Barbacena Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Minas Gerais, Brazil
Is Airbnb profitable in Barbacena in 2025? Explore comprehensive Airbnb analytics for Barbacena, Minas Gerais, Brazil to uncover income potential. This 2025 STR market report for Barbacena, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Barbacena, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Barbacena Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Barbacena Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Barbacena (2025)
Understanding the monthly revenue variations for Airbnb listings in Barbacena is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Barbacena is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Barbacena across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,229+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $709 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $322 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $144, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Barbacena
Barbacena Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Barbacena STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Barbacena:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Barbacena
Average Daily Rate (ADR) Airbnb Trends in Barbacena (2025)
Effective short term rental pricing strategy in Barbacena involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Barbacena typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $166+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $106 or more.
- Typical properties (Median) charge around $35 per night.
- Entry-level properties (Bottom 25%) earn around $23 per night.
Average Daily Rate (ADR) Trend by Month in Barbacena
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Airbnb Seasonality Analysis & Trends in Barbacena (2025)
Peak Season (June, July, December)
- Revenue averages $730 per month
- Occupancy rates average 29.0%
- Daily rates average $76
Shoulder Season
- Revenue averages $601 per month
- Occupancy maintains around 29.9%
- Daily rates hold near $81
Low Season (January, February, March)
- Revenue drops to average $396 per month
- Occupancy decreases to average 28.4%
- Daily rates adjust to average $60
Seasonality Insights for Barbacena
- The Airbnb seasonality in Barbacena shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Barbacena's highest earning potential, with monthly revenues capable of climbing to $803, occupancy reaching a high of 38.9%, and ADRs peaking at $84.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $326, occupancy could drop to 18.6%, and ADRs may adjust down to $58.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Barbacena.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Barbacena seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Barbacena (2025)
Exploring the top neighborhoods for short-term rentals in Barbacena? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The historic downtown area of Barbacena, great for tourists interested in local culture and history, with access to many shops and services. | Igreja de São Vicente de Paulo, Museu da Mecânica, Praça dos Andradas, Teatro Municipal, Shopping Center Barbacena |
| Bairro São José | A residential neighborhood with a family-friendly atmosphere, popular among domestic travelers and those looking for a quieter stay. | Parque da Barreira, Igreja Santo Antonio, Feira Livre, Ponto de Cultura, Vila Museus |
| Bairro Nossa Senhora do Rosário | Known for its tranquility and green areas, attracting visitors seeking a peaceful retreat close to nature. | Parque Estadual da Serra do Ibitipoca, Cachoeira da Fumaça, Mirante do Taboão, Trilhas Ecológicas, Igreja Nossa Senhora do Rosário |
| Bairro Jardim | A vibrant neighborhood that offers accessibility to local attractions and amenities, ideal for guests looking for comfort and convenience. | Horto Florestal, Pousada do Lago, Café e Bistrô, Caminhos de Pedra, Igreja do Bairro Jardim |
| Bairro Santa Terezinha | An area known for its local markets and authentic Brazilian culture, great for tourists who want to experience everyday life in Barbacena. | Mercado Municipal, Praça da Liberdade, Igreja Santa Terezinha, Centro Cultural, Feira Artesanal |
| Bairro Bom Jesus | A community area with warm hospitality, popular for its local cuisine and friendly atmosphere, making it attractive for culinary tourists. | Café colonial, Restaurante de comida mineira, Igreja Bom Jesus, Praça do Bom Jesus, Casa da Cultura |
| Bairro São Pedro | This neighborhood is well-connected and ideal for guests seeking short-term rentals due to its proximity to major roads and attractions. | Centro de Eventos, Igreja São Pedro, Parque das Águas, Café Sororia, Shopping Barbacena |
| Bairro São Sebastião | Offering a blend of urban living and nature, appealing to tourists interested in outdoor activities and city life interchangeably. | Trilhas no Parque, Igreja São Sebastião, Praça São Sebastião, Mirante do Vale, Café e Livraria local |
Understanding Airbnb License Requirements & STR Laws in Barbacena (2025)
While Barbacena, Minas Gerais, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Barbacena to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Barbacena (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Barbacenabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chácara Brunno Rezende
Entire Place • 4 bedrooms
Barbacena, nature, tranquility and comfort.
Entire Place • 4 bedrooms
Espaço para festas e eventos
Entire Place • 4 bedrooms
Make yourself at home
Entire Place • 1 bedroom
Apartamento funcional, tranquilo e seguro.
