Nova Friburgo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rio de Janeiro, Brazil
Is Airbnb profitable in Nova Friburgo in 2025? Explore comprehensive Airbnb analytics for Nova Friburgo, Rio de Janeiro, Brazil to uncover income potential. This 2025 STR market report for Nova Friburgo, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 98 active listings.
Whether you're considering an Airbnb investment in Nova Friburgo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nova Friburgo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nova Friburgo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nova Friburgo (2025)
Understanding the monthly revenue variations for Airbnb listings in Nova Friburgo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nova Friburgo is typically November, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nova Friburgo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,111+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $626 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $286 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $141, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nova Friburgo
Nova Friburgo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nova Friburgo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nova Friburgo:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nova Friburgo
Average Daily Rate (ADR) Airbnb Trends in Nova Friburgo (2025)
Effective short term rental pricing strategy in Nova Friburgo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nova Friburgo typically peaks in November and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $104+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $75 or more.
- Typical properties (Median) charge around $48 per night.
- Entry-level properties (Bottom 25%) earn around $29 per night.
Average Daily Rate (ADR) Trend by Month in Nova Friburgo
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Airbnb Seasonality Analysis & Trends in Nova Friburgo (2025)
Peak Season (November, June, October)
- Revenue averages $571 per month
- Occupancy rates average 31.5%
- Daily rates average $62
Shoulder Season
- Revenue averages $268 per month
- Occupancy maintains around 15.4%
- Daily rates hold near $57
Low Season (March, April, December)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $52
Seasonality Insights for Nova Friburgo
- The Airbnb seasonality in Nova Friburgo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nova Friburgo's highest earning potential, with monthly revenues capable of climbing to $612, occupancy reaching a high of 37.6%, and ADRs peaking at $69.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $50.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nova Friburgo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nova Friburgo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nova Friburgo (2025)
Exploring the top neighborhoods for short-term rentals in Nova Friburgo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The downtown area of Nova Friburgo, offering a mix of historical sites, local markets, and vibrant culture. It's an ideal spot for tourists wanting to experience the city's heritage and lifestyle. | |
| Lumiar | A charming district known for its natural beauty and tranquility, perfect for escaping the city chaos. Ideal for hosting guests seeking a peaceful retreat surrounded by nature. | |
| Secret Valley | An attractive location that offers stunning mountain views and a serene environment. Great for visitors looking for unique experiences in nature, including adventure sports and relaxation. | |
| Conselheiro Paulino | A lively neighborhood popular with families and long-stay visitors, providing various local amenities and easy access to the main attractions of Nova Friburgo. | |
| Cascatinha | A beautiful area known for its waterfall and lush landscapes. It is becoming popular among visitors wanting to explore the outdoors and enjoy the natural beauty of the region. | |
| Macaé de Cima | This district offers rustic charm and is popular among tourists looking for rural tourism. Hosts can attract guests interested in local traditions and culinary experiences. | |
| St. John | A developing area that offers a mix of urban and country life, attracting those interested in both city amenities and nature. Hosts can benefit from its growing popularity. | |
| Vargem Grande | A more remote area, popular among those looking for tranquility. It’s ideal for guests interested in exploring the nature reserves and local wildlife. |
Understanding Airbnb License Requirements & STR Laws in Nova Friburgo (2025)
While Nova Friburgo, Rio de Janeiro, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nova Friburgo to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Nova Friburgo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nova Friburgobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Natural Charm
Entire Place • 2 bedrooms
Pedras Altas Chalet
Entire Place • 1 bedroom
House with Whirlpool | Deck with a view
Entire Place • 2 bedrooms
Chalé Gabela! Lumiar/RJ
Entire Place • 1 bedroom
My singing in Lumiar
Entire Place • 2 bedrooms
Full Apartment in the Heart of Downtown
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nova Friburgo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nova Friburgo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| As Anfitriãs | 23 | $78,282 | 271 | 4.73/5.0 |
| Rafael | 8 | $14,032 | 94 | 4.74/5.0 |
| Fernanda | 1 | $12,297 | 82 | 5.00/5.0 |
| Pri | 12 | $11,939 | 85 | 4.94/5.0 |
| Alline | 1 | $10,781 | 42 | 5.00/5.0 |
| Nathália Lamblet | 1 | $10,583 | 15 | 5.00/5.0 |
| Nilvonil | 1 | $9,666 | 21 | 5.00/5.0 |
| Thiago | 1 | $7,617 | 36 | 5.00/5.0 |
| Gustavo | 1 | $6,296 | 102 | 5.00/5.0 |
| Catarine | 1 | $6,072 | 41 | 4.63/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nova Friburgo.
