Santo Amaro do Maranhão Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maranhão, Brazil
Is Airbnb profitable in Santo Amaro do Maranhão in 2025? Explore comprehensive Airbnb analytics for Santo Amaro do Maranhão, Maranhão, Brazil to uncover income potential. This 2025 STR market report for Santo Amaro do Maranhão, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 129 active listings.
Whether you're considering an Airbnb investment in Santo Amaro do Maranhão, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santo Amaro do Maranhão Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santo Amaro do Maranhão Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santo Amaro do Maranhão (2025)
Understanding the monthly revenue variations for Airbnb listings in Santo Amaro do Maranhão is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santo Amaro do Maranhão is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santo Amaro do Maranhão across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,660+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,077 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $625 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $322, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santo Amaro do Maranhão
Santo Amaro do Maranhão Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santo Amaro do Maranhão STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santo Amaro do Maranhão:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santo Amaro do Maranhão
Average Daily Rate (ADR) Airbnb Trends in Santo Amaro do Maranhão (2025)
Effective short term rental pricing strategy in Santo Amaro do Maranhão involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santo Amaro do Maranhão typically peaks in July and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $234+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $116 or more.
- Typical properties (Median) charge around $71 per night.
- Entry-level properties (Bottom 25%) earn around $50 per night.
Average Daily Rate (ADR) Trend by Month in Santo Amaro do Maranhão
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Airbnb Seasonality Analysis & Trends in Santo Amaro do Maranhão (2025)
Peak Season (July, June, August)
- Revenue averages $1,889 per month
- Occupancy rates average 51.2%
- Daily rates average $131
Shoulder Season
- Revenue averages $677 per month
- Occupancy maintains around 27.5%
- Daily rates hold near $107
Low Season (January, February, October)
- Revenue drops to average $485 per month
- Occupancy decreases to average 20.8%
- Daily rates adjust to average $104
Seasonality Insights for Santo Amaro do Maranhão
- The Airbnb seasonality in Santo Amaro do Maranhão shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santo Amaro do Maranhão's highest earning potential, with monthly revenues capable of climbing to $2,599, occupancy reaching a high of 63.1%, and ADRs peaking at $133.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $411, occupancy could drop to 18.1%, and ADRs may adjust down to $103.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santo Amaro do Maranhão.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santo Amaro do Maranhão seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santo Amaro do Maranhão (2025)
Exploring the top neighborhoods for short-term rentals in Santo Amaro do Maranhão? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Praia do Araçagy | Popular beach destination near São Luís with beautiful scenery and calm waters. Great for families and tourists seeking relaxation and water activities. | Praia do Araçagy, Barra do Lago, Water sports activities, Local seafood restaurants |
| Praia de São Marcos | Known for its stunning coastline and vibrant atmosphere. This area attracts tourists looking for sun, surf, and local culture. | São Marcos Beach, Lagoa do Jansen, Cultural festivals, Water sports, Local craft markets |
| Centro Histórico de São Luís | A UNESCO World Heritage site with colonial architecture, rich history, and a vibrant cultural scene. Ideal for guests interested in history and culture. | Palácio dos Leões, Teatro Arthur Azevedo, Museu Histórico e Artístico do Maranhão, Local markets, Cultural events |
| Praia do Calhau | A favorite beach for locals and tourists alike, known for its beautiful views and vibrant nightlife, making it perfect for entertainment seekers. | Calhau Beach, Shoreside bars and restaurants, Nightclubs, Beach sports |
| Cohab | A residential area with easy access to local amenities, offering affordable options for budget-conscious travelers. | Local parks, Cohab shopping, Nearby restaurants |
| Turu | A growing neighborhood with new developments, appealing to guests looking for modern accommodations and amenities. | Shopping centers, Restaurants, Nearby beaches |
| Alto do Calhau | An upscale residential area close to beaches, appealing to those looking for luxury accommodations and a tranquil environment. | Luxury villas, Private beaches, Premium dining options |
| Jardim Renascença | A popular neighborhood among locals with parks and shopping options, providing a taste of local life for travelers. | Parque das Palmeiras, Shopping Jardins, Local eateries |
Understanding Airbnb License Requirements & STR Laws in Santo Amaro do Maranhão (2025)
While Santo Amaro do Maranhão, Maranhão, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santo Amaro do Maranhão to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Santo Amaro do Maranhão (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santo Amaro do Maranhãobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury house in Santo Amaro do Maranhão
Entire Place • 5 bedrooms
Casa Aconchego Linens
Entire Place • 3 bedrooms
Mansion in Lençóis Maranhenses
Entire Place • 6 bedrooms
House in Lençóis Maranhenses (Santo Amaro-MA)
Entire Place • 4 bedrooms
Casa Paraíso Linens
Entire Place • 5 bedrooms
CasAmar Lençóis_ Sto Amaro do Maranhão
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santo Amaro do Maranhão (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santo Amaro do Maranhão based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Casa IPÊ | 1 | $93,671 | 1 | Not Rated |
| Antonio | 6 | $67,003 | 110 | 4.74/5.0 |
| Carlos Hubert | 1 | $53,601 | 7 | 5.00/5.0 |
| Farol | 9 | $40,246 | 67 | 4.92/5.0 |
| Ana Terra | 8 | $33,647 | 24 | 4.73/5.0 |
| Natal | 3 | $31,612 | 59 | 4.85/5.0 |
| Renata | 1 | $29,446 | 14 | 4.79/5.0 |
| Joaliny | 5 | $28,116 | 285 | 4.97/5.0 |
| Freud | 1 | $27,662 | 5 | 5.00/5.0 |
| Vinicius | 2 | $26,287 | 16 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santo Amaro do Maranhão.
