Rio de Janeiro Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rio de Janeiro, Brazil
Is Airbnb profitable in Rio de Janeiro in 2025? Explore comprehensive Airbnb analytics for Rio de Janeiro, Rio de Janeiro, Brazil to uncover income potential. This 2025 STR market report for Rio de Janeiro, based on AirROI data from May 2024 to April 2025, reveals key trends in the bustling market of 22,943 active listings.
Whether you're considering an Airbnb investment in Rio de Janeiro, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rio de Janeiro Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rio de Janeiro Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rio de Janeiro (2025)
Understanding the monthly revenue variations for Airbnb listings in Rio de Janeiro is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rio de Janeiro is typically March, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rio de Janeiro across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,961+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,697 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $894 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $387, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rio de Janeiro
Rio de Janeiro Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rio de Janeiro STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rio de Janeiro:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rio de Janeiro
Average Daily Rate (ADR) Airbnb Trends in Rio de Janeiro (2025)
Effective short term rental pricing strategy in Rio de Janeiro involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rio de Janeiro typically peaks in September and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $239+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $129 or more.
- Typical properties (Median) charge around $71 per night.
- Entry-level properties (Bottom 25%) earn around $42 per night.
Average Daily Rate (ADR) Trend by Month in Rio de Janeiro
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Airbnb Seasonality Analysis & Trends in Rio de Janeiro (2025)
Peak Season (March, January, December)
- Revenue averages $1,797 per month
- Occupancy rates average 50.3%
- Daily rates average $117
Shoulder Season
- Revenue averages $1,362 per month
- Occupancy maintains around 49.3%
- Daily rates hold near $132
Low Season (April, May, June)
- Revenue drops to average $1,107 per month
- Occupancy decreases to average 39.8%
- Daily rates adjust to average $124
Seasonality Insights for Rio de Janeiro
- The Airbnb seasonality in Rio de Janeiro shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rio de Janeiro's highest earning potential, with monthly revenues capable of climbing to $1,835, occupancy reaching a high of 54.4%, and ADRs peaking at $138.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $933, occupancy could drop to 32.5%, and ADRs may adjust down to $105.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rio de Janeiro.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rio de Janeiro seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rio de Janeiro (2025)
Exploring the top neighborhoods for short-term rentals in Rio de Janeiro? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Copacabana | Famous for its beautiful beach, iconic promenade, and vibrant nightlife, Copacabana is a prime tourist destination with a high demand for short-term rentals. | Copacabana Beach, Forte de Copacabana, Avenida Atlântica, Posto 6, Copacabana Palace |
| Ipanema | Known worldwide for its stunning beach and lively atmosphere, Ipanema attracts upscale tourists and those looking for luxury accommodations and cultural experiences. | Ipanema Beach, Praia do Diabo, Feira Hippie de Ipanema, Arpoador, Lagoa Rodrigo de Freitas |
| Lapa | A historic neighborhood famous for its nightlife, samba clubs, and cultural events. Ideal for those looking to experience Rio's vibrant music scene. | Selarón Steps, Lapa Arches, Circo Voador, Rio Scenarium, Cineteatro Roxy |
| Santa Teresa | A bohemian neighborhood with colonial-style houses, artistic vibe, and stunning views of the city. Great for travelers seeking a more local and unique experience. | Santa Teresa tram, Parque das Ruínas, Casa de Cultura Laura Alvim, Atelier Mario Cravo Neto, Museu Chacara do Céu |
| Botafogo | A mix of residential and commercial areas with views of Sugarloaf Mountain, Botafogo is popular with families and young travelers alike, offering good access to attractions. | Botafogo Beach, Shopping Botafogo, Praia de Botafogo, Sugarloaf Mountain view, Teatro Municipal |
| Leblon | An upscale neighborhood known for its affluent residents, gourmet dining, and high-end shopping. Perfect for luxury Airbnb listings catering to elite travelers. | Leblon Beach, Shopping Leblon, Praia do Leblon, Mirante do Leblon, Pico do Pão de Açúcar |
| Centro | Rio's downtown area, rich in history and architecture, attracts both business travelers and tourists. Hosting in Centro means being close to museums and cultural sites. | Theatro Municipal, Museu de Arte Moderna do Rio, Praça Mauá, Armazém do Café, Centro Cultural Banco do Brasil |
| Jardim Botânico | A tranquil area known for its botanical garden and lush green spaces, attracting nature lovers and families seeking a peaceful stay close to the city. | Jardim Botânico, Parque Lage, Rio de Janeiro Botanical Garden, Museu Casa de Rui Barbosa, Lago do Jardim Botânico |
Understanding Airbnb License Requirements & STR Laws in Rio de Janeiro (2025)
While Rio de Janeiro, Rio de Janeiro, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rio de Janeiro to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Rio de Janeiro (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rio de Janeirobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Wonderful villa with sea view pool.
