Cássia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Minas Gerais, Brazil
Is Airbnb profitable in Cássia in 2025? Explore comprehensive Airbnb analytics for Cássia, Minas Gerais, Brazil to uncover income potential. This 2025 STR market report for Cássia, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Cássia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cássia Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Cássia Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Cássia (2025)
Understanding the monthly revenue variations for Airbnb listings in Cássia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cássia is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cássia across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,090+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,949 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,053 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $458, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cássia
Cássia Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Cássia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cássia:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cássia
Average Daily Rate (ADR) Airbnb Trends in Cássia (2025)
Effective short term rental pricing strategy in Cássia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cássia typically peaks in April and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $326+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $247 or more.
- Typical properties (Median) charge around $144 per night.
- Entry-level properties (Bottom 25%) earn around $58 per night.
Average Daily Rate (ADR) Trend by Month in Cássia
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Airbnb Seasonality Analysis & Trends in Cássia (2025)
Peak Season (May, April, January)
- Revenue averages $3,477 per month
- Occupancy rates average 51.8%
- Daily rates average $176
Shoulder Season
- Revenue averages $2,400 per month
- Occupancy maintains around 44.3%
- Daily rates hold near $172
Low Season (February, March, September)
- Revenue drops to average $1,792 per month
- Occupancy decreases to average 38.8%
- Daily rates adjust to average $162
Seasonality Insights for Cássia
- The Airbnb seasonality in Cássia shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Cássia's highest earning potential, with monthly revenues capable of climbing to $4,146, occupancy reaching a high of 59.7%, and ADRs peaking at $179.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,600, occupancy could drop to 34.4%, and ADRs may adjust down to $151.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cássia.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Cássia seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Cássia (2025)
Exploring the top neighborhoods for short-term rentals in Cássia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | Centrally located in Cássia, offering easy access to shops, restaurants, and local culture. A great area for tourists wanting convenience and comfort near the city's services. | Catedral de Cássia, Praça da Matriz, Mercado Municipal de Cássia, Igreja de São Sebastião, Museu de Cássia |
| Parque Dourado | A peaceful residential neighborhood known for its beautiful green spaces and parks. Ideal for families and visitors looking for a quiet retreat near nature. | Parque do Trabalhador, Lagoa do Parque Dourado, Trilha do Rio Verde |
| Jardim das Palmeiras | An upscale neighborhood with modern amenities and spacious residences, attracting families and business travelers alike. | Centro Cultural de Cássia, Praça de Esportes, Feira Livre |
| Cássia Hills | Known for its scenic views and nature trails, this area appeals to nature lovers and those looking for outdoor activities. | Trilha dos Sapateiros, Mirante da Serra, Cachoeira do Córrego do Lobo |
| São Sebastião | A charming neighborhood with a blend of local businesses and restaurants, perfect for visitors wanting an authentic experience in Cássia. | Café e Cultura, Feira de Artesanato, Restaurantes locais |
| Bairro São João | A lively area with a mix of residential and commercial properties, popular among young travelers and local events. | Teatro Municipal, Eventos culturais, Parque da Juventude |
| Chácara do Sol | A more rural setting that attracts those seeking tranquility and fresh air, suitable for weekend getaways or retreats. | Rancho do Lago, Trilhas naturais, Ponto de observação de pássaros |
| Vila Verde | Known for its environmental consciousness and eco-friendly offerings, this area is perfect for travelers interested in sustainability and nature. | Centro de Educação Ambiental, Praças e Jardins Sustentáveis, Atividades ecológicas |
Understanding Airbnb License Requirements & STR Laws in Cássia (2025)
While Cássia, Minas Gerais, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cássia to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Cássia (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cássiabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
@ morro.redondo - Casa Azul and its Sunset
Entire Place • 5 bedrooms
@morro.redondo - A casa no Lago e na Serra
Entire Place • 3 bedrooms
Canastra Sunset. Modern house, new, standing on the water.
