Santana do Riacho Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Minas Gerais, Brazil

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Santana do Riacho in 2025? Explore comprehensive Airbnb analytics for Santana do Riacho, Minas Gerais, Brazil to uncover income potential. This 2025 STR market report for Santana do Riacho, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 388 active listings.

Whether you're considering an Airbnb investment in Santana do Riacho, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santana do Riacho Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Santana do Riacho Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$89
The average rental revenue earned for an occupied room per day in Santana do Riacho.
Occupancy Rate(?)
26.5%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$7,742
Typical annual income for an Airbnb listing in Santana do Riacho. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-8.5%
Slight decrease (-8.5%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Santana do Riacho.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Santana do Riacho.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
388
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Santana do Riacho (2025)

Understanding the monthly revenue variations for Airbnb listings in Santana do Riacho is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santana do Riacho is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santana do Riacho across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,157+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,217 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $587 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $248, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Santana do Riacho

Santana do Riacho Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Santana do Riacho STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santana do Riacho:

  • Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 23%.
  • Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Santana do Riacho

Average Daily Rate (ADR) Airbnb Trends in Santana do Riacho (2025)

Effective short term rental pricing strategy in Santana do Riacho involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santana do Riacho typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $175+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $119 or more.
  • Typical properties (Median) charge around $67 per night.
  • Entry-level properties (Bottom 25%) earn around $40 per night.

Average Daily Rate (ADR) Trend by Month in Santana do Riacho

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Airbnb Seasonality Analysis & Trends in Santana do Riacho (2025)

Peak Season (May, April, June)
  • Revenue averages $1,219 per month
  • Occupancy rates average 27.8%
  • Daily rates average $93
Shoulder Season
  • Revenue averages $884 per month
  • Occupancy maintains around 30.2%
  • Daily rates hold near $95
Low Season (February, August, November)
  • Revenue drops to average $711 per month
  • Occupancy decreases to average 25.7%
  • Daily rates adjust to average $96

Seasonality Insights for Santana do Riacho

  • The Airbnb seasonality in Santana do Riacho shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Santana do Riacho's highest earning potential, with monthly revenues capable of climbing to $1,296, occupancy reaching a high of 32.5%, and ADRs peaking at $101.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $640, occupancy could drop to 24.4%, and ADRs may adjust down to $91.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santana do Riacho.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Santana do Riacho seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Santana do Riacho (2025)

Exploring the top neighborhoods for short-term rentals in Santana do Riacho? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Serra do Cipó
A beautiful national park area known for its stunning landscapes, waterfalls, and hiking trails. It's a popular destination for eco-tourism and outdoor activities, attracting nature lovers and adventure seekers.
Cachoeira da Farofa, Cachoeira do Tabuleiro, Pico do Bandeira, Caminho dos Esquilos, Cachoeira do Dourado, Rota das Cachoeiras
Centro de Santana do Riacho
The town center offers a mix of local culture and accessibility to services. It's close to restaurants, shops, and cultural attractions, making it a convenient spot for visitors.
Igreja Matriz de Santana, Praça Central, Mercado Municipal, Café da Praça, Feira de Artesanato
Linha Verde
A unique stretch known for beautiful scenery and a rural atmosphere. It's a great area for those looking for tranquility and a closer connection to nature, which can appeal to families and couples.
Trilha da Pedra Grande, Vistas da Serra, Cachoeira da Lapa, Ateliês de Artesanato, Ecoturismo
Capela Santo Antônio
A quiet and picturesque area known for its historic chapel and serene environment. Attracts visitors looking for a peaceful getaway.
Capela de Santo Antônio, Trilhas Locais, Rios e Lagoas, Culinária Regional, Festas Tradicionais
Bairro da Serra
This neighborhood provides access to stunning views and nature trails. It's an appealing locale for hiking enthusiasts and those wanting outdoor adventures.
Trilha do Mirante, Parque Natural, Cachoeiras Secretas, Caminhadas pela Natureza, Mirante do Boi
Riacho das Pedras
A charming area with rustic charm, offering a serene atmosphere by the water. Ideal for visitors who enjoy fishing, picnics, and relaxation.
Riacho para Piqueniques, Pesca, Trilhas ao Longo do Riacho, Eventos Culturais, Pontos de Observação
Cascavel
A quiet, more rural area that appeals to guests looking for seclusion and peace. Great for those wanting to escape the hustle and bustle of city life.
Cachoeiras da Regiao, Pontos de Observação, Comunidade Local, Trilhas Rurais, Atividades de Pesca
Área de Camping de Santana
This area attracts campers and outdoor enthusiasts. It provides access to nature as well as opportunities for various outdoor activities and gatherings.
Área para Campistas, Atividades ao Ar Livre, Observação de Estrelas, Trilha de Aventura, Eventos Outdoor

Understanding Airbnb License Requirements & STR Laws in Santana do Riacho (2025)

While Santana do Riacho, Minas Gerais, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santana do Riacho to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 0% licensed listings)

Top Performing Airbnb Properties in Santana do Riacho (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Santana do Riachobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Casa do Teuler-Chalé do Cerrado spectacular view

Casa do Teuler-Chalé do Cerrado spectacular view

Entire Place • 1 bedroom

$57,588
Revenue
37.2%
Occupancy
$328.82
Daily Rate
Casa doTeuler-Chalé Canela de Ema - Amazing view

Casa doTeuler-Chalé Canela de Ema - Amazing view

Entire Place • 1 bedroom

$51,352
Revenue
45.6%
Occupancy
$335.32
Daily Rate
Casa 422 - Loft Bromélia @casa422lapinha

Casa 422 - Loft Bromélia @casa422lapinha

Entire Place • 1 bedroom

$50,743
Revenue
74.6%
Occupancy
$169.88
Daily Rate
Casa Solar das Palmeiras.