Dive Deeper: Advanced Santo Amaro do Maranhão STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santo Amaro do Maranhão. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanto Amaro do Maranhão Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santo Amaro do Maranhão
- The Santo Amaro do Maranhão Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65.9% of the 129 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 33.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Santo Amaro do Maranhão, House properties are the most common (64.3%), reflecting the local real estate landscape.
- Houses represent a significant 64.3% portion, catering likely to families or larger groups.
- The presence of 20.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 3.9%) offer potential for unique stay experiences.
Santo Amaro do Maranhão Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santo Amaro do Maranhão
- The dominant room capacity in Santo Amaro do Maranhão is 2 bedrooms listings, making up 29.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 51.2% of the active Airbnb listings in Santo Amaro do Maranhão, indicating a high concentration in these sizes.
- A significant 27.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santo Amaro do Maranhão.
Santo Amaro do Maranhão Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santo Amaro do Maranhão
- The most common guest capacity trend in Santo Amaro do Maranhão vacation rentals is listings accommodating 8+ guests (29.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Santo Amaro do Maranhão STR market, accounting for 48.1% of listings.
- 49.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santo Amaro do Maranhão.
- On average, properties in Santo Amaro do Maranhão are equipped to host 4.5 guests.
Santo Amaro do Maranhão Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santo Amaro do Maranhão
- The most common availability pattern in Santo Amaro do Maranhão falls within the 271-366 days range, representing 65.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santo Amaro do Maranhão (38.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santo Amaro do Maranhão Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
86 listings
66.7% of total
2 Nights
17 listings
13.2% of total
30+ Nights
26 listings
20.2% of total
Key Insights
- The most prevalent minimum stay requirement in Santo Amaro do Maranhão is 1 Night, adopted by 66.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.9%) of the Santo Amaro do Maranhão Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.2%) caters to monthly stays (30+ nights) in Santo Amaro do Maranhão, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 66.7% of Santo Amaro do Maranhão hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santo Amaro do Maranhão.
Santo Amaro do Maranhão Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
1 listings
0.8% of total
Non-refundable
2 listings
1.6% of total
Super Strict 30 Days
1 listings
0.8% of total
Flexible
43 listings
34.7% of total
Moderate
41 listings
33.1% of total
Firm
21 listings
16.9% of total
Strict
15 listings
12.1% of total
Cancellation Policy Insights for Santo Amaro do Maranhão
- The prevailing Airbnb cancellation policy trend in Santo Amaro do Maranhão is Flexible, used by 34.7% of listings.
- There's a relatively balanced mix between guest-friendly (67.8%) and stricter (29.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 34.7% market standard in Santo Amaro do Maranhão.
- Using a Strict policy might deter some guests, as only 12.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Santo Amaro do Maranhão.
Santo Amaro do Maranhão STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santo Amaro do Maranhão
- The overall average booking lead time for vacation rentals in Santo Amaro do Maranhão is 37 days.
- Guests book furthest in advance for stays during June (average 55 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (55 days avg.) sees the longest lead times, while Fall (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Santo Amaro do Maranhão.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Santo Amaro do Maranhão averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santo Amaro do Maranhão (2025)
Amenity Prevalence
Amenity Insights for Santo Amaro do Maranhão
- Essential amenities in Santo Amaro do Maranhão that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santo Amaro do Maranhão: Air conditioning, Wifi.
- Prioritize adding missing essentials: Air conditioning, Wifi.
- Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santo Amaro do Maranhão to stay competitive.
Santo Amaro do Maranhão Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santo Amaro do Maranhão
- The typical guest profile for Airbnb in Santo Amaro do Maranhão consists of primarily domestic travelers (86%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 85.8% of guests.
- Key international markets include Brazil (85.8%) and United States (3.4%).
- Top languages spoken are Portuguese (41.3%) followed by English (30.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Rio de Janeiro.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santo Amaro do Maranhão Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Barreirinhas | 562 | $633 | $103.89 | 29% |
| São Luís | 664 | $373 | $42.15 | 40% |
| Tutóia | 33 | $326 | $83.42 | 23% |
| São José de Ribamar | 92 | $295 | $61.54 | 31% |
| Paço do Lumiar | 18 | $258 | $67.79 | 25% |