Paraíba do Sul Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rio de Janeiro, Brazil
Is Airbnb profitable in Paraíba do Sul in 2025? Explore comprehensive Airbnb analytics for Paraíba do Sul, Rio de Janeiro, Brazil to uncover income potential. This 2025 STR market report for Paraíba do Sul, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 41 active listings.
Whether you're considering an Airbnb investment in Paraíba do Sul, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Paraíba do Sul Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Paraíba do Sul Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Paraíba do Sul (2025)
Understanding the monthly revenue variations for Airbnb listings in Paraíba do Sul is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Para íba do Sul is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Paraíba do Sul across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,033+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,753 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $838 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $386, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Paraíba do Sul
Paraíba do Sul Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Paraíba do Sul STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Paraíba do Sul:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Paraíba do Sul
Average Daily Rate (ADR) Airbnb Trends in Paraíba do Sul (2025)
Effective short term rental pricing strategy in Paraíba do Sul involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Paraíba do Sul typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $409+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $250 or more.
- Typical properties (Median) charge around $97 per night.
- Entry-level properties (Bottom 25%) earn around $51 per night.
Average Daily Rate (ADR) Trend by Month in Paraíba do Sul
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Airbnb Seasonality Analysis & Trends in Paraíba do Sul (2025)
Peak Season (December, August, September)
- Revenue averages $1,828 per month
- Occupancy rates average 38.0%
- Daily rates average $181
Shoulder Season
- Revenue averages $1,513 per month
- Occupancy maintains around 31.8%
- Daily rates hold near $197
Low Season (February, March, May)
- Revenue drops to average $1,071 per month
- Occupancy decreases to average 27.5%
- Daily rates adjust to average $189
Seasonality Insights for Paraíba do Sul
- The Airbnb seasonality in Paraíba do Sul shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Paraíba do Sul's highest earning potential, with monthly revenues capable of climbing to $1,859, occupancy reaching a high of 41.0%, and ADRs peaking at $219.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $806, occupancy could drop to 23.5%, and ADRs may adjust down to $172.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Paraíba do Sul.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Paraíba do Sul seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Paraíba do Sul (2025)
Exploring the top neighborhoods for short-term rentals in Paraíba do Sul? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The historic center of Paraíba do Sul, filled with traditional architecture and cultural heritage. This area attracts tourists interested in history and local culture. | Municipal Market, Historic Churches, Cultural Centers, São João Baptista Church, Liberdade Square |
| Praia do Leste | A beautiful beach destination known for its serene atmosphere and natural beauty. Ideal for tourists looking for a relaxing getaway. | Leste Beach, Natural Trails, Beachfront Restaurants, Water Sports, Sunset Views |
| Morada do Sol | A residential area that offers peace and quiet while still being close to city amenities. Good for families and longer stays. | Local Parks, Family-friendly Restaurants, Playgrounds, Cultural Events, Local Markets |
| Vale do Paraíba | A picturesque valley surrounding Paraíba do Sul known for its lush landscapes and outdoor activities. Great for nature lovers and adventure seekers. | Hiking Trails, Fishing Spots, Natural Parks, Scenic Views, Camping Areas |
| Serra do Mar | A stunning mountainous region ideal for ecotourism and nature excursions. Attracts visitors looking to explore the wilderness. | Hiking Trails, Waterfalls, Bird Watching, Adventure Tours, Camping Sites |
| Alto do Cruzeiro | A higher elevation area with panoramic views of the city and surrounding nature. Popular for its tranquil atmosphere and views. | Viewpoints, Parks, Dining with a View, Cycling Paths, Walking Trails |
| Jardim Primavera | A vibrant neighborhood with a mix of local culture and amenities. Attracts families and business travelers. | Local Shops, Cafes, Galleries, Community Events, Parks |
| Cascatinha | Known for its beautiful waterfalls and natural scenery, making it a hotspot for eco-friendly tourism and outdoor adventures. | Cascatinha Waterfalls, Nature Reserves, Outdoor Activities, Picnic Areas, Guided Tours |
Understanding Airbnb License Requirements & STR Laws in Paraíba do Sul (2025)
While Paraíba do Sul, Rio de Janeiro, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Paraíba do Sul to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Paraíba do Sul (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Paraíba do Sulbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ventania Cabin: A-frame in the mountains
Entire Place • 1 bedroom
Casa de Campo Passatempo
Entire Place • 10 bedrooms
Country house - Recanto dos Canários Farm
Entire Place • 7 bedrooms
Spectacular country house
Entire Place • 5 bedrooms
Mountain retreat with a wonderful view
Entire Place • 5 bedrooms
Beautiful container house in the middle of the Atlantic Forest
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Paraíba do Sul (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Paraíba do Sul based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sthefania | 1 | $69,499 | 123 | 4.99/5.0 |
| Paulo Renato | 1 | $64,450 | 23 | 4.96/5.0 |
| Alexandre | 2 | $38,671 | 114 | 5.00/5.0 |
| Lucas | 2 | $37,206 | 89 | 4.89/5.0 |
| Pedro | 1 | $30,806 | 58 | 4.98/5.0 |
| Roberta | 1 | $28,803 | 26 | 4.96/5.0 |
| Roberta | 1 | $23,021 | 81 | 4.99/5.0 |
| Alexandre | 1 | $19,446 | 29 | 4.93/5.0 |
| Ericka | 1 | $16,955 | 11 | 5.00/5.0 |
| Jairo | 1 | $12,811 | 35 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Paraíba do Sul.