Entire Place • 3 bedrooms
#ranchodelfinopolis view private pool dam
Entire Place • 3 bedrooms
@morro.redondo - Bungalow do Alto
Entire Place • 1 bedroom
Casinha na Dam 3
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Cássia (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Cássia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Juliano | 3 | $225,672 | 416 | 4.89/5.0 |
| Gabriel | 1 | $57,949 | 25 | 5.00/5.0 |
| Erika | 1 | $36,362 | 17 | 4.88/5.0 |
| Stella | 3 | $35,290 | 195 | 5.00/5.0 |
| Host #461133619 | 1 | $8,480 | 0 | 0.00/5.0 |
| Host #39031114 | 1 | $8,030 | 0 | 0.00/5.0 |
| Jéssica | 2 | $7,646 | 7 | 4.88/5.0 |
| Host #462515521 | 2 | $4,495 | 1 | 0.00/5.0 |
| Marcos | 1 | $3,249 | 3 | 5.00/5.0 |
| Marcos | 1 | $2,049 | 10 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cássia.
Dive Deeper: Advanced Cássia STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cássia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCássia Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cássia
- The Cássia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.7% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cássia, House properties are the most common (71.4%), reflecting the local real estate landscape.
- Houses represent a significant 71.4% portion, catering likely to families or larger groups.
- The presence of 14.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, apartment/condo, others (combined 14.4%) offer potential for unique stay experiences.
Cássia Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cássia
- The dominant room capacity in Cássia is 3 bedrooms listings, making up 23.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 5+ bedrooms properties represent 42.8% of the active Airbnb listings in Cássia, indicating a high concentration in these sizes.
- A significant 52.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cássia.
Cássia Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cássia
- The most common guest capacity trend in Cássia vacation rentals is listings accommodating 8+ guests (52.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Cássia STR market, accounting for 66.7% of listings.
- 61.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cássia.
- On average, properties in Cássia are equipped to host 5.8 guests.
Cássia Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cássia
- The most common availability pattern in Cássia falls within the 271-366 days range, representing 57.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Cássia (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Cássia Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
42.9% of total
2 Nights
8 listings
38.1% of total
30+ Nights
4 listings
19% of total
Key Insights
- The most prevalent minimum stay requirement in Cássia is 1 Night, adopted by 42.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.0%) of the Cássia Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (19%) caters to monthly stays (30+ nights) in Cássia, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.9% of Cássia hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 19% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cássia.
Cássia Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
20% of total
Flexible
3 listings
20% of total
Moderate
5 listings
33.3% of total
Firm
3 listings
20% of total
Strict
1 listings
6.7% of total
Cancellation Policy Insights for Cássia
- The prevailing Airbnb cancellation policy trend in Cássia is Moderate, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (53.3%) and stricter (26.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.3% market standard in Cássia.
- Using a Strict policy might deter some guests, as only 6.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Cássia.
Cássia STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Cássia
- The overall average booking lead time for vacation rentals in Cássia is 29 days.
- Guests book furthest in advance for stays during July (average 49 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (37 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Cássia.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Cássia averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Cássia (2025)
Amenity Prevalence
Amenity Insights for Cássia
- Essential amenities in Cássia that guests expect include: Kitchen, Free parking on premises, TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, BBQ grill are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Cássia.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Cássia: Kitchen, Free parking on premises, TV, Wifi.
- Prioritize adding missing essentials: Free parking on premises, TV, Wifi.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cássia to stay competitive.
Cássia Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Cássia
- The typical guest profile for Airbnb in Cássia consists of primarily domestic travelers (98%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 97.6% of guests.
- Key international markets include Brazil (97.6%) and Indonesia (0.8%).
- Top languages spoken are Portuguese (49%) followed by English (33%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Ribeirão Preto.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Cássia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rifaina | 41 | $955 | $201.95 | 25% |
| Caconde | 22 | $902 | $105.79 | 27% |
| Santa Rita do Passa Quatro | 29 | $802 | $115.99 | 30% |
| Capitólio | 487 | $744 | $150.10 | 24% |
| Águas da Prata | 37 | $677 | $75.91 | 27% |
| Guapé | 33 | $644 | $114.53 | 21% |
| São João da Boa Vista | 50 | $638 | $80.44 | 36% |
| Carmo do Rio Claro | 12 | $580 | $113.39 | 29% |
| Jardinópolis | 14 | $554 | $138.29 | 28% |
| Delfinópolis | 126 | $542 | $105.39 | 25% |