Juiz de Fora Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Minas Gerais, Brazil

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Juiz de Fora in 2025? Explore comprehensive Airbnb analytics for Juiz de Fora, Minas Gerais, Brazil to uncover income potential. This 2025 STR market report for Juiz de Fora, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 459 active listings.

Whether you're considering an Airbnb investment in Juiz de Fora, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Juiz de Fora Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Juiz de Fora Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$50
The average rental revenue earned for an occupied room per day in Juiz de Fora.
Occupancy Rate(?)
40.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$4,880
Typical annual income for an Airbnb listing in Juiz de Fora. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
6.9%
Positive growth (6.9%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Juiz de Fora.
Lowest Revenue Month(?)
October
The month with the lowest average earnings, indicating the low season in Juiz de Fora.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
459
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Juiz de Fora (2025)

Understanding the monthly revenue variations for Airbnb listings in Juiz de Fora is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Juiz de Fora is typically December, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Juiz de Fora across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $986+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $634 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $419 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $219, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Juiz de Fora

Juiz de Fora Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Juiz de Fora STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Juiz de Fora:

  • Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 41%.
  • Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Juiz de Fora

Average Daily Rate (ADR) Airbnb Trends in Juiz de Fora (2025)

Effective short term rental pricing strategy in Juiz de Fora involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Juiz de Fora typically peaks in May and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $108+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $38 or more.
  • Typical properties (Median) charge around $26 per night.
  • Entry-level properties (Bottom 25%) earn around $18 per night.

Average Daily Rate (ADR) Trend by Month in Juiz de Fora

Get Live Juiz de Fora Market Intelligence 👇

Discover Juiz de Fora Airbnb Analytics
🏠
🏠
🏠

Explore Real-time Analytics

Airbnb Seasonality Analysis & Trends in Juiz de Fora (2025)

Peak Season (December, June, May)
  • Revenue averages $691 per month
  • Occupancy rates average 41.2%
  • Daily rates average $54
Shoulder Season
  • Revenue averages $555 per month
  • Occupancy maintains around 44.0%
  • Daily rates hold near $51
Low Season (February, September, October)
  • Revenue drops to average $438 per month
  • Occupancy decreases to average 42.8%
  • Daily rates adjust to average $51

Seasonality Insights for Juiz de Fora

  • The Airbnb seasonality in Juiz de Fora shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Juiz de Fora's highest earning potential, with monthly revenues capable of climbing to $726, occupancy reaching a high of 49.7%, and ADRs peaking at $55.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $409, occupancy could drop to 36.8%, and ADRs may adjust down to $46.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Juiz de Fora.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Juiz de Fora seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Juiz de Fora (2025)

Exploring the top neighborhoods for short-term rentals in Juiz de Fora? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro
The city center of Juiz de Fora, known for its vibrant atmosphere and accessibility. It attracts tourists for shopping, dining, and cultural activities.
Mausoléu de Santos Dumont, Shopping Independência, Teatro Pascoal Carlos Magno, Praça da Biblioteca, Igreja de São Benedito
Santa Luzia
A growing neighborhood with an essential local culture and close proximity to historical sites within the city.
Teatro Solar de Boa Vista, Catedral Metropolitana de Juiz de Fora, Museu Mariano Procópio
Benfica
Known for its eclectic mix of culture, shops, and cafes, it's popular among younger crowds and those seeking a lively atmosphere.
Praça do Benfica, Shopping Center, Escola de Design, Cafés e barzinhos
São Pedro
A tranquil residential area with local markets and easy access to nature, perfect for those seeking peace outside of the urban buzz.
Parque Natural Municipal da Lajinha, Feiras de Artesanato, Lagoa do Sharley
Jardim Esperança
Offers a laid-back vibe with community charm and several green spaces, making it popular with families and nature lovers.
Praça da Liberdade, Igreja São João Batista, Praça do Artesanato
Alto dos Passos
A well-connected and emerging neighborhood, known for its proximity to local amenities and public transport, suitable for short-term stays.
Igreja de São Pedro, Comércio Local, Academia e Praças

Understanding Airbnb License Requirements & STR Laws in Juiz de Fora (2025)

While Juiz de Fora, Minas Gerais, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Juiz de Fora to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Juiz de Fora (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Juiz de Forabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

OurApê Guarua: Swimming pool | BBQ grill | Air-conditioning

OurApê Guarua: Swimming pool | BBQ grill | Air-conditioning

Entire Place • 4 bedrooms

$52,416
Revenue
38.4%
Occupancy
$265.06
Daily Rate
Serrano Space

Serrano Space

Entire Place • 5 bedrooms

$40,496
Revenue
21.6%
Occupancy
$516.60
Daily Rate
Casa Bom Pastor 01

Casa Bom Pastor 01

Entire Place • 5 bedrooms

$38,974
Revenue
52.4%
Occupancy
$163.96
Daily Rate
A cottage with a postcard look!!!!

A cottage with a postcard look!!!!

