Viçosa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Minas Gerais, Brazil
Is Airbnb profitable in Viçosa in 2025? Explore comprehensive Airbnb analytics for Viçosa, Minas Gerais, Brazil to uncover income potential. This 2025 STR market report for Viçosa, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 101 active listings.
Whether you're considering an Airbnb investment in Viçosa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Viçosa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Viçosa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Viçosa (2025)
Understanding the monthly revenue variations for Airbnb listings in Viçosa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Viçosa is typically April, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Viçosa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $802+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $540 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $321 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $154, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Viçosa
Viçosa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Viçosa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Viçosa:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Viçosa
Average Daily Rate (ADR) Airbnb Trends in Viçosa (2025)
Effective short term rental pricing strategy in Viçosa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Viçosa typically peaks in November and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $76+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $36 or more.
- Typical properties (Median) charge around $24 per night.
- Entry-level properties (Bottom 25%) earn around $15 per night.
Average Daily Rate (ADR) Trend by Month in Viçosa
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Airbnb Seasonality Analysis & Trends in Viçosa (2025)
Peak Season (April, May, June)
- Revenue averages $511 per month
- Occupancy rates average 33.1%
- Daily rates average $35
Shoulder Season
- Revenue averages $382 per month
- Occupancy maintains around 40.8%
- Daily rates hold near $35
Low Season (February, August, October)
- Revenue drops to average $326 per month
- Occupancy decreases to average 38.5%
- Daily rates adjust to average $34
Seasonality Insights for Viçosa
- The Airbnb seasonality in Viçosa shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Viçosa's highest earning potential, with monthly revenues capable of climbing to $555, occupancy reaching a high of 44.9%, and ADRs peaking at $37.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $314, occupancy could drop to 24.6%, and ADRs may adjust down to $34.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Viçosa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Viçosa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Viçosa (2025)
Exploring the top neighborhoods for short-term rentals in Viçosa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The heart of Viçosa, where most shops, restaurants, and cultural sites are found. Great for those wanting to be close to the action and local amenities. | Viçosa University, Praça da Matriz, Teatro da UFV, Museu de Biologia, Vila Museu de Viçosa |
| Universidade | A vibrant area surrounding the Federal University of Viçosa (UFV). Particularly appealing to students and visitors associated with the university. | Federal University of Viçosa, Green Park, Cultural events at the university, Cafés and restaurants for students |
| Jardim do Lago | A picturesque neighborhood known for its parks and green spaces. Ideal for families and nature lovers. | Jardim do Lago Park, Lakeside strolls, Relaxation areas, Family-friendly parks |
| Nova Viçosa | A newer and developing part of the city, appealing to young professionals and families. Offers modern amenities and housing. | Shopping centers, Modern cafes, New residential areas |
| Zona Rural | The countryside surrounding Viçosa is perfect for tourists seeking tranquility, nature, and rural tourism experiences. | Rural tourism experiences, Local farms, Natural landscapes, Hiking opportunities |
| Alto do Cemitério | A historic neighborhood known for its serene atmosphere, making it attractive for visitors looking for quiet accommodations. | Historic houses, Quiet streets, Close to the city center |
| Santo Antônio | A traditional neighborhood with a community feel, attractive for visitors wanting to experience local culture and traditions. | Local markets, Cultural festivals, Community events |
| Bairros Comerciais | Commercial districts that attract business travelers and visitors looking for convenient access to local services and events. | Shopping areas, Restaurants, Local businesses |
Understanding Airbnb License Requirements & STR Laws in Viçosa (2025)
While Viçosa, Minas Gerais, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Viçosa to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Viçosa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Viçosabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apartment Viçosa MG
Entire Place • 2 bedrooms
Central 3 bedroom apartment near UFV
Entire Place • 3 bedrooms
Confortable and big house well located
Entire Place • 8 bedrooms
Chácara Quintal da Lua - near UFV and downtown
Entire Place • 4 bedrooms
Delicious place in Viçosa
Entire Place • 1 bedroom
100m highway / 600m UFV + arcond and garage paid
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Viçosa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Viçosa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Matheus | 8 | $36,111 | 130 | 4.28/5.0 |
| Rodrigo | 6 | $19,711 | 353 | 4.91/5.0 |
| José Mauro | 3 | $13,797 | 20 | 3.26/5.0 |
| Lucia | 2 | $13,264 | 219 | 4.93/5.0 |
| Maria | 4 | $11,742 | 297 | 4.76/5.0 |
| Mariana | 2 | $11,562 | 77 | 4.96/5.0 |
| Maria Aparecida | 1 | $10,933 | 28 | 4.93/5.0 |
| Host #228129144 | 1 | $10,250 | 2 | 0.00/5.0 |
| Camila | 1 | $9,930 | 24 | 4.96/5.0 |
| Pat | 1 | $9,042 | 10 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Viçosa.