Entire Place • 2 bedrooms
Chácara Santa Maria
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Barbacena (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Barbacena based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #476579136 | 1 | $18,803 | 0 | 0.00/5.0 |
| Rosana Maria | 1 | $17,086 | 40 | 4.95/5.0 |
| Host #173267486 | 1 | $12,296 | 1 | 0.00/5.0 |
| Evandro | 1 | $8,515 | 40 | 4.98/5.0 |
| Erlaine | 1 | $7,091 | 3 | 5.00/5.0 |
| Renata | 1 | $6,889 | 4 | 4.00/5.0 |
| Pricila | 1 | $6,729 | 30 | 4.80/5.0 |
| Aline | 1 | $4,456 | 14 | 5.00/5.0 |
| Rogério | 3 | $4,316 | 14 | 3.19/5.0 |
| Regina Márcia | 1 | $3,985 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Barbacena.
Dive Deeper: Advanced Barbacena STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Barbacena. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBarbacena Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Barbacena
- The Barbacena Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.3% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Barbacena, Apartment/Condo properties are the most common (45.5%), reflecting the local real estate landscape.
- Houses represent a significant 31.8% portion, catering likely to families or larger groups.
- The presence of 9.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Barbacena Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Barbacena
- The dominant room capacity in Barbacena is 2 bedrooms listings, making up 27.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 4 bedrooms properties represent 50.0% of the active Airbnb listings in Barbacena, indicating a high concentration in these sizes.
- A significant 45.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Barbacena.
Barbacena Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Barbacena
- The most common guest capacity trend in Barbacena vacation rentals is listings accommodating 8+ guests (36.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Barbacena STR market, accounting for 50.0% of listings.
- 45.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Barbacena.
- On average, properties in Barbacena are equipped to host 5.1 guests.
Barbacena Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Barbacena
- The most common availability pattern in Barbacena falls within the 271-366 days range, representing 63.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Barbacena (31.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Barbacena Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
52.4% of total
2 Nights
5 listings
23.8% of total
4-6 Nights
1 listings
4.8% of total
7-29 Nights
2 listings
9.5% of total
30+ Nights
2 listings
9.5% of total
Key Insights
- The most prevalent minimum stay requirement in Barbacena is 1 Night, adopted by 52.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.2%) of the Barbacena Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 52.4% of Barbacena hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Barbacena.
Barbacena Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
41.2% of total
Moderate
4 listings
23.5% of total
Firm
5 listings
29.4% of total
Strict
1 listings
5.9% of total
Cancellation Policy Insights for Barbacena
- The prevailing Airbnb cancellation policy trend in Barbacena is Flexible, used by 41.2% of listings.
- There's a relatively balanced mix between guest-friendly (64.7%) and stricter (35.3%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.2% market standard in Barbacena.
- Using a Strict policy might deter some guests, as only 5.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Barbacena.
Barbacena STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Barbacena
- The overall average booking lead time for vacation rentals in Barbacena is 39 days.
- Guests book furthest in advance for stays during December (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (44 days avg.) sees the longest lead times, while Spring (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Barbacena.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- During May, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Barbacena averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Barbacena (2025)
Amenity Prevalence
Amenity Insights for Barbacena
- Essential amenities in Barbacena that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Barbacena: TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Barbacena to stay competitive.
Barbacena Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Barbacena
- The typical guest profile for Airbnb in Barbacena consists of primarily domestic travelers (97%), often arriving from nearby Rio de Janeiro, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 96.5% of guests.
- Key international markets include Brazil (96.5%) and United States (2.6%).
- Top languages spoken are Portuguese (54.3%) followed by English (28.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rio de Janeiro and Juiz de Fora.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Barbacena Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Areal | 69 | $1,293 | $187.51 | 29% |
| Seropédica | 12 | $1,239 | $121.10 | 33% |
| Paraíba do Sul | 34 | $1,131 | $169.75 | 30% |
| Ijaci | 14 | $1,084 | $132.99 | 35% |
| Nova Lima | 152 | $1,082 | $104.52 | 38% |
| Queluz | 14 | $1,067 | $131.16 | 31% |
| Rio de Janeiro | 23,201 | $1,060 | $102.50 | 44% |
| São Joaquim de Bicas | 11 | $1,026 | $125.52 | 32% |
| Petrópolis | 1,937 | $1,017 | $136.73 | 30% |
| Mateus Leme | 24 | $935 | $148.83 | 29% |