Santa Luzia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Minas Gerais, Brazil

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Santa Luzia in 2025? Explore comprehensive Airbnb analytics for Santa Luzia, Minas Gerais, Brazil to uncover income potential. This 2025 STR market report for Santa Luzia, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 33 active listings.

Whether you're considering an Airbnb investment in Santa Luzia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Luzia Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Santa Luzia Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$83
The average rental revenue earned for an occupied room per day in Santa Luzia.
Occupancy Rate(?)
30.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$7,517
Typical annual income for an Airbnb listing in Santa Luzia. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-23.5%
Significant decrease (-23.5%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Santa Luzia.
Lowest Revenue Month(?)
June
The month with the lowest average earnings, indicating the low season in Santa Luzia.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
33
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Santa Luzia (2025)

Understanding the monthly revenue variations for Airbnb listings in Santa Luzia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Luzia is typically December, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Luzia across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,170+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,182 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $454 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $207, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Santa Luzia

Santa Luzia Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Santa Luzia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Luzia:

  • Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 28%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Santa Luzia

Average Daily Rate (ADR) Airbnb Trends in Santa Luzia (2025)

Effective short term rental pricing strategy in Santa Luzia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Luzia typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $195+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $119 or more.
  • Typical properties (Median) charge around $64 per night.
  • Entry-level properties (Bottom 25%) earn around $24 per night.

Average Daily Rate (ADR) Trend by Month in Santa Luzia

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Airbnb Seasonality Analysis & Trends in Santa Luzia (2025)

Peak Season (December, March, July)
  • Revenue averages $1,049 per month
  • Occupancy rates average 38.6%
  • Daily rates average $88
Shoulder Season
  • Revenue averages $799 per month
  • Occupancy maintains around 30.5%
  • Daily rates hold near $85
Low Season (May, June, September)
  • Revenue drops to average $650 per month
  • Occupancy decreases to average 27.1%
  • Daily rates adjust to average $87

Seasonality Insights for Santa Luzia

  • The Airbnb seasonality in Santa Luzia shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Santa Luzia's highest earning potential, with monthly revenues capable of climbing to $1,283, occupancy reaching a high of 41.3%, and ADRs peaking at $94.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $583, occupancy could drop to 24.9%, and ADRs may adjust down to $80.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Luzia.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Santa Luzia seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Santa Luzia (2025)

Exploring the top neighborhoods for short-term rentals in Santa Luzia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Center of Santa Luzia
The bustling center of Santa Luzia is a hub of activity with shops, restaurants, and local markets. It draws both tourists and locals, making it ideal for short-term rentals.
Santa Luzia Cathedral, Cultural Center of Santa Luzia, local markets, parks, restaurants
Santa Luzia Historical District
Rich in history and culture, this area offers traditional architecture and a sense of heritage that attracts tourists interested in the local culture.
Museu da Cidade, Praça da Glória, Historical architecture, local artisan shops, cultural festivals
Estação
This neighborhood is well-connected by public transport, making it easy for visitors to explore the surrounding areas. Ideal for travelers who prioritize convenience.
Estação Ferroviária de Santa Luzia, local eateries, parks, shopping centers, easy access to Belo Horizonte
Luzia de Pinho
A quieter, family-friendly neighborhood with parks and recreational areas, perfect for families and travelers seeking a peaceful stay.
Parque Municipal, playgrounds, community events, family-friendly restaurants, local churches
Jardim Riacho
This residential area offers a suburban feel with plenty of green spaces, suitable for travelers looking for a relaxing getaway close to nature.
Riacho das Pedras, walking trails, local shops, cafés, nature parks
Bela Vista
Known for its scenic views and proximity to natural attractions, this area attracts those who enjoy outdoor activities and beautiful landscapes.
Miradouro Bela Vista, hiking trails, natural parks, scenic viewpoints, wildlife observation
Santo Afonso
A growing neighborhood with new developments, attracting young professionals and offering modern amenities for a short-term stay.
shopping centers, modern cafés, business hubs, community spaces, nightlife options
São Benedito
A charming neighborhood with a local feel, ideal for those looking to experience the culture and traditions of Santa Luzia away from tourist hotspots.
local festivals, traditional food markets, artisans' workshops, community events, historic sites

Understanding Airbnb License Requirements & STR Laws in Santa Luzia (2025)

While Santa Luzia, Minas Gerais, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Luzia to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Santa Luzia (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Luziabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Farm in Santa Luzia, 25 km from BH

Farm in Santa Luzia, 25 km from BH

Entire Place • 4 bedrooms

$32,684
Revenue
59.7%
Occupancy
$142.88
Daily Rate
Beautiful farmhouse 28 km from the center of BH - Santa Luzia

Beautiful farmhouse 28 km from the center of BH - Santa Luzia

Entire Place • 6 bedrooms

$31,134
Revenue
34.1%
Occupancy
$243.14
Daily Rate
The Complete Farm Experience.

The Complete Farm Experience.

