Santa Maria Madalena Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rio de Janeiro, Brazil
Is Airbnb profitable in Santa Maria Madalena in 2025? Explore comprehensive Airbnb analytics for Santa Maria Madalena, Rio de Janeiro, Brazil to uncover income potential. This 2025 STR market report for Santa Maria Madalena, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 34 active listings.
Whether you're considering an Airbnb investment in Santa Maria Madalena, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Maria Madalena Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Maria Madalena Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Maria Madalena (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Maria Madalena is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Maria Madalena is typically March, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Maria Madalena across different performance tiers:
- Best-in-class properties (Top 10%) achieve $777+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $495 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $321 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $181, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Maria Madalena
Santa Maria Madalena Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Maria Madalena STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Maria Madalena:
- Best-in-class properties (Top 10%) achieve 39%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 31% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Maria Madalena
Average Daily Rate (ADR) Airbnb Trends in Santa Maria Madalena (2025)
Effective short term rental pricing strategy in Santa Maria Madalena involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Maria Madalena typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $122+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $66 or more.
- Typical properties (Median) charge around $46 per night.
- Entry-level properties (Bottom 25%) earn around $39 per night.
Average Daily Rate (ADR) Trend by Month in Santa Maria Madalena
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Airbnb Seasonality Analysis & Trends in Santa Maria Madalena (2025)
Peak Season (March, December, April)
- Revenue averages $485 per month
- Occupancy rates average 25.6%
- Daily rates average $64
Shoulder Season
- Revenue averages $386 per month
- Occupancy maintains around 22.0%
- Daily rates hold near $63
Low Season (February, June, August)
- Revenue drops to average $305 per month
- Occupancy decreases to average 17.6%
- Daily rates adjust to average $62
Seasonality Insights for Santa Maria Madalena
- The Airbnb seasonality in Santa Maria Madalena shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Maria Madalena's highest earning potential, with monthly revenues capable of climbing to $529, occupancy reaching a high of 26.3%, and ADRs peaking at $71.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $297, occupancy could drop to 14.2%, and ADRs may adjust down to $57.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Maria Madalena.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Maria Madalena seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Maria Madalena (2025)
Exploring the top neighborhoods for short-term rentals in Santa Maria Madalena? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The historic center of Santa Maria Madalena, rich in cultural attractions and local cuisine, making it an ideal spot for tourists wanting an authentic experience. | Igreja de São Sebastião, Casa da Cultura, Museu de Arte Religiosa, Feira de Artesanato, Praça Coronel Domiciano |
| Parque Natural do Caparaó | A breathtaking natural park offering stunning landscapes, hiking opportunities, and adventure tourism, attracting nature lovers and outdoor enthusiasts. | Pico da Bandeira, Cachoeira do Furtado, Trilhas e caminhadas, Observação de aves, Cachoeira do Caparaó |
| Serra da Mantiqueira | Known for its mountain range, it's ideal for eco-tourism and attracts travelers looking for tranquility and nature amidst the mountains. | Mirantes, Trilhas, Chalés e pousadas, Vegetação nativa, Cachoeiras |
| Cascata do Rio Bonito | A beautiful waterfall that is perfect for relaxation and photography, popular among local tourists and visitors from other regions. | Cascata, Banhos, Trilhas ao longo do rio, Espaço para piqueniques |
| Rua da Praia | A lively street known for its shops, bars, and proximity to the river, making it a great place for tourists to socialize and enjoy local nightlife. | Bares, Restaurantes, Lojas de souvenirs, Eventos culturais, Praça do Pôr do Sol |
| Café e Gastronomia | Area surrounded by charming cafes and restaurants that draw food lovers and those looking to experience local culinary delights. | Cafés regionais, Restaurantes locais, Feiras gastronômicas, Aulas de culinária |
| Eventos culturais | This area hosts various cultural events, attracting visitors interested in festivals, music, and local arts. | Festas tradicionais, Shows ao vivo, Exposições de arte, Feiras de artesanato |
| Reserva Ecológica | A preserved ecological reserve that attracts those looking for a peaceful escape in nature, ideal for eco-conscious tourists. | Trilhas sustentáveis, Observação de fauna e flora, Espaços para meditação, Workshops sobre conservação |
Understanding Airbnb License Requirements & STR Laws in Santa Maria Madalena (2025)
While Santa Maria Madalena, Rio de Janeiro, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Maria Madalena to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Santa Maria Madalena (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Maria Madalenabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Site with natural pools in Sta. M. Madalena.
Entire Place • 4 bedrooms
Cottage Desengano
Entire Place • 4 bedrooms
Farm with Pool and Mountain View – RJ
Entire Place • 3 bedrooms
Nana's House
Entire Place • 7 bedrooms
House behind the Horto Florestal.
