Barra Mansa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rio de Janeiro, Brazil

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Barra Mansa in 2025? Explore comprehensive Airbnb analytics for Barra Mansa, Rio de Janeiro, Brazil to uncover income potential. This 2025 STR market report for Barra Mansa, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 22 active listings.

Whether you're considering an Airbnb investment in Barra Mansa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Barra Mansa Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Barra Mansa Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$67
The average rental revenue earned for an occupied room per day in Barra Mansa.
Occupancy Rate(?)
23.9%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$4,397
Typical annual income for an Airbnb listing in Barra Mansa. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
1.1%
Positive growth (1.1%) vs. last year.
Peak Revenue Month(?)
March
The month with the highest average earnings, indicating peak season in Barra Mansa.
Lowest Revenue Month(?)
June
The month with the lowest average earnings, indicating the low season in Barra Mansa.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
22
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Barra Mansa (2025)

Understanding the monthly revenue variations for Airbnb listings in Barra Mansa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Barra Mansa is typically March, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Barra Mansa across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,473+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $584 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $249 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $100, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Barra Mansa

Barra Mansa Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Barra Mansa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Barra Mansa:

  • Best-in-class properties (Top 10%) achieve 50%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 35% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 22%.
  • Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Barra Mansa

Average Daily Rate (ADR) Airbnb Trends in Barra Mansa (2025)

Effective short term rental pricing strategy in Barra Mansa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Barra Mansa typically peaks in December and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $257+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $121 or more.
  • Typical properties (Median) charge around $29 per night.
  • Entry-level properties (Bottom 25%) earn around $21 per night.

Average Daily Rate (ADR) Trend by Month in Barra Mansa

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Airbnb Seasonality Analysis & Trends in Barra Mansa (2025)

Peak Season (March, February, December)
  • Revenue averages $853 per month
  • Occupancy rates average 35.2%
  • Daily rates average $80
Shoulder Season
  • Revenue averages $492 per month
  • Occupancy maintains around 22.5%
  • Daily rates hold near $87
Low Season (June, September, November)
  • Revenue drops to average $362 per month
  • Occupancy decreases to average 18.8%
  • Daily rates adjust to average $107

Seasonality Insights for Barra Mansa

  • The Airbnb seasonality in Barra Mansa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Barra Mansa's highest earning potential, with monthly revenues capable of climbing to $1,022, occupancy reaching a high of 39.5%, and ADRs peaking at $108.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $266, occupancy could drop to 14.8%, and ADRs may adjust down to $65.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Barra Mansa.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Barra Mansa seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Barra Mansa (2025)

Exploring the top neighborhoods for short-term rentals in Barra Mansa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Vila Suiça
Charming neighborhood known for its cultural diversity and picturesque streets. Great for tourists looking for a relaxing stay near the city center and local dining experiences.
Café e Pão de Queijo, Parque Centenário, Feira de Artesanato, Praça da Liberdade, Igreja São Sebastião
Centro
The bustling center of Barra Mansa, ideal for guests wanting to explore the local culture. Proximity to shops, restaurants, and local events makes it a popular choice.
Catedral de Barra Mansa, Centro Cultural, Mercado Municipal, Parque da Cidade
Vila Maria
A residential area with a friendly atmosphere, perfect for families. Close to parks and schools, attracting guests looking for a home-like environment.
Parque Municipal, Escola de Samba, Centro de Lazer, Caminho Trilha
Jardim Primavera
A tranquil neighborhood known for its green spaces and family-friendly vibe. Great for those looking for peaceful accommodations away from the busy city.
Praça do Pôr-do-sol, Parque das Águas, Ateliê de Artesanato, Feira Livre
Vila Santos
A vibrant community with local markets and a lively atmosphere. Perfect for visitors who want to experience the local culture and cuisine.
Shopping popular, Mercadão, Pça. dos Três Poderes, Igreja de São Miguel
Riviera
An upscale area with beautiful surroundings, ideal for visitors looking for a mix of nature and luxury. Attracts vacationers who enjoy comfort and relaxation.
Lagoa do Moinho, Praia do Leste, Restaurantes de Luxo, Passeios de Barco
São Cristóvão
A historic area with colonial architecture and rich history. Great for those interested in exploring local heritage and traditional events.
Igreja de São Cristóvão, Museu Histórico, Feira de Antiguidades, Centro de Memória
Parque da Cidade
This neighborhood is known for its parks and recreational areas, great for active travelers who enjoy outdoor activities and nature.
Parque da Cidade, Trilha dos Arcos, Atividades ao Ar Livre, Eventos Esportivos

Understanding Airbnb License Requirements & STR Laws in Barra Mansa (2025)

With 14% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Barra Mansa. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Barra Mansa to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 14% licensed listings)

Top Performing Airbnb Properties in Barra Mansa (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Barra Mansabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Sítio aconchegante em meio a natureza

Sítio aconchegante em meio a natureza

Entire Place • 3 bedrooms

$30,825
Revenue
31.6%
Occupancy
$322.62
Daily Rate
Sitio  Barra Mansa, Rj

Sitio Barra Mansa, Rj

Entire Place • 3 bedrooms

$14,216
Revenue
33.0%
Occupancy
$166.97
Daily Rate
Casa de campo em Rialto, B.Mansa

