Magé Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rio de Janeiro, Brazil
Is Airbnb profitable in Magé in 2025? Explore comprehensive Airbnb analytics for Magé, Rio de Janeiro, Brazil to uncover income potential. This 2025 STR market report for Magé, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 26 active listings.
Whether you're considering an Airbnb investment in Magé, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Magé Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Magé Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Magé (2025)
Understanding the monthly revenue variations for Airbnb listings in Magé is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Magé is typically April, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Magé across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,956+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,387 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $527 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $268, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Magé
Magé Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Magé STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Magé:
- Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 35% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Magé
Average Daily Rate (ADR) Airbnb Trends in Magé (2025)
Effective short term rental pricing strategy in Magé involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Magé typically peaks in March and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $227+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $160 or more.
- Typical properties (Median) charge around $90 per night.
- Entry-level properties (Bottom 25%) earn around $45 per night.
Average Daily Rate (ADR) Trend by Month in Magé
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Airbnb Seasonality Analysis & Trends in Magé (2025)
Peak Season (April, May, December)
- Revenue averages $1,596 per month
- Occupancy rates average 25.1%
- Daily rates average $115
Shoulder Season
- Revenue averages $997 per month
- Occupancy maintains around 25.2%
- Daily rates hold near $115
Low Season (July, September, October)
- Revenue drops to average $752 per month
- Occupancy decreases to average 27.0%
- Daily rates adjust to average $110
Seasonality Insights for Magé
- The Airbnb seasonality in Magé shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Magé's highest earning potential, with monthly revenues capable of climbing to $1,854, occupancy reaching a high of 33.1%, and ADRs peaking at $125.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $706, occupancy could drop to 13.3%, and ADRs may adjust down to $108.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Magé.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Magé seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Magé (2025)
Exploring the top neighborhoods for short-term rentals in Magé? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The historic downtown area of Magé is bustling with activity, local shops, and cultural sites. It attracts visitors interested in experiencing the local culture and history. | Casa da Cultura, Museu de Magé, Praça Dr. Dalmácio Gomes, Teatro Municipal de Magé, Igreja Matriz de Nossa Senhora do Rosário |
| Parque Natural de Magé | A natural paradise offering ecological tourism and rich biodiversity. A perfect spot for nature lovers and adventure seekers looking for outdoor activities. | Trilha do Pão de Açúcar, Mirante do Açude, Floresta da Tijuca, Lagoinha, Cachoeira dos Frades |
| Raiz da Serra | A charming neighborhood known for its scenic beauty and historical significance, it appeals to visitors seeking tranquility and nature. | Capela de Nossa Senhora da Conceição, parques locais, caminhadas na montanha, vista panorâmica da Serra Fluminense, cachoeiras |
| Piraló | A growing area with a mix of residential homes and proximity to nature. It's an emerging spot for families and visitors looking for a peaceful stay. | Centro de Lazer, Mercado Municipal, Parque de Exposições de Magé, pontos de vista, espaços para eventos |
| Vista Alegre | A vibrant neighborhood close to commercial centers, attracting both tourists and locals. It's a good spot for Airbnb due to its accessibility and local amenities. | Lar dos Velhinhos, Igreja de Vista Alegre, shopping centers, restaurantes locais, praças e parques |
| Fragoso | Known for its charming streets and a friendly community, Fragoso is perfect for visitors looking to connect with the local population. | Praça de Fragoso, Igreja de São Sebastião, eventos comunitários, festivais regionais, bares e restaurantes locais |
| Sítio do Picapau Amarelo | A cultural hotspot known for its literary festivals and artistic events, appealing to cultural enthusiasts and families alike. | Centro Cultural, Ateliês de Arte, Festival de Literatura, Feira de Artesanato, pontos turísticos locais |
| Conceição de Jacareí | A picturesque area near the river, ideal for those looking to enjoy a serene environment with beautiful landscapes. | Praia do Jacareí, passeios de barco, trilhas ao longo do rio, eventos ao ar livre, restaurantes à beira do rio |
Understanding Airbnb License Requirements & STR Laws in Magé (2025)
While Magé, Rio de Janeiro, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Magé to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Magé (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Magébased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Paz e Aconchego, 40 minutes from Rio!
