Fortaleza Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ceará, Brazil
Is Airbnb profitable in Fortaleza in 2025? Explore comprehensive Airbnb analytics for Fortaleza, Ceará, Brazil to uncover income potential. This 2025 STR market report for Fortaleza, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 2,503 active listings.
Whether you're considering an Airbnb investment in Fortaleza, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Fortaleza Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Fortaleza Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Fortaleza (2025)
Understanding the monthly revenue variations for Airbnb listings in Fortaleza is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Fortaleza is typically January, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Fortaleza across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,570+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,030 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $585 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $265, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Fortaleza
Fortaleza Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Fortaleza STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Fortaleza:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Fortaleza
Average Daily Rate (ADR) Airbnb Trends in Fortaleza (2025)
Effective short term rental pricing strategy in Fortaleza involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Fortaleza typically peaks in December and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $90+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $61 or more.
- Typical properties (Median) charge around $41 per night.
- Entry-level properties (Bottom 25%) earn around $25 per night.
Average Daily Rate (ADR) Trend by Month in Fortaleza
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Airbnb Seasonality Analysis & Trends in Fortaleza (2025)
Peak Season (January, December, July)
- Revenue averages $975 per month
- Occupancy rates average 53.1%
- Daily rates average $58
Shoulder Season
- Revenue averages $725 per month
- Occupancy maintains around 46.5%
- Daily rates hold near $51
Low Season (February, March, September)
- Revenue drops to average $634 per month
- Occupancy decreases to average 46.8%
- Daily rates adjust to average $49
Seasonality Insights for Fortaleza
- The Airbnb seasonality in Fortaleza shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Fortaleza's highest earning potential, with monthly revenues capable of climbing to $1,100, occupancy reaching a high of 57.7%, and ADRs peaking at $60.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $607, occupancy could drop to 41.5%, and ADRs may adjust down to $48.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Fortaleza.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Fortaleza seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Fortaleza (2025)
Exploring the top neighborhoods for short-term rentals in Fortaleza? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Praia do Futuro | Famous for its beautiful beaches and vibrant atmosphere, this area attracts both tourists and locals looking to enjoy sun, sand, and seafood. It's a great spot for beach lovers and families. | Beach huts and gourmet seafood, Water sports, Sunbathing, Nightlife along the beach |
| Centro | The historic center of Fortaleza is rich in culture and offers a variety of attractions, making it perfect for tourists interested in exploring local history and architecture. | Catedral Metropolitana de Fortaleza, Dragão do Mar Center of Art and Culture, Mercado Central, Praça do Ferreira |
| Aldeota | A sophisticated neighborhood known for its upscale shopping and dining options. It's popular among business travelers and those looking for a more luxurious stay. | Shopping Aldeota, Beco do Batman, Fine dining restaurants, Cultural events |
| Ceará Sporting Club | A popular area for sports and cultural events. It's great for those looking to experience the local lifestyle and enjoy community events. | Estádio João Marcelo, Cultural festivals, Local markets |
| Meireles | This picturesque neighborhood is known for its beautiful coastline and boardwalk. It's ideal for tourists looking for leisure and relaxation by the sea. | Avenida Beira Mar, Local artisan fairs, Sunset views, Waterfront bars |
| Mucuripe | This area is known for its fishing port and seafood cuisine. It's a unique place to experience local culture and enjoy fresh seafood. | Porto do Mucuripe, Restaurants with ocean views, Fishing trips |
| Iracema | A culturally rich neighborhood famous for its nightlife, arts scene, and proximity to the beach. It's ideal for young travelers and those looking for vibrant nightlife options. | Iracema Beach, Bars and clubs, Art galleries, Performances at Centro Dragão do Mar |
| Jardim Japonês | A peaceful area featuring Japanese gardens and a calm atmosphere. It's a perfect retreat for those looking for tranquility amidst the urban environment. | Japanese Garden, Parks and green spaces, Cultural sites |
Understanding Airbnb License Requirements & STR Laws in Fortaleza (2025)
While Fortaleza, Ceará, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Fortaleza to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Fortaleza (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Fortalezabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern Beachfront Apartment w. Magnificent Seaview
Entire Place • 2 bedrooms
200 m² of pure luxury
Entire Place • 3 bedrooms
Best Sea View of Fortaleza
Entire Place • 2 bedrooms
Amazing Sea View of Fortaleza
Entire Place • 2 bedrooms
BEAUTIFUL AP 3/4 Spectacular View Landscape Meireles!
