São Leopoldo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rio Grande do Sul, Brazil
Is Airbnb profitable in São Leopoldo in 2025? Explore comprehensive Airbnb analytics for São Leopoldo, Rio Grande do Sul, Brazil to uncover income potential. This 2025 STR market report for São Leopoldo, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 90 active listings.
Whether you're considering an Airbnb investment in São Leopoldo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the São Leopoldo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key São Leopoldo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in São Leopoldo (2025)
Understanding the monthly revenue variations for Airbnb listings in São Leopoldo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in São Leopoldo is typically December, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in São Leopoldo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $800+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $558 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $336 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $151, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in São Leopoldo
São Leopoldo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the São Leopoldo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in São Leopoldo:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in São Leopoldo
Average Daily Rate (ADR) Airbnb Trends in São Leopoldo (2025)
Effective short term rental pricing strategy in São Leopoldo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in São Leopoldo typically peaks in May and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $50+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $33 or more.
- Typical properties (Median) charge around $24 per night.
- Entry-level properties (Bottom 25%) earn around $17 per night.
Average Daily Rate (ADR) Trend by Month in São Leopoldo
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Airbnb Seasonality Analysis & Trends in São Leopoldo (2025)
Peak Season (December, August, March)
- Revenue averages $522 per month
- Occupancy rates average 50.4%
- Daily rates average $33
Shoulder Season
- Revenue averages $411 per month
- Occupancy maintains around 41.7%
- Daily rates hold near $33
Low Season (May, June, July)
- Revenue drops to average $358 per month
- Occupancy decreases to average 38.1%
- Daily rates adjust to average $34
Seasonality Insights for São Leopoldo
- The Airbnb seasonality in São Leopoldo shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases São Leopoldo's highest earning potential, with monthly revenues capable of climbing to $544, occupancy reaching a high of 52.8%, and ADRs peaking at $34.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $347, occupancy could drop to 33.4%, and ADRs may adjust down to $31.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in São Leopoldo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these São Leopoldo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in São Leopoldo (2025)
Exploring the top neighborhoods for short-term rentals in São Leopoldo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The bustling heart of São Leopoldo, well-connected with public transport and close to shopping centers, restaurants, and cultural institutions. Ideal for guests looking for convenience and accessibility. | São Leopoldo Cathedral, Cultural Foundation, Shopping Center São Leopoldo, Museu Histórico Visconde de São Leopoldo, Parque Municipal do Trabalhador |
| São Leopoldo Historic District | A charming area with historical buildings and cultural richness. Attracts tourists interested in history and local culture, providing a unique Brazilian experience. | Historic train station, Museu do Trem, Casa da Música, Teatro Dom Pedro, Praça do Imigrante |
| Vila Elza | A residential neighborhood with a local vibe and community feel. Great for guests who want to engage with the local culture and daily life of São Leopoldo residents. | Local markets, Parks, Nearby cafes, Community events |
| Independência | An up-and-coming area that is seeing new developments and businesses. Attractive for younger travelers and those interested in urban living. | New shopping venues, Restaurants and bars, Public transport access |
| Feitoria | Known for its peaceful ambiance and proximity to natural areas. Perfect for travelers looking for relaxation and outdoor activities. | Feitoria Ecological Park, Regional hiking trails, Natural parks |
| Santo André | A family-friendly area with spacious properties and good amenities. It attracts families visiting the region or local professionals. | Children's playgrounds, Family restaurants, Sports facilities |
| Lomba Grande | A more rural area with a focus on nature and agriculture. Attracts those who seek serenity and a connection to the countryside, ideal for a getaway. | Hiking trails, Agritourism, Natural landscapes |
| São Miguel | A vibrant neighborhood with a mix of cultural activities and local businesses, perfect for guests looking for a lively atmosphere. | Cultural fairs, Community festivals, Local artisan shops |
Understanding Airbnb License Requirements & STR Laws in São Leopoldo (2025)
While São Leopoldo, Rio Grande do Sul, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for São Leopoldo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in São Leopoldo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in São Leopoldobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cabin with external bathtub! Lomba Grande/ NH
Entire Place • 1 bedroom
Casa Grande e Comfortable with Pool
Entire Place • 4 bedrooms
80m²/Enxoval/Garage 2 cars
Entire Place • 2 bedrooms
Apt Luxury NEW Downtown São Leopoldo
Entire Place • 1 bedroom
New, practical, gorgeous, great location and Garage
Entire Place • 1 bedroom
Loft modern, functional and well located.
