São Roque de Minas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Minas Gerais, Brazil
Is Airbnb profitable in São Roque de Minas in 2025? Explore comprehensive Airbnb analytics for São Roque de Minas, Minas Gerais, Brazil to uncover income potential. This 2025 STR market report for São Roque de Minas, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 81 active listings.
Whether you're considering an Airbnb investment in São Roque de Minas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the São Roque de Minas Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key São Roque de Minas Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in São Roque de Minas (2025)
Understanding the monthly revenue variations for Airbnb listings in São Roque de Minas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in São Roque de Minas is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in São Roque de Minas across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,301+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $674 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $294 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $131, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in São Roque de Minas
São Roque de Minas Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the São Roque de Minas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in São Roque de Minas:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in São Roque de Minas
Average Daily Rate (ADR) Airbnb Trends in São Roque de Minas (2025)
Effective short term rental pricing strategy in São Roque de Minas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in São Roque de Minas typically peaks in April and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $116+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $67 or more.
- Typical properties (Median) charge around $39 per night.
- Entry-level properties (Bottom 25%) earn around $25 per night.
Average Daily Rate (ADR) Trend by Month in São Roque de Minas
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Airbnb Seasonality Analysis & Trends in São Roque de Minas (2025)
Peak Season (May, April, June)
- Revenue averages $726 per month
- Occupancy rates average 25.4%
- Daily rates average $67
Shoulder Season
- Revenue averages $494 per month
- Occupancy maintains around 29.5%
- Daily rates hold near $61
Low Season (February, March, November)
- Revenue drops to average $355 per month
- Occupancy decreases to average 24.6%
- Daily rates adjust to average $50
Seasonality Insights for São Roque de Minas
- The Airbnb seasonality in São Roque de Minas shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases São Roque de Minas's highest earning potential, with monthly revenues capable of climbing to $787, occupancy reaching a high of 33.8%, and ADRs peaking at $67.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $347, occupancy could drop to 22.1%, and ADRs may adjust down to $48.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in São Roque de Minas.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these São Roque de Minas seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in São Roque de Minas (2025)
Exploring the top neighborhoods for short-term rentals in São Roque de Minas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cascatinha do Salto | A picturesque waterfall known for its stunning natural beauty and great hiking opportunities. Perfect for eco-tourism and nature lovers, making it a prime spot for Airbnb stays. | Cascata do Salto, Caminho do Mar, Mirante do Salto, Trilha da Cachoeira, Parque Nacional da Serra da Canastra |
| Serra da Canastra National Park | Home to some of the most breathtaking landscapes in Brazil, this national park attracts outdoor enthusiasts and nature lovers, ideal for hosting guests looking for adventure and scenic experiences. | Cachoeira Casca d'Anta, Cachoeira do Fundão, trails and hiking routes, wildlife viewing, stargazing areas |
| São Roque de Minas city center | The heart of the municipality, offering local culture, restaurants, and easy access to attractions. A great location for guests wanting to explore the local life and nearby sites. | Local markets, Restaurants serving traditional Minas cuisine, Historic sites, Proximity to national park, Cultural events |
| Cachoeira do Fundo | A stunning waterfall that provides a serene environment for relaxation and outdoor activities. Ideal for guests looking for peace and natural beauty. | Cachoeira do Fundo hike, Picnic areas, Natural swimming pools, Photography spots, Nature walks |
| Trilhas da Serra | A network of scenic trails suitable for hiking, biking, and enjoying the surrounding landscapes. Great for adventure tourism and outdoor activities. | Hiking trails, Biking paths, Scenic viewpoints, Wildflowers, Birdwatching |
| Patrimônio de São Sebastião | A charming neighborhood with historical significance and traditional architecture, providing a unique cultural experience for guests. | Historic buildings, Local festivals, Cultural workshops, Artisan markets, Snapshots of local life |
| Engenho do Riacho | Known for its beautiful landscapes and rural charm, this area caters to guests looking for an authentic Brazilian countryside experience. | Rural tours, Local farms, Cultural experiences, Serene landscapes, Photography opportunities |
| Vale das Cancelas | This scenic valley is perfect for those who appreciate rustic beauty and tranquility. A great escape for urban residents seeking nature. | Breathtaking valley views, Nature trails, Rural retreats, Local flora and fauna, Camping spots |
Understanding Airbnb License Requirements & STR Laws in São Roque de Minas (2025)
While São Roque de Minas, Minas Gerais, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for São Roque de Minas to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in São Roque de Minas (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in São Roque de Minasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cabana Lobo Guará - Canastra Vibes
Entire Place • 1 bedroom
Yurt with cinematic view Serra da Canastra
Entire Place • 1 bedroom
Chalet with amazing view!
