Lagoa Santa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Minas Gerais, Brazil
Is Airbnb profitable in Lagoa Santa in 2025? Explore comprehensive Airbnb analytics for Lagoa Santa, Minas Gerais, Brazil to uncover income potential. This 2025 STR market report for Lagoa Santa, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 175 active listings.
Whether you're considering an Airbnb investment in Lagoa Santa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lagoa Santa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lagoa Santa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lagoa Santa (2025)
Understanding the monthly revenue variations for Airbnb listings in Lagoa Santa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lagoa Santa is typically December, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lagoa Santa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,407+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,199 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $584 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $258, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lagoa Santa
Lagoa Santa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lagoa Santa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lagoa Santa:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lagoa Santa
Average Daily Rate (ADR) Airbnb Trends in Lagoa Santa (2025)
Effective short term rental pricing strategy in Lagoa Santa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lagoa Santa typically peaks in January and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $255+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $162 or more.
- Typical properties (Median) charge around $75 per night.
- Entry-level properties (Bottom 25%) earn around $30 per night.
Average Daily Rate (ADR) Trend by Month in Lagoa Santa
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Airbnb Seasonality Analysis & Trends in Lagoa Santa (2025)
Peak Season (December, January, March)
- Revenue averages $1,210 per month
- Occupancy rates average 35.7%
- Daily rates average $116
Shoulder Season
- Revenue averages $936 per month
- Occupancy maintains around 33.2%
- Daily rates hold near $114
Low Season (June, August, September)
- Revenue drops to average $783 per month
- Occupancy decreases to average 31.3%
- Daily rates adjust to average $115
Seasonality Insights for Lagoa Santa
- The Airbnb seasonality in Lagoa Santa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lagoa Santa's highest earning potential, with monthly revenues capable of climbing to $1,381, occupancy reaching a high of 38.4%, and ADRs peaking at $118.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $698, occupancy could drop to 28.7%, and ADRs may adjust down to $109.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lagoa Santa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lagoa Santa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lagoa Santa (2025)
Exploring the top neighborhoods for short-term rentals in Lagoa Santa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The heart of Lagoa Santa, featuring local shops, restaurants, and access to public transport. A popular spot for visitors looking for a convenient base to explore the city. | Igreja de São Miguel Arcanjo, Museu Histórico de Lagoa Santa, Parque Municipal Lagoa do Nado |
| Praia do Tampinhas | A beautiful beach area that attracts tourists during the warmer months. Ideal for those looking for a relaxing getaway near the water. | Praia do Tampinhas, Lagoa Santa Beach, water sports activities |
| Parque do Lagoa Santa | A scenic park surrounding a lake, perfect for outdoor activities. Great for families and nature lovers seeking tranquility away from urban life. | Lagoa Santa Lake, walking trails, picnic areas |
| Jardim das Acácias | A peaceful residential neighborhood that offers a local experience while being close to restaurants and shops. Attractive for longer stays and families. | local eateries, shopping options, community parks |
| Lagoa do Nado | This area features a natural lagoon that is a gathering place for locals and tourists alike. Ideal for water activities and leisure. | Lagoa do Nado park, kayaking, bird watching |
| Nova Lagoa | A developing area with new attractions and amenities. It's becoming increasingly popular among travelers looking for modern accommodations. | new restaurants, upcoming shops, community events |
| Região Serrana | Located in the mountains, this area is popular for eco-tourism and those looking to escape the city for nature and scenic views. | hiking trails, natural vistas, eco-lodges |
| Lagos de Minas | An upscale residential area with gated communities and exclusive amenities. Ideal for high-end travelers and luxury stays. | golf courses, exclusive resorts, spas |
Understanding Airbnb License Requirements & STR Laws in Lagoa Santa (2025)
While Lagoa Santa, Minas Gerais, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lagoa Santa to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Lagoa Santa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lagoa Santabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
House in a condominium with a beautiful view - Lagoa Santa
Entire Place • 3 bedrooms
Casa Shanti Lagoa Santa MG. Lugar de afeto.
Entire Place • 5 bedrooms
Casa de Campo Sítio da Nascente
Entire Place • 6 bedrooms
Wonderful house with swimming pool in Lagoa Santa
Entire Place • 3 bedrooms
Sítio das Pedras, tranquility with coziness!
