Gramado Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rio Grande do Sul, Brazil
Is Airbnb profitable in Gramado in 2025? Explore comprehensive Airbnb analytics for Gramado, Rio Grande do Sul, Brazil to uncover income potential. This 2025 STR market report for Gramado, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 3,143 active listings.
Whether you're considering an Airbnb investment in Gramado, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gramado Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gramado Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gramado (2025)
Understanding the monthly revenue variations for Airbnb listings in Gramado is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gramado is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gramado across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,665+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,012 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $540 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $264, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gramado
Gramado Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gramado STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gramado:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gramado
Average Daily Rate (ADR) Airbnb Trends in Gramado (2025)
Effective short term rental pricing strategy in Gramado involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gramado typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $162+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $109 or more.
- Typical properties (Median) charge around $77 per night.
- Entry-level properties (Bottom 25%) earn around $54 per night.
Average Daily Rate (ADR) Trend by Month in Gramado
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Airbnb Seasonality Analysis & Trends in Gramado (2025)
Peak Season (December, July, November)
- Revenue averages $1,122 per month
- Occupancy rates average 38.0%
- Daily rates average $116
Shoulder Season
- Revenue averages $716 per month
- Occupancy maintains around 28.8%
- Daily rates hold near $102
Low Season (February, June, September)
- Revenue drops to average $558 per month
- Occupancy decreases to average 24.8%
- Daily rates adjust to average $105
Seasonality Insights for Gramado
- The Airbnb seasonality in Gramado shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gramado's highest earning potential, with monthly revenues capable of climbing to $1,488, occupancy reaching a high of 44.3%, and ADRs peaking at $120.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $546, occupancy could drop to 21.1%, and ADRs may adjust down to $93.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gramado.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gramado seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gramado (2025)
Exploring the top neighborhoods for short-term rentals in Gramado? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The central area of Gramado, known for its charming architecture and proximity to shops, restaurants, and tourist attractions. Ideal for travelers who want to experience the town's main sights without needing transportation. | Mini Mundo, Palácio dos Festivais, Lago Negro, Rua Coberta, Museu de Cera |
| Lago Negro | A picturesque area centered around a beautiful lake, surrounded by nature and walking trails. Attracts nature lovers and families looking for a serene getaway while still being close to the city. | Lago Negro Park, Pedal Boats, Giant Azaleas, Chocolate factories nearby, Scenic viewpoints |
| Rua Coberta | A famous covered street in Gramado filled with dining options and shops. It hosts various events and festivals throughout the year, making it a lively spot for visitors. | Dining restaurants, Shops, Cultural events, Live music, Christmas lights during winter |
| Bairro São Pedro | A quieter residential neighborhood that offers spacious accommodations and local charm. It's perfect for families looking for a more relaxed atmosphere after a busy day of sightseeing. | Local cafes, Outdoor parks, Nearby hiking trails, Proximity to main attractions |
| Carnaval district | Known for hosting the winter festival, this area attracts tourists during the festive season. Unique cultural experiences and events are a major draw here. | Festival Parades, Craft fair, Cultural exhibitions, Street food vendors, Music performances |
| Vila Suica | A charming Swiss-style neighborhood that offers a unique cultural experience, with distinct architecture and local sweets. Ideal for travelers seeking something different from the typical tourist areas. | Chocolate factories, Swiss architecture, Craft shops, Local markets, Cafes with hot chocolate |
| Cascata do Caracol | Famous for its stunning waterfall and surrounding park. Great for those wanting an infusion of nature and outdoor activities like hiking and photography. | Cascata do Caracol, Parque do Caracol, Hiking trails, Observation points, Wildlife spotting |
| Estrada do Trem | A rural road leading to scenic landscapes and vineyards. Attracts visitors for wine tours and scenic drives. Great for those looking to escape the hustle of the city. | Vineyards, Wine tasting tours, Scenic views, Local cuisine, Countryside charm |
Understanding Airbnb License Requirements & STR Laws in Gramado (2025)
While Gramado, Rio Grande do Sul, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gramado to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Gramado (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gramadobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxurious Coverage in Downtown Gramado
Entire Place • 5 bedrooms
Casa Giardino - bath and pool, by the centr
Entire Place • 4 bedrooms
Solar 242, style and comfort in the Center of Gramado!