Dive Deeper: Advanced Nova Friburgo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nova Friburgo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNova Friburgo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nova Friburgo
- The Nova Friburgo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.6% of the 98 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nova Friburgo, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others, hotel/boutique (combined 10.2%) offer potential for unique stay experiences.
Nova Friburgo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nova Friburgo
- The dominant room capacity in Nova Friburgo is 1 bedroom listings, making up 43.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 74.5% of the active Airbnb listings in Nova Friburgo, indicating a high concentration in these sizes.
Nova Friburgo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nova Friburgo
- The most common guest capacity trend in Nova Friburgo vacation rentals is listings accommodating 4 guests (27.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Nova Friburgo STR market, accounting for 43.9% of listings.
- 22.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nova Friburgo.
- On average, properties in Nova Friburgo are equipped to host 3.8 guests.
Nova Friburgo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nova Friburgo
- The most common availability pattern in Nova Friburgo falls within the 271-366 days range, representing 92.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Nova Friburgo (45.9%), reflecting common guest stay durations or potential owner blocking patterns.
Nova Friburgo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
45 listings
45.9% of total
2 Nights
29 listings
29.6% of total
30+ Nights
24 listings
24.5% of total
Key Insights
- The most prevalent minimum stay requirement in Nova Friburgo is 1 Night, adopted by 45.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.5%) of the Nova Friburgo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (24.5%) caters to monthly stays (30+ nights) in Nova Friburgo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 45.9% of Nova Friburgo hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 24.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nova Friburgo.
Nova Friburgo Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
23 listings
23.5% of total
Limited
1 listings
1% of total
Flexible
33 listings
33.7% of total
Moderate
16 listings
16.3% of total
Firm
15 listings
15.3% of total
Strict
10 listings
10.2% of total
Cancellation Policy Insights for Nova Friburgo
- The prevailing Airbnb cancellation policy trend in Nova Friburgo is Flexible, used by 33.7% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (25.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.7% market standard in Nova Friburgo.
- Using a Strict policy might deter some guests, as only 10.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Nova Friburgo.
Nova Friburgo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nova Friburgo
- The overall average booking lead time for vacation rentals in Nova Friburgo is 14 days.
- Guests book furthest in advance for stays during August (average 20 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (16 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (14 days) as a baseline for your pricing and availability strategy in Nova Friburgo.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 16 days) to capture early planners.
- Monitor your own booking lead times against these Nova Friburgo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nova Friburgo (2025)
Amenity Prevalence
Amenity Insights for Nova Friburgo
- Essential amenities in Nova Friburgo that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Cooking basics, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nova Friburgo: Wifi, TV.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like Kitchen or Cooking basics to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nova Friburgo to stay competitive.
Nova Friburgo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nova Friburgo
- The typical guest profile for Airbnb in Nova Friburgo consists of primarily domestic travelers (99%), often arriving from nearby Rio de Janeiro, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 99.0% of guests.
- Key international markets include Brazil (99%) and United States (0.8%).
- Top languages spoken are Portuguese (46.7%) followed by English (31.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rio de Janeiro and Niterói.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nova Friburgo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Areal | 82 | $1,553 | $204.02 | 30% |
| Armação dos Búzios | 4,253 | $1,364 | $171.06 | 37% |
| Rio de Janeiro | 27,343 | $1,124 | $105.55 | 44% |
| Petrópolis | 2,085 | $1,003 | $144.78 | 28% |
| Paraíba do Sul | 44 | $931 | $181.41 | 25% |
| Guapimirim | 141 | $846 | $125.71 | 28% |
| Itaboraí | 43 | $805 | $136.51 | 29% |
| Niterói | 964 | $728 | $83.12 | 38% |
| Magé | 30 | $721 | $135.56 | 23% |
| Arraial do Cabo | 3,081 | $705 | $81.96 | 37% |