São Luís Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maranhão, Brazil
Is Airbnb profitable in São Luís in 2025? Explore comprehensive Airbnb analytics for São Luís, Maranhão, Brazil to uncover income potential. This 2025 STR market report for São Luís, based on AirROI data from July 2024 to June 2025, reveals key trends in the market of 607 active listings.
Whether you're considering an Airbnb investment in São Luís, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the São Luís Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key São Luís Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in São Luís (2025)
Understanding the monthly revenue variations for Airbnb listings in São Luís is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in São Luís is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in São Luís across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,025+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $714 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $422 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $186, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in São Luís
São Luís Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the São Luís STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in São Luís:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in São Luís
Average Daily Rate (ADR) Airbnb Trends in São Luís (2025)
Effective short term rental pricing strategy in São Luís involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in São Luís typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $69+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $44 or more.
- Typical properties (Median) charge around $32 per night.
- Entry-level properties (Bottom 25%) earn around $22 per night.
Average Daily Rate (ADR) Trend by Month in São Luís
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Airbnb Seasonality Analysis & Trends in São Luís (2025)
Peak Season (December, July, January)
- Revenue averages $600 per month
- Occupancy rates average 47.6%
- Daily rates average $43
Shoulder Season
- Revenue averages $520 per month
- Occupancy maintains around 44.5%
- Daily rates hold near $42
Low Season (February, April, November)
- Revenue drops to average $461 per month
- Occupancy decreases to average 40.9%
- Daily rates adjust to average $41
Seasonality Insights for São Luís
- The Airbnb seasonality in São Luís shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases São Luís's highest earning potential, with monthly revenues capable of climbing to $622, occupancy reaching a high of 51.2%, and ADRs peaking at $45.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $430, occupancy could drop to 40.7%, and ADRs may adjust down to $40.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in São Luís.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these São Luís seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in São Luís (2025)
Exploring the top neighborhoods for short-term rentals in São Luís? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
---|---|---|
Jardins | A vibrant, upscale neighborhood known for its beautiful parks and cultural attractions. It is popular with families and tourists looking for a lively atmosphere with local dining and shopping options. | Jardim Botanical, Teatro Arthur Azevedo, Praia de São Marcos, local markets and restaurants |
Ponta do Farol | A popular beach area with a stunning view of the coastline. Ideal for tourists wanting access to the beach, nightlife, and water sports activities. | Praia de Ponta do Farol, Farol da Ponta do Farol, beach clubs, bars and restaurants along the beach |
Calhau | A coastal neighborhood with a beautiful beach and upscale condominiums. Great for those looking to enjoy the beach lifestyle while still close to the city. | Praia do Calhau, shopping malls, local seafood restaurants, nightlife options |
Centro Histórico | The historic downtown area is rich in colonial architecture and culture. Ideal for those who appreciate history and want to explore local museums and art. | Palácio dos Leões, Igreja da Sé, Museu Histórico e Artístico do Maranhão, local artisan shops |
Olho d'Água | A residential area close to nature, featuring parks and quiet beaches. Appeals to families and those looking for a peaceful environment. | Praia do Olho d'Água, Parque do Olho d'Água, community markets, local cafes |
Turu | A growing neighborhood with significant development, appealing to young professionals and families. Offers a variety of amenities and easy access to the city. | local parks, shopping areas, family-friendly events, restaurants |
São Francisco | Known for its cultural influence and artistic vibe, this neighborhood attracts creatives and artists looking to be part of a bustling community. | Centro Cultural São Paulo, art galleries, workshops, street art |
Cohama | A strategic area for business and leisure, popular with locals and visitors alike. Great for offering amenities, dining, and easy access to transportation. | shopping centers, business hubs, restaurants and bars, community events |
Understanding Airbnb License Requirements & STR Laws in São Luís (2025)
While São Luís, Maranhão, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for São Luís to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in São Luís (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in São Luísbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
