Mariana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Minas Gerais, Brazil
Is Airbnb profitable in Mariana in 2025? Explore comprehensive Airbnb analytics for Mariana, Minas Gerais, Brazil to uncover income potential. This 2025 STR market report for Mariana, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 55 active listings.
Whether you're considering an Airbnb investment in Mariana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mariana Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mariana Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mariana (2025)
Understanding the monthly revenue variations for Airbnb listings in Mariana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mariana is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mariana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,459+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $904 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $470 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $167, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mariana
Mariana Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mariana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mariana:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mariana
Average Daily Rate (ADR) Airbnb Trends in Mariana (2025)
Effective short term rental pricing strategy in Mariana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mariana typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $115+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $66 or more.
- Typical properties (Median) charge around $44 per night.
- Entry-level properties (Bottom 25%) earn around $24 per night.
Average Daily Rate (ADR) Trend by Month in Mariana
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Airbnb Seasonality Analysis & Trends in Mariana (2025)
Peak Season (July, April, December)
- Revenue averages $827 per month
- Occupancy rates average 45.1%
- Daily rates average $57
Shoulder Season
- Revenue averages $632 per month
- Occupancy maintains around 35.2%
- Daily rates hold near $57
Low Season (January, February, March)
- Revenue drops to average $445 per month
- Occupancy decreases to average 28.7%
- Daily rates adjust to average $53
Seasonality Insights for Mariana
- The Airbnb seasonality in Mariana shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mariana's highest earning potential, with monthly revenues capable of climbing to $846, occupancy reaching a high of 56.2%, and ADRs peaking at $58.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $373, occupancy could drop to 26.7%, and ADRs may adjust down to $52.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mariana.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mariana seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mariana (2025)
Exploring the top neighborhoods for short-term rentals in Mariana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historic center of Mariana, known for its colonial architecture and cultural heritage. Attracts tourists interested in history and architecture with easy access to museums, churches, and cultural sites. | Igreja de São Francisco de Assis, Museu da Música, Teatro Sesi Mariana, Igreja de Nossa Senhora do Carmo, Casa da Câmara e Cadeia |
| Parque Natural Municipal da Cachoeira Grande | A natural park offering beautiful views and ecotourism opportunities. Ideal for nature lovers and those seeking outdoor activities. | Cachoeira Grande, trails, bird watching, picnic areas |
| Vale do Aço | A nearby valley renowned for its stunning landscapes and outdoor activities, appealing to visitors looking to explore nature and adventure sports. | Parque Nacional da Serra do Cipó, Canyoning, Rock Climbing, Hiking trails |
| Conceição do Ipanema | A peaceful town near Mariana known for its natural beauty and tranquility, attracting tourists who want to escape the hustle and bustle of city life. | Lagoa do Ipanema, natural trails, local cuisine |
| São Gonçalo do Amarante | Close to Mariana, this area is famous for its local festivals and traditional culture, perfect for tourists wanting to experience authentic Brazilian culture. | Festa de São Gonçalo, cultural events, local handicrafts |
| Bento Rodrigues | A district with charming rural settings and community experiences, offering visitors a taste of rural life and traditional Brazilian hospitality. | local farms, community gatherings, culinary experiences |
| Mariana Atrativa | An area focused on tourism development with various accommodations and attractions aimed at enhancing the visitor experience in Mariana. | tourist information center, local markets, art exhibitions |
| Estrada Real | This historic road offers stunning landscapes and cultural insights, appealing to tourists interested in history and exploration of Minas Gerais heritage. | historical landmarks, scenic views, local cuisine spots |
Understanding Airbnb License Requirements & STR Laws in Mariana (2025)
While Mariana, Minas Gerais, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mariana to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mariana (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marianabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Summer, entertainment and comfort in Ouro Preto MG
Entire Place • 4 bedrooms
Chalé Ouro do Vale
Entire Place • N/A
Chalé Cabana do Vale
Entire Place • 1 bedroom
Cristais da Mata Ouro Preto/Mariana
Entire Place • 4 bedrooms
Chalet Canto do Vale 02
Entire Place • 1 bedroom
Casa Nova and Very Comfortable Ouro Preto/Mariana
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mariana (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mariana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| João Gustavo | 4 | $61,920 | 410 | 4.85/5.0 |
| Edilton | 3 | $47,502 | 366 | 4.83/5.0 |
| Neirinha | 7 | $29,132 | 80 | 4.23/5.0 |
| Edna | 4 | $20,957 | 137 | 4.83/5.0 |
| Renata | 1 | $12,576 | 41 | 4.73/5.0 |
| John Craig | 1 | $11,555 | 8 | 5.00/5.0 |
| Host #369895446 | 1 | $11,324 | 45 | 4.76/5.0 |
| Host #461125711 | 1 | $10,077 | 0 | 0.00/5.0 |
| Luanna | 1 | $8,420 | 13 | 5.00/5.0 |
| Heloisa | 2 | $7,848 | 67 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mariana.
