Guapimirim Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rio de Janeiro, Brazil

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Guapimirim in 2025? Explore comprehensive Airbnb analytics for Guapimirim, Rio de Janeiro, Brazil to uncover income potential. This 2025 STR market report for Guapimirim, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 161 active listings.

Whether you're considering an Airbnb investment in Guapimirim, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Guapimirim Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Guapimirim Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$123
The average rental revenue earned for an occupied room per day in Guapimirim.
Occupancy Rate(?)
28.6%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$9,065
Typical annual income for an Airbnb listing in Guapimirim. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
12.7%
Strong growth (12.7%) vs. last year.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in Guapimirim.
Lowest Revenue Month(?)
June
The month with the lowest average earnings, indicating the low season in Guapimirim.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
161
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Guapimirim (2025)

Understanding the monthly revenue variations for Airbnb listings in Guapimirim is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Guapimirim is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Guapimirim across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,515+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,555 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $692 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $307, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Guapimirim

Guapimirim Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Guapimirim STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Guapimirim:

  • Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 25%.
  • Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Guapimirim

Average Daily Rate (ADR) Airbnb Trends in Guapimirim (2025)

Effective short term rental pricing strategy in Guapimirim involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Guapimirim typically peaks in December and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $271+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $165 or more.
  • Typical properties (Median) charge around $104 per night.
  • Entry-level properties (Bottom 25%) earn around $60 per night.

Average Daily Rate (ADR) Trend by Month in Guapimirim

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Airbnb Seasonality Analysis & Trends in Guapimirim (2025)

Peak Season (January, December, March)
  • Revenue averages $1,463 per month
  • Occupancy rates average 37.2%
  • Daily rates average $136
Shoulder Season
  • Revenue averages $1,057 per month
  • Occupancy maintains around 30.2%
  • Daily rates hold near $134
Low Season (June, August, September)
  • Revenue drops to average $830 per month
  • Occupancy decreases to average 25.6%
  • Daily rates adjust to average $134

Seasonality Insights for Guapimirim

  • The Airbnb seasonality in Guapimirim shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Guapimirim's highest earning potential, with monthly revenues capable of climbing to $1,478, occupancy reaching a high of 40.1%, and ADRs peaking at $142.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $824, occupancy could drop to 19.4%, and ADRs may adjust down to $130.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Guapimirim.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Guapimirim seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Guapimirim (2025)

Exploring the top neighborhoods for short-term rentals in Guapimirim? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro de Guapimirim
The central area is the heart of Guapimirim, attracting visitors for its cultural heritage and accessibility to various services and attractions.
Cultural Center of Guapimirim, Parks and green spaces, Local restaurants and shops
Parque Natural Municipal
A beautiful natural reserve that attracts nature lovers and adventure seekers, making it ideal for Airbnb listings focused on eco-tourism.
Hiking trails, Waterfalls, Wildlife viewing, Picnic areas
Itaborai
Nearby town with historical significance and expanding tourist facilities, making it a good location for visitors seeking a mix of culture and convenience.
Museums, Historical sites, Shopping centers, Local markets
Sítio do Pai João
A peaceful rural area ideal for family getaways, featuring serenity and nature, attracting those looking to escape the city hustle.
Rural tourism activities, Cultural events, Local artisanal goods
Serra dos Órgãos National Park
One of the main attractions in the region for hiking and ecotourism, appealing to outdoor enthusiasts and travelers seeking adventure.
Hiking trails, Breathtaking views, Camping areas, Nature photography
Mirante do Gato
A scenic viewpoint in the area, popular with tourists for stunning views of the landscape, great for hosting Airbnb experiences.
Stunning Sunsets, Photography opportunities, Relaxation spots
Cachoeiras de Guapimirim
Known for its beautiful waterfalls, this region is perfect for those who enjoy nature and adventure, drawing visitors year-round.
Waterfall trails, Swimming spots, Picnic areas
Areal
A neighboring town developing as a tourist spot, providing an authentic Brazilian experience with access to local culture and cuisine.
Local festivals, Cultural heritage sites, Delicious local food

Understanding Airbnb License Requirements & STR Laws in Guapimirim (2025)

While Guapimirim, Rio de Janeiro, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Guapimirim to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 10% licensed listings)

Top Performing Airbnb Properties in Guapimirim (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Guapimirimbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Sítio Guapimirim

Sítio Guapimirim

Entire Place • 7 bedrooms

$57,578
Revenue
55.9%
Occupancy
$262.13
Daily Rate
Quinta dos Marques with the visual of Serra dos Órgãos

Quinta dos Marques with the visual of Serra dos Órgãos

Entire Place • 5 bedrooms

$51,891
Revenue
69.3%
Occupancy
$216.14
Daily Rate
Owl's corner: Style/Confort/Mountain-Pool;Sauna

Owl's corner: Style/Confort/Mountain-Pool;Sauna

Entire Place • 4 bedrooms

$39,662
Revenue
55.4%
Occupancy
$190.08
Daily Rate
Sítio Parque das Águas - Mountain Retreat with Pool

Sítio Parque das Águas - Mountain Retreat with Pool

Entire Place • 6 bedrooms

$38,085
Revenue
36.7%
Occupancy
$263.31
Daily Rate
Piscina infinita Teresópolis  - Dedo de Deus