Entire Place • 6 bedrooms
Sítio Soares
Entire Place • 3 bedrooms
Coffee Site with Milk: 34 People - Leisure & Events
Entire Place • 7 bedrooms
Casa das Águas
Entire Place • 3 bedrooms
Casa de Mauá Estrada Real
Entire Place • 4 bedrooms
Sítio Bem Amado
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Magé (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Magé based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| André | 1 | $51,175 | 34 | 4.97/5.0 |
| Rafaela | 1 | $34,852 | 7 | 5.00/5.0 |
| Maíra | 1 | $15,286 | 14 | 5.00/5.0 |
| Host #105628332 | 1 | $12,797 | 0 | 0.00/5.0 |
| Guaciara | 1 | $12,257 | 6 | 4.83/5.0 |
| Andréa | 1 | $12,196 | 5 | 5.00/5.0 |
| Cesar | 1 | $11,054 | 122 | 4.98/5.0 |
| Vitor Angelo | 1 | $9,090 | 8 | 5.00/5.0 |
| Marcio | 1 | $8,697 | 96 | 4.84/5.0 |
| Host #499108875 | 1 | $7,797 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Magé.
Dive Deeper: Advanced Magé STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Magé. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMagé Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Magé
- The Magé Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.2% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Magé, House properties are the most common (84.6%), reflecting the local real estate landscape.
- Houses represent a significant 84.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.8%) offer potential for unique stay experiences.
Magé Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Magé
- The dominant room capacity in Magé is 2 bedrooms listings, making up 34.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 57.7% of the active Airbnb listings in Magé, indicating a high concentration in these sizes.
- A significant 57.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Magé.
Magé Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Magé
- The most common guest capacity trend in Magé vacation rentals is listings accommodating 8+ guests (76.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Magé STR market, accounting for 84.6% of listings.
- 88.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Magé.
- On average, properties in Magé are equipped to host 7.4 guests.
Magé Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Magé
- The most common availability pattern in Magé falls within the 271-366 days range, representing 73.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Magé (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Magé Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
50% of total
2 Nights
4 listings
16.7% of total
3 Nights
1 listings
4.2% of total
30+ Nights
7 listings
29.2% of total
Key Insights
- The most prevalent minimum stay requirement in Magé is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.7%) of the Magé Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (29.2%) caters to monthly stays (30+ nights) in Magé, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Magé hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 29.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Magé.
Magé Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
16.7% of total
Moderate
5 listings
41.7% of total
Firm
5 listings
41.7% of total
Cancellation Policy Insights for Magé
- The prevailing Airbnb cancellation policy trend in Magé is Moderate, used by 41.7% of listings.
- There's a relatively balanced mix between guest-friendly (58.4%) and stricter (41.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.7% market standard in Magé.
- Regularly review your cancellation policy against competitors and market demand shifts in Magé.
Magé STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Magé
- The overall average booking lead time for vacation rentals in Magé is 52 days.
- Guests book furthest in advance for stays during March (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (48 days avg.) sees the longest lead times, while Summer (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Magé.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Magé averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Magé (2025)
Amenity Prevalence
Amenity Insights for Magé
- Essential amenities in Magé that guests expect include: TV, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Outdoor shower, BBQ grill are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Magé.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Magé: TV, Wifi, Kitchen.
- Consider adding popular differentiators like Air conditioning or Outdoor shower to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Magé to stay competitive.
Magé Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Magé
- The typical guest profile for Airbnb in Magé consists of primarily domestic travelers (96%), often arriving from nearby Rio de Janeiro, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 95.8% of guests.
- Key international markets include Brazil (95.8%) and United States (2.8%).
- Top languages spoken are Portuguese (55%) followed by English (28.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rio de Janeiro and Belo Horizonte.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Magé Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ilha Grande | 10 | $1,509 | $158.50 | 37% |
| Areal | 69 | $1,293 | $187.51 | 29% |
| Seropédica | 12 | $1,239 | $121.10 | 33% |
| Paraíba do Sul | 34 | $1,131 | $169.75 | 30% |
| Angra dos Reis | 2,246 | $1,123 | $175.74 | 34% |
| Ijaci | 14 | $1,084 | $132.99 | 35% |
| Queluz | 14 | $1,067 | $131.16 | 31% |
| Rio de Janeiro | 23,201 | $1,060 | $102.50 | 44% |
| Petrópolis | 1,937 | $1,017 | $136.73 | 30% |
| Mangaratiba | 739 | $881 | $130.77 | 30% |