Dive Deeper: Advanced Mariana STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mariana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMariana Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mariana
- The Mariana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 67.3% of the 55 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 30.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Mariana, House properties are the most common (69.1%), reflecting the local real estate landscape.
- Houses represent a significant 69.1% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 7.2%) offer potential for unique stay experiences.
Mariana Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mariana
- The dominant room capacity in Mariana is 1 bedroom listings, making up 29.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 56.4% of the active Airbnb listings in Mariana, indicating a high concentration in these sizes.
- A significant 41.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mariana.
Mariana Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mariana
- The most common guest capacity trend in Mariana vacation rentals is listings accommodating 2 guests (25.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Mariana STR market, accounting for 49.1% of listings.
- 34.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mariana.
- On average, properties in Mariana are equipped to host 3.8 guests.
Mariana Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mariana
- The most common availability pattern in Mariana falls within the 271-366 days range, representing 54.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mariana (29.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mariana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
48.1% of total
2 Nights
16 listings
30.8% of total
3 Nights
3 listings
5.8% of total
30+ Nights
8 listings
15.4% of total
Key Insights
- The most prevalent minimum stay requirement in Mariana is 1 Night, adopted by 48.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.9%) of the Mariana Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.4%) caters to monthly stays (30+ nights) in Mariana, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 48.1% of Mariana hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mariana.
Mariana Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
21 listings
42.9% of total
Moderate
10 listings
20.4% of total
Firm
11 listings
22.4% of total
Strict
7 listings
14.3% of total
Cancellation Policy Insights for Mariana
- The prevailing Airbnb cancellation policy trend in Mariana is Flexible, used by 42.9% of listings.
- There's a relatively balanced mix between guest-friendly (63.3%) and stricter (36.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.9% market standard in Mariana.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mariana.
Mariana STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mariana
- The overall average booking lead time for vacation rentals in Mariana is 35 days.
- Guests book furthest in advance for stays during September (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (49 days avg.) sees the longest lead times, while Summer (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Mariana.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Mariana averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mariana (2025)
Amenity Prevalence
Amenity Insights for Mariana
- Essential amenities in Mariana that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, TV, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mariana: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Wifi or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mariana to stay competitive.
Mariana Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mariana
- The typical guest profile for Airbnb in Mariana consists of primarily domestic travelers (96%), often arriving from nearby Belo Horizonte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 96.0% of guests.
- Key international markets include Brazil (96%) and France (0.9%).
- Top languages spoken are Portuguese (50.8%) followed by English (29.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Belo Horizonte and State of Minas Gerais.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mariana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Taquaraçu de Minas | 15 | $1,120 | $138.56 | 31% |
| Ijaci | 14 | $1,084 | $132.99 | 35% |
| Nova Lima | 152 | $1,082 | $104.52 | 38% |
| Confins | 11 | $1,055 | $138.00 | 35% |
| São Joaquim de Bicas | 11 | $1,026 | $125.52 | 32% |
| Esmeraldas | 63 | $1,016 | $152.73 | 29% |
| Mateus Leme | 24 | $935 | $148.83 | 29% |
| Moeda | 37 | $923 | $110.24 | 29% |
| Jaboticatubas | 161 | $917 | $126.77 | 29% |
| Brumadinho | 228 | $872 | $90.65 | 32% |