Goiana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pernambuco, Brazil
Is Airbnb profitable in Goiana in 2025? Explore comprehensive Airbnb analytics for Goiana, Pernambuco, Brazil to uncover income potential. This 2025 STR market report for Goiana, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 75 active listings.
Whether you're considering an Airbnb investment in Goiana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Goiana Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Goiana Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Goiana (2025)
Understanding the monthly revenue variations for Airbnb listings in Goiana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Goiana is typically January, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Goiana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,597+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,010 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $436 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $208, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Goiana
Goiana Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Goiana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Goiana:
- Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Goiana
Average Daily Rate (ADR) Airbnb Trends in Goiana (2025)
Effective short term rental pricing strategy in Goiana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Goiana typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $179+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $125 or more.
- Typical properties (Median) charge around $73 per night.
- Entry-level properties (Bottom 25%) earn around $45 per night.
Average Daily Rate (ADR) Trend by Month in Goiana
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Airbnb Seasonality Analysis & Trends in Goiana (2025)
Peak Season (January, December, March)
- Revenue averages $1,034 per month
- Occupancy rates average 33.9%
- Daily rates average $94
Shoulder Season
- Revenue averages $687 per month
- Occupancy maintains around 25.5%
- Daily rates hold near $89
Low Season (May, June, July)
- Revenue drops to average $481 per month
- Occupancy decreases to average 17.1%
- Daily rates adjust to average $94
Seasonality Insights for Goiana
- The Airbnb seasonality in Goiana shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Goiana's highest earning potential, with monthly revenues capable of climbing to $1,109, occupancy reaching a high of 35.4%, and ADRs peaking at $95.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $425, occupancy could drop to 14.9%, and ADRs may adjust down to $87.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Goiana.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Goiana seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Goiana (2025)
Exploring the top neighborhoods for short-term rentals in Goiana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Boa Viagem | Popular neighborhood in Goiana known for its beaches and vibrant nightlife, attracting both tourists and locals alike. Ideal for beach lovers and those seeking a lively atmosphere. | Praia de Boa Viagem, Parque Dona Lindu, Shopping Recife, Feira de Artesanato, Igreja de Nossa Senhora da Boa Viagem |
| Centro | The historical and cultural heart of Goiana, featuring colonial architecture, museums, and public squares. Attracts visitors interested in culture and history. | Praça do Jacaré, Igreja de São Gonçalo do Amarante, Museu do Frevo, Teatro Santa Isabel, Shopping Center Recife |
| Candeias | A quieter beach area with beautiful landscapes and good restaurants, perfect for families and visitors seeking relaxation by the sea. | Praia de Candeias, Praia dos Carneiros, Parque Natural Municipal da Boa Viagem, Visitação ao manguezal, Igreja de Nossa Senhora dos Remédios |
| Piedade | A charming and serene beach area with clear waters and nice beachside activities, popular among families and couples. | Praia de Piedade, Praia de Candeias, Feira de Piedade, Restaurantes de frutos do mar, Passeio de barco |
| Jaboatão dos Guararapes | A nearby city with great beaches and shopping options, attracting both local tourists and visitors from other areas. | Praia de Piedade, Praia do Paraíso, Centro de Artesanato de Pernambuco, Shopping Guararapes, Igreja de Nossa Senhora da Conceição |
| Olinda | A UNESCO World Heritage site known for its colonial architecture and vibrant cultural scene. Popular with tourists looking for history and culture. | Centro Histórico de Olinda, Igreja do Alto da Sé, Praia dos Milagres, Museu do Mamulengo, Réveillon em Olinda |
| Tamandaré | Known for its stunning beaches and natural beauty, this area attracts visitors looking for a tropical escape. | Praia dos Carneiros, Praia de Tamandaré, Mar de Fora, Capela de São Benedito, Quadras de Tênis de Carneiros |
| Recife Antigo | The historic part of Recife, full of culture, music, and nightlife. A great destination for those looking to explore the vibrant local culture. | Rua do Bom Jesus, Teatro de Santa Isabel, Marco Zero, Museu do Frevo, Várzea de São Pedro |
Understanding Airbnb License Requirements & STR Laws in Goiana (2025)
While Goiana, Pernambuco, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Goiana to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Goiana (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Goianabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
House on the Edge of the Estuary - @reservadaprainha
Entire Place • 6 bedrooms
Beautiful beach house with pool in Catuama PE
Entire Place • 4 bedrooms
Sunrise House at Pé na Areia | Ponta de Pedras
Entire Place • 4 bedrooms
WONDERFUL SEASIDE HOUSE IN BARRA DE CATUAMA!