Entire Place • 1 bedroom
Large house with pool in Terras Frias
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Maria Madalena (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Maria Madalena based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anna | 2 | $21,843 | 53 | 5.00/5.0 |
| Rogéria | 4 | $12,518 | 39 | 4.99/5.0 |
| Guilherme | 2 | $9,319 | 10 | 4.92/5.0 |
| Carolina | 2 | $7,805 | 31 | 4.97/5.0 |
| Laís | 1 | $5,694 | 4 | 5.00/5.0 |
| Patricia | 2 | $5,662 | 10 | 5.00/5.0 |
| Mario Guimaraes | 1 | $5,460 | 14 | 4.93/5.0 |
| Camila | 2 | $5,070 | 3 | Not Rated |
| Ítalo | 1 | $3,990 | 12 | 4.83/5.0 |
| Nelson | 3 | $3,163 | 51 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Maria Madalena.
Dive Deeper: Advanced Santa Maria Madalena STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Maria Madalena. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Maria Madalena Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Maria Madalena
- The Santa Maria Madalena Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.1% of the 34 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Maria Madalena, House properties are the most common (61.8%), reflecting the local real estate landscape.
- Houses represent a significant 61.8% portion, catering likely to families or larger groups.
- The presence of 8.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Santa Maria Madalena Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Maria Madalena
- The dominant room capacity in Santa Maria Madalena is 1 bedroom listings, making up 41.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 61.8% of the active Airbnb listings in Santa Maria Madalena, indicating a high concentration in these sizes.
- A significant 38.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Maria Madalena.
Santa Maria Madalena Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Maria Madalena
- The most common guest capacity trend in Santa Maria Madalena vacation rentals is listings accommodating 8+ guests (29.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Santa Maria Madalena STR market, accounting for 58.8% of listings.
- 47.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Maria Madalena.
- On average, properties in Santa Maria Madalena are equipped to host 5.2 guests.
Santa Maria Madalena Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Maria Madalena
- The most common availability pattern in Santa Maria Madalena falls within the 271-366 days range, representing 85.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Santa Maria Madalena (44.1%), reflecting common guest stay durations or potential owner blocking patterns.
Santa Maria Madalena Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
29.4% of total
2 Nights
19 listings
55.9% of total
3 Nights
1 listings
2.9% of total
30+ Nights
4 listings
11.8% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Maria Madalena is 2 Nights, adopted by 55.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.3%) of the Santa Maria Madalena Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.8%) caters to monthly stays (30+ nights) in Santa Maria Madalena, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 55.9% of Santa Maria Madalena hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Maria Madalena.
Santa Maria Madalena Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
50% of total
Moderate
6 listings
17.6% of total
Firm
5 listings
14.7% of total
Strict
6 listings
17.6% of total
Cancellation Policy Insights for Santa Maria Madalena
- The prevailing Airbnb cancellation policy trend in Santa Maria Madalena is Flexible, used by 50% of listings.
- There's a relatively balanced mix between guest-friendly (67.6%) and stricter (32.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 50% market standard in Santa Maria Madalena.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Maria Madalena.
Santa Maria Madalena STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Maria Madalena
- The overall average booking lead time for vacation rentals in Santa Maria Madalena is 34 days.
- Guests book furthest in advance for stays during July (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (33 days avg.) sees the longest lead times, while Fall (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Santa Maria Madalena.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Santa Maria Madalena averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Maria Madalena (2025)
Amenity Prevalence
Amenity Insights for Santa Maria Madalena
- Essential amenities in Santa Maria Madalena that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, TV, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Maria Madalena: Kitchen.
- Consider adding popular differentiators like Wifi or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Maria Madalena to stay competitive.
Santa Maria Madalena Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Maria Madalena
- The typical guest profile for Airbnb in Santa Maria Madalena consists of primarily domestic travelers (95%), often arriving from nearby Rio de Janeiro, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 94.8% of guests.
- Key international markets include Brazil (94.8%) and United States (3.4%).
- Top languages spoken are Portuguese (46.3%) followed by English (29.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rio de Janeiro and Rio das Ostras.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Maria Madalena Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Armação dos Búzios | 4,251 | $1,295 | $166.95 | 37% |
| Guapimirim | 140 | $843 | $121.55 | 30% |
| Itaboraí | 44 | $717 | $148.03 | 29% |
| Castelo | 13 | $712 | $163.67 | 23% |
| Domingos Martins | 617 | $694 | $108.54 | 28% |
| Teresópolis | 768 | $670 | $103.40 | 30% |
| Marechal Floriano | 136 | $670 | $101.87 | 28% |
| Arraial do Cabo | 3,116 | $661 | $78.42 | 37% |
| Venda Nova do Imigrante | 81 | $651 | $111.31 | 24% |
| Anchieta | 390 | $620 | $111.00 | 28% |