Dive Deeper: Advanced Viçosa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Viçosa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsViçosa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Viçosa
- The Viçosa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.3% of the 101 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Viçosa, Apartment/Condo properties are the most common (65.3%), reflecting the local real estate landscape.
- Houses represent a significant 17.8% portion, catering likely to families or larger groups.
- The presence of 11.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 5.0%) offer potential for unique stay experiences.
Viçosa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Viçosa
- The dominant room capacity in Viçosa is 1 bedroom listings, making up 47.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.3% of the active Airbnb listings in Viçosa, indicating a high concentration in these sizes.
Viçosa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Viçosa
- The most common guest capacity trend in Viçosa vacation rentals is listings accommodating 4 guests (23.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Vi çosa STR market, accounting for 42.6% of listings.
- 25.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Viçosa.
- On average, properties in Viçosa are equipped to host 3.9 guests.
Viçosa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Viçosa
- The most common availability pattern in Viçosa falls within the 271-366 days range, representing 46.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Viçosa (31.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Viçosa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
65 listings
69.1% of total
2 Nights
21 listings
22.3% of total
3 Nights
3 listings
3.2% of total
7-29 Nights
1 listings
1.1% of total
30+ Nights
4 listings
4.3% of total
Key Insights
- The most prevalent minimum stay requirement in Viçosa is 1 Night, adopted by 69.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (91.4%) of the Viçosa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 69.1% of Viçosa hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Viçosa.
Viçosa Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
24 listings
30.8% of total
Moderate
31 listings
39.7% of total
Firm
15 listings
19.2% of total
Strict
8 listings
10.3% of total
Cancellation Policy Insights for Viçosa
- The prevailing Airbnb cancellation policy trend in Viçosa is Moderate, used by 39.7% of listings.
- The market strongly favors guest-friendly terms, with 70.5% of listings offering Flexible or Moderate policies. This suggests guests in Viçosa may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.7% market standard in Viçosa.
- Using a Strict policy might deter some guests, as only 10.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Viçosa.
Viçosa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Viçosa
- The overall average booking lead time for vacation rentals in Viçosa is 40 days.
- Guests book furthest in advance for stays during December (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (47 days avg.) sees the longest lead times, while Spring (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Viçosa.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Viçosa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Viçosa (2025)
Amenity Prevalence
Amenity Insights for Viçosa
- Essential amenities in Viçosa that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Essentials, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Viçosa: Wifi, Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like TV or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Viçosa to stay competitive.
Viçosa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Viçosa
- The typical guest profile for Airbnb in Viçosa consists of primarily domestic travelers (98%), often arriving from nearby Belo Horizonte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 97.9% of guests.
- Key international markets include Brazil (97.9%) and Chile (0.3%).
- Top languages spoken are Portuguese (51.1%) followed by English (30.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Belo Horizonte and São Paulo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Viçosa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Taquaraçu de Minas | 15 | $1,120 | $138.56 | 31% |
| Nova Lima | 152 | $1,082 | $104.52 | 38% |
| Confins | 11 | $1,055 | $138.00 | 35% |
| Moeda | 37 | $923 | $110.24 | 29% |
| Jaboticatubas | 161 | $917 | $126.77 | 29% |
| Venda Nova do Imigrante | 65 | $861 | $112.61 | 28% |
| São José da Lapa | 20 | $749 | $173.10 | 28% |
| Lagoa Santa | 144 | $742 | $117.60 | 32% |
| Castelo | 15 | $719 | $151.50 | 24% |
| Santa Luzia | 31 | $692 | $90.14 | 29% |