Entire Place • 4 bedrooms
Casa Água de Coco on the seafront of Catuama
Entire Place • 3 bedrooms
Casa Minuano, Beira Mar, Catuama, Brazil
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Goiana (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Goiana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| João | 5 | $51,553 | 42 | 4.93/5.0 |
| Silvio | 1 | $36,099 | 72 | 4.64/5.0 |
| Lucia | 1 | $19,816 | 70 | 5.00/5.0 |
| Fan | 2 | $19,597 | 18 | 4.67/5.0 |
| Sérgio | 1 | $16,800 | 6 | 5.00/5.0 |
| Tatiana | 1 | $13,489 | 46 | 4.83/5.0 |
| Juvino | 1 | $12,186 | 23 | 4.91/5.0 |
| Ivana | 2 | $12,041 | 8 | 5.00/5.0 |
| Aecia | 1 | $11,736 | 6 | 5.00/5.0 |
| Mariana | 1 | $11,475 | 3 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Goiana.
Dive Deeper: Advanced Goiana STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Goiana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGoiana Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Goiana
- The Goiana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.3% of the 75 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Goiana, House properties are the most common (80%), reflecting the local real estate landscape.
- Houses represent a significant 80% portion, catering likely to families or larger groups.
- The presence of 6.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 1.3%) offer potential for unique stay experiences.
Goiana Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Goiana
- The dominant room capacity in Goiana is 3 bedrooms listings, making up 26.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 49.4% of the active Airbnb listings in Goiana, indicating a high concentration in these sizes.
- A significant 61.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Goiana.
Goiana Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Goiana
- The most common guest capacity trend in Goiana vacation rentals is listings accommodating 8+ guests (58.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Goiana STR market, accounting for 77.4% of listings.
- 78.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Goiana.
- On average, properties in Goiana are equipped to host 6.5 guests.
Goiana Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Goiana
- The most common availability pattern in Goiana falls within the 271-366 days range, representing 78.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Goiana (42.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Goiana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
16% of total
2 Nights
41 listings
54.7% of total
3 Nights
7 listings
9.3% of total
4-6 Nights
4 listings
5.3% of total
30+ Nights
11 listings
14.7% of total
Key Insights
- The most prevalent minimum stay requirement in Goiana is 2 Nights, adopted by 54.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.7%) of the Goiana Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.7%) caters to monthly stays (30+ nights) in Goiana, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 54.7% of Goiana hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16% currently do.
- A 2-night minimum appears standard (54.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 14.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Goiana.
Goiana Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
21 listings
28% of total
Moderate
14 listings
18.7% of total
Firm
16 listings
21.3% of total
Strict
24 listings
32% of total
Cancellation Policy Insights for Goiana
- The prevailing Airbnb cancellation policy trend in Goiana is Strict, used by 32% of listings.
- A majority (53.3%) of hosts in Goiana utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32% market standard in Goiana.
- With 32% using Strict terms, this is a viable option in Goiana, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Goiana.
Goiana STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Goiana
- The overall average booking lead time for vacation rentals in Goiana is 34 days.
- Guests book furthest in advance for stays during January (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (50 days avg.) sees the longest lead times, while Summer (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Goiana.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Goiana averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Goiana (2025)
Amenity Prevalence
Amenity Insights for Goiana
- Essential amenities in Goiana that guests expect include: Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Air conditioning, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Goiana: Kitchen, Free parking on premises.
- Prioritize adding missing essentials: Kitchen, Free parking on premises.
- Consider adding popular differentiators like Wifi or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Goiana to stay competitive.
Goiana Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Goiana
- The typical guest profile for Airbnb in Goiana consists of primarily domestic travelers (94%), often arriving from nearby Recife, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 93.8% of guests.
- Key international markets include Brazil (93.8%) and Portugal (1.4%).
- Top languages spoken are Portuguese (50.8%) followed by English (31%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Recife and Pernambuco.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Goiana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sirinhaém | 45 | $1,261 | $185.43 | 30% |
| Tamandaré | 1,182 | $894 | $138.63 | 30% |
| Ipojuca | 4,023 | $877 | $118.05 | 37% |
| Maragogi | 797 | $782 | $114.83 | 32% |
| Camaragibe | 29 | $745 | $121.89 | 30% |
| Rio Formoso | 17 | $703 | $101.89 | 28% |
| Tibau do Sul | 1,372 | $703 | $90.04 | 35% |
| Bananeiras | 223 | $669 | $126.09 | 24% |
| Chã Grande | 38 | $666 | $139.54 | 23% |
| São José da Coroa Grande | 180 | $600 | $90.35 | 34% |