Entire Place • 1 bedroom
Rancho Alto da Virtuosa (Serra da Canastra)
Entire Place • 3 bedrooms
Find family coziness in Serra da Canastra.
Entire Place • 2 bedrooms
Casa na Terra do Queijo Canastra 1
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in São Roque de Minas (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in São Roque de Minas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Daniel | 1 | $32,893 | 16 | 4.94/5.0 |
| Fabiana | 1 | $29,086 | 14 | 5.00/5.0 |
| Cristofer | 3 | $20,279 | 70 | 5.00/5.0 |
| Nilda Castro | 4 | $16,474 | 59 | 4.97/5.0 |
| Hiroshi | 1 | $16,326 | 12 | 5.00/5.0 |
| Wallisson E Anny | 2 | $15,619 | 21 | 2.35/5.0 |
| Celeste | 2 | $15,430 | 131 | 4.92/5.0 |
| Enilza | 2 | $12,174 | 12 | 5.00/5.0 |
| Daniel E Isabela | 2 | $11,234 | 22 | 5.00/5.0 |
| Anael | 3 | $10,882 | 43 | 3.25/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in São Roque de Minas.
Dive Deeper: Advanced São Roque de Minas STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for São Roque de Minas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSão Roque de Minas Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for São Roque de Minas
- The São Roque de Minas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.5% of the 81 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in São Roque de Minas, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
- The presence of 8.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 3.7%) offer potential for unique stay experiences.
São Roque de Minas Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for São Roque de Minas
- The dominant room capacity in São Roque de Minas is 1 bedroom listings, making up 39.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 63.0% of the active Airbnb listings in São Roque de Minas, indicating a high concentration in these sizes.
- A significant 30.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in São Roque de Minas.
São Roque de Minas Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for São Roque de Minas
- The most common guest capacity trend in São Roque de Minas vacation rentals is listings accommodating 8+ guests (27.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the São Roque de Minas STR market, accounting for 47.0% of listings.
- 46.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in São Roque de Minas.
- On average, properties in São Roque de Minas are equipped to host 5.1 guests.
São Roque de Minas Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for São Roque de Minas
- The most common availability pattern in São Roque de Minas falls within the 271-366 days range, representing 65.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in São Roque de Minas (37%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
São Roque de Minas Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
31.6% of total
2 Nights
45 listings
57% of total
3 Nights
3 listings
3.8% of total
30+ Nights
6 listings
7.6% of total
Key Insights
- The most prevalent minimum stay requirement in São Roque de Minas is 2 Nights, adopted by 57% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.6%) of the São Roque de Minas Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 57% of São Roque de Minas hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in São Roque de Minas.
São Roque de Minas Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
17.9% of total
Moderate
22 listings
32.8% of total
Firm
19 listings
28.4% of total
Strict
14 listings
20.9% of total
Cancellation Policy Insights for São Roque de Minas
- The prevailing Airbnb cancellation policy trend in São Roque de Minas is Moderate, used by 32.8% of listings.
- There's a relatively balanced mix between guest-friendly (50.7%) and stricter (49.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.8% market standard in São Roque de Minas.
- Regularly review your cancellation policy against competitors and market demand shifts in São Roque de Minas.
São Roque de Minas STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for São Roque de Minas
- The overall average booking lead time for vacation rentals in São Roque de Minas is 30 days.
- Guests book furthest in advance for stays during April (average 39 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (35 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in São Roque de Minas.
- Target marketing efforts for the Spring season well in advance (at least 35 days) to capture early planners.
- Monitor your own booking lead times against these São Roque de Minas averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in São Roque de Minas (2025)
Amenity Prevalence
Amenity Insights for São Roque de Minas
- Popular amenities like Wifi, Kitchen, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in São Roque de Minas to stay competitive.
São Roque de Minas Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for São Roque de Minas
- The typical guest profile for Airbnb in São Roque de Minas consists of primarily domestic travelers (97%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 97.4% of guests.
- Key international markets include Brazil (97.4%) and Germany (1%).
- Top languages spoken are Portuguese (46.6%) followed by English (29.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Rio de Janeiro.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the São Roque de Minas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cássia | 21 | $1,572 | $168.65 | 34% |
| Rifaina | 41 | $955 | $201.95 | 25% |
| Caconde | 22 | $902 | $105.79 | 27% |
| Santa Rita do Passa Quatro | 29 | $802 | $115.99 | 30% |
| Capitólio | 487 | $744 | $150.10 | 24% |
| Águas da Prata | 37 | $677 | $75.91 | 27% |
| Guapé | 33 | $644 | $114.53 | 21% |
| São João da Boa Vista | 50 | $638 | $80.44 | 36% |
| Carmo do Rio Claro | 12 | $580 | $113.39 | 29% |
| Jardinópolis | 14 | $554 | $138.29 | 28% |