Valença Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bahia, Brazil

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Valença in 2025? Explore comprehensive Airbnb analytics for Valença, Bahia, Brazil to uncover income potential. This 2025 STR market report for Valença, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 83 active listings.

Whether you're considering an Airbnb investment in Valença, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Valença Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Valença Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$86
The average rental revenue earned for an occupied room per day in Valença.
Occupancy Rate(?)
23.0%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$3,137
Typical annual income for an Airbnb listing in Valença. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
40.5%
Strong growth (40.5%) vs. last year.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in Valença.
Lowest Revenue Month(?)
June
The month with the lowest average earnings, indicating the low season in Valença.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
83
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Valença (2025)

Understanding the monthly revenue variations for Airbnb listings in Valença is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Valença is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Valença across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,263+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $766 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $387 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $171, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Valença

Valença Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Valença STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Valença:

  • Best-in-class properties (Top 10%) achieve 50%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 20%.
  • Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Valença

Average Daily Rate (ADR) Airbnb Trends in Valença (2025)

Effective short term rental pricing strategy in Valença involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Valença typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $182+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $108 or more.
  • Typical properties (Median) charge around $63 per night.
  • Entry-level properties (Bottom 25%) earn around $44 per night.

Average Daily Rate (ADR) Trend by Month in Valença

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Airbnb Seasonality Analysis & Trends in Valença (2025)

Peak Season (January, July, March)
  • Revenue averages $858 per month
  • Occupancy rates average 32.5%
  • Daily rates average $90
Shoulder Season
  • Revenue averages $545 per month
  • Occupancy maintains around 24.6%
  • Daily rates hold near $88
Low Season (May, June, September)
  • Revenue drops to average $299 per month
  • Occupancy decreases to average 16.2%
  • Daily rates adjust to average $88

Seasonality Insights for Valença

  • The Airbnb seasonality in Valença shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Valença's highest earning potential, with monthly revenues capable of climbing to $1,044, occupancy reaching a high of 38.0%, and ADRs peaking at $92.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $244, occupancy could drop to 12.2%, and ADRs may adjust down to $85.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Valença.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Valença seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Valença (2025)

Exploring the top neighborhoods for short-term rentals in Valença? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Praia do Canoa
Popular beach known for its stunning cliffs and warm waters, attracting both tourists and locals. A great spot for outdoor activities and relaxation.
Cliffs of Canoa, Canoe rides, Local beach bars, Sunset viewing, Nearby waterfalls
Centro Histórico
Cultural heart of Valença with colonial architecture and historical significance. Ideal for tourists interested in history and local experiences.
Church of Our Lady of Carmo, Historic buildings, Local artisans, Cultural festivals, Markets
Praia de Guaibim
Beautiful beach destination with calm waters, perfect for families and beach lovers. Known for its tranquility and scenic views.
Calm waters, Beachfront restaurants, Watersports, Local crafts market, Nature trails
Praia do Marau
An unspoiled beach area known for its natural beauty and peace. Great for eco-tourism and attracting those seeking nature.
Natural pools, Ecological trails, Island tours, Bird watching, Tranquil beaches
Parque Municipal de Valença
Urban park offering green spaces for relaxation and outdoor activities. Great for families and anyone interested in nature.
Walking trails, Picnic areas, Children's playground, Local flora and fauna, Community events
Lagoa do Boco
A serene lagoon ideal for water sports and relaxation. Appeals to tourists looking for adventure and beauty in the natural environment.
Kayaking, Fishing, Picnics by the lagoon, Wildlife viewing, Sunset spots
Ilha de Tinharé
Famous for its beautiful beaches and vibrant nightlife, attracting both tourists and locals. Known for stunning sunsets and music events.
Maraú beach, Nightlife scene, Boat tours, Local seafood cuisine, Natural beauty
Tamar Project
Educational and ecological tourism site dedicated to the preservation of sea turtles. Attracts families and eco-conscious travelers.
Sea turtle conservation, Guided tours, Educational exhibits, Local wildlife, Nature walks

Understanding Airbnb License Requirements & STR Laws in Valença (2025)

With 13% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Valença. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Valença to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 13% licensed listings)

Top Performing Airbnb Properties in Valença (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Valençabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Comfortable beach house.

Comfortable beach house.

