Serra Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Espírito Santo, Brazil
Is Airbnb profitable in Serra in 2025? Explore comprehensive Airbnb analytics for Serra, Espírito Santo, Brazil to uncover income potential. This 2025 STR market report for Serra, based on AirROI data from August 2024 to July 2025, reveals key trends in the market of 367 active listings.
Whether you're considering an Airbnb investment in Serra, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Serra Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Serra Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Serra (2025)
Understanding the monthly revenue variations for Airbnb listings in Serra is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Serra is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Serra across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,303+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $675 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $344 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $148, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Serra
Serra Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Serra STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Serra:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Serra
Average Daily Rate (ADR) Airbnb Trends in Serra (2025)
Effective short term rental pricing strategy in Serra involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Serra typically peaks in July and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $140+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $69 or more.
- Typical properties (Median) charge around $37 per night.
- Entry-level properties (Bottom 25%) earn around $23 per night.
Average Daily Rate (ADR) Trend by Month in Serra
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Airbnb Seasonality Analysis & Trends in Serra (2025)
Peak Season (January, December, March)
- Revenue averages $785 per month
- Occupancy rates average 38.7%
- Daily rates average $62
Shoulder Season
- Revenue averages $513 per month
- Occupancy maintains around 31.9%
- Daily rates hold near $61
Low Season (May, June, September)
- Revenue drops to average $447 per month
- Occupancy decreases to average 27.6%
- Daily rates adjust to average $63
Seasonality Insights for Serra
- The Airbnb seasonality in Serra shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Serra's highest earning potential, with monthly revenues capable of climbing to $855, occupancy reaching a high of 42.7%, and ADRs peaking at $67.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $443, occupancy could drop to 23.3%, and ADRs may adjust down to $58.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Serra.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Serra seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Serra (2025)
Exploring the top neighborhoods for short-term rentals in Serra? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Praia da Costa | One of the most popular beaches in Serra, known for its calm waters and vibrant beach culture. It's a prime location for both families and young people, making it ideal for tourism. | Beachfront restaurants, Adjacent parks, Nightlife and bars, Surfing spots, Promenade for walking and cycling |
| Jacaraípe | A beautiful coastal region known for its natural beauty and tranquil environment. Attractive to eco-tourists and families looking for a peaceful getaway. | Jacaraípe Beach, Natural lagoons, Beach sports, Fishing spots, Nearby environmental reserves |
| Nova Almeida | A quaint and serene area with beautiful beaches and a small-town feel. Attracts visitors looking for a relaxing retreat away from the bustle of city life. | Nova Almeida Beach, Cultural sites, Local festivals, Historical churches, Gastronomic experiences |
| Manguinhos | Known for its beautiful coastline and vibrant local dining scene. A favorite among food lovers and beachgoers, Manguinhos is well-positioned for Airbnb hosting. | Manguinhos Beach, Local artisan markets, Seafood restaurants, Surfing schools, Water sports activities |
| Vila Nova | A lively neighborhood close to the main urban area of Serra, offering a mix of local culture and accessibility to amenities. Perfect for visitors looking to explore the local lifestyle. | Shopping malls, Cultural events, Local markets, Cafes and bars, Public parks |
| São Benedito | Situated near the mountains, this area is ideal for nature lovers and those seeking outdoor activities, including hiking and eco-tourism. | Hiking trails, Scenic viewpoints, Cultural heritage sites, Local artisan crafts, Nature reserves |
| Porto Canoa | A peaceful area with stunning natural landscapes and fewer crowds, perfect for those looking to escape the tourist traps and enjoy nature's peace. | Canoas Beach, Secluded coves, Wildlife viewing, Kayaking opportunities, Fishing areas |
| Serra Centro | The urban center of Serra, providing easy access to transportation, local businesses, and cultural attractions. Great for short-term stays with urban amenities. | Museums, Cultural centers, Local gastronomy, Shopping areas, Public transport access |
Understanding Airbnb License Requirements & STR Laws in Serra (2025)
While Serra, Espírito Santo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Serra to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Serra (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Serrabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beach Soul House in Manguinhos
Entire Place • 4 bedrooms
Manguinhos Beach House + Swimming Pool
Entire Place • 3 bedrooms
5 en-suites w/ air-cond., Pool - 100 meters from the beach
Entire Place • 5 bedrooms
Casa Pinheiro. Manguinhos
Entire Place • 4 bedrooms
Bicanga House Pool Sea View 50 meters from the beach
Entire Place • 3 bedrooms
Luxurious home - Front Sea of Marbela
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Serra (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Serra based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cristian Felix Tomé | 1 | $48,444 | 13 | 5.00/5.0 |
| Luana | 3 | $40,327 | 61 | 4.96/5.0 |
| Adenis | 1 | $37,147 | 26 | 5.00/5.0 |
| Paulo Henrique | 5 | $32,448 | 58 | 4.95/5.0 |
| Victor | 1 | $30,977 | 10 | 5.00/5.0 |
| Joana | 1 | $30,869 | 36 | 4.89/5.0 |
| Caroline | 1 | $28,035 | 45 | 5.00/5.0 |
| Pollyana Neves | 1 | $25,964 | 41 | 4.76/5.0 |
| Michael | 2 | $23,121 | 44 | 4.79/5.0 |
| Amanda Mendes De Oliveira Toma | 1 | $21,891 | 37 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Serra.
