Paraty Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rio de Janeiro, Brazil
Is Airbnb profitable in Paraty in 2025? Explore comprehensive Airbnb analytics for Paraty, Rio de Janeiro, Brazil to uncover income potential. This 2025 STR market report for Paraty, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 3,091 active listings.
Whether you're considering an Airbnb investment in Paraty, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Paraty Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Paraty Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Paraty (2025)
Understanding the monthly revenue variations for Airbnb listings in Paraty is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Paraty is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Paraty across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,273+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,221 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $583 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $256, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Paraty
Paraty Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Paraty STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Paraty:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Paraty
Average Daily Rate (ADR) Airbnb Trends in Paraty (2025)
Effective short term rental pricing strategy in Paraty involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Paraty typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $205+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $119 or more.
- Typical properties (Median) charge around $70 per night.
- Entry-level properties (Bottom 25%) earn around $44 per night.
Average Daily Rate (ADR) Trend by Month in Paraty
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Airbnb Seasonality Analysis & Trends in Paraty (2025)
Peak Season (January, December, March)
- Revenue averages $1,401 per month
- Occupancy rates average 40.4%
- Daily rates average $116
Shoulder Season
- Revenue averages $951 per month
- Occupancy maintains around 33.0%
- Daily rates hold near $110
Low Season (June, August, November)
- Revenue drops to average $769 per month
- Occupancy decreases to average 27.0%
- Daily rates adjust to average $113
Seasonality Insights for Paraty
- The Airbnb seasonality in Paraty shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Paraty's highest earning potential, with monthly revenues capable of climbing to $1,659, occupancy reaching a high of 46.7%, and ADRs peaking at $120.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $670, occupancy could drop to 21.1%, and ADRs may adjust down to $104.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Paraty.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Paraty seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Paraty (2025)
Exploring the top neighborhoods for short-term rentals in Paraty? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | Charming colonial district filled with well-preserved architecture, cobblestone streets, and vibrant culture. Attracts tourists interested in history and local experiences. | Church of Our Lady of the Remedies, Theatre of Paraty, Paraty Wharf, Casa da Cultura, Cultural festivals |
| Jabaquara Beach | Beautiful beach known for its calm waters and stunning views. Ideal for families and those looking to relax by the sea while still being close to the town's attractions. | Jabaquara Beach, Water sports, Beach bars, Scenic walking paths, Sunset views |
| Paraty Bay | Offers breathtaking views and a variety of outdoor activities. Attracts nature lovers and adventure seekers looking to explore the coastline and nearby islands. | Boat tours, Island hopping, Diving spots, Fishing, Scenic viewpoints |
| Caboré | A tranquil area near the center of Paraty, surrounded by lush nature. Perfect for those who want a peaceful retreat while being close to major attractions. | Nature trails, Riverside views, Quiet atmosphere, Closer access to local markets, Caboré beach |
| Lula's Beach | A less crowded beach option ideal for relaxation and privacy, attracting guests seeking tranquility by the ocean away from the busier tourist spots. | Secluded beach vibe, Sunbathing, Kayaking opportunities, Natural beauty, Beachfront restaurants |
| Pouso da Cajaíba | A remote beach with stunning natural beauty, offering a more adventurous stay for those willing to explore less accessible areas of Paraty. | Secluded nature, Hiking trails, Fishing spots, Spectacular scenery, Wildlife viewing |
| Paraty Mirim | Known for its ecological significance and a quaint village atmosphere, this area is great for eco-tourism and those who love nature and sustainability. | Natural landscapes, Historic ruins, Eco-lodges, Wildlife, Kayaking |
| Ilha do Cardoso | A nearby island accessible by boat, known for its untouched landscapes and pristine beaches. Perfect for a getaway into nature, attracting eco-conscious travelers. | Untouched beaches, Hiking routes, Wildlife, Scuba diving, Peaceful environment |
Understanding Airbnb License Requirements & STR Laws in Paraty (2025)
While Paraty, Rio de Janeiro, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Paraty to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 7% licensed listings)
Top Performing Airbnb Properties in Paraty (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Paratybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Oceanfront luxury villa in Angra dos Reis - Ang040
Entire Place • 6 bedrooms
Sítio Sabiá - infinity pool, Starlink, hot tub
Entire Place • 5 bedrooms
La Bastide on the beach! 6 suites, swimming pool, services
Entire Place • 6 bedrooms
Casarão Corumbê facing the sea
Entire Place • 4 bedrooms
Casa Ohana Frente Mar - with Transfer and Cleaning
Entire Place • 5 bedrooms
A Casa de Paulo Autran in the Historic Center Paraty
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Paraty (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Paraty based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Renata E | 35 | $618,684 | 1619 | 4.89/5.0 |
| Angelo | 38 | $523,695 | 1084 | 4.81/5.0 |
| Wanice | 16 | $439,406 | 1146 | 4.83/5.0 |
| Stella | 28 | $420,924 | 662 | 4.84/5.0 |
| Host #468723322 | 1 | $263,733 | 0 | N/A/5.0 |
| Nathalie | 2 | $217,711 | 108 | 5.00/5.0 |
| Duilio | 20 | $209,199 | 916 | 4.81/5.0 |
| Regina | 1 | $192,653 | 18 | 4.67/5.0 |
| Paulo Rodrigo | 9 | $187,546 | 246 | 4.74/5.0 |
| Thalita | 5 | $170,500 | 449 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Paraty.