Entire Place • 3 bedrooms
Ap 1514-Privilégio & Total comfort: Frente Mar
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Fortaleza (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Fortaleza based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carpediem Homes | 25 | $376,560 | 185 | 4.05/5.0 |
| Regis | 41 | $309,789 | 320 | 3.30/5.0 |
| Jeanne | 12 | $264,169 | 485 | 4.87/5.0 |
| Andrea | 22 | $262,088 | 2874 | 4.70/5.0 |
| Sebastian | 28 | $236,632 | 1026 | 3.75/5.0 |
| Escala | 21 | $192,283 | 340 | 3.55/5.0 |
| Jairo | 19 | $190,331 | 776 | 4.72/5.0 |
| Tathiana | 12 | $178,853 | 328 | 4.76/5.0 |
| Portenseigne Imóveis | 15 | $174,425 | 267 | 4.36/5.0 |
| Diego | 18 | $171,300 | 583 | 3.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Fortaleza.
Dive Deeper: Advanced Fortaleza STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Fortaleza. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFortaleza Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Fortaleza
- The Fortaleza Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.9% of the 2,503 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Fortaleza, Apartment/Condo properties are the most common (87.3%), reflecting the local real estate landscape.
- The presence of 5.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 1.1%) offer potential for unique stay experiences.
Fortaleza Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Fortaleza
- The dominant room capacity in Fortaleza is 1 bedroom listings, making up 40.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.8% of the active Airbnb listings in Fortaleza, indicating a high concentration in these sizes.
Fortaleza Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Fortaleza
- The most common guest capacity trend in Fortaleza vacation rentals is listings accommodating 4 guests (25.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Fortaleza STR market, accounting for 43.1% of listings.
- 23.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Fortaleza.
- On average, properties in Fortaleza are equipped to host 3.8 guests.
Fortaleza Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Fortaleza
- The most common availability pattern in Fortaleza falls within the 271-366 days range, representing 41% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Fortaleza (24.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Fortaleza Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
426 listings
18% of total
2 Nights
636 listings
26.9% of total
3 Nights
333 listings
14.1% of total
4-6 Nights
287 listings
12.2% of total
7-29 Nights
54 listings
2.3% of total
30+ Nights
626 listings
26.5% of total
Key Insights
- The most prevalent minimum stay requirement in Fortaleza is 2 Nights, adopted by 26.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (26.5%) caters to monthly stays (30+ nights) in Fortaleza, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 26.9% of Fortaleza hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 26.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Fortaleza.
Fortaleza Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
1 listings
0% of total
Super Strict 30 Days
21 listings
1% of total
Super Strict 60 Days
35 listings
1.7% of total
Non-refundable
4 listings
0.2% of total
Flexible
478 listings
22.9% of total
Moderate
504 listings
24.1% of total
Firm
359 listings
17.2% of total
Strict
689 listings
33% of total
Cancellation Policy Insights for Fortaleza
- The prevailing Airbnb cancellation policy trend in Fortaleza is Strict, used by 33% of listings.
- A majority (50.2%) of hosts in Fortaleza utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33% market standard in Fortaleza.
- With 33% using Strict terms, this is a viable option in Fortaleza, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Fortaleza.
Fortaleza STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Fortaleza
- The overall average booking lead time for vacation rentals in Fortaleza is 41 days.
- Guests book furthest in advance for stays during January (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (50 days avg.) sees the longest lead times, while Spring (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Fortaleza.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Fortaleza averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Fortaleza (2025)
Amenity Prevalence
Amenity Insights for Fortaleza
- Essential amenities in Fortaleza that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Air conditioning, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Fortaleza: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like TV or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Fortaleza to stay competitive.
Fortaleza Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Fortaleza
- The typical guest profile for Airbnb in Fortaleza consists of primarily domestic travelers (89%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 89.0% of guests.
- Key international markets include Brazil (89%) and United States (2.5%).
- Top languages spoken are Portuguese (49.7%) followed by English (26.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Ceará.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Fortaleza Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fortim | 98 | $1,069 | $252.14 | 23% |
| Aquiraz | 1,040 | $866 | $122.19 | 32% |
| Trairi | 228 | $836 | $142.30 | 26% |
| Amontada | 187 | $813 | $129.53 | 28% |
| Itarema | 46 | $789 | $148.62 | 24% |
| São Gonçalo do Amarante | 182 | $773 | $158.28 | 26% |
| Guaramiranga | 231 | $750 | $118.22 | 27% |
| Caucaia | 632 | $707 | $96.54 | 32% |
| Pacoti | 38 | $672 | $127.35 | 23% |
| Beberibe | 142 | $540 | $97.06 | 26% |