Entire Place • 7 bedrooms

$23,080
Revenue
57.9%
Occupancy
$95.66
Daily Rate
Recanto Beija Flor Ranch

Recanto Beija Flor Ranch

Entire Place • 4 bedrooms

$17,453
Revenue
37.3%
Occupancy
$155.68
Daily Rate
House in a gated community 60 km from Praça 7, BH

House in a gated community 60 km from Praça 7, BH

Entire Place • 3 bedrooms

$14,686
Revenue
38.4%
Occupancy
$96.48
Daily Rate
Exclusive Rural Accommodation Trilha dos Ventos Farm

Exclusive Rural Accommodation Trilha dos Ventos Farm

Entire Place • 4 bedrooms

$14,261
Revenue
22.7%
Occupancy
$200.45
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Santa Luzia (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Santa Luzia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Jean1$32,684784.86/5.0
Sidonia1$31,134914.99/5.0
Thiago1$23,080394.77/5.0
David Henrique1$17,4532Not Rated
Fernando Henrique Dos1$14,686824.90/5.0
Eduardo1$14,2612Not Rated
Luciana1$13,68375.00/5.0
Viviane1$13,254554.71/5.0
Daniel1$12,3931314.87/5.0
Lilian1$9,9112Not Rated

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Luzia.

Dive Deeper: Advanced Santa Luzia STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Luzia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Santa Luzia Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Santa Luzia

  • The Santa Luzia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97% of the 33 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Santa Luzia, House properties are the most common (72.7%), reflecting the local real estate landscape.
  • Houses represent a significant 72.7% portion, catering likely to families or larger groups.
  • Smaller segments like others, outdoor/unique, hotel/boutique (combined 9.0%) offer potential for unique stay experiences.

Santa Luzia Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Santa Luzia

  • The dominant room capacity in Santa Luzia is 4 bedrooms listings, making up 27.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 4 bedrooms and 1 bedroom properties represent 54.6% of the active Airbnb listings in Santa Luzia, indicating a high concentration in these sizes.
  • A significant 51.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Luzia.

Santa Luzia Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Santa Luzia

  • The most common guest capacity trend in Santa Luzia vacation rentals is listings accommodating 8+ guests (48.5%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Santa Luzia STR market, accounting for 69.7% of listings.
  • 57.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Luzia.
  • On average, properties in Santa Luzia are equipped to host 5.7 guests.

Santa Luzia Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Santa Luzia

  • The most common availability pattern in Santa Luzia falls within the 271-366 days range, representing 63.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 90.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Santa Luzia (45.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 9.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Santa Luzia Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (54.8%)

1 Night

17 listings

54.8% of total

2 Nights (29%)

2 Nights

9 listings

29% of total

3 Nights (3.2%)

3 Nights

1 listings

3.2% of total

30+ Nights (12.9%)

30+ Nights

4 listings

12.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Santa Luzia is 1 Night, adopted by 54.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (83.8%) of the Santa Luzia Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (12.9%) caters to monthly stays (30+ nights) in Santa Luzia, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 54.8% of Santa Luzia hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 12.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Luzia.

Santa Luzia Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (39.4%)

Flexible

13 listings

39.4% of total

Moderate (21.2%)

Moderate

7 listings

21.2% of total

Firm (21.2%)

Firm

7 listings

21.2% of total

Strict (18.2%)

Strict

6 listings

18.2% of total

Cancellation Policy Insights for Santa Luzia

  • The prevailing Airbnb cancellation policy trend in Santa Luzia is Flexible, used by 39.4% of listings.
  • There's a relatively balanced mix between guest-friendly (60.6%) and stricter (39.4%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 39.4% market standard in Santa Luzia.
  • Regularly review your cancellation policy against competitors and market demand shifts in Santa Luzia.

Santa Luzia STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Santa Luzia

  • The overall average booking lead time for vacation rentals in Santa Luzia is 37 days.
  • Guests book furthest in advance for stays during December (average 54 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in July (average 13 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (33 days avg.) sees the longest lead times, while Summer (17 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Santa Luzia.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
  • During July, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 33 days) to capture early planners.
  • Monitor your own booking lead times against these Santa Luzia averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Santa Luzia (2025)

Amenity data is currently unavailable for Santa Luzia.

Santa Luzia Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Santa Luzia

  • The typical guest profile for Airbnb in Santa Luzia consists of primarily domestic travelers (96%), often arriving from nearby Belo Horizonte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
  • Domestic travelers account for 96.4% of guests.
  • Key international markets include Brazil (96.4%) and Argentina (0.6%).
  • Top languages spoken are Portuguese (65.3%) followed by English (23.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Belo Horizonte and State of Minas Gerais.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Santa Luzia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
São Joaquim de Bicas10$1,072$131.4335%
Nova Lima162$975$103.9139%
Moeda35$948$116.0830%
Mateus Leme23$944$143.7530%
Esmeraldas66$941$147.1228%
Ribeirão das Neves20$891$110.5536%
Jaboticatubas179$882$128.8130%
Confins15$881$163.6431%
Taquaraçu de Minas15$825$129.9030%
Igarapé29$817$127.5231%

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