Entire Place • 5 bedrooms
Excellent House in Lagoa Santa
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lagoa Santa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lagoa Santa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carla | 1 | $49,070 | 74 | 4.97/5.0 |
| Júnior | 4 | $48,485 | 36 | 4.97/5.0 |
| Host #202454158 | 1 | $40,059 | 0 | N/A/5.0 |
| Cristina | 1 | $37,526 | 14 | 4.93/5.0 |
| Mirian | 1 | $37,127 | 36 | 5.00/5.0 |
| Mercia | 1 | $36,861 | 9 | 5.00/5.0 |
| Danielle | 1 | $34,792 | 86 | 4.94/5.0 |
| David | 7 | $34,738 | 40 | 4.95/5.0 |
| Thiago | 1 | $31,674 | 29 | 5.00/5.0 |
| Priscilla | 3 | $28,962 | 53 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lagoa Santa.
Dive Deeper: Advanced Lagoa Santa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lagoa Santa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLagoa Santa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lagoa Santa
- The Lagoa Santa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.4% of the 175 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lagoa Santa, House properties are the most common (66.9%), reflecting the local real estate landscape.
- Houses represent a significant 66.9% portion, catering likely to families or larger groups.
- The presence of 6.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 3.5%) offer potential for unique stay experiences.
Lagoa Santa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lagoa Santa
- The dominant room capacity in Lagoa Santa is 1 bedroom listings, making up 27.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 45.1% of the active Airbnb listings in Lagoa Santa, indicating a high concentration in these sizes.
- A significant 50.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lagoa Santa.
Lagoa Santa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lagoa Santa
- The most common guest capacity trend in Lagoa Santa vacation rentals is listings accommodating 8+ guests (42.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Lagoa Santa STR market, accounting for 62.3% of listings.
- 52.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lagoa Santa.
- On average, properties in Lagoa Santa are equipped to host 5.0 guests.
Lagoa Santa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lagoa Santa
- The most common availability pattern in Lagoa Santa falls within the 271-366 days range, representing 70.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Lagoa Santa (37.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lagoa Santa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
78 listings
46.2% of total
2 Nights
44 listings
26% of total
3 Nights
9 listings
5.3% of total
4-6 Nights
4 listings
2.4% of total
30+ Nights
34 listings
20.1% of total
Key Insights
- The most prevalent minimum stay requirement in Lagoa Santa is 1 Night, adopted by 46.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.2%) of the Lagoa Santa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.1%) caters to monthly stays (30+ nights) in Lagoa Santa, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46.2% of Lagoa Santa hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lagoa Santa.
Lagoa Santa Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
58 listings
40.3% of total
Moderate
44 listings
30.6% of total
Firm
19 listings
13.2% of total
Strict
23 listings
16% of total
Cancellation Policy Insights for Lagoa Santa
- The prevailing Airbnb cancellation policy trend in Lagoa Santa is Flexible, used by 40.3% of listings.
- The market strongly favors guest-friendly terms, with 70.9% of listings offering Flexible or Moderate policies. This suggests guests in Lagoa Santa may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40.3% market standard in Lagoa Santa.
- Regularly review your cancellation policy against competitors and market demand shifts in Lagoa Santa.
Lagoa Santa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lagoa Santa
- The overall average booking lead time for vacation rentals in Lagoa Santa is 26 days.
- Guests book furthest in advance for stays during December (average 45 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (32 days avg.) sees the longest lead times, while Summer (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Lagoa Santa.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 45 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 32 days) to capture early planners.
- Monitor your own booking lead times against these Lagoa Santa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lagoa Santa (2025)
Amenity Prevalence
Amenity Insights for Lagoa Santa
- Essential amenities in Lagoa Santa that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Lagoa Santa.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lagoa Santa: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lagoa Santa to stay competitive.
Lagoa Santa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lagoa Santa
- The typical guest profile for Airbnb in Lagoa Santa consists of primarily domestic travelers (95%), often arriving from nearby Belo Horizonte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 95.1% of guests.
- Key international markets include Brazil (95.1%) and United States (2.1%).
- Top languages spoken are Portuguese (48.4%) followed by English (29.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Belo Horizonte and São Paulo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lagoa Santa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nova Lima | 170 | $881 | $101.17 | 37% |
| Taquaraçu de Minas | 17 | $877 | $144.46 | 28% |
| Esmeraldas | 78 | $867 | $151.60 | 27% |
| Mateus Leme | 27 | $862 | $152.52 | 29% |
| Confins | 16 | $858 | $165.04 | 30% |
| São Joaquim de Bicas | 13 | $845 | $132.46 | 30% |
| Moeda | 38 | $812 | $114.94 | 26% |
| Jaboticatubas | 200 | $792 | $135.42 | 28% |
| São José da Lapa | 21 | $792 | $177.57 | 28% |
| Cláudio | 11 | $756 | $162.95 | 25% |