Vassouras Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rio de Janeiro, Brazil
Is Airbnb profitable in Vassouras in 2025? Explore comprehensive Airbnb analytics for Vassouras, Rio de Janeiro, Brazil to uncover income potential. This 2025 STR market report for Vassouras, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 65 active listings.
Whether you're considering an Airbnb investment in Vassouras, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vassouras Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Vassouras Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Vassouras (2025)
Understanding the monthly revenue variations for Airbnb listings in Vassouras is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vassouras is typically December, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vassouras across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,845+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,033 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $501 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $194, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Vassouras
Vassouras Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Vassouras STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vassouras:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Vassouras
Average Daily Rate (ADR) Airbnb Trends in Vassouras (2025)
Effective short term rental pricing strategy in Vassouras involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vassouras typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $194+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $131 or more.
- Typical properties (Median) charge around $64 per night.
- Entry-level properties (Bottom 25%) earn around $36 per night.
Average Daily Rate (ADR) Trend by Month in Vassouras
Get Live Vassouras Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Vassouras (2025)
Peak Season (December, January, March)
- Revenue averages $1,017 per month
- Occupancy rates average 34.9%
- Daily rates average $94
Shoulder Season
- Revenue averages $767 per month
- Occupancy maintains around 29.6%
- Daily rates hold near $93
Low Season (February, July, September)
- Revenue drops to average $614 per month
- Occupancy decreases to average 28.5%
- Daily rates adjust to average $93
Seasonality Insights for Vassouras
- The Airbnb seasonality in Vassouras shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Vassouras's highest earning potential, with monthly revenues capable of climbing to $1,202, occupancy reaching a high of 35.6%, and ADRs peaking at $97.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $590, occupancy could drop to 23.9%, and ADRs may adjust down to $88.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vassouras.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Vassouras seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Vassouras (2025)
Exploring the top neighborhoods for short-term rentals in Vassouras? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | Vassouras' charming historic district known for its colonial architecture and picturesque streets. Ideal for visitors interested in culture and history, with museums and local shops. | Museu Casa da Hera, Igreja Matriz de Nossa Senhora da Conceição, Praça Barão de Vassouras, Teatro de Vassouras, Caminho do Ouro |
| Parque Nacional da Serra da Bocaina | A beautiful national park offering stunning landscapes and outdoor activities. Perfect for nature lovers and adventure seekers, providing opportunities for hiking and eco-tourism. | Cachoeira do Escorrega, Trilhas para caminhadas, Observação de aves, Belas paisagens naturais |
| Cachoeira da Fumaça | Famous waterfall in the region that attracts nature enthusiasts and photographers. A must-visit for those looking to explore the natural beauty surrounding Vassouras. | Cachoeira da Fumaça Trail, Piqueniques na natureza, Fotografia da paisagem |
| Vassouras Vineyards | The region is known for its wine production, which has become a huge draw for wine enthusiasts. Visitors can tour the vineyards and participate in tastings. | Vinícolas locais, Degustação de vinhos, Caminhadas nas vinhas |
| Praia do Leste | Although not typical for Vassouras, nearby beaches are popular for day trips, offering sun and sand, drawing beach lovers and families. | Atividades aquáticas, Restaurantes de praia, Praias tranquilas |
| Fazenda São João | A historical farm which provides a glimpse into the agricultural heritage of the region, popular with those interested in rural tourism. | Tour pela fazenda, Experiências culturais, Eventos e festivais |
| Trilha do Açu | An adventurous hiking trail that attracts outdoor enthusiasts looking to explore the wildlife and plant life of the region. | Hiking, Observação de fauna, Belos mirantes |
| Feira de Vassouras | Local market showcasing the best of Vassouras' artisanal products, a great spot for tourists to experience local culture firsthand. | Artesanato local, Gastronomia, Música ao vivo |
Understanding Airbnb License Requirements & STR Laws in Vassouras (2025)
While Vassouras, Rio de Janeiro, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vassouras to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Vassouras (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Vassourasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mansion >> Rest & Home Office in Vassouras
Entire Place • 10 bedrooms
Yellow Houses
Entire Place • 8 bedrooms
Paradise + Beach Tennis Site
Entire Place • 4 bedrooms
Site 7 rooms (20 people or more)!
