Varginha Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Minas Gerais, Brazil
Is Airbnb profitable in Varginha in 2025? Explore comprehensive Airbnb analytics for Varginha, Minas Gerais, Brazil to uncover income potential. This 2025 STR market report for Varginha, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 70 active listings.
Whether you're considering an Airbnb investment in Varginha, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Varginha Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Varginha Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Varginha (2025)
Understanding the monthly revenue variations for Airbnb listings in Varginha is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Varginha is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Varginha across different performance tiers:
- Best-in-class properties (Top 10%) achieve $638+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $409 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $205 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $110, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Varginha
Varginha Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Varginha STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Varginha:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Varginha
Average Daily Rate (ADR) Airbnb Trends in Varginha (2025)
Effective short term rental pricing strategy in Varginha involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Varginha typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $52+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $36 or more.
- Typical properties (Median) charge around $22 per night.
- Entry-level properties (Bottom 25%) earn around $18 per night.
Average Daily Rate (ADR) Trend by Month in Varginha
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Airbnb Seasonality Analysis & Trends in Varginha (2025)
Peak Season (August, April, March)
- Revenue averages $351 per month
- Occupancy rates average 38.7%
- Daily rates average $29
Shoulder Season
- Revenue averages $302 per month
- Occupancy maintains around 37.4%
- Daily rates hold near $28
Low Season (June, October, November)
- Revenue drops to average $249 per month
- Occupancy decreases to average 28.7%
- Daily rates adjust to average $29
Seasonality Insights for Varginha
- The Airbnb seasonality in Varginha shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Varginha's highest earning potential, with monthly revenues capable of climbing to $364, occupancy reaching a high of 42.9%, and ADRs peaking at $33.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $213, occupancy could drop to 27.2%, and ADRs may adjust down to $26.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Varginha.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Varginha seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Varginha (2025)
Exploring the top neighborhoods for short-term rentals in Varginha? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The downtown area of Varginha, known for its vibrant commerce and activities. Ideal for tourists who want to be close to shops, restaurants, and cultural landmarks. | Varginha Frog Monument, Varginha Shopping Mall, Praça do ET, Palácio de Justiça, Museu Municipal de Varginha |
| Vila Paiva | A tranquil neighborhood with easy access to the city center and local parks. Appeals to families and travelers looking for a relaxed stay near nature. | Parque Novo Horizonte, Local cafés and restaurants, Cultural events in nearby areas |
| Parque das Torres | A residential area with green spaces and a family-friendly atmosphere. Convenient for visitors who prefer quieter surroundings yet close to urban amenities. | Parque das Torres garden, Local festivals and events, Access to main thoroughfares |
| Jardim Primavera | A newer neighborhood that is developing quickly, appealing to those seeking modern accommodations in a growing area. | Shopping centers, Local markets, Access to main roads and attractions |
| Estrela do Sul | A picturesque neighborhood known for its natural beauty and scenic views. Perfect for nature lovers and those looking for a peaceful retreat. | Hiking trails, Natural parks, Scenic viewpoints |
| Alto da Colina | A hillside neighborhood offering stunning views of the city. Popular among tourists looking for a unique Airbnb experience away from the hustle and bustle. | Beautiful viewpoints, Local dining options, Quiet surroundings |
| Vila Vargas | A vibrant community known for traditional festivals and local culture. Attracts visitors interested in authentic Brazilian experiences. | Cultural festivals, Local artisan shops, Community events |
| Bela Vista | A well-established neighborhood with a good mix of residential space and urban entertainment. Great for visitors wanting easy access to Varginha's amenities. | Local theaters, Restaurants and cafés, Community parks |
Understanding Airbnb License Requirements & STR Laws in Varginha (2025)
While Varginha, Minas Gerais, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Varginha to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Varginha (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Varginhabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Vista Alegre View Corner
Entire Place • 3 bedrooms
Beautiful Apartment 4 minutes from Downtown - Varginha
Entire Place • 2 bedrooms
Privileged location and close to the mall!