Entire Place • 4 bedrooms

$35,645
Revenue
62.6%
Occupancy
$154.24
Daily Rate
Chácara green view of your Paulo

Chácara green view of your Paulo

Entire Place • 6 bedrooms

$35,310
Revenue
38.4%
Occupancy
$293.94
Daily Rate
Sítio na Dam João Penido

Sítio na Dam João Penido

Entire Place • 4 bedrooms

$33,935
Revenue
32.8%
Occupancy
$306.62
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Juiz de Fora (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Juiz de Fora based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Nosso Apê23$201,8677234.76/5.0
Henrique16$113,9557854.85/5.0
Felipe14$71,2357024.96/5.0
Camila14$60,0006824.88/5.0
Evandro2$46,4741004.99/5.0
Maria Amélia3$41,652524.99/5.0
Gabriela1$38,974254.96/5.0
Paulo1$35,31065.00/5.0
Hugo2$34,01662.33/5.0
Jane1$33,93545.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Juiz de Fora.

Dive Deeper: Advanced Juiz de Fora STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Juiz de Fora. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Juiz de Fora Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Juiz de Fora

  • The Juiz de Fora Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.1% of the 459 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Juiz de Fora, Apartment/Condo properties are the most common (74.7%), reflecting the local real estate landscape.
  • Houses represent a significant 19.8% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, outdoor/unique, others (combined 5.4%) offer potential for unique stay experiences.

Juiz de Fora Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Juiz de Fora

  • The dominant room capacity in Juiz de Fora is 1 bedroom listings, making up 52.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 76.7% of the active Airbnb listings in Juiz de Fora, indicating a high concentration in these sizes.
  • With over half the market (52.3%) consisting of studios or 1-bedroom units, Juiz de Fora is particularly well-suited for individuals or couples.

Juiz de Fora Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Juiz de Fora

  • The most common guest capacity trend in Juiz de Fora vacation rentals is listings accommodating 4 guests (28.8%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Juiz de Fora STR market, accounting for 48.4% of listings.
  • 24.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Juiz de Fora.
  • On average, properties in Juiz de Fora are equipped to host 4.1 guests.

Juiz de Fora Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Juiz de Fora

  • The most common availability pattern in Juiz de Fora falls within the 271-366 days range, representing 41.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 65.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Juiz de Fora (24%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 34.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Juiz de Fora Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (43.4%)

1 Night

191 listings

43.4% of total

2 Nights (37.7%)

2 Nights

166 listings

37.7% of total

3 Nights (7%)

3 Nights

31 listings

7% of total

4-6 Nights (1.8%)

4-6 Nights

8 listings

1.8% of total

7-29 Nights (0.7%)

7-29 Nights

3 listings

0.7% of total

30+ Nights (9.3%)

30+ Nights

41 listings

9.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Juiz de Fora is 1 Night, adopted by 43.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (81.1%) of the Juiz de Fora Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 43.4% of Juiz de Fora hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 9.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Juiz de Fora.

Juiz de Fora Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (25.8%)

Flexible

96 listings

25.8% of total

Moderate (47%)

Moderate

175 listings

47% of total

Firm (11.6%)

Firm

43 listings

11.6% of total

Strict (15.6%)

Strict

58 listings

15.6% of total

Cancellation Policy Insights for Juiz de Fora

  • The prevailing Airbnb cancellation policy trend in Juiz de Fora is Moderate, used by 47% of listings.
  • The market strongly favors guest-friendly terms, with 72.8% of listings offering Flexible or Moderate policies. This suggests guests in Juiz de Fora may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 47% market standard in Juiz de Fora.
  • Regularly review your cancellation policy against competitors and market demand shifts in Juiz de Fora.

Juiz de Fora STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Juiz de Fora

  • The overall average booking lead time for vacation rentals in Juiz de Fora is 33 days.
  • Guests book furthest in advance for stays during December (average 41 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (35 days avg.) sees the longest lead times, while Spring (26 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Juiz de Fora.
  • Target marketing efforts for the Winter season well in advance (at least 35 days) to capture early planners.
  • Monitor your own booking lead times against these Juiz de Fora averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Juiz de Fora (2025)

Amenity Prevalence

Amenity Insights for Juiz de Fora

  • Essential amenities in Juiz de Fora that guests expect include: Wifi, Kitchen, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Dishes and silverware, Hot water, Refrigerator are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Juiz de Fora: Wifi, Kitchen, TV.
  • Prioritize adding missing essentials: Wifi, Kitchen, TV.
  • Consider adding popular differentiators like Dishes and silverware or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Juiz de Fora to stay competitive.

Juiz de Fora Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Juiz de Fora

  • The typical guest profile for Airbnb in Juiz de Fora consists of primarily domestic travelers (97%), often arriving from nearby Rio de Janeiro, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
  • Domestic travelers account for 96.9% of guests.
  • Key international markets include Brazil (96.9%) and United States (0.8%).
  • Top languages spoken are Portuguese (53.1%) followed by English (28.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Rio de Janeiro and Juiz de Fora.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Juiz de Fora Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Areal69$1,293$187.5129%
Seropédica12$1,239$121.1033%
Paraíba do Sul34$1,131$169.7530%
Ijaci14$1,084$132.9935%
Nova Lima152$1,082$104.5238%
Queluz14$1,067$131.1631%
Rio de Janeiro23,201$1,060$102.5044%
São Joaquim de Bicas11$1,026$125.5232%
Petrópolis1,937$1,017$136.7330%
Mateus Leme24$935$148.8329%

Maximize Your Airbnb Income in Juiz de Fora

Access granular Airbnb data and short term rental analytics. Understand Airbnb occupancy rates, ADR trends, and revenue potential. Optimize your pricing strategy!

Discover Market Insights