Dive Deeper: Advanced Paraty STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Paraty. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsParaty Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Paraty
- The Paraty Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.9% of the 3,091 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Paraty, House properties are the most common (69%), reflecting the local real estate landscape.
- Houses represent a significant 69% portion, catering likely to families or larger groups.
- The presence of 14.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 8.8%) offer potential for unique stay experiences.
Paraty Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Paraty
- The dominant room capacity in Paraty is 1 bedroom listings, making up 38.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.0% of the active Airbnb listings in Paraty, indicating a high concentration in these sizes.
- A significant 21.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Paraty.
Paraty Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Paraty
- The most common guest capacity trend in Paraty vacation rentals is listings accommodating 8+ guests (21.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Paraty STR market, accounting for 38.0% of listings.
- 38.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Paraty.
- On average, properties in Paraty are equipped to host 4.4 guests.
Paraty Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Paraty
- The most common availability pattern in Paraty falls within the 271-366 days range, representing 64.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Paraty (33.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Paraty Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
617 listings
20.4% of total
2 Nights
1075 listings
35.6% of total
3 Nights
171 listings
5.7% of total
4-6 Nights
48 listings
1.6% of total
7-29 Nights
8 listings
0.3% of total
30+ Nights
1102 listings
36.5% of total
Key Insights
- The most prevalent minimum stay requirement in Paraty is 30+ Nights, adopted by 36.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (36.5%) caters to monthly stays (30+ nights) in Paraty, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 36.5% of Paraty hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 36.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Paraty.
Paraty Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
6 listings
0.2% of total
Super Strict 60 Days
13 listings
0.5% of total
Non-refundable
6 listings
0.2% of total
Flexible
461 listings
17.8% of total
Moderate
579 listings
22.3% of total
Firm
538 listings
20.7% of total
Strict
993 listings
38.3% of total
Cancellation Policy Insights for Paraty
- The prevailing Airbnb cancellation policy trend in Paraty is Strict, used by 38.3% of listings.
- A majority (59.0%) of hosts in Paraty utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.3% market standard in Paraty.
- With 38.3% using Strict terms, this is a viable option in Paraty, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Paraty.
Paraty STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Paraty
- The overall average booking lead time for vacation rentals in Paraty is 38 days.
- Guests book furthest in advance for stays during December (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (45 days avg.) sees the longest lead times, while Summer (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Paraty.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Paraty averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Paraty (2025)
Amenity Prevalence
Amenity Insights for Paraty
- Essential amenities in Paraty that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Paraty: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Paraty to stay competitive.
Paraty Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Paraty
- The typical guest profile for Airbnb in Paraty consists of primarily domestic travelers (79%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 79.1% of guests.
- Key international markets include Brazil (79.1%) and France (4.5%).
- Top languages spoken are Portuguese (37.9%) followed by English (31.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Rio de Janeiro.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Paraty Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ilha Grande | 10 | $1,712 | $160.97 | 40% |
| Areal | 76 | $1,265 | $199.49 | 30% |
| Brazópolis | 18 | $1,203 | $146.44 | 31% |
| Queluz | 17 | $1,139 | $123.99 | 33% |
| Jambeiro | 17 | $1,133 | $145.85 | 32% |
| São Sebastião | 6,263 | $1,118 | $187.76 | 30% |
| Angra dos Reis | 2,515 | $1,111 | $186.75 | 33% |
| Rio de Janeiro | 26,135 | $1,020 | $110.66 | 43% |
| Santa Branca | 56 | $1,008 | $170.16 | 26% |
| Córrego do Bom Jesus | 99 | $983 | $88.10 | 40% |