Entire Place • 9 bedrooms
Casa Vista Joatinga
Entire Place • 5 bedrooms
Sea, Sky & Sun Copacabana
Entire Place • 8 bedrooms
Villa with beautiful view and pool in Joa - Joa005
Entire Place • 5 bedrooms
Oceanfront villa in best location
Entire Place • 5 bedrooms
Spectacular 4 bedroom house with pool for rent in
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rio de Janeiro (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rio de Janeiro based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Omar Do Rio | 183 | $5,372,758 | 6168 | 4.71/5.0 |
| Mozart | 73 | $4,357,667 | 3683 | 4.80/5.0 |
| Estadia | 105 | $3,552,715 | 2685 | 4.31/5.0 |
| Villas In Brazil | 27 | $3,145,490 | 36 | 0.55/5.0 |
| BestStay | 42 | $2,904,177 | 2031 | 4.88/5.0 |
| Leo&Archanjo | 33 | $1,495,947 | 1734 | 4.88/5.0 |
| Unhotel | 42 | $1,495,008 | 1070 | 4.40/5.0 |
| Marcio | 49 | $1,486,336 | 1237 | 4.46/5.0 |
| I Live Global | 22 | $1,477,778 | 841 | 4.49/5.0 |
| Pineapples | 62 | $1,336,585 | 2088 | 4.51/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rio de Janeiro.
Dive Deeper: Advanced Rio de Janeiro STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rio de Janeiro. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRio de Janeiro Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rio de Janeiro
- The Rio de Janeiro Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.1% of the 22,943 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rio de Janeiro, Apartment/Condo properties are the most common (89.4%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 3.4%) offer potential for unique stay experiences.
Rio de Janeiro Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rio de Janeiro
- The dominant room capacity in Rio de Janeiro is 1 bedroom listings, making up 49% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.4% of the active Airbnb listings in Rio de Janeiro, indicating a high concentration in these sizes.
Rio de Janeiro Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rio de Janeiro
- The most common guest capacity trend in Rio de Janeiro vacation rentals is listings accommodating 4 guests (29.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Rio de Janeiro STR market, accounting for 49.6% of listings.
- 18.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rio de Janeiro.
- On average, properties in Rio de Janeiro are equipped to host 3.6 guests.
Rio de Janeiro Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rio de Janeiro
- The most common availability pattern in Rio de Janeiro falls within the 271-366 days range, representing 45.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rio de Janeiro (24.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rio de Janeiro Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3531 listings
16.3% of total
2 Nights
4715 listings
21.7% of total
3 Nights
2978 listings
13.7% of total
4-6 Nights
2737 listings
12.6% of total
7-29 Nights
557 listings
2.6% of total
30+ Nights
7187 listings
33.1% of total
Key Insights
- The most prevalent minimum stay requirement in Rio de Janeiro is 30+ Nights, adopted by 33.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (33.1%) caters to monthly stays (30+ nights) in Rio de Janeiro, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 33.1% of Rio de Janeiro hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 33.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rio de Janeiro.
Rio de Janeiro Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
204 listings
1.1% of total
Non-refundable
2 listings
0% of total
Super Strict 30 Days
332 listings
1.8% of total
Flexible
3013 listings
16.1% of total
Moderate
3944 listings
21% of total
Firm
3667 listings
19.6% of total
Strict
7592 listings
40.5% of total
Cancellation Policy Insights for Rio de Janeiro
- The prevailing Airbnb cancellation policy trend in Rio de Janeiro is Strict, used by 40.5% of listings.
- A majority (60.1%) of hosts in Rio de Janeiro utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 40.5% market standard in Rio de Janeiro.
- With 40.5% using Strict terms, this is a viable option in Rio de Janeiro, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Rio de Janeiro.
Rio de Janeiro STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rio de Janeiro
- The overall average booking lead time for vacation rentals in Rio de Janeiro is 45 days.
- Guests book furthest in advance for stays during March (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (52 days avg.) sees the longest lead times, while Summer (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Rio de Janeiro.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 52 days) to capture early planners.
- Monitor your own booking lead times against these Rio de Janeiro averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rio de Janeiro (2025)
Amenity Prevalence
Amenity Insights for Rio de Janeiro
- Essential amenities in Rio de Janeiro that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rio de Janeiro: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rio de Janeiro to stay competitive.
Rio de Janeiro Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rio de Janeiro
- The typical guest profile for Airbnb in Rio de Janeiro consists of a mix of domestic (63%) and international guests, often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Portuguese.
- Domestic travelers account for 63.1% of guests.
- Key international markets include Brazil (63.1%) and United States (8.9%).
- Top languages spoken are English (33.3%) followed by Portuguese (32%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Rio de Janeiro.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rio de Janeiro Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ilha Grande | 10 | $1,610 | $156.34 | 39% |
| Areal | 68 | $1,236 | $188.51 | 30% |
| Seropédica | 12 | $1,168 | $118.96 | 33% |
| Angra dos Reis | 2,233 | $1,114 | $180.81 | 34% |
| Ijaci | 13 | $1,035 | $134.75 | 35% |
| Paraíba do Sul | 34 | $1,015 | $169.51 | 30% |
| Queluz | 14 | $976 | $130.33 | 30% |
| Petrópolis | 1,921 | $899 | $134.66 | 29% |
| Itanhandu | 23 | $846 | $118.03 | 25% |
| Mangaratiba | 718 | $826 | $131.12 | 29% |