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in São Leopoldo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in São Leopoldo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alessandra | 7 | $29,641 | 574 | 4.95/5.0 |
| Vania | 5 | $29,561 | 251 | 4.97/5.0 |
| Cabana Da Lomba | 1 | $24,114 | 133 | 4.99/5.0 |
| João Pedro | 1 | $14,753 | 16 | 5.00/5.0 |
| Jonathan | 4 | $14,140 | 137 | 4.80/5.0 |
| Rodrigo | 2 | $10,225 | 72 | 4.96/5.0 |
| Rogério | 1 | $9,243 | 54 | 4.98/5.0 |
| Tatiane | 1 | $9,043 | 37 | 5.00/5.0 |
| Paula Martha | 1 | $7,239 | 38 | 4.97/5.0 |
| Host #541000672 | 1 | $6,312 | 0 | N/A/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in São Leopoldo.
Dive Deeper: Advanced São Leopoldo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for São Leopoldo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSão Leopoldo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for São Leopoldo
- The São Leopoldo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.2% of the 90 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in São Leopoldo, Apartment/Condo properties are the most common (83.3%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, outdoor/unique (combined 2.2%) offer potential for unique stay experiences.
São Leopoldo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for São Leopoldo
- The dominant room capacity in São Leopoldo is 1 bedroom listings, making up 55.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.9% of the active Airbnb listings in São Leopoldo, indicating a high concentration in these sizes.
- With over half the market (55.6%) consisting of studios or 1-bedroom units, São Leopoldo is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (7.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in São Leopoldo.
São Leopoldo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for São Leopoldo
- The most common guest capacity trend in São Leopoldo vacation rentals is listings accommodating 4 guests (30%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the São Leopoldo STR market, accounting for 60.0% of listings.
- On average, properties in São Leopoldo are equipped to host 3.3 guests.
São Leopoldo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for São Leopoldo
- The most common availability pattern in São Leopoldo falls within the 271-366 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in São Leopoldo (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
São Leopoldo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
39 listings
44.3% of total
2 Nights
21 listings
23.9% of total
3 Nights
10 listings
11.4% of total
4-6 Nights
4 listings
4.5% of total
7-29 Nights
6 listings
6.8% of total
30+ Nights
8 listings
9.1% of total
Key Insights
- The most prevalent minimum stay requirement in São Leopoldo is 1 Night, adopted by 44.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.2%) of the São Leopoldo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44.3% of São Leopoldo hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in São Leopoldo.
São Leopoldo Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
29 listings
37.7% of total
Moderate
19 listings
24.7% of total
Firm
11 listings
14.3% of total
Strict
18 listings
23.4% of total
Cancellation Policy Insights for São Leopoldo
- The prevailing Airbnb cancellation policy trend in São Leopoldo is Flexible, used by 37.7% of listings.
- There's a relatively balanced mix between guest-friendly (62.4%) and stricter (37.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 37.7% market standard in São Leopoldo.
- Regularly review your cancellation policy against competitors and market demand shifts in São Leopoldo.
São Leopoldo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for São Leopoldo
- The overall average booking lead time for vacation rentals in São Leopoldo is 18 days.
- Guests book furthest in advance for stays during August (average 25 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (22 days avg.) sees the longest lead times, while Fall (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (18 days) as a baseline for your pricing and availability strategy in São Leopoldo.
- Target marketing efforts for the Winter season well in advance (at least 22 days) to capture early planners.
- Monitor your own booking lead times against these São Leopoldo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in São Leopoldo (2025)
Amenity Prevalence
Amenity Insights for São Leopoldo
- Essential amenities in São Leopoldo that guests expect include: Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Air conditioning, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for São Leopoldo: Kitchen, Wifi.
- Prioritize adding missing essentials: Kitchen, Wifi.
- Consider adding popular differentiators like TV or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in São Leopoldo to stay competitive.
São Leopoldo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for São Leopoldo
- The typical guest profile for Airbnb in São Leopoldo consists of primarily domestic travelers (95%), often arriving from nearby Rio Grande do Sul, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 94.8% of guests.
- Key international markets include Brazil (94.8%) and United States (2%).
- Top languages spoken are Portuguese (52%) followed by English (27.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rio Grande do Sul and São Paulo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the São Leopoldo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pinto Bandeira | 18 | $1,235 | $159.65 | 33% |
| Flores da Cunha | 17 | $871 | $65.63 | 45% |
| Xangri-lá | 840 | $653 | $165.06 | 28% |
| Monte Belo do Sul | 11 | $589 | $81.24 | 29% |
| Arroio do Meio | 11 | $580 | $98.11 | 26% |
| Encantado | 27 | $546 | $70.57 | 29% |
| Santa Maria do Herval | 36 | $538 | $59.86 | 32% |
| Dois Irmãos | 10 | $514 | $104.82 | 26% |
| Gramado | 3,143 | $513 | $90.57 | 29% |
| Glorinha | 12 | $506 | $140.55 | 21% |