Entire Place • 3 bedrooms

$19,640
Revenue
63.5%
Occupancy
$114.60
Daily Rate
Guaibim House- Sua casa de praia

Guaibim House- Sua casa de praia

Entire Place • 3 bedrooms

$18,160
Revenue
39.8%
Occupancy
$117.05
Daily Rate
Casa c/ piscina e 4/4 no Guaibim

Casa c/ piscina e 4/4 no Guaibim

Entire Place • 4 bedrooms

$14,060
Revenue
48.6%
Occupancy
$183.87
Daily Rate
Yellow House on Guaibim/Taquari Beach

Yellow House on Guaibim/Taquari Beach

Entire Place • 4 bedrooms

$13,120
Revenue
42.4%
Occupancy
$90.57
Daily Rate
Beachfront house

Beachfront house

Entire Place • 3 bedrooms

$12,547
Revenue
28.3%
Occupancy
$146.88
Daily Rate
Casa Linda Guaibim

Casa Linda Guaibim

Entire Place • 5 bedrooms

$11,405
Revenue
23.0%
Occupancy
$323.36
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Valença (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Valença based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
José Lucas2$20,398105.00/5.0
Host #4241980711$18,1600N/A/5.0
Victor1$14,06035.00/5.0
Monica1$13,12085.00/5.0
Klaus1$12,5470N/A/5.0
Host #4860626811$11,4050N/A/5.0
Juliana2$10,863504.97/5.0
Jessé2$9,603175.00/5.0
Host #2487180351$8,9360N/A/5.0
Adriana1$7,994254.68/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Valença.

Dive Deeper: Advanced Valença STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Valença. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Valença Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Valença

  • The Valença Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88% of the 83 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Valença, House properties are the most common (59%), reflecting the local real estate landscape.
  • Houses represent a significant 59% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 2.4%) offer potential for unique stay experiences.

Valença Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Valença

  • The dominant room capacity in Valença is 2 bedrooms listings, making up 37.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 59.0% of the active Airbnb listings in Valença, indicating a high concentration in these sizes.
  • A significant 34.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Valença.

Valença Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Valença

  • The most common guest capacity trend in Valença vacation rentals is listings accommodating 8+ guests (39.8%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Valença STR market, accounting for 54.3% of listings.
  • 65.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Valença.
  • On average, properties in Valença are equipped to host 5.9 guests.

Valença Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Valença

  • The most common availability pattern in Valença falls within the 271-366 days range, representing 88% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Valença (61.4%), reflecting common guest stay durations or potential owner blocking patterns.

Valença Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (27.8%)

1 Night

22 listings

27.8% of total

2 Nights (31.6%)

2 Nights

25 listings

31.6% of total

3 Nights (12.7%)

3 Nights

10 listings

12.7% of total

4-6 Nights (8.9%)

4-6 Nights

7 listings

8.9% of total

7-29 Nights (1.3%)

7-29 Nights

1 listings

1.3% of total

30+ Nights (17.7%)

30+ Nights

14 listings

17.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Valença is 2 Nights, adopted by 31.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (17.7%) caters to monthly stays (30+ nights) in Valença, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 31.6% of Valença hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.8% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 17.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Valença.

Valença Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (32.1%)

Flexible

17 listings

32.1% of total

Moderate (15.1%)

Moderate

8 listings

15.1% of total

Firm (37.7%)

Firm

20 listings

37.7% of total

Strict (15.1%)

Strict

8 listings

15.1% of total

Cancellation Policy Insights for Valença

  • The prevailing Airbnb cancellation policy trend in Valença is Firm, used by 37.7% of listings.
  • A majority (52.8%) of hosts in Valença utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 37.7% market standard in Valença.
  • Regularly review your cancellation policy against competitors and market demand shifts in Valença.

Valença STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Valença

  • The overall average booking lead time for vacation rentals in Valença is 38 days.
  • Guests book furthest in advance for stays during December (average 68 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 12 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (50 days avg.) sees the longest lead times, while Summer (13 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Valença.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
  • During August, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
  • Target marketing efforts for the Winter season well in advance (at least 50 days) to capture early planners.
  • Monitor your own booking lead times against these Valença averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Valença (2025)

Amenity Prevalence

Amenity Insights for Valença

  • Essential amenities in Valença that guests expect include: Kitchen, Wifi, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Hot water, Air conditioning are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Valença: Kitchen, Wifi, TV.
  • Prioritize adding missing essentials: Wifi, TV.
  • Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Valença to stay competitive.

Valença Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Valença

  • The typical guest profile for Airbnb in Valença consists of primarily domestic travelers (96%), often arriving from nearby Distrito Federal, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
  • Domestic travelers account for 95.5% of guests.
  • Key international markets include Brazil (95.5%) and Bahia (1.1%).
  • Top languages spoken are Portuguese (60.8%) followed by English (17.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Distrito Federal and Brasília.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Valença Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Mata de São João1,489$1,140$222.5128%
Camaçari2,098$832$176.3426%
Lauro de Freitas301$687$102.2334%
Itacaré862$647$95.1336%
Cairu939$612$98.5033%
Maraú1,022$565$158.8125%
Salvador5,863$490$68.3037%
Esplanada12$443$101.1725%
Ilhéus788$429$94.7828%
Uruçuca216$427$114.2427%

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