Casa Solar das Palmeiras.

Entire Place • 4 bedrooms

$47,959
Revenue
31.0%
Occupancy
$330.06
Daily Rate
Cabana Zé da Lapinha

Cabana Zé da Lapinha

Entire Place • 1 bedroom

$45,261
Revenue
56.3%
Occupancy
$211.55
Daily Rate
Casa Serra do Cipó

Casa Serra do Cipó

Entire Place • 4 bedrooms

$44,948
Revenue
44.8%
Occupancy
$240.50
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Santana do Riacho (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Santana do Riacho based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Casa Do Teuler6$200,998404.97/5.0
Rafael31$158,1366613.68/5.0
Casa 422 -3$93,8292124.81/5.0
Solares Da Lapinha5$83,815964.97/5.0
Lays2$76,360215.00/5.0
Eloina4$64,488864.95/5.0
Guilherme6$62,2561404.84/5.0
Daniel2$58,908344.98/5.0
Casa Do Vaz3$51,0152074.73/5.0
Paulo De Tarso SA9$48,5241723.81/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santana do Riacho.

Dive Deeper: Advanced Santana do Riacho STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santana do Riacho. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Santana do Riacho Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Santana do Riacho

  • The Santana do Riacho Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.9% of the 388 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Santana do Riacho, House properties are the most common (65.5%), reflecting the local real estate landscape.
  • Houses represent a significant 65.5% portion, catering likely to families or larger groups.
  • The presence of 21.4% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique, others, unique stays (combined 7.8%) offer potential for unique stay experiences.

Santana do Riacho Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Santana do Riacho

  • The dominant room capacity in Santana do Riacho is 1 bedroom listings, making up 43.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 63.7% of the active Airbnb listings in Santana do Riacho, indicating a high concentration in these sizes.
  • A significant 28.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santana do Riacho.

Santana do Riacho Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Santana do Riacho

  • The most common guest capacity trend in Santana do Riacho vacation rentals is listings accommodating 2 guests (26.5%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 8+ guests dominate the Santana do Riacho STR market, accounting for 50.2% of listings.
  • 36.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santana do Riacho.
  • On average, properties in Santana do Riacho are equipped to host 4.2 guests.

Santana do Riacho Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Santana do Riacho

  • The most common availability pattern in Santana do Riacho falls within the 271-366 days range, representing 64.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 89.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Santana do Riacho (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 11.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Santana do Riacho Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (24.7%)

1 Night

86 listings

24.7% of total

2 Nights (51.7%)

2 Nights

180 listings

51.7% of total

3 Nights (2%)

3 Nights

7 listings

2% of total

4-6 Nights (0.3%)

4-6 Nights

1 listings

0.3% of total

30+ Nights (21.3%)

30+ Nights

74 listings

21.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Santana do Riacho is 2 Nights, adopted by 51.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (76.4%) of the Santana do Riacho Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (21.3%) caters to monthly stays (30+ nights) in Santana do Riacho, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 51.7% of Santana do Riacho hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.7% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 21.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santana do Riacho.

Santana do Riacho Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

3 listings

1% of total

Refundable

3 listings

1% of total

Non-refundable

3 listings

1% of total

Flexible (15.9%)

Flexible

48 listings

15.9% of total

Moderate (26.2%)

Moderate

79 listings

26.2% of total

Firm (16.2%)

Firm

49 listings

16.2% of total

Strict (38.7%)

Strict

117 listings

38.7% of total

Cancellation Policy Insights for Santana do Riacho

  • The prevailing Airbnb cancellation policy trend in Santana do Riacho is Strict, used by 38.7% of listings.
  • A majority (54.9%) of hosts in Santana do Riacho utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 38.7% market standard in Santana do Riacho.
  • With 38.7% using Strict terms, this is a viable option in Santana do Riacho, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Santana do Riacho.

Santana do Riacho STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Santana do Riacho

  • The overall average booking lead time for vacation rentals in Santana do Riacho is 29 days.
  • Guests book furthest in advance for stays during May (average 37 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in October (average 25 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (34 days avg.) sees the longest lead times, while Summer (27 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Santana do Riacho.
  • Target marketing efforts for the Spring season well in advance (at least 34 days) to capture early planners.
  • Monitor your own booking lead times against these Santana do Riacho averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Santana do Riacho (2025)

Amenity Prevalence

Amenity Insights for Santana do Riacho

  • Essential amenities in Santana do Riacho that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Santana do Riacho: Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Santana do Riacho to stay competitive.

Santana do Riacho Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Santana do Riacho

  • The typical guest profile for Airbnb in Santana do Riacho consists of primarily domestic travelers (96%), often arriving from nearby Belo Horizonte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
  • Domestic travelers account for 96.0% of guests.
  • Key international markets include Brazil (96%) and United States (1.1%).
  • Top languages spoken are Portuguese (47.1%) followed by English (30.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Belo Horizonte and State of Minas Gerais.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Santana do Riacho Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Taquaraçu de Minas15$1,120$138.5631%
Nova Lima152$1,082$104.5238%
Confins11$1,055$138.0035%
São Joaquim de Bicas11$1,026$125.5232%
Esmeraldas63$1,016$152.7329%
Mateus Leme24$935$148.8329%
Moeda37$923$110.2429%
Jaboticatubas161$917$126.7729%
Brumadinho228$872$90.6532%
Igarapé31$843$115.6632%

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