Nova Viçosa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bahia, Brazil
Is Airbnb profitable in Nova Viçosa in 2025? Explore comprehensive Airbnb analytics for Nova Viçosa, Bahia, Brazil to uncover income potential. This 2025 STR market report for Nova Viçosa, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 80 active listings.
Whether you're considering an Airbnb investment in Nova Viçosa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nova Viçosa Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nova Viçosa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nova Viçosa (2025)
Understanding the monthly revenue variations for Airbnb listings in Nova Viçosa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nova Viçosa is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nova Viçosa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $849+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $471 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $237 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $123, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nova Viçosa
Nova Viçosa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nova Viçosa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nova Viçosa:
- Best-in-class properties (Top 10%) achieve 39%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 28% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 15%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nova Viçosa
Average Daily Rate (ADR) Airbnb Trends in Nova Viçosa (2025)
Effective short term rental pricing strategy in Nova Viçosa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nova Viçosa typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $144+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $86 or more.
- Typical properties (Median) charge around $51 per night.
- Entry-level properties (Bottom 25%) earn around $34 per night.
Average Daily Rate (ADR) Trend by Month in Nova Viçosa
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Airbnb Seasonality Analysis & Trends in Nova Viçosa (2025)
Peak Season (January, December, March)
- Revenue averages $589 per month
- Occupancy rates average 28.0%
- Daily rates average $74
Shoulder Season
- Revenue averages $341 per month
- Occupancy maintains around 18.7%
- Daily rates hold near $77
Low Season (February, June, July)
- Revenue drops to average $246 per month
- Occupancy decreases to average 14.5%
- Daily rates adjust to average $76
Seasonality Insights for Nova Viçosa
- The Airbnb seasonality in Nova Viçosa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nova Viçosa's highest earning potential, with monthly revenues capable of climbing to $761, occupancy reaching a high of 36.9%, and ADRs peaking at $81.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $157, occupancy could drop to 8.7%, and ADRs may adjust down to $68.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nova Viçosa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nova Viçosa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nova Viçosa (2025)
Exploring the top neighborhoods for short-term rentals in Nova Viçosa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Praia de Nova Viçosa | A stunning beach destination with crystal-clear water and white sands, ideal for vacationers looking to relax and enjoy water sports. | Praia de Nova Viçosa Beach, Tamarindo Beach, Sandy Point, Eco Park, Kite Surfing School |
| Corumbau | A hidden gem known for its natural beauty and tranquility. Perfect for those seeking an escape into nature with pristine beaches and untouched landscapes. | Corumbau Beach, Tartaruga Beach, Sirius Beach, Mangrove Trails, Local Seafood Restaurants |
| Teixeira de Freitas | A bustling town close to Nova Viçosa, offering visitors a mix of urban and rural experiences. Great for business travelers and cultural exploration. | Teixeira de Freitas Shopping Mall, Cultural Events, Historical Sites, Local Markets, Restaurants |
| Mucuri | A charming small town along the coast, known for its friendly atmosphere and access to beautiful beaches. Appeals to families and nature lovers. | Mucuri Beach, Fishing Spots, Nature Trails, Local Cuisine, Cultural Festivals |
| Praia dos Reis Magos | A picturesque beach that draws visitors seeking a quieter experience, ideal for relaxation and local interactions away from tourist crowds. | Reis Magos Beach, Fishing Villages, Beachfront Bars, Scenic Views, Sunset Spots |
| Ponta do Corumbau | A serene beach destination with stunning natural scenery, perfect for eco-tourism and those interested in sustainable practices. | Corumbau Natural Reserve, Beach Hikes, Wildlife Watching, Local Craft Markets, Cultural Workshops |
| Barra do Taboalho | Known for its tranquil beaches and local charm, this area is perfect for travelers looking for a laid-back vacation away from the hustle. | Taboalho Beach, Fishing Areas, Cultural Festivals, Local Artisans, Beachfront Dining |
| Camamu Bay | A bay area with breathtaking views and various water activities, ideal for adventure seekers and those looking for a unique coastal experience. | Camamu Bay, Kayaking Tours, Snorkeling Spots, Island Hopping, Local Seafood Markets |
Understanding Airbnb License Requirements & STR Laws in Nova Viçosa (2025)
With 10% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Nova Viçosa. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nova Viçosa to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 10% licensed listings)
Top Performing Airbnb Properties in Nova Viçosa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nova Viçosabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa p Temporada Nova Viçosa 5 quartos e Piscina
Entire Place • 5 bedrooms
Building with 4 apartments of 2 bedrooms with air-conditioning
Entire Place • 8 bedrooms
Pool house in Nova Viçosa Ba, entire place
Entire Place • 5 bedrooms
Casa de praia em Nova Viçosa
Entire Place • 2 bedrooms
Casa espaçosa com piscina
Entire Place • 4 bedrooms
Chalé de madeira, Requinte e Qualidade marina
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nova Viçosa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nova Viçosa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luiz Gustavo | 6 | $31,156 | 97 | 4.82/5.0 |
| Isa | 2 | $14,945 | 8 | 4.90/5.0 |
| Host #169316809 | 1 | $12,588 | 0 | N/A/5.0 |
| Monica | 2 | $11,086 | 19 | 4.83/5.0 |
| Host #335937383 | 1 | $7,782 | 0 | N/A/5.0 |
| Edilson | 1 | $7,455 | 10 | 4.90/5.0 |
| Wender | 4 | $7,431 | 42 | 4.70/5.0 |
| Adriana | 6 | $7,059 | 28 | 4.29/5.0 |
| William | 1 | $6,578 | 2 | N/A/5.0 |
| Agildo | 4 | $6,301 | 52 | 4.65/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nova Viçosa.