Entire Place • 4 bedrooms
Principe de Salzburg
Entire Place • 2 bedrooms
Villa Casa 5, cond. with thermal pool - 16 PAX
Entire Place • 4 bedrooms
Apto Luxo ao lado do McDonald’s
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gramado (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gramado based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Achei Gramado | 123 | $1,196,925 | 3821 | 4.78/5.0 |
| Rosa Seu Lar Por Temporada | 88 | $776,439 | 4910 | 4.76/5.0 |
| Vitor | 63 | $718,791 | 2654 | 4.84/5.0 |
| UAU! Temporada | 65 | $682,160 | 1552 | 4.81/5.0 |
| Carin | 90 | $493,297 | 1734 | 4.85/5.0 |
| Viver Temporadas | 42 | $408,376 | 1108 | 4.90/5.0 |
| Diego Oliveira Imóveis | 33 | $296,530 | 695 | 4.88/5.0 |
| Rosa Seu Lar Por Temporada | 36 | $204,322 | 1202 | 4.81/5.0 |
| Bárbara | | 20 | $188,658 | 1165 | 4.93/5.0 |
| Priscila (Sonhe Gramado) | 16 | $166,777 | 249 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gramado.
Dive Deeper: Advanced Gramado STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gramado. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGramado Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gramado
- The Gramado Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.6% of the 3,143 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gramado, Apartment/Condo properties are the most common (75%), reflecting the local real estate landscape.
- The presence of 7.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 4.9%) offer potential for unique stay experiences.
Gramado Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gramado
- The dominant room capacity in Gramado is 2 bedrooms listings, making up 39.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 79.0% of the active Airbnb listings in Gramado, indicating a high concentration in these sizes.
Gramado Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gramado
- The most common guest capacity trend in Gramado vacation rentals is listings accommodating 4 guests (29.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Gramado STR market, accounting for 50.2% of listings.
- 40.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gramado.
- On average, properties in Gramado are equipped to host 5.0 guests.
Gramado Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gramado
- The most common availability pattern in Gramado falls within the 271-366 days range, representing 70.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Gramado (40.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gramado Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
429 listings
14.1% of total
2 Nights
1242 listings
40.7% of total
3 Nights
237 listings
7.8% of total
4-6 Nights
88 listings
2.9% of total
7-29 Nights
34 listings
1.1% of total
30+ Nights
1023 listings
33.5% of total
Key Insights
- The most prevalent minimum stay requirement in Gramado is 2 Nights, adopted by 40.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (33.5%) caters to monthly stays (30+ nights) in Gramado, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40.7% of Gramado hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.1% currently do.
- A 2-night minimum appears standard (40.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 33.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gramado.
Gramado Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
4 listings
0.1% of total
Super Strict 30 Days
167 listings
6% of total
Super Strict 60 Days
15 listings
0.5% of total
Non-refundable
9 listings
0.3% of total
Flexible
452 listings
16.2% of total
Moderate
562 listings
20.2% of total
Firm
548 listings
19.7% of total
Strict
1029 listings
36.9% of total
Cancellation Policy Insights for Gramado
- The prevailing Airbnb cancellation policy trend in Gramado is Strict, used by 36.9% of listings.
- A majority (56.6%) of hosts in Gramado utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 36.9% market standard in Gramado.
- With 36.9% using Strict terms, this is a viable option in Gramado, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Gramado.
Gramado STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gramado
- The overall average booking lead time for vacation rentals in Gramado is 46 days.
- Guests book furthest in advance for stays during December (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (52 days avg.) sees the longest lead times, while Spring (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Gramado.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 52 days) to capture early planners.
- Monitor your own booking lead times against these Gramado averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gramado (2025)
Amenity Prevalence
Amenity Insights for Gramado
- Essential amenities in Gramado that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Free parking on premises, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gramado: Wifi, TV.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gramado to stay competitive.
Gramado Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gramado
- The typical guest profile for Airbnb in Gramado consists of primarily domestic travelers (93%), often arriving from nearby Porto Alegre, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 92.9% of guests.
- Key international markets include Brazil (92.9%) and Uruguay (2.9%).
- Top languages spoken are Portuguese (54.5%) followed by English (25%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Porto Alegre and Rio Grande do Sul.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gramado Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pinto Bandeira | 18 | $1,235 | $159.65 | 33% |
| Flores da Cunha | 17 | $871 | $65.63 | 45% |
| Região Geográfica Imediata de Criciúma | 10 | $809 | $92.32 | 38% |
| Grão-Pará | 15 | $750 | $247.56 | 21% |
| Orleans | 47 | $690 | $79.56 | 32% |
| Treviso | 19 | $682 | $92.66 | 26% |
| Xangri-lá | 840 | $653 | $165.06 | 28% |
| Mampituba | 23 | $624 | $89.15 | 27% |
| Monte Belo do Sul | 11 | $589 | $81.24 | 29% |
| Arroio do Meio | 11 | $580 | $98.11 | 26% |