 Nights
142 listings
10% of total
4-6 Nights
56 listings
4% of total
7-29 Nights
7 listings
0.5% of total
30+ Nights
585 listings
41.3% of total
Key Insights
- The most prevalent minimum stay requirement in Mata de São João is 30+ Nights, adopted by 41.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (41.3%) caters to monthly stays (30+ nights) in Mata de São João, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 41.3% of Mata de São João hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.7% currently do.
- A 2-night minimum appears standard (34.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 41.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mata de São João.
Mata de São João Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
6 listings
0.4% of total
Super Strict 60 Days
11 listings
0.8% of total
Flexible
247 listings
17.8% of total
Moderate
309 listings
22.2% of total
Firm
306 listings
22% of total
Strict
510 listings
36.7% of total
Cancellation Policy Insights for Mata de São João
- The prevailing Airbnb cancellation policy trend in Mata de São João is Strict, used by 36.7% of listings.
- A majority (58.7%) of hosts in Mata de São João utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 36.7% market standard in Mata de São João.
- With 36.7% using Strict terms, this is a viable option in Mata de São João, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Mata de São João.
Mata de São João STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mata de São João
- The overall average booking lead time for vacation rentals in Mata de São João is 31 days.
- Guests book furthest in advance for stays during December (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (43 days avg.) sees the longest lead times, while Summer (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Mata de São João.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Mata de São João averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mata de São João (2025)
Amenity Prevalence
Amenity Insights for Mata de São João
- Essential amenities in Mata de São João that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, TV, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Mata de São João.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mata de São João: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like Air conditioning or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mata de São João to stay competitive.
Mata de São João Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mata de São João
- The typical guest profile for Airbnb in Mata de São João consists of primarily domestic travelers (89%), often arriving from nearby Salvador, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 88.9% of guests.
- Key international markets include Brazil (88.9%) and Argentina (2.9%).
- Top languages spoken are Portuguese (44.7%) followed by English (29.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Salvador and Bahia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mata de São João Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Camaçari | 1,945 | $865 | $165.66 | 28% |
| Cairu | 895 | $657 | $95.01 | 35% |
| Lauro de Freitas | 319 | $656 | $94.12 | 34% |
| Maraú | 941 | $572 | $138.77 | 27% |
| Salvador | 5,949 | $508 | $63.59 | 39% |
| Vera Cruz | 232 | $441 | $110.69 | 24% |
| Entre Rios | 143 | $429 | $112.97 | 23% |
| Esplanada | 20 | $417 | $125.29 | 25% |
| Estância | 99 | $413 | $95.25 | 24% |
| São Gonçalo dos Campos | 11 | $399 | $165.62 | 18% |