Brotas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Brotas in 2025? Explore comprehensive Airbnb analytics for Brotas, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Brotas, based on AirROI data from July 2024 to June 2025, reveals key trends in the market of 280 active listings.

Whether you're considering an Airbnb investment in Brotas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brotas Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Brotas Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$95
The average rental revenue earned for an occupied room per day in Brotas.
Occupancy Rate(?)
27.5%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$7,147
Typical annual income for an Airbnb listing in Brotas. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-7.8%
Slight decrease (-7.8%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Brotas.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Brotas.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
280
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Brotas (2025)

Understanding the monthly revenue variations for Airbnb listings in Brotas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brotas is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brotas across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,864+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,066 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $501 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $240, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Brotas

Brotas Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Brotas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brotas:

  • Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 23%.
  • Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Brotas

Average Daily Rate (ADR) Airbnb Trends in Brotas (2025)

Effective short term rental pricing strategy in Brotas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brotas typically peaks in June and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $192+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $120 or more.
  • Typical properties (Median) charge around $71 per night.
  • Entry-level properties (Bottom 25%) earn around $45 per night.

Average Daily Rate (ADR) Trend by Month in Brotas

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Airbnb Seasonality Analysis & Trends in Brotas (2025)

Peak Season (December, January, July)
  • Revenue averages $1,126 per month
  • Occupancy rates average 36.8%
  • Daily rates average $97
Shoulder Season
  • Revenue averages $775 per month
  • Occupancy maintains around 27.7%
  • Daily rates hold near $97
Low Season (February, August, September)
  • Revenue drops to average $652 per month
  • Occupancy decreases to average 24.8%
  • Daily rates adjust to average $93

Seasonality Insights for Brotas

  • The Airbnb seasonality in Brotas shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Brotas's highest earning potential, with monthly revenues capable of climbing to $1,249, occupancy reaching a high of 39.6%, and ADRs peaking at $102.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $640, occupancy could drop to 22.2%, and ADRs may adjust down to $93.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brotas.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Brotas seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Brotas (2025)

Exploring the top neighborhoods for short-term rentals in Brotas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Cachoeira do Astor
A stunning natural waterfall attracting adventure seekers and tourists. Offers a beautiful setting for nature lovers and is ideal for eco-tourism.
Cachoeira do Astor, Parque dos Saltos, Rafting and kayaking tours, Nature hikes, Scenic viewpoints
Recanto das Cachoeiras
A popular location with multiple waterfalls and natural pools, ideal for families and those looking to relax in nature.
Cachoeira da Três Quedas, Cachoeira do Pula Eca, Swimming in natural pools, Picnic areas, Hiking trails
Brotas Eco Resort
A resort that offers a variety of activities and accommodations, appealing to families and groups looking for a full-service experience.
Adventure sports like zip-lining, Nature trails, On-site dining options, Spa services, Swimming pools
Centro de Brotas
The heart of Brotas with local shops, restaurants, and easy access to all touristic attractions. Great for travelers wanting culture and convenience.
Local markets and shops, Restaurants and cafes, Cultural events, Brotas historical sites
Morro do Fumaça
A picturesque hill offering panoramic views of the region, attracting tourists for sunset watching and photography.
Hiking trails, Scenic viewpoints, Bird-watching, Stargazing spots
Cachoeira do Saltão
Another breathtaking waterfall located nearby, famous for its stunning beauty and ideal for photography and relaxation.
Swimming areas, Picnic spots, Scenic views, Nature walks
Cachoeira da Laje
A lesser-known waterfall that offers a more tranquil experience compared to others, perfect for visitors looking for peace and calm.
Quiet natural setting, Picnic areas, Short hiking trails, Amazing photo spots
Trekking routes in Brotas
Renowned for its trekking options, Brotas offers various trails for hiking enthusiasts, attracting adventure lovers from all over.
Diverse trail options, Guided trekking tours, Wildlife watching, Photography opportunities

Understanding Airbnb License Requirements & STR Laws in Brotas (2025)

While Brotas, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brotas to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 1% licensed listings)

Top Performing Airbnb Properties in Brotas (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Brotasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Rancho Mariana

Rancho Mariana

Entire Place • 6 bedrooms

$50,564
Revenue
52.0%
Occupancy
$260.03
Daily Rate
House in Brotas- SP with Heated Pool

House in Brotas- SP with Heated Pool

Entire Place • 4 bedrooms

$47,775
Revenue
67.8%
Occupancy
$182.95
Daily Rate
Rancho Santa Fé

Rancho Santa Fé

Entire Place • 5 bedrooms

$45,161
Revenue
50.9%
Occupancy
$233.51
Daily Rate
Brotas Lodge - Come and discover and fall in love!

Brotas Lodge - Come and discover and fall in love!

