Ubá Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Minas Gerais, Brazil

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Ubá in 2025? Explore comprehensive Airbnb analytics for Ubá, Minas Gerais, Brazil to uncover income potential. This 2025 STR market report for Ubá, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 26 active listings.

Whether you're considering an Airbnb investment in Ubá, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ubá Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Ubá Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$40
The average rental revenue earned for an occupied room per day in Ubá.
Occupancy Rate(?)
40.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$3,511
Typical annual income for an Airbnb listing in Ubá. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
26.5%
Strong growth (26.5%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Ubá.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Ubá.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
26
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Ubá (2025)

Understanding the monthly revenue variations for Airbnb listings in Ubá is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ubá is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ubá across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $761+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $571 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $356 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $174, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Ubá

Ubá Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Ubá STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ubá:

  • Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 35%.
  • Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Ubá

Average Daily Rate (ADR) Airbnb Trends in Ubá (2025)

Effective short term rental pricing strategy in Ubá involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ubá typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $42+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $30 or more.
  • Typical properties (Median) charge around $23 per night.
  • Entry-level properties (Bottom 25%) earn around $18 per night.

Average Daily Rate (ADR) Trend by Month in Ubá

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Airbnb Seasonality Analysis & Trends in Ubá (2025)

Peak Season (June, May, January)
  • Revenue averages $617 per month
  • Occupancy rates average 45.4%
  • Daily rates average $38
Shoulder Season
  • Revenue averages $433 per month
  • Occupancy maintains around 41.9%
  • Daily rates hold near $36
Low Season (February, November, December)
  • Revenue drops to average $327 per month
  • Occupancy decreases to average 38.6%
  • Daily rates adjust to average $38

Seasonality Insights for Ubá

  • The Airbnb seasonality in Ubá shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Ubá's highest earning potential, with monthly revenues capable of climbing to $652, occupancy reaching a high of 49.3%, and ADRs peaking at $39.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $295, occupancy could drop to 33.9%, and ADRs may adjust down to $35.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ubá.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Ubá seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Ubá (2025)

Exploring the top neighborhoods for short-term rentals in Ubá? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro
The heart of Ubá, with bustling shops, restaurants, and cultural landmarks. Ideal for guests looking to experience local life and easy access to amenities.
Igreja Matriz de São Sebastião, Museu dos Direitos Humanos, Praça Dr. Flausino, Shopping Center Ubá, Teatro Municipal de Ubá
Bairro São João
A residential area with a local atmosphere, close to parks and family-friendly attractions, perfect for longer stays and families.
Parque Municipal de Ubá, Colégio de São Francisco, Caminhos da Cachoeira, Praça São João
Bairro Vila Santa Maria
Known for its tranquility and community vibe, this area is appealing to those seeking peaceful surroundings while still being near the center.
Igreja de Santa Maria, Praça dos Eucaliptos, Vila Santa Maria Park
Bairro Nossa Senhora da Conceição
A lively neighborhood that features local markets and cultural festivals, attracting those looking for an authentic experience.
Centro Cultural de Ubá, Feira Livre, Mercado Municipal de Ubá
Bairro Getúlio Vargas
A residential area popular with families and students, providing easy access to educational institutions and parks.
Universidade de Ubá, Escola Municipal Getúlio Vargas, Praça Getúlio Vargas
Bairro Dom Carlos
This neighborhood has a mix of residential and commercial spaces, offering a glimpse into local daily life and easy access to amenities.
Igreja de Dom Carlos, Restaurantes locais, Supermercados e comércio local
Bairro Cônego
A charming community area known for its beautiful houses and green spaces, appealing to guests looking for a quiet retreat.
Cônego Park, Igreja da Cônego, Praça da Igreja
Bairro Santa Tereza
Close to Ubá's historical sites, this area is perfect for cultural enthusiasts and those looking to explore the city's history.
Museu Histórico de Ubá, Caminho da História, Igreja de Santa Tereza

Understanding Airbnb License Requirements & STR Laws in Ubá (2025)

While Ubá, Minas Gerais, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ubá to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Ubá (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Ubábased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Casa Sítio para Temporadas/FDS

Casa Sítio para Temporadas/FDS

Entire Place • 3 bedrooms

$13,468
Revenue
17.7%
Occupancy
$355.75
Daily Rate
Sítio Calmaria - Ubá Pequeno

Sítio Calmaria - Ubá Pequeno

Entire Place • 5 bedrooms

$10,208
Revenue
25.4%
Occupancy
$89.70
Daily Rate
apartment suite 303

apartment suite 303

Entire Place • 1 bedroom

$6,422
Revenue
77.5%
Occupancy
$21.93
Daily Rate
high-end apartment (center)

high-end apartment (center)