Casa de campo em Rialto, B.Mansa

Entire Place • 4 bedrooms

$11,746
Revenue
26.0%
Occupancy
$216.14
Daily Rate
Cottage in Moinho de Vento

Cottage in Moinho de Vento

Entire Place • 2 bedrooms

$7,723
Revenue
16.4%
Occupancy
$159.17
Daily Rate
Sítio Capim-Limão

Sítio Capim-Limão

Entire Place • 3 bedrooms

$5,830
Revenue
30.1%
Occupancy
$57.82
Daily Rate
Cozy studio in Barra Mansa

Cozy studio in Barra Mansa

Entire Place • 1 bedroom

$4,306
Revenue
52.1%
Occupancy
$36.22
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Barra Mansa (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Barra Mansa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Host #4811227011$30,8250N/A/5.0
Host #4532384551$14,2160N/A/5.0
Luciene Aparecida De8$12,4202354.69/5.0
Host #5492625361$11,7461N/A/5.0
Alex1$7,723115.00/5.0
Carnelutti1$5,83094.89/5.0
Flavia1$4,306364.97/5.0
Host #463599251$3,4801N/A/5.0
Letícia1$3,11765.00/5.0
Jaime Acuña1$1,333234.57/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Barra Mansa.

Dive Deeper: Advanced Barra Mansa STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Barra Mansa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Barra Mansa Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Barra Mansa

  • The Barra Mansa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.9% of the 22 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Barra Mansa, Apartment/Condo properties are the most common (59.1%), reflecting the local real estate landscape.
  • Houses represent a significant 31.8% portion, catering likely to families or larger groups.
  • Smaller segments like outdoor/unique, hotel/boutique (combined 9.0%) offer potential for unique stay experiences.

Barra Mansa Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Barra Mansa

  • The dominant room capacity in Barra Mansa is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 86.4% of the active Airbnb listings in Barra Mansa, indicating a high concentration in these sizes.
  • A significant 45.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Barra Mansa.

Barra Mansa Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Barra Mansa

  • The most common guest capacity trend in Barra Mansa vacation rentals is listings accommodating 2 guests (31.8%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 8+ guests dominate the Barra Mansa STR market, accounting for 63.6% of listings.
  • 31.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Barra Mansa.
  • On average, properties in Barra Mansa are equipped to host 4.3 guests.

Barra Mansa Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Barra Mansa

  • The most common availability pattern in Barra Mansa falls within the 271-366 days range, representing 77.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Barra Mansa (50%), reflecting common guest stay durations or potential owner blocking patterns.

Barra Mansa Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (68.2%)

1 Night

15 listings

68.2% of total

2 Nights (13.6%)

2 Nights

3 listings

13.6% of total

3 Nights (4.5%)

3 Nights

1 listings

4.5% of total

4-6 Nights (4.5%)

4-6 Nights

1 listings

4.5% of total

30+ Nights (9.1%)

30+ Nights

2 listings

9.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Barra Mansa is 1 Night, adopted by 68.2% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (81.8%) of the Barra Mansa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 68.2% of Barra Mansa hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 9.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Barra Mansa.

Barra Mansa Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (50%)

Flexible

9 listings

50% of total

Moderate (33.3%)

Moderate

6 listings

33.3% of total

Firm (11.1%)

Firm

2 listings

11.1% of total

Strict (5.6%)

Strict

1 listings

5.6% of total

Cancellation Policy Insights for Barra Mansa

  • The prevailing Airbnb cancellation policy trend in Barra Mansa is Flexible, used by 50% of listings.
  • The market strongly favors guest-friendly terms, with 83.3% of listings offering Flexible or Moderate policies. This suggests guests in Barra Mansa may expect booking flexibility.
  • Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 50% market standard in Barra Mansa.
  • Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Barra Mansa.

Barra Mansa STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Barra Mansa

  • The overall average booking lead time for vacation rentals in Barra Mansa is 18 days.
  • Guests book furthest in advance for stays during November (average 26 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 3 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (20 days avg.) sees the longest lead times, while Summer (7 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (18 days) as a baseline for your pricing and availability strategy in Barra Mansa.
  • During August, focus on last-minute booking availability and promotions, as guests book with very short notice (3 days avg.).
  • Target marketing efforts for the Winter season well in advance (at least 20 days) to capture early planners.
  • Monitor your own booking lead times against these Barra Mansa averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Barra Mansa (2025)

Amenity Prevalence

Amenity Insights for Barra Mansa

  • Essential amenities in Barra Mansa that guests expect include: TV, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Dishes and silverware, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Barra Mansa: TV, Wifi.
  • Prioritize adding missing essentials: TV, Wifi.
  • Consider adding popular differentiators like Kitchen or Dishes and silverware to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Barra Mansa to stay competitive.

Barra Mansa Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Barra Mansa

  • The typical guest profile for Airbnb in Barra Mansa consists of primarily domestic travelers (100%), often arriving from nearby Rio de Janeiro, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
  • Domestic travelers account for 100.0% of guests.
  • Top languages spoken are Portuguese (55.4%) followed by English (32.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Rio de Janeiro and São Paulo.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Barra Mansa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Ilha Grande10$1,712$160.9740%
Areal76$1,265$199.4930%
Brazópolis18$1,203$146.4431%
Queluz17$1,139$123.9933%
Jambeiro17$1,133$145.8532%
São Sebastião6,263$1,118$187.7630%
Angra dos Reis2,515$1,111$186.7533%
Ijaci16$1,074$139.8133%
Rio de Janeiro26,135$1,020$110.6643%
Santa Branca56$1,008$170.1626%

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