Entire Place • 7 bedrooms
Amazing place, safe and quiet, Leisure for all
Entire Place • 5 bedrooms
Vale dos Pinheiros Farm
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Vassouras (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Vassouras based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anamaria | 1 | $37,093 | 48 | 4.96/5.0 |
| Juliana Maria Pereira De Carva | 1 | $25,386 | 54 | 4.94/5.0 |
| Raphael | 1 | $24,247 | 10 | 5.00/5.0 |
| Heron | 2 | $23,980 | 111 | 4.92/5.0 |
| Luciane | 2 | $17,711 | 72 | 4.99/5.0 |
| Fernanda | 1 | $16,555 | 40 | 4.73/5.0 |
| Joao | 1 | $15,719 | 4 | 3.75/5.0 |
| Pedro | 1 | $15,698 | 3 | 5.00/5.0 |
| Carlos Renato | 1 | $15,504 | 37 | 4.95/5.0 |
| Raquel Macedo | 3 | $15,001 | 43 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vassouras.
Dive Deeper: Advanced Vassouras STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vassouras. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVassouras Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Vassouras
- The Vassouras Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.1% of the 65 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Vassouras, House properties are the most common (70.8%), reflecting the local real estate landscape.
- Houses represent a significant 70.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 7.7%) offer potential for unique stay experiences.
Vassouras Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Vassouras
- The dominant room capacity in Vassouras is 1 bedroom listings, making up 18.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 37.0% of the active Airbnb listings in Vassouras, indicating a high concentration in these sizes.
- A significant 49.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Vassouras.
Vassouras Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Vassouras
- The most common guest capacity trend in Vassouras vacation rentals is listings accommodating 8+ guests (47.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Vassouras STR market, accounting for 66.2% of listings.
- 66.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vassouras.
- On average, properties in Vassouras are equipped to host 5.5 guests.
Vassouras Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Vassouras
- The most common availability pattern in Vassouras falls within the 271-366 days range, representing 67.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Vassouras (33.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Vassouras Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
29 listings
45.3% of total
2 Nights
23 listings
35.9% of total
3 Nights
2 listings
3.1% of total
4-6 Nights
1 listings
1.6% of total
30+ Nights
9 listings
14.1% of total
Key Insights
- The most prevalent minimum stay requirement in Vassouras is 1 Night, adopted by 45.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.2%) of the Vassouras Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.1%) caters to monthly stays (30+ nights) in Vassouras, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 45.3% of Vassouras hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vassouras.
Vassouras Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
27% of total
Moderate
14 listings
22.2% of total
Firm
19 listings
30.2% of total
Strict
13 listings
20.6% of total
Cancellation Policy Insights for Vassouras
- The prevailing Airbnb cancellation policy trend in Vassouras is Firm, used by 30.2% of listings.
- A majority (50.8%) of hosts in Vassouras utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 30.2% market standard in Vassouras.
- Regularly review your cancellation policy against competitors and market demand shifts in Vassouras.
Vassouras STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Vassouras
- The overall average booking lead time for vacation rentals in Vassouras is 37 days.
- Guests book furthest in advance for stays during June (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (41 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Vassouras.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Vassouras averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Vassouras (2025)
Amenity Prevalence
Amenity Insights for Vassouras
- Popular amenities like Kitchen, Wifi, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Vassouras to stay competitive.
Vassouras Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Vassouras
- The typical guest profile for Airbnb in Vassouras consists of primarily domestic travelers (97%), often arriving from nearby Rio de Janeiro, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 96.7% of guests.
- Key international markets include Brazil (96.7%) and Spain (0.5%).
- Top languages spoken are Portuguese (44%) followed by English (30.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rio de Janeiro and Niterói.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Vassouras Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ilha Grande | 10 | $1,753 | $163.99 | 39% |
| Areal | 77 | $1,450 | $186.35 | 32% |
| Queluz | 17 | $1,139 | $130.23 | 31% |
| Rio de Janeiro | 27,361 | $1,056 | $102.83 | 44% |
| Angra dos Reis | 2,449 | $1,038 | $148.66 | 35% |
| Ijaci | 18 | $972 | $133.20 | 31% |
| Petrópolis | 2,112 | $938 | $135.52 | 29% |
| Paraíba do Sul | 41 | $937 | $161.45 | 27% |
| Guapimirim | 140 | $843 | $121.55 | 30% |
| Itanhandu | 27 | $807 | $108.52 | 22% |