Entire Place • 2 bedrooms
Air-conditioned, clean and close to the mall
Entire Place • 2 bedrooms
Cond Vista Nobre - Full and Comfortable Apartment
Entire Place • 2 bedrooms
Beautiful apt near Downtown and Shopping Mall
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Varginha (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Varginha based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pedro | 11 | $29,222 | 175 | 4.63/5.0 |
| Alessandra | 8 | $15,686 | 209 | 4.63/5.0 |
| Celeste | 4 | $14,106 | 39 | 4.94/5.0 |
| Aurelio | 7 | $13,417 | 81 | 4.88/5.0 |
| Fabiana | 1 | $11,922 | 6 | 5.00/5.0 |
| Daniele | 1 | $10,639 | 70 | 4.99/5.0 |
| Neyander | 7 | $7,525 | 29 | 5.00/5.0 |
| Rodrigo | 5 | $7,293 | 185 | 4.89/5.0 |
| Marcia Aparecida | 2 | $6,850 | 62 | 4.96/5.0 |
| Joelmo | 1 | $6,793 | 7 | 4.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Varginha.
Dive Deeper: Advanced Varginha STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Varginha. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVarginha Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Varginha
- The Varginha Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 64.3% of the 70 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Varginha, Apartment/Condo properties are the most common (58.6%), reflecting the local real estate landscape.
- The presence of 27.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Varginha Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Varginha
- The dominant room capacity in Varginha is 2 bedrooms listings, making up 37.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 60.0% of the active Airbnb listings in Varginha, indicating a high concentration in these sizes.
Varginha Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Varginha
- The most common guest capacity trend in Varginha vacation rentals is listings accommodating 4 guests (25.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Varginha STR market, accounting for 40.0% of listings.
- 11.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Varginha.
- On average, properties in Varginha are equipped to host 2.7 guests.
Varginha Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Varginha
- The most common availability pattern in Varginha falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Varginha (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Varginha Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
28 listings
40.6% of total
2 Nights
34 listings
49.3% of total
30+ Nights
7 listings
10.1% of total
Key Insights
- The most prevalent minimum stay requirement in Varginha is 2 Nights, adopted by 49.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.9%) of the Varginha Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.1%) caters to monthly stays (30+ nights) in Varginha, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 49.3% of Varginha hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Varginha.
Varginha Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
44 listings
62.9% of total
Moderate
19 listings
27.1% of total
Firm
6 listings
8.6% of total
Strict
1 listings
1.4% of total
Cancellation Policy Insights for Varginha
- The prevailing Airbnb cancellation policy trend in Varginha is Flexible, used by 62.9% of listings.
- The market strongly favors guest-friendly terms, with 90.0% of listings offering Flexible or Moderate policies. This suggests guests in Varginha may expect booking flexibility.
- Strict cancellation policies are quite rare (1.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 62.9% market standard in Varginha.
- Given the high prevalence of Flexible policies (62.9%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 1.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Varginha.
Varginha STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Varginha
- The overall average booking lead time for vacation rentals in Varginha is 15 days.
- Guests book furthest in advance for stays during November (average 38 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (20 days avg.) sees the longest lead times, while Winter (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (15 days) as a baseline for your pricing and availability strategy in Varginha.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 38 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 20 days) to capture early planners.
- Monitor your own booking lead times against these Varginha averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Varginha (2025)
Amenity data is currently unavailable for Varginha.
Varginha Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Varginha
- The typical guest profile for Airbnb in Varginha consists of primarily domestic travelers (97%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 96.5% of guests.
- Key international markets include Brazil (96.5%) and Guatemala (1%).
- Top languages spoken are Portuguese (53.1%) followed by English (27.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and State of Minas Gerais.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Varginha Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Morungaba | 28 | $1,814 | $268.16 | 30% |
| Tuiuti | 18 | $1,607 | $146.75 | 32% |
| Cássia | 19 | $1,536 | $132.17 | 36% |
| Vargem | 43 | $1,487 | $169.37 | 34% |
| Valinhos | 58 | $1,414 | $170.61 | 37% |
| Itatiba | 167 | $1,364 | $164.09 | 33% |
| Brazópolis | 18 | $1,275 | $152.21 | 32% |
| Queluz | 17 | $1,122 | $129.49 | 32% |
| São Joaquim de Bicas | 10 | $1,072 | $131.43 | 35% |
| Pedra Bela | 30 | $1,061 | $121.76 | 32% |