Dive Deeper: Advanced Nova Viçosa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nova Viçosa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNova Viçosa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nova Viçosa
- The Nova Viçosa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90% of the 80 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nova Viçosa, House properties are the most common (76.3%), reflecting the local real estate landscape.
- Houses represent a significant 76.3% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others (combined 2.6%) offer potential for unique stay experiences.
Nova Viçosa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nova Viçosa
- The dominant room capacity in Nova Viçosa is 2 bedrooms listings, making up 32.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 56.3% of the active Airbnb listings in Nova Viçosa, indicating a high concentration in these sizes.
- A significant 50.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Nova Viçosa.
Nova Viçosa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nova Viçosa
- The most common guest capacity trend in Nova Viçosa vacation rentals is listings accommodating 8+ guests (52.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the Nova Viçosa STR market, accounting for 65.0% of listings.
- 67.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nova Viçosa.
- On average, properties in Nova Viçosa are equipped to host 6.2 guests.
Nova Viçosa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nova Viçosa
- The most common availability pattern in Nova Viçosa falls within the 271-366 days range, representing 97.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Nova Viçosa (51.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nova Viçosa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
25.6% of total
2 Nights
25 listings
32.1% of total
3 Nights
6 listings
7.7% of total
4-6 Nights
7 listings
9% of total
30+ Nights
20 listings
25.6% of total
Key Insights
- The most prevalent minimum stay requirement in Nova Viçosa is 2 Nights, adopted by 32.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (25.6%) caters to monthly stays (30+ nights) in Nova Viçosa, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.1% of Nova Viçosa hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nova Viçosa.
Nova Viçosa Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
18 listings
30% of total
Moderate
15 listings
25% of total
Firm
8 listings
13.3% of total
Strict
19 listings
31.7% of total
Cancellation Policy Insights for Nova Viçosa
- The prevailing Airbnb cancellation policy trend in Nova Viçosa is Strict, used by 31.7% of listings.
- There's a relatively balanced mix between guest-friendly (55.0%) and stricter (45.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 31.7% market standard in Nova Viçosa.
- With 31.7% using Strict terms, this is a viable option in Nova Viçosa, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Nova Viçosa.
Nova Viçosa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nova Viçosa
- The overall average booking lead time for vacation rentals in Nova Viçosa is 34 days.
- Guests book furthest in advance for stays during March (average 46 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (40 days avg.) sees the longest lead times, while Summer (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Nova Viçosa.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
- During September, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Nova Viçosa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nova Viçosa (2025)
Amenity Prevalence
Amenity Insights for Nova Viçosa
- Popular amenities like Free parking on premises, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nova Viçosa to stay competitive.
Nova Viçosa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nova Viçosa
- The typical guest profile for Airbnb in Nova Viçosa consists of primarily domestic travelers (99%), often arriving from nearby Belo Horizonte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 98.7% of guests.
- Key international markets include Brazil (98.7%) and France (1.3%).
- Top languages spoken are Portuguese (66.7%) followed by English (15.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Belo Horizonte and Minas Gerais.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nova Viçosa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Porto Seguro | 3,852 | $841 | $154.81 | 31% |
| Prado | 904 | $470 | $111.58 | 25% |
| Santa Cruz Cabrália | 423 | $456 | $92.28 | 30% |
| São Mateus | 200 | $354 | $94.67 | 24% |
| Conceição da Barra | 148 | $317 | $81.53 | 24% |
| Mucuri | 46 | $302 | $95.09 | 25% |
| Alcobaça | 62 | $271 | $95.49 | 20% |
| Caravelas | 45 | $218 | $61.28 | 23% |
| Teixeira de Freitas | 12 | $126 | $35.00 | 28% |