Entire Place • 4 bedrooms

$44,432
Revenue
40.3%
Occupancy
$296.33
Daily Rate
Farm, Heated Pool, B Tennis, Fishing, Horse, Grill

Farm, Heated Pool, B Tennis, Fishing, Horse, Grill

Entire Place • 5 bedrooms

$43,341
Revenue
48.6%
Occupancy
$358.68
Daily Rate
Top space! Swimming pool, big screen, video, comfort

Top space! Swimming pool, big screen, video, comfort

Entire Place • 6 bedrooms

$37,245
Revenue
46.7%
Occupancy
$212.47
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Brotas (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Brotas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Rei Lopes13$157,3464724.95/5.0
Danilo5$99,9807014.99/5.0
Simone5$67,3911104.99/5.0
Ana Camila1$50,564585.00/5.0
Giovana4$49,8482134.94/5.0
Mitchel1$47,7751124.96/5.0
Adriana1$45,1611354.96/5.0
Paulo E Valéria1$44,432354.97/5.0
Orlando1$43,341815.00/5.0
Otávio17$40,8942494.96/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brotas.

Dive Deeper: Advanced Brotas STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brotas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Brotas Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Brotas

  • The Brotas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.6% of the 280 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Brotas, House properties are the most common (76.8%), reflecting the local real estate landscape.
  • Houses represent a significant 76.8% portion, catering likely to families or larger groups.
  • The presence of 6.8% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, outdoor/unique, unique stays (combined 6.5%) offer potential for unique stay experiences.

Brotas Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Brotas

  • The dominant room capacity in Brotas is 2 bedrooms listings, making up 30.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 50.7% of the active Airbnb listings in Brotas, indicating a high concentration in these sizes.
  • A significant 35.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Brotas.

Brotas Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Brotas

  • The most common guest capacity trend in Brotas vacation rentals is listings accommodating 8+ guests (37.1%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Brotas STR market, accounting for 49.2% of listings.
  • 56.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brotas.
  • On average, properties in Brotas are equipped to host 5.2 guests.

Brotas Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Brotas

  • The most common availability pattern in Brotas falls within the 271-366 days range, representing 68.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 92.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Brotas (39.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 7.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Brotas Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (35.1%)

1 Night

95 listings

35.1% of total

2 Nights (32.8%)

2 Nights

89 listings

32.8% of total

3 Nights (1.1%)

3 Nights

3 listings

1.1% of total

4-6 Nights (0.4%)

4-6 Nights

1 listings

0.4% of total

30+ Nights (30.6%)

30+ Nights

83 listings

30.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Brotas is 1 Night, adopted by 35.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (67.9%) of the Brotas Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (30.6%) caters to monthly stays (30+ nights) in Brotas, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 35.1% of Brotas hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 30.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brotas.

Brotas Airbnb Cancellation Policy Trends Analysis (2025)

Non-refundable

2 listings

0.7% of total

Flexible (26.5%)

Flexible

73 listings

26.5% of total

Moderate (35.3%)

Moderate

97 listings

35.3% of total

Firm (22.5%)

Firm

62 listings

22.5% of total

Strict (14.9%)

Strict

41 listings

14.9% of total

Cancellation Policy Insights for Brotas

  • The prevailing Airbnb cancellation policy trend in Brotas is Moderate, used by 35.3% of listings.
  • There's a relatively balanced mix between guest-friendly (61.8%) and stricter (37.4%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 35.3% market standard in Brotas.
  • Using a Strict policy might deter some guests, as only 14.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Brotas.

Brotas STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Brotas

  • The overall average booking lead time for vacation rentals in Brotas is 28 days.
  • Guests book furthest in advance for stays during December (average 51 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 15 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (36 days avg.) sees the longest lead times, while Summer (18 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Brotas.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 36 days) to capture early planners.
  • Monitor your own booking lead times against these Brotas averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Brotas (2025)

Amenity data is currently unavailable for Brotas.

Brotas Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Brotas

  • The typical guest profile for Airbnb in Brotas consists of primarily domestic travelers (98%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
  • Domestic travelers account for 98.1% of guests.
  • Key international markets include Brazil (98.1%) and United States (0.6%).
  • Top languages spoken are Portuguese (52.9%) followed by English (28.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from São Paulo and Campinas.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Brotas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Itupeva133$1,743$222.4032%
Arandu29$1,573$266.1227%
Itaí87$1,397$246.4223%
Porto Feliz69$1,358$248.4330%
Mairinque323$1,256$173.5829%
Nova Odessa16$1,205$112.0141%
Elias Fausto11$1,195$141.5332%
Tietê16$1,195$231.6227%
Paranapanema168$1,170$185.9828%
Vargem Grande Paulista47$1,166$161.2434%

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