Dive Deeper: Advanced Paraíba do Sul STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Paraíba do Sul. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsParaíba do Sul Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Paraíba do Sul
- The Paraíba do Sul Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.2% of the 41 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Paraíba do Sul, House properties are the most common (65.9%), reflecting the local real estate landscape.
- Houses represent a significant 65.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, apartment/condo, unique stays (combined 9.6%) offer potential for unique stay experiences.
Paraíba do Sul Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Paraíba do Sul
- The dominant room capacity in Paraíba do Sul is 1 bedroom listings, making up 36.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 61.0% of the active Airbnb listings in Paraíba do Sul, indicating a high concentration in these sizes.
- A significant 51.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Paraíba do Sul.
Paraíba do Sul Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Paraíba do Sul
- The most common guest capacity trend in Paraíba do Sul vacation rentals is listings accommodating 8+ guests (41.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Paraíba do Sul STR market, accounting for 58.6% of listings.
- 56.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Paraíba do Sul.
- On average, properties in Paraíba do Sul are equipped to host 5.4 guests.
Paraíba do Sul Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Paraíba do Sul
- The most common availability pattern in Paraíba do Sul falls within the 271-366 days range, representing 65.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Paraíba do Sul (39%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Paraíba do Sul Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
34.1% of total
2 Nights
17 listings
41.5% of total
4-6 Nights
1 listings
2.4% of total
30+ Nights
9 listings
22% of total
Key Insights
- The most prevalent minimum stay requirement in Paraíba do Sul is 2 Nights, adopted by 41.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.6%) of the Paraíba do Sul Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (22%) caters to monthly stays (30+ nights) in Paraíba do Sul, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.5% of Paraíba do Sul hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 22% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Paraíba do Sul.
Paraíba do Sul Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
24.4% of total
Moderate
11 listings
26.8% of total
Firm
11 listings
26.8% of total
Strict
9 listings
22% of total
Cancellation Policy Insights for Paraíba do Sul
- The prevailing Airbnb cancellation policy trend in Paraíba do Sul is Moderate, used by 26.8% of listings.
- There's a relatively balanced mix between guest-friendly (51.2%) and stricter (48.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 26.8% market standard in Paraíba do Sul.
- Regularly review your cancellation policy against competitors and market demand shifts in Paraíba do Sul.
Paraíba do Sul STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Paraíba do Sul
- The overall average booking lead time for vacation rentals in Paraíba do Sul is 33 days.
- Guests book furthest in advance for stays during February (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (37 days avg.) sees the longest lead times, while Summer (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Paraíba do Sul.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Paraíba do Sul averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Paraíba do Sul (2025)
Amenity Prevalence
Amenity Insights for Paraíba do Sul
- Essential amenities in Paraíba do Sul that guests expect include: Wifi, TV, Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like BBQ grill, Cooking basics, Outdoor shower are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Paraíba do Sul.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Paraíba do Sul: Wifi, TV, Kitchen, Free parking on premises.
- Prioritize adding missing essentials: Wifi, TV, Kitchen, Free parking on premises.
- Consider adding popular differentiators like BBQ grill or Cooking basics to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Paraíba do Sul to stay competitive.
Paraíba do Sul Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Paraíba do Sul
- The typical guest profile for Airbnb in Paraíba do Sul consists of primarily domestic travelers (96%), often arriving from nearby Rio de Janeiro, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 96.3% of guests.
- Key international markets include Brazil (96.3%) and United Kingdom (0.5%).
- Top languages spoken are Portuguese (44.4%) followed by English (28.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rio de Janeiro and Petrópolis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Paraíba do Sul Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ilha Grande | 10 | $1,753 | $163.99 | 39% |
| Areal | 77 | $1,450 | $186.35 | 32% |
| Queluz | 17 | $1,139 | $130.23 | 31% |
| Rio de Janeiro | 27,361 | $1,056 | $102.83 | 44% |
| Angra dos Reis | 2,449 | $1,038 | $148.66 | 35% |
| Ijaci | 18 | $972 | $133.20 | 31% |
| Petrópolis | 2,112 | $938 | $135.52 | 29% |
| Guapimirim | 140 | $843 | $121.55 | 30% |
| Itanhandu | 27 | $807 | $108.52 | 22% |
| Mangaratiba | 790 | $807 | $123.66 | 30% |