Piscina infinita Teresópolis - Dedo de Deus

Entire Place • 6 bedrooms

$36,941
Revenue
49.5%
Occupancy
$191.41
Daily Rate
Beautiful and Aonchegante Site in Guapimirim

Beautiful and Aonchegante Site in Guapimirim

Entire Place • 4 bedrooms

$35,200
Revenue
89.3%
Occupancy
$106.68
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Guapimirim (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Guapimirim based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Jaqueline1$57,578764.97/5.0
Antônio Carlos1$51,89165.00/5.0
Sergio2$43,501414.93/5.0
Marcos3$39,99444.75/5.0
Rita De Cassia1$39,662614.97/5.0
Natália1$38,085245.00/5.0
Guilherme1$36,941624.87/5.0
Marco1$35,200574.98/5.0
Antonio Marcos1$32,4611625.00/5.0
Monique1$26,482424.93/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Guapimirim.

Dive Deeper: Advanced Guapimirim STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Guapimirim. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Guapimirim Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Guapimirim

  • The Guapimirim Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.3% of the 161 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Guapimirim, House properties are the most common (85.7%), reflecting the local real estate landscape.
  • Houses represent a significant 85.7% portion, catering likely to families or larger groups.
  • The presence of 6.8% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, outdoor/unique, unique stays, apartment/condo (combined 7.4%) offer potential for unique stay experiences.

Guapimirim Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Guapimirim

  • The dominant room capacity in Guapimirim is 3 bedrooms listings, making up 29.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 4 bedrooms properties represent 49.1% of the active Airbnb listings in Guapimirim, indicating a high concentration in these sizes.
  • A significant 66.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Guapimirim.

Guapimirim Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Guapimirim

  • The most common guest capacity trend in Guapimirim vacation rentals is listings accommodating 8+ guests (66.5%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Guapimirim STR market, accounting for 74.6% of listings.
  • 75.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Guapimirim.
  • On average, properties in Guapimirim are equipped to host 6.6 guests.

Guapimirim Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Guapimirim

  • The most common availability pattern in Guapimirim falls within the 271-366 days range, representing 65.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 90.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Guapimirim (33.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 10.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Guapimirim Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (25.5%)

1 Night

39 listings

25.5% of total

2 Nights (41.2%)

2 Nights

63 listings

41.2% of total

3 Nights (2.6%)

3 Nights

4 listings

2.6% of total

4-6 Nights (0.7%)

4-6 Nights

1 listings

0.7% of total

7-29 Nights (1.3%)

7-29 Nights

2 listings

1.3% of total

30+ Nights (28.8%)

30+ Nights

44 listings

28.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Guapimirim is 2 Nights, adopted by 41.2% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (66.7%) of the Guapimirim Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (28.8%) caters to monthly stays (30+ nights) in Guapimirim, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 41.2% of Guapimirim hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.5% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 28.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Guapimirim.

Guapimirim Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (24.5%)

Flexible

34 listings

24.5% of total

Moderate (23%)

Moderate

32 listings

23% of total

Firm (24.5%)

Firm

34 listings

24.5% of total

Strict (28.1%)

Strict

39 listings

28.1% of total

Cancellation Policy Insights for Guapimirim

  • The prevailing Airbnb cancellation policy trend in Guapimirim is Strict, used by 28.1% of listings.
  • A majority (52.6%) of hosts in Guapimirim utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 28.1% market standard in Guapimirim.
  • Regularly review your cancellation policy against competitors and market demand shifts in Guapimirim.

Guapimirim STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Guapimirim

  • The overall average booking lead time for vacation rentals in Guapimirim is 36 days.
  • Guests book furthest in advance for stays during December (average 55 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 20 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (42 days avg.) sees the longest lead times, while Summer (21 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Guapimirim.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 42 days) to capture early planners.
  • Monitor your own booking lead times against these Guapimirim averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Guapimirim (2025)

Amenity Prevalence

Amenity Insights for Guapimirim

  • Essential amenities in Guapimirim that guests expect include: Wifi, Kitchen, TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like BBQ grill, Hot water, Pool are common but not universal. Offering these can provide a competitive edge.
  • A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Guapimirim.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Guapimirim: Wifi, Kitchen, TV, Free parking on premises.
  • Prioritize adding missing essentials: Wifi, Kitchen, TV, Free parking on premises.
  • Consider adding popular differentiators like BBQ grill or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Guapimirim to stay competitive.

Guapimirim Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Guapimirim

  • The typical guest profile for Airbnb in Guapimirim consists of primarily domestic travelers (98%), often arriving from nearby Rio de Janeiro, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
  • Domestic travelers account for 97.8% of guests.
  • Key international markets include Brazil (97.8%) and United States (0.3%).
  • Top languages spoken are Portuguese (51.4%) followed by English (29.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Rio de Janeiro and Niterói.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Guapimirim Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Areal76$1,265$199.4930%
Armação dos Búzios4,326$1,257$182.7035%
Rio de Janeiro26,135$1,020$110.6643%
Paraíba do Sul40$945$165.8928%
Petrópolis2,106$900$138.7029%
Seropédica17$894$94.2529%
Itaboraí47$741$171.5627%
Mendes26$686$158.4826%
Niterói913$670$81.2839%
Teresópolis776$648$106.6530%

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