Entire Place • 1 bedroom

$6,317
Revenue
70.3%
Occupancy
$24.68
Daily Rate
Lovely apartment in Ubá no Centro

Lovely apartment in Ubá no Centro

Entire Place • 2 bedrooms

$5,732
Revenue
51.9%
Occupancy
$26.40
Daily Rate
Charmosinho de Ubá

Charmosinho de Ubá

Entire Place • 2 bedrooms

$5,713
Revenue
38.2%
Occupancy
$32.68
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Ubá (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Ubá based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Marcelo10$33,8072064.39/5.0
Host #3270728721$13,46800.00/5.0
Eduardo5$12,655292.74/5.0
Paulo1$10,20854.60/5.0
Mônica1$5,732354.63/5.0
Luiza1$5,713155.00/5.0
Alessandro2$3,328824.57/5.0
Host #1608471381$2,75500.00/5.0
Celio1$2,394434.98/5.0
Januário1$506384.84/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ubá.

Dive Deeper: Advanced Ubá STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ubá. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Ubá Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Ubá

  • The Ubá Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.8% of the 26 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Ubá, Apartment/Condo properties are the most common (80.8%), reflecting the local real estate landscape.
  • The presence of 7.7% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 3.8%) offer potential for unique stay experiences.

Ubá Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Ubá

  • The dominant room capacity in Ubá is 1 bedroom listings, making up 53.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 80.7% of the active Airbnb listings in Ubá, indicating a high concentration in these sizes.
  • With over half the market (53.8%) consisting of studios or 1-bedroom units, Ubá is particularly well-suited for individuals or couples.

Ubá Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Ubá

  • The most common guest capacity trend in Ubá vacation rentals is listings accommodating 4 guests (34.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 3 guests dominate the Ubá STR market, accounting for 61.5% of listings.
  • 11.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ubá.
  • On average, properties in Ubá are equipped to host 3.8 guests.

Ubá Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Ubá

  • The most common availability pattern in Ubá falls within the 271-366 days range, representing 46.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 84.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Ubá (42.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 15.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Ubá Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (87%)

1 Night

20 listings

87% of total

2 Nights (13%)

2 Nights

3 listings

13% of total

Key Insights

  • The most prevalent minimum stay requirement in Ubá is 1 Night, adopted by 87% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (100.0%) of the Ubá Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 87% of Ubá hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ubá.

Ubá Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (33.3%)

Flexible

6 listings

33.3% of total

Firm (27.8%)

Firm

5 listings

27.8% of total

Strict (38.9%)

Strict

7 listings

38.9% of total

Cancellation Policy Insights for Ubá

  • The prevailing Airbnb cancellation policy trend in Ubá is Strict, used by 38.9% of listings.
  • A majority (66.7%) of hosts in Ubá utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 38.9% market standard in Ubá.
  • With 38.9% using Strict terms, this is a viable option in Ubá, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Ubá.

Ubá STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Ubá

  • The overall average booking lead time for vacation rentals in Ubá is 26 days.
  • Guests book furthest in advance for stays during January (average 52 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 6 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (35 days avg.) sees the longest lead times, while Summer (10 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Ubá.
  • For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
  • During August, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
  • Target marketing efforts for the Winter season well in advance (at least 35 days) to capture early planners.
  • Monitor your own booking lead times against these Ubá averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Ubá (2025)

Amenity Prevalence

Amenity Insights for Ubá

  • Essential amenities in Ubá that guests expect include: TV, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Kitchen, Air conditioning are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Ubá: TV, Wifi.
  • Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Ubá to stay competitive.

Ubá Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Ubá

  • The typical guest profile for Airbnb in Ubá consists of primarily domestic travelers (96%), often arriving from nearby Rio de Janeiro, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
  • Domestic travelers account for 96.4% of guests.
  • Key international markets include Brazil (96.4%) and Ireland (1.8%).
  • Top languages spoken are Portuguese (57.6%) followed by English (24.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Rio de Janeiro and Juiz de Fora.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Ubá Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Areal69$1,293$187.5129%
Armação dos Búzios3,852$1,271$165.7635%
Seropédica12$1,239$121.1033%
Paraíba do Sul34$1,131$169.7530%
Nova Lima152$1,082$104.5238%
Rio de Janeiro23,201$1,060$102.5044%
Petrópolis1,937$1,017$136.7330%
Moeda37$923$110.2429%
Venda Nova do Imigrante65$861$112.6128%
Guapimirim141$818$120.9730%

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