Dive Deeper: Advanced Serra STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Serra. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSerra Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Serra
- The Serra Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.8% of the 367 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Serra, House properties are the most common (48.8%), reflecting the local real estate landscape.
- Houses represent a significant 48.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 7.7%) offer potential for unique stay experiences.
Serra Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Serra
- The dominant room capacity in Serra is 2 bedrooms listings, making up 37.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 56.7% of the active Airbnb listings in Serra, indicating a high concentration in these sizes.
- A significant 31.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Serra.
Serra Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Serra
- The most common guest capacity trend in Serra vacation rentals is listings accommodating 8+ guests (30%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Serra STR market, accounting for 49.6% of listings.
- 44.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Serra.
- On average, properties in Serra are equipped to host 4.8 guests.
Serra Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Serra
- The most common availability pattern in Serra falls within the 271-366 days range, representing 69.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Serra (38.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Serra Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
81 listings
22.4% of total
2 Nights
137 listings
38% of total
3 Nights
28 listings
7.8% of total
4-6 Nights
15 listings
4.2% of total
7-29 Nights
7 listings
1.9% of total
30+ Nights
93 listings
25.8% of total
Key Insights
- The most prevalent minimum stay requirement in Serra is 2 Nights, adopted by 38% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.4%) of the Serra Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (25.8%) caters to monthly stays (30+ nights) in Serra, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38% of Serra hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Serra.
Serra Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
116 listings
32.8% of total
Moderate
91 listings
25.7% of total
Firm
62 listings
17.5% of total
Strict
85 listings
24% of total
Cancellation Policy Insights for Serra
- The prevailing Airbnb cancellation policy trend in Serra is Flexible, used by 32.8% of listings.
- There's a relatively balanced mix between guest-friendly (58.5%) and stricter (41.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 32.8% market standard in Serra.
- Regularly review your cancellation policy against competitors and market demand shifts in Serra.
Serra STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Serra
- The overall average booking lead time for vacation rentals in Serra is 23 days.
- Guests book furthest in advance for stays during December (average 38 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (30 days avg.) sees the longest lead times, while Summer (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Serra.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 38 days out to capitalize on advance planning.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 30 days) to capture early planners.
- Monitor your own booking lead times against these Serra averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Serra (2025)
Amenity Prevalence
Amenity Insights for Serra
- Essential amenities in Serra that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Serra: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Serra to stay competitive.
Serra Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Serra
- The typical guest profile for Airbnb in Serra consists of primarily domestic travelers (95%), often arriving from nearby Belo Horizonte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 95.0% of guests.
- Key international markets include Brazil (95%) and United States (1.7%).
- Top languages spoken are Portuguese (57.7%) followed by English (24.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Belo Horizonte and São Paulo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Serra Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Domingos Martins | 617 | $694 | $108.54 | 28% |
| Santa Teresa | 282 | $670 | $108.89 | 25% |
| Marechal Floriano | 136 | $670 | $101.87 | 28% |
| Venda Nova do Imigrante | 81 | $651 | $111.31 | 24% |
| Anchieta | 390 | $620 | $111.00 | 28% |
| Espera Feliz | 32 | $573 | $97.27 | 23% |
| Vila Velha | 1,709 | $512 | $57.54 | 42% |
| Aracruz | 98 | $500 | $100.52 | 28% |
| Vargem Alta | 24 | $497 | $98.02 | 22% |
| Castelo